ActiveDEMAND Reviews & Product Details

You're there for families. We're here for you. ActiveDEMAND is the Customer Acquisition and Engagement Platform for Senior Living. Built for multi-community operators and the agencies that serve them, it brings marketing and sales automation into one system, so your teams can answer every inquiry, follow up until move-in, and grow occupancy faster. Every inquiry answered, every move-in tracked. ActiveDEMAND tracks every interaction along the buyer's journey, including the caregivers and family members who influence the decision, and shows you the touchpoints that lead to move-ins. GET FOUND - Targeted forms and landing pages - Dynamic content management hub - Marketing campaigns - Individual community branding RESPOND FASTER - Website chat virtual assistant that answers families 24/7 - Call tracking phone lines for each community - Appointment scheduling for tours FOLLOW UP SMARTER - ActiveDEMAND Intelligence (ADI) - Email marketing sequences - Custom automation workflows PROVE WHAT WORKS - Collective buyer's journey attribution - Marketing funnel analytics - Dashboards and reporting BUILT FOR MULTI-COMMUNITY OPERATORS Standardize sales and marketing across every community while each one keeps its own brand. Leadership gets one view of inquiries, tours and move-ins across the portfolio. BUILT FOR AGENCIES Senior living marketing agencies use ActiveDEMAND to run client programs and report results from inquiry to move-in. More move-ins, same team.

Seller

JumpDEMAND

Discussions

ActiveDEMAND Community

Languages Supported

Danish, German, English, Finnish, French, Dutch, Portuguese, Spanish, Swedish

Solution Type

All-in-One

Overview by

Eric Murphy (Digital Marketing Manager at ActiveDEMAND)

Used by Samsung Remote Test Lab and 2 others

Beta

Pricing

Pricing provided by ActiveDEMAND.

Basic

$15.00

Usage Based Per Month

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ActiveDEMAND Integrations

(84)

Verified by ActiveDEMAND

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ActiveDEMAND Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ActiveDEMAND, and what problem is it built to solve?

ActiveDEMAND is a customer acquisition and engagement platform focused on senior living. It helps senior living operators and their marketing agencies follow up on family inquiries through move-in and track which marketing spend drives occupancy.

What languages does ActiveDEMAND support?

ActiveDEMAND supports 4 languages: Danish, Dutch, English, and French.

What company sizes and industries is ActiveDEMAND the best fit for?

ActiveDEMAND is most commonly used by small businesses, with mid-market organizations also represented. Marketing and advertising is the clearest industry fit reflected in reviewer backgrounds.

Company size: Small businesses are the most represented, with mid-market organizations also appearing.
Industry: Marketing and advertising is the most represented industry.

How long does it take to implement ActiveDEMAND across a team?

Implementation can range from less than a day to several months, with getting live in under a month the most common reported range.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Also reported
3–6 months	Less common

What customer support options does ActiveDEMAND provide, and how do users find the overall support experience?

Support is available through direct and self-service channels, including phone, chat, and a knowledge base. The experience is often described as responsive and helpful, especially for onboarding and working through questions, though some users encounter chat delays or feel that issues are not followed through consistently.

What features or capabilities could make ActiveDEMAND even more useful?

ActiveDEMAND could be easier to learn and navigate, and users would benefit from more flexible reporting and better self-service guidance.

Simpler workflows and navigation: Make common tasks easier to understand and reduce the initial learning curve.
More flexible reporting: Improve report building, filtering, and the ability to present campaign results in the detail teams need.
Clearer learning resources: Make tutorials, help content, and getting-started guidance easier to find and follow.
More ready-made campaign options: Expand the selection of templates for common campaign and event needs.

G2 reviews are authentic and verified.

Here's how.

Verified User in Industrial Automation

Mid-Market (51-1000 emp.)

11/18/2015

"It works GREAT for us"

4.5/5

What do you like best about ActiveDEMAND?

It helps us understand our marketing activity much better than in the past with just Google Analytics. The use of widgets to build the form is smart and easy to understand. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

It was a little harder to set up in earlier versions, the current Active Demand is much better. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Maxime G.

Global Sales and Marketing Executive

Mining & Metals

Mid-Market (51-1000 emp.)

11/3/2015

"Great solution, Great service"

4.5/5

What do you like best about ActiveDEMAND?

I particularly like ActiveDemand as it is easy to use and they have great videos to help you get started.

The service is also great with support being very responsive and helpful, and great customer service from our account manager. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

I really don't have much to complain about ActiveDemand. So far, everything has run smoothly and I have been able to easily access the analytics I needed. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

Verified User in Online Media

Small-Business (50 or fewer emp.)

