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Zapier Integrations

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Zapier Demo - Automation made easy
Zapier moves info between your web apps automatically, so you can focus on your most important work.
Zapier Demo - Simple, build-it-yourself integrations
It's easy to connect your apps and get started in minutes.
Zapier Demo - Built-in guidance
Create the exact workflow you need without any sales calls or onboarding meetings.
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Choose from a library of integrations that you can copy and connect your workflows.
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Zapier Reviews (1,809)

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Reviews

Zapier Reviews (1,809)

View 6 Video Reviews
4.5
1,810 reviews

Review Summary

Generated using AI from real user reviews
Users consistently praise the product for its ease of use and wide range of integrations, allowing them to automate repetitive tasks without coding. The intuitive interface and straightforward setup process enable users to quickly create effective workflows, significantly saving time. However, some users note that pricing can become a concern as automation needs grow.

Pros & Cons

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Amie L.
AL
Core Member
Small-Business (50 or fewer emp.)
"Seamless App Integration, But Needs UX Tweaks"
What do you like best about Zapier?

I really like Zapier's ability to seamlessly connect different apps that typically don't integrate with each other, turning disconnected tools into one cohesive and efficient ecosystem. This capability has streamlined workflows for me by eliminating repetitive manual tasks and allowing automation of lead routing, form submissions, CRM updates, and email notifications. It's improved response time and data accuracy, giving me more time for high-impact work rather than administrative tasks. It feels like having an operations assistant running quietly in the background 24/7, removing friction between the tools I rely on daily and ensuring information flows automatically and accurately. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

While Zapier is powerful, the learning curve can be steep, especially when building more complex, multi-step workflows. The interface isn’t always intuitive, and navigating between Zaps, folders, and task histories can feel cluttered at times. Improving the user experience, simplifying advanced setup explanations, and making troubleshooting more visually guided would make it significantly more user-friendly. The initial setup wasn’t overly difficult, but it wasn’t completely intuitive either. I had to spend some time exploring their site and help resources to understand how to properly structure workflows and triggers. Once I understood the logic behind it, it became much smoother, but there was definitely a learning period upfront. Review collected by and hosted on G2.com.

Tarun K.
TK
Founder and CEO
Information Technology and Services
Small-Business (50 or fewer emp.)
"Keeps my team updated with Google Form submissions"
What do you like best about Zapier?

I use Zapier free plan to integrate Google Forms with Slack, so whenever someone submits a form, a message appears in a channel my team uses. It saves me the hassle of checking the form manually and makes sure I see new submissions right away. Setting up the Zap was straightforward. I integrated Google Forms and Slack in Zapier, selected the form and channel and ran a test to make sure the messages appeared in the Slack channel correctly. Once it was set up, the automation worked reliably and I usually check the Slack channel once or twice a day to stay updated. I haven’t needed support often, but when I did, the documentation and community resources were clear and helpful.

The free plan keeps each Zap simple, which makes it predictable and easy to maintain. For my small internal forms, it does exactly what I need without adding extra tools or steps. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The free plan has some limitations that become noticeable as workflows grow. Each Zap is limited to two steps, so I can’t add extra actions or conditional logic in a single workflow. The monthly task limit also requires me to monitor how many submissions I process. For my current small internal forms, these limits aren’t an issue, but they could become restrictive if the volume of submissions increases. Review collected by and hosted on G2.com.

SP
Analyst
Marketing and Advertising
Small-Business (50 or fewer emp.)
"easy to automate repetitive tasks"
What do you like best about Zapier?

Zapier’s biggest strength is how easy it is to connect thousands of apps and automate workflows with minimal setup. The no-code interface, step-by-step Zap builder, and clear testing process make implementation fast, even for non-technical users. It supports a wide range of triggers and actions, advanced multi-step workflows, and reliable integrations, which makes it useful for daily automation across teams. The platform is stable, frequently updated, and integrates seamlessly with popular tools. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The main downside is pricing, especially as automation needs scale and task usage increases. Some advanced features are locked behind higher-tier plans, which may not be ideal for small businesses. Debugging complex Zaps can also be time-consuming, and real-time automations may occasionally experience delays depending on the integration. Review collected by and hosted on G2.com.

Shashwat G.
SG
Content Creator
Small-Business (50 or fewer emp.)
"Time-Saving Automation with Seamless App Integration"
What do you like best about Zapier?

I use Zapier mainly to automate repetitive tasks and connect different apps I use daily. It helps me save time by automatically moving data between tools like email, forms, and productivity apps, reducing manual work, and keeping my workflow organized. What I like most about Zapier is how easily it connects different apps and automates tasks without the need for coding. This feature stands out because it saves a lot of time in my daily workflow, letting everything run in the background and allowing me to focus on more important work. I use Zapier with tools like Google Sheets, Gmail, and form tools for collecting data, which helps me automatically transfer information, send notifications, and keep everything synced, making my workflow much smoother. The initial setup of Zapier was quite easy, with basic automations quick to create and the interface being user-friendly. Overall, I would rate it 9 out of 10 for being very useful for automation, saving a lot of time, and connecting many apps smoothly, which makes daily work much easier. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

One thing that could be improved is the pricing, which can feel a bit expensive as automation needs grow. Also, setting up more complex workflows can take time to fully understand. Making advanced automations simpler and more affordable would make it even better. Review collected by and hosted on G2.com.

