ActiveDEMAND Reviews & Product Details

You're there for families. We're here for you. ActiveDEMAND is the Customer Acquisition and Engagement Platform for Senior Living. Built for multi-community operators and the agencies that serve them, it brings marketing and sales automation into one system, so your teams can answer every inquiry, follow up until move-in, and grow occupancy faster. Every inquiry answered, every move-in tracked. ActiveDEMAND tracks every interaction along the buyer's journey, including the caregivers and family members who influence the decision, and shows you the touchpoints that lead to move-ins. GET FOUND - Targeted forms and landing pages - Dynamic content management hub - Marketing campaigns - Individual community branding RESPOND FASTER - Website chat virtual assistant that answers families 24/7 - Call tracking phone lines for each community - Appointment scheduling for tours FOLLOW UP SMARTER - ActiveDEMAND Intelligence (ADI) - Email marketing sequences - Custom automation workflows PROVE WHAT WORKS - Collective buyer's journey attribution - Marketing funnel analytics - Dashboards and reporting BUILT FOR MULTI-COMMUNITY OPERATORS Standardize sales and marketing across every community while each one keeps its own brand. Leadership gets one view of inquiries, tours and move-ins across the portfolio. BUILT FOR AGENCIES Senior living marketing agencies use ActiveDEMAND to run client programs and report results from inquiry to move-in. More move-ins, same team.

Seller

JumpDEMAND

Discussions

ActiveDEMAND Community

Languages Supported

Danish, German, English, Finnish, French, Dutch, Portuguese, Spanish, Swedish

Solution Type

All-in-One

Overview by

Eric Murphy (Digital Marketing Manager at ActiveDEMAND)

Used by Samsung Remote Test Lab and 2 others

Beta

Pricing

Pricing provided by ActiveDEMAND.

Basic

$15.00

Usage Based Per Month

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ActiveDEMAND Integrations

(84)

Verified by ActiveDEMAND

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ActiveDEMAND Reviews FAQs

Generated using AI

Last updated: Nov 04, 2026

What is ActiveDEMAND, and what problem is it built to solve?

ActiveDEMAND is a customer acquisition and engagement platform focused on senior living. It helps senior living operators and their marketing agencies follow up on family inquiries through move-in and track which marketing spend drives occupancy.

What languages does ActiveDEMAND support?

ActiveDEMAND supports 4 languages: Danish, Dutch, English, and French.

What company sizes and industries is ActiveDEMAND the best fit for?

ActiveDEMAND is most commonly used by small businesses, with mid-market organizations also represented. Marketing and advertising is the clearest industry fit reflected in reviewer backgrounds.

Company size: Small businesses are the most represented, with mid-market organizations also appearing.
Industry: Marketing and advertising is the most represented industry.

How long does it take to implement ActiveDEMAND across a team?

Implementation can range from less than a day to several months, with getting live in under a month the most common reported range.

Time to go live	Relative frequency
Under 1 month	Most common
Under 1 day	Also reported
1–3 months	Also reported
3–6 months	Less common

What customer support options does ActiveDEMAND provide, and how do users find the overall support experience?

Support is available through direct and self-service channels, including phone, chat, and a knowledge base. The experience is often described as responsive and helpful, especially for onboarding and working through questions, though some users encounter chat delays or feel that issues are not followed through consistently.

What features or capabilities could make ActiveDEMAND even more useful?

ActiveDEMAND could be easier to learn and navigate, and users would benefit from more flexible reporting and better self-service guidance.

Simpler workflows and navigation: Make common tasks easier to understand and reduce the initial learning curve.
More flexible reporting: Improve report building, filtering, and the ability to present campaign results in the detail teams need.
Clearer learning resources: Make tutorials, help content, and getting-started guidance easier to find and follow.
More ready-made campaign options: Expand the selection of templates for common campaign and event needs.

G2 reviews are authentic and verified.

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Kadir T.

sales director

Small-Business (50 or fewer emp.)

6/29/2022

"Use Active DEMAND for best performance !!"

4.5/5

What do you like best about ActiveDEMAND?

Active demand has a good user interface, then you can easily track and find what you need. Second, this software has all aspects of campaign follow-up features. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

I have asked to develop a couple of improvements from the help center team. They completed it in a week, but the campaign should be monitored daily or sometimes hourly. Should be more quick. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Cassandra S.

Copywriter

Small-Business (50 or fewer emp.)

6/14/2022

"Active demand review"

4/5

What do you like best about ActiveDEMAND?

Communication integration is the best part of active demand. It makes everything so easy Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

There's quite a huge learning curve in the beginning Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Verified User in Computer Software

Small-Business (50 or fewer emp.)

6/16/2022

"Does everything that HubSpot can at a better price!"

4/5

What do you like best about ActiveDEMAND?

The feature set has clearly been designed to match HubSpot but they are actively chasing new customers and giving generous incentives to switch. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

The UI is a little utilitarian. It's fine once you get used to it but it could definitely be better! Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Verified User in Retail

Small-Business (50 or fewer emp.)

