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Compare Tealium Customer Data Hub and mParticle by Rokt 
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At a Glance
Market Segments
Enterprise (51.7% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Tealium Customer Data Hub
Star Rating
(405)4.3 out of 5
Market Segments
Enterprise (51.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about Tealium Customer Data HubmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle excels in Custom Event Tracking with a score of 8.8, allowing for detailed tracking of user interactions, while Tealium Customer Data Hub, although strong, scores slightly lower at 8.3. Reviewers mention that this feature is crucial for businesses looking to tailor their analytics to specific user behaviors.
- Reviewers mention that mParticle's Ease of Use is rated at 8.3, making it more user-friendly compared to Tealium's score of 7.6. Users on G2 appreciate the intuitive interface of mParticle, which simplifies the onboarding process for new users.
- G2 users highlight that Tealium Customer Data Hub offers superior Quality of Support with a score of 9.0, compared to mParticle's 8.8. Reviewers say that Tealium's support team is responsive and knowledgeable, which is a significant factor for companies needing reliable assistance.
- Users report that mParticle shines in Data Unification with a score of 8.5, while Tealium closely follows with 8.6. However, reviewers mention that mParticle's ability to integrate various data sources seamlessly is a standout feature that enhances its overall functionality.
- Reviewers mention that Tealium's Compliance Monitoring feature is rated at 6.9, which is lower than mParticle's 8.0. Users on G2 express concerns about Tealium's capabilities in ensuring data compliance, which is critical for businesses handling sensitive information.
- Users say that mParticle's Real-Time Insights feature, rated at 8.8, provides immediate access to data trends, whereas Tealium's score of 7.8 indicates a less robust offering in this area. Reviewers mention that real-time analytics are essential for making timely business decisions.
Pricing
Entry-Level Pricing
Tealium Customer Data Hub
Custom
Contact Us
Tealium AudienceStream CDP is priced based on the number of events collected with included service hours based on the volume tier.
- Discounts are available for solution bundles which include Tealium AudienceStream CDP along with the full suite of Tealium products, the Tealium Customer Data Hub.
- For a quote, please contact us to determine pricing at your volume level.
mParticle by Rokt
No pricing availableFree Trial
Tealium Customer Data Hub
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
8.7
319
8.1
135
Ease of Use
7.7
317
8.3
134
Ease of Setup
7.6
211
8.0
55
Ease of Admin
7.9
180
8.5
52
Quality of Support
8.9
304
8.8
115
Has the product been a good partner in doing business?
8.9
176
8.9
56
Product Direction (% positive)
8.8
312
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
7.3
17
6.7
9
7.5
16
6.5
9
6.8
16
7.1
8
6.8
17
5.9
9
Management
7.3
14
7.8
9
7.0
15
7.8
9
7.3
15
8.0
10
6.7
15
5.6
9
7.8
15
7.0
9
Compliance
8.4
17
9.0
10
6.9
17
8.3
9
7.7
17
8.3
9
7.2
17
8.0
9
Security
7.8
15
8.9
9
8.3
15
8.0
10
7.7
15
8.7
10
Data Quality
7.7
16
8.2
10
7.2
15
8.3
9
8.0
15
8.5
9
Maintainence
8.1
15
8.7
10
8.2
15
8.3
9
Generative AI
5.3
10
Not enough data
5.5
10
Not enough data
Agentic AI - Data Governance
7.4
7
Not enough data
6.4
7
Not enough data
6.7
7
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
7.1
7
Not enough data
Data Sourcing
8.3
115
|
Verified
8.2
25
8.5
114
|
Verified
8.7
27
Feature Not Available
7.0
21
8.3
112
|
Verified
8.2
27
Intelligence
7.5
102
|
Verified
7.4
24
7.0
84
|
Verified
7.0
21
7.1
87
|
Verified
6.6
20
Functionality
7.3
16
Not enough data
7.7
16
Not enough data
8.0
16
Not enough data
8.2
16
Not enough data
7.9
16
Not enough data
7.5
16
Not enough data
7.0
16
Not enough data
7.1
16
Not enough data
7.9
15
Not enough data
Platform Basics
8.1
30
8.2
31
7.8
30
8.5
31
Platform Data
8.0
31
8.7
32
8.3
31
8.1
28
8.2
31
8.5
32
7.8
31
8.6
29
Platform Additional Functionality
7.7
31
8.6
30
7.9
30
8.1
31
7.8
31
7.4
22
Agentic AI - Customer Journey Analytics
8.3
20
Not enough data
7.8
20
Not enough data
7.8
20
Not enough data
8.1
20
Not enough data
Development
7.9
16
8.6
14
7.6
16
8.8
13
Management
8.8
16
8.3
10
8.1
16
9.2
11
Integration Options
8.4
16
8.7
5
7.7
16
6.4
7
8.3
16
8.1
12
8.2
15
7.0
5
Management
7.8
9
Not enough data
7.8
9
Not enough data
8.3
9
Not enough data
8.3
9
Not enough data
Functionality
7.8
9
Not enough data
7.6
9
Not enough data
8.7
9
Not enough data
7.8
9
Not enough data
Security
8.7
9
Not enough data
8.5
9
Not enough data
Agentic AI - Firewall Software
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Tealium Customer Data Hub and mParticle by Rokt are categorized as Data Governance, Customer Journey Analytics, Customer Data Platform (CDP), and E-Commerce Data Integration
Unique Categories
Tealium Customer Data Hub is categorized as Consent Management Platform (CMP), Identity Resolution, Tag Management Systems, Stream Analytics, and Master Data Management (MDM)
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Tealium Customer Data Hub
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Financial Services
8.3%
Retail
7.2%
Information Technology and Services
6.1%
Marketing and Advertising
5.0%
Insurance
5.0%
Other
68.5%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
Can you supply any details about the deployment process?
1 Comment
Official Response from Tealium Customer Data Hub
Our standard net new deployment of our Universal Data Hub is 90 days. Deployment of AudienceStream alone may be shorter depending on steps already completed...Read more
How many product partnerships do you have?
1 Comment
Official Response from Tealium Customer Data Hub
We have over one thousand integration points with close to nine hundred different technologies, covering both client-side and server-side data management...Read more
What constitutes the primary key for your CDP solution?
1 Comment
Official Response from Tealium Customer Data Hub
Tealium supports more than one unique ID, and you can declare as many as necessary. In Tealium’s system, there is not one unique or master ID, but rather the...Read more
How would you guys handle all the feedbacks, suggestions, or request of your users about indicative features
1 Comment
AE
Hi Caira!
My name is Arman Escobar, I'm the Customer Success Manager at Indicative. Thank you for reaching out! Indicative value's our clients requests...Read more
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
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