HV
Product Manager
Mid-Market (51-1000 emp.)
"Zapier Streamlines Workflows with Powerful, Intuitive Automations"
What do you like best about Zapier?

I really appreciate how it streamlines workflows and seamlessly connects a variety of applications. The platform provides a robust, intuitive interface for building automations, making it easy to set up and manage processes. It has significantly boosted my productivity by reducing the need for manual data transfers between tools. The breadth of available integrations is genuinely impressive. Overall, Zapier has become an indispensable tool for efficient task management. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Sometimes, unexpected behavior can occur when different applications communicate with one another. Troubleshooting these connections may occasionally take some patience and a bit of technical know-how. Even with these minor hurdles, the efficiency you gain from automating repetitive tasks is often a major advantage. Review collected by and hosted on G2.com.

Braum K.
BK
CEO
Small-Business (50 or fewer emp.)
"Zapier Eliminates Tedious Busywork with Effortless Automation"
What do you like best about Zapier?

Zapier has saved me hundreds of hours by automating tedious tasks, freeing me up to focus on creative work. I love its modular approach, which allows me to build fairly complex automations. My favorite example is using a spreadsheet to trigger event reminder emails via Gmail. Simply adding a few items to a spreadsheet automatically generates and sends personalized emails, which alone has saved countless hours. Zapier has also tremendously expanded our CRM's capabilities, making it far more powerful than it would be on its own. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Honestly, there's very little to dislike. The Zap testing feature can sometimes behave a bit unpredictably, but it's a minor inconvenience at most. The zaps themselves always run smoothly in practice. Review collected by and hosted on G2.com.

Verified User in Consumer Goods
AC
Enterprise (> 1000 emp.)
"All in one automation multi-tool with wide array of seamless integration"
What do you like best about Zapier?

I really love how Zapier offers a wide array of application connections, from Google products to workflow apps like Trello or Jira. And also, the ease of integration to each platform allows quick implementations as well. Ever since we started automating our daily work requests through Zapier, my team has been saving so much time on housekeeping tasks. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Getting used to Zapier can be challenging for some people. It can feel heavy or overwhelming at the beginning, especially if you’re not very familiar with tech in general. That said, their templates and support agent can help guide you and make it easier to navigate as you learn. Review collected by and hosted on G2.com.

Ali M.
AM
Owner
Health, Wellness and Fitness
Small-Business (50 or fewer emp.)
"Reliable Automation, But Expensive for Small Workflows"
What do you like best about Zapier?

Zapier makes automations simple, even for someone without a technical background. It allowed me to connect multiple platforms (like TikTok Lead Ads, Meta Lead Forms, and Google Sheets) so our lead management became much faster and more organized. Once the Zaps are set up, they run reliably in the background and save us a lot of manual work. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The biggest downside is the cost. For a basic user like me, Zapier feels more expensive than it should be. I use only a very small portion of the task limits and credits each month (as shown in my screenshot), yet I’m still required to pay for a higher plan just to keep my workflows active. Another issue is that Zapier doesn’t integrate directly with MINDBODY, which is a major platform in the fitness industry. Because of that, I had to use Pipedream as a middleman to make the automation work, adding extra steps and complexity. Review collected by and hosted on G2.com.

Komal W.
KW
Project Manager
Information Technology and Services
Mid-Market (51-1000 emp.)
"Reliable Lead Automation and Seamless Integrations with Zapier"
What do you like best about Zapier?

Zapier has proven to be a highly effective tool for automating the flow of leads from LinkedIn into our admissions software, Meritto. What stands out most is Zapier’s reliability in handling integrations between platforms that otherwise do not connect natively. This has helped us eliminate manual data entry, reduce errors, and ensure that leads are captured in real time. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

Handling more complex workflows—such as conditional branching or data transformations—still requires careful configuration and can feel limited compared to full scripting environments. Error messages, while helpful, are not always specific enough to pinpoint the exact cause, especially when issues occur at the API level of third-party tools. Additionally, as lead volume scales, the cost of higher-tier plans becomes an important factor to evaluate. Review collected by and hosted on G2.com.

Andrew K.
AK
Member
Small-Business (50 or fewer emp.)
"Zapier: Effortless Automation That Empowers Teams"
What do you like best about Zapier?

Zapier has been the standard in app automation for quite some time. I'm familiar with their platform, and it has grown in ways that are easy to integrate into that understanding and to continue to use going forward.

Zapier was great for allowing our teams to create additional functionality and value for our customers around our product, and took burden off the product team to implement bespoke workflows. Review collected by and hosted on G2.com.

What do you dislike about Zapier?

The downsides are very limited. Occasionally there may be a website that is hard to parse for that particular plugin or some small edge case, but Zapier does a nice job of allowing you to rerun and edit the failed zaps. Review collected by and hosted on G2.com.

Pricing Options

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Free

Free

Starter

$19.99

Professional

$49.00
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