Adobe Target Reviews & Product Details

Integration with Adobe Analytics is seamless and vital Review collected by and hosted on G2.com.

impact on page performance - sometimes causes flicker Review collected by and hosted on G2.com.

It is exceptionally simple to use because of its very intuitive features and functions. According to my opinion, it is one of the best tools to optimize websites to run smoothly. It has good integration with Adobe Analytics, It contains a vast supply of resources and advanced targeting capabilities and features. It is useful for less experienced team members due to the new drags and drops interface for setting up tests is excellent. Review collected by and hosted on G2.com.

Its rearranging feature is somehow complicated because many users find some difficulties to understand it. Some of the swap efforts can also be unsuccessful to work. In some areas, Adobe targeting needs some improvements because many people find it challenging to use it and they need some training to learn and understand how to set up tests. As for small companies, it may appear expensive or costly to be used. Review collected by and hosted on G2.com.

The most helpful and best thing about Adobe Target is its ability to use JavaScript as well as jQuery along with its UI-based tweaks. Use of these technologies to personalize content really to our heart's desire. We can almost recreate a page for a particular audience.

The second thing I like the most is its ability to target users in real-time with the help of mbox. It really is amazing that we can target a user on their first visit to our site. Review collected by and hosted on G2.com.

The most annoying thing about Adobe Target is solving its flicker issues. It sometimes gets on our nerves. Review collected by and hosted on G2.com.

Changes go through immediately. It's very easy to create a test for simple elements (text on page, colours, font size). Review collected by and hosted on G2.com.

The WYSIWYG editor has limits, and it's not always easy to find ways around it. If you're trying to test something relatively complex, you can use selectors and custom code, but the emphasis in the UI is on the other ways to edit. You end up entering a lot of code in a box made for a few lines of text. If something doesn't work, figuring it out becomes quite tedious. Review collected by and hosted on G2.com.

It is easy without dev knowledge to make changes to the pages and the code - although it was questionable if this always worked Review collected by and hosted on G2.com.

It was difficult to use this tool as it always broke. A lot of times the test changed halfway through tests whenever they did a release on their software Review collected by and hosted on G2.com.

Highly configurable site optimization, straightforward to debug and preview test subject experiences. Simple reporting interface to measure performance. Review collected by and hosted on G2.com.

Measurement with Adobe Analytics, sounds good on the surface and is seemingly simple to set up; however, caveat here- the analytics themselves need to be bulletproof. Custom events and custom dimensions, depends on how and when they are collected, may make a confusing report. Review collected by and hosted on G2.com.

The UI is very intuitive and I like the drag and drop functionality to create workflows and tests. The platform does the audience selection based on the targeting model you choose and it also helps you get the accurate sample size for meaningful results. Review collected by and hosted on G2.com.

The platform works better if you have other experience cloud products as well. Adobe Target on its own would not give you the required insights and data selection/segmentation capabilities. Review collected by and hosted on G2.com.

In theory, it has a lot of great features. The best features are the predictive abilities, the integration with Adobe Analytics, and the (sometimes) easy connection to ecommerce data. Review collected by and hosted on G2.com.

The user interface is not intuitive. It's too complicated to set up a lot of tests and personalizations. Oftentimes, tests do not work on the live site. Many problems all around with this tool. There are much better tools out there if you need to run many tests for many projects without involving a developer or their support team. Review collected by and hosted on G2.com.

Ease of use is very good, everything is UI based and not very high level of coding is required. Business users can also use it for personalizing their websites. Visual Content editor is very good and allows customizations on website in WYSWYG. Review collected by and hosted on G2.com.

Integration with DTM is manual as if you want to use at.js, manual configuration is required. In Adobe Launch this has been fixed though. Review collected by and hosted on G2.com.