# What platform provides analytics on video ad engagement rates?

<p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">If you’re looking for a platform that provides analytics on video ad engagement rates, there are a few standout tools worth considering. Beyond basic impressions and views, the right platform should deliver insights into completion rates, interactions, and view-through data that actually help optimize campaigns.</p><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Here are some <a class="a a--md" elv="true" href="https://www.g2.com/categories/video-advertising">video advertising tool</a> options I’ve been exploring:</p><ul>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/stackadapt/reviews">StackAdapt</a>: Provides reporting across programmatic campaigns, including video. The question is whether its engagement data goes far enough beyond clicks to shape creative and targeting decisions.</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/prisma-mediaocean/reviews">Mediaocean</a>: Designed for omnichannel ad management with analytics baked in. Can it give enterprise brands a clear picture of video performance across different channels?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/simpli-fi/reviews">Simpli.fi</a>: Strong in local and programmatic video targeting. How actionable are its engagement insights for SMBs or regional campaigns?</li>
<li>
<a class="a a--md" elv="true" href="https://www.g2.com/products/viant-technology-llc-viant-technology/reviews">Viant Technology</a>: Emphasizes people-based measurement to connect audiences across devices. Is this approach better for understanding engagement across fragmented viewing habits?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">For those tracking performance closely:</p><ul>
<li>Which platform has given you the clearest engagement data for video ads?</li>
<li>Are the insights reliable enough to adjust creative strategies in real time?</li>
<li>Have you found any gaps in how these tools define or report “engagement”?</li>
</ul><p class="elv-tracking-normal elv-text-default elv-font-figtree elv-text-base elv-leading-base elv-font-normal" elv="true">Thanks in advance. Hearing your experiences will help me figure out where to focus when measuring video ad success.</p>

##### Post Metadata
- Posted at: 11 months ago
- Author title: Marketer and Business Owner
- Net upvotes: 1


## Comments
### Comment 1

&lt;p&gt;This &lt;a href=&quot;https://learn.g2.com/best-marketing-analytics-tools&quot; rel=&quot;noopener noreferrer&quot; target=&quot;_blank&quot;&gt;best marketing analytics tools&lt;/a&gt; article on G2 might be helpful when looking at engagement insights.&lt;/p&gt;

##### Comment Metadata
- Posted at: 11 months ago
- Author title: Marketer and Business Owner





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