11/18/2015

"Great Interface, Great Support"

4.5/5

What do you like best about ActiveDEMAND?

Powerful features and capabilities... AND with a strikingly good looking interface. The support team and interaction with them is also very refreshing helpful. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

So much to learn, and so little time. Active Demand was quick to point us to digital marketing agencies that can help with our time pressures. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Verified User in Non-Profit Organization Management

Mid-Market (51-1000 emp.)

11/19/2015

"Great tool for its price"

3.5/5

What do you like best about ActiveDEMAND?

1) Multi-step campaign that integrate both lead nurturing and social media communication

2) Protected Asset that help us to capture more leads

3) Easy drag-in and out workflow Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

1) Not really easy to edit email (waiting time is a bit long, and need to enlarge the window for editing)

2) Not easy to figure out how to schedule social media messages Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

5/29/2015

"Great Marketing Automation Software"

5/5

What do you like best about ActiveDEMAND?

Template development and brand management - ActiveDEMAND makes it simple to maintain your brand identity and a consistent look and feel across campaigns using templates and brand identities that are easy to set up and easy to incorporate into every piece of collateral you develop. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

One element of reporting that I would like to see added would be an event registrant report showing all registered people (this part exists) and their responses on the registration form they completed to register for the event. (These things would be dietary restrictions, industry, customized responses to other event related questions). Review collected by and hosted on G2.com.

Recommendations to others considering ActiveDEMAND:

I think no matter what you are hoping to get out of a marketing automation platform, you can achieve it with ActiveDEMAND. It can be used for simple/basic marketing email sending and campaign execution or it can be used to develop a microste, create sales and marketing kiosks, run multi-step campaigns, host protected assets or whatever you want to do with it. You can easily choose (or ignore) the modules and features to be as creative as you choose to be. Review collected by and hosted on G2.com.

What problems is ActiveDEMAND solving and how is that benefiting you?

ActiveDEMAND is currently being used by our Canadian Marketing Team to drive subscription-based marketing initiatives, campaigns and to execute local events. ActiveDEMAND provides us with a single robust tool to help us execute email marketing activities, build landing pages, protect assets, run nurture campaigns, send surveys and more all with powerful analytics and reporting capabilities. The benefits we have realized include: Simplified email marketing and event management Better tracking of leads Better intelligence about which initiatives are working well and where future opportunities lie Less reliant on IT department/third party to execute our online marketing Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Jon J.

Distributor & Global Business Developer

Marketing and Advertising

Small-Business (50 or fewer emp.)

9/8/2015

"Great customer service"

5/5

What do you like best about ActiveDEMAND?

I was impressed by the product capability and the customer service to explain it Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

I wish I had more time to learn from these guys they are leaders in this industry! Review collected by and hosted on G2.com.

Current UserValidated ReviewerSource: Organic

Christopher H.

Owner

Health, Wellness and Fitness

Small-Business (50 or fewer emp.)

8/12/2015

"Great Company"

5/5

What do you like best about ActiveDEMAND?

They are always willing to do whatever I need. Whether it's changing something on my website or sending email blast newsletters, they do it in a quick and timely manner. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

There isn't much I dislike. Everything is good. If I had to choose, the website is a bit blah; maybe the colors and layout could be changed. The price is high, but at the same time, I'm getting new leads and returning customers. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Verified User in Financial Services

Small-Business (50 or fewer emp.)

11/18/2015

"Excellent tool for sales"

5/5

What do you like best about ActiveDEMAND?

The way you can control all the leads organization. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

The UI seems kind old-fashined. Sometimes is slow. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Verified User in Facilities Services

Small-Business (50 or fewer emp.)

11/18/2015

"Awesome Product & Reliable"

4/5

What do you like best about ActiveDEMAND?

I like that I can be notified with the whisper before the call Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

There is not very much I do not like but maybe a better a more user friendly GUI Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

William G.

Business Development

Marketing and Advertising

Small-Business (50 or fewer emp.)

8/12/2015

"Great for Sales and Drip Campaigns"

4/5

What do you like best about ActiveDEMAND?

The ease of use as it can act as a simple CRM or plugs in to the big ones as well. (Salesforce) Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

It can be confusing when returning clients call in which are not leads as the phones will always use a tracking number. Review collected by and hosted on G2.com.

Recommendations to others considering ActiveDEMAND:

Give it a 3 month trial and you will use it forever! Review collected by and hosted on G2.com.

What problems is ActiveDEMAND solving and how is that benefiting you?

Lead Generation for our company but also as a re-seller to add to or product offer. This would include report and presenting key indicators to our clients that assist in recommending additional SEO services. Review collected by and hosted on G2.com.

Validated ReviewerSource: Organic