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Compare Adobe Target and Dynamic Yield 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetDynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Dynamic Yield excels in Quality of Support with a score of 9.1, while Adobe Target falls short at 7.3. Reviewers mention that Dynamic Yield's support team is responsive and helpful, making it easier for businesses to resolve issues quickly.
- Reviewers say that Dynamic Yield's Ease of Use is significantly higher at 8.3 compared to Adobe Target's 7.4. Users on G2 highlight that Dynamic Yield's interface is intuitive, allowing for a smoother onboarding experience.
- G2 users mention that Dynamic Yield offers superior Personalization capabilities, particularly in Product Recommendations with a score of 9.4, while Adobe Target's score is lower. Users appreciate how Dynamic Yield's recommendations are tailored to individual user behavior.
- Users say that Dynamic Yield's Segmentation features, especially in A/B Testing, are rated at 9.1, outperforming Adobe Target's 7.7. Reviewers mention that Dynamic Yield provides more robust options for testing variations effectively.
- Reviewers mention that Dynamic Yield shines in Visitor Behavior Monitoring with a score of 8.1, while Adobe Target does not have a comparable score. Users report that the insights provided by Dynamic Yield help in making data-driven decisions.
- Users on G2 report that Dynamic Yield's Mobile Testing capabilities are rated at 8.9, which is higher than Adobe Target's 8.1. Reviewers say that this feature allows for effective optimization of mobile experiences, which is crucial for modern businesses.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableDynamic Yield
No pricing availableFree Trial
Adobe Target
No trial information availableDynamic Yield
No trial information availableRatings
Meets Requirements
8.4
46
8.7
139
Ease of Use
7.3
59
8.3
138
Ease of Setup
7.1
32
7.6
62
Ease of Admin
7.3
22
8.3
57
Quality of Support
7.4
46
9.1
138
Has the product been a good partner in doing business?
8.0
22
9.1
58
Product Direction (% positive)
9.0
48
9.6
135
Features by Category
Visitor Behavior
Not enough data
8.1
49
Not enough data
8.8
52
Not enough data
8.1
44
Templates
Not enough data
8.2
38
Not enough data
8.4
47
Not enough data
8.4
47
Personalization
Not enough data
9.2
53
Not enough data
8.7
47
Not enough data
8.1
43
Not enough data
6.6
33
Not enough data
9.0
42
Not enough data
9.4
47
Not enough data
9.1
49
Not enough data
9.1
39
Multichannel
Not enough data
8.9
48
Not enough data
7.4
32
Not enough data
8.5
45
Administration
Not enough data
8.4
33
Not enough data
7.8
48
Not enough data
8.3
44
Not enough data
8.1
42
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
Not enough data
9.1
45
Not enough data
8.6
41
Targeting
Not enough data
8.9
41
Not enough data
8.9
40
Triggered Content
Not enough data
8.0
27
Not enough data
8.4
21
Not enough data
8.8
32
Personalized Content
Not enough data
8.7
43
Not enough data
7.9
21
Not enough data
9.1
43
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Computing
8.0
11
7.1
34
7.7
14
8.0
39
7.9
13
6.9
42
Experimental Design
7.9
15
8.7
45
8.1
13
8.9
40
8.2
13
8.9
46
Analytics
7.6
15
8.0
46
6.4
11
5.1
27
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Dynamic Yield are categorized as Personalization and A/B Testing
Unique Categories
Adobe Target is categorized as Mobile App Optimization
Dynamic Yield is categorized as Personalization Engines and E-Commerce Personalization
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Alternatives
Discussions
Adobe Target has no discussions with answers
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
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