10/3/2019

"Excellent value"

4/5

What do you like best about ActiveDEMAND?

ActiveDemand connects us with our CRM Nmble so we can have a complete marketing and contact system. All with timelines for each customer or lead, built in appointment scheduler and landing pages. Customer support is incredible Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

The initial learning curve. However Active Demand is most generous with one on one screen share meetings to help you any way they can, Review collected by and hosted on G2.com.

Recommendations to others considering ActiveDEMAND:

Active Demand works well with NImble CRM. Plus natively integrated with appointment scheduler and landing pages Review collected by and hosted on G2.com.

What problems is ActiveDEMAND solving and how is that benefiting you?

Connecting leads and customers with our CRM Nimble to market to them as well as keep in contact with them. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite

Verified User in Computer Networking

Mid-Market (51-1000 emp.)

12/4/2019

"ActiveDEMAND"

3.5/5

What do you like best about ActiveDEMAND?

We like the use of email marketing. The analysis is also quite engaging for users to understand. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

Due to how advanced this software is. There's so many features and functions integrated with the software which makes this overwhelming. Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite

Erin S.

Marketing Director

Construction

Small-Business (50 or fewer emp.)

2/7/2018

"3rd Party User"

4.5/5

What do you like best about ActiveDEMAND?

This product keeps all of your reports in one place so you can easily track everything from phone calls to forms. It also reports information regarding interactions and conversions online. The best part about this, all of the information is displayed in real time. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

I am not 100% well versed in all of its capabilities. I am using this software as a 3rd party user (What I mean by that is that another company set up the account and is helping keep track of the information). Review collected by and hosted on G2.com.

Recommendations to others considering ActiveDEMAND:

This is a great product if you are looking for a way to track calls and conversions in real time. It archives everything, so you can easily compare periods of time and view past success to position yourself for future successes. Review collected by and hosted on G2.com.

What problems is ActiveDEMAND solving and how is that benefiting you?

I am able to more accurately report all information regarding campaign success. It has allowed me as Marketing Director to see how well we are spending our dollars on certain campaigns so that money can be moved elsewhere if we are not seeing a great deal of success. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite

Clinton G.

Small-Business (50 or fewer emp.)

6/12/2018

"Great value, phenomenal support"

5/5

What do you like best about ActiveDEMAND?

Great price for an all-in-one software. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

The drag and drop editor isn't super fluent, but works well once you get used to the interface. Review collected by and hosted on G2.com.

Validated ReviewerSource: Seller invite

Verified User in Marketing and Advertising

Small-Business (50 or fewer emp.)

Updated 4/29/2018

Originally submitted 11/3/2015

"Unreliably slow with little help from customer service"

3/5

What do you like best about ActiveDEMAND?

It does everything we need it to do and is easy to execute Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

Customer service is a pain. Wait 10-20 minutes for a live chat representative, if they don't solve your problem, there's no follow up. Was once told that I was more than welcome to not use their service when I asked why I should keep using it if the social media posts were going to fail... Review collected by and hosted on G2.com.

Validated ReviewerIncentivizedSource: G2 invite on behalf of seller

Danelle W.

FYI Content Writer

Public Relations and Communications

Small-Business (50 or fewer emp.)

1/31/2017

"The best automation platform I've used so far!"

4.5/5

What do you like best about ActiveDEMAND?

The customer support. The chat functionality is incredible and that support team has helped me work through issues/questions countless times. And submitting a support ticket doesn't slow down the process at all - I've never waited more than 12 hours before receiving a response. Incredible! Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

I feel like I have to ask a lot of questions of the customer support team because I can't easily find articles, videos, etc. that'll answer my questions. I'm not sure if that's because they're not available or they're just not easy to find, but a more robust training package up front may be helpful. Review collected by and hosted on G2.com.

Recommendations to others considering ActiveDEMAND:

Take the time to review all the videos and read the support articles. Schedule as many training sessions as you're allowed to and ask questions! Review collected by and hosted on G2.com.

What problems is ActiveDEMAND solving and how is that benefiting you?

We were looking for a platform that would allow us to create behavioural-based automated campaigns -and we've definitely found that. Now we can reach our audience more effectively by sending them information they actually want to see. Review collected by and hosted on G2.com.

Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller

Jens B.

Digital Relationsbygger

Marketing and Advertising

Small-Business (50 or fewer emp.)

1/25/2017

"The best email marketing program for agencies"

4/5

What do you like best about ActiveDEMAND?

I like that you can scale your business in a new way. Because you can copy one client to another. It saves easily 50% of time in making a new client. They have really good support. Review collected by and hosted on G2.com.

What do you dislike about ActiveDEMAND?

That it is very hard to work in. It didn't work properly for us before we hired a backend developer to manage it. But now it is amazing. Review collected by and hosted on G2.com.