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Compare Taboola and TikTok Ads 
Featured Products
At a Glance
Market Segments
Small-Business (56.7% of reviews)
Small-Business (67.7% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Taboola
Star Rating
(30)2.9 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Learn more about TaboolaTikTok Ads
Star Rating
(137)4.2 out of 5
Market Segments
Small-Business (67.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TikTok AdsTaboola vs TikTok Ads
When assessing the two solutions, reviewers found TikTok Ads easier to use, set up, and administer. Reviewers also preferred doing business with TikTok Ads overall.
- Reviewers felt that TikTok Ads meets the needs of their business better than Taboola.
- When comparing quality of ongoing product support, reviewers felt that TikTok Ads is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of TikTok Ads over Taboola.
Pricing
Entry-Level Pricing
Taboola
Advertiser
Contact Us
Advertiser pricing model is a performance-based model. Campaigns are billed on CPC basis or CPM basis for programmatic/Select targeting.
- Sign Up to Realize
TikTok Ads
No pricing availableFree Trial
Taboola
No trial information availableTikTok Ads
Free Trial is available
Ratings
Meets Requirements
6.2
25
8.4
113
Ease of Use
6.7
23
8.6
114
Ease of Setup
6.0
8
8.3
40
Ease of Admin
6.4
7
7.8
31
Quality of Support
5.8
22
8.2
109
Has the product been a good partner in doing business?
7.4
7
7.9
30
Product Direction (% positive)
6.3
22
7.8
110
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.1
85
Not enough data
8.4
81
Not enough data
8.7
84
Not enough data
7.8
74
Not enough data
7.6
72
Not enough data
8.0
80
Not enough data
7.9
74
Not enough data
7.9
77
Not enough data
8.0
82
Not enough data
8.5
82
Not enough data
8.4
77
Not enough data
8.3
82
Not enough data
8.3
77
Targeting
Not enough data
8.4
88
Not enough data
8.5
82
Not enough data
8.3
84
Not enough data
8.3
83
Platform
Not enough data
8.1
70
Not enough data
7.7
77
Not enough data
8.5
80
Not enough data
8.3
84
Not enough data
8.2
78
Not enough data
8.1
80
Not enough data
8.0
75
Not enough data
8.2
70
Not enough data
8.1
75
Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Link Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Affiliate Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Tracking Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Affiliate Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
8.1
59
Mobile Functionality
Not enough data
8.6
82
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
8.1
85
Not enough data
8.4
81
Not enough data
8.7
84
Not enough data
7.8
74
Not enough data
7.6
72
Not enough data
8.0
80
Not enough data
7.9
74
Not enough data
7.9
77
Not enough data
8.0
82
Not enough data
8.5
82
Not enough data
8.4
77
Not enough data
8.3
82
Not enough data
8.3
77
Targeting
Not enough data
8.4
88
Not enough data
8.5
82
Not enough data
8.3
84
Not enough data
8.3
83
Mobile
Not enough data
8.5
76
Not enough data
8.3
82
Not enough data
8.3
77
Platform
Not enough data
8.1
70
Not enough data
7.7
77
Not enough data
8.5
80
Not enough data
8.3
84
Not enough data
8.2
78
Not enough data
8.1
80
Not enough data
8.0
75
Not enough data
8.2
70
Not enough data
8.1
75
Influencer Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Influencer Marketing Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting & Analytics - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Taboola and TikTok Ads are categorized as Mobile Advertising
Unique Categories
TikTok Ads is categorized as Influencer Marketing Platforms and Affiliate Marketing
Reviews
Reviewers' Company Size
Taboola
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
TikTok Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
43.3%
Financial Services
10.0%
Consulting
3.3%
Staffing and Recruiting
3.3%
Sports
3.3%
Other
36.7%
Marketing and Advertising
22.4%
Consumer Goods
6.0%
Retail
5.2%
Health, Wellness and Fitness
4.5%
Graphic Design
4.5%
Other
57.5%
Alternatives
Discussions
How is Taboola different from Google ads?
1 Comment
CP
The traffic is expensive and it is bots - my personal experience.
Oh, and try getting a refund from them. In my opinion, SCAMRead more
Is Taboola a good advertising platform?
1 Comment
CP
Absolutely not. They send fake traffic and charge a lot of money for doing so.
If you want to waste money, choose TaboolaRead more
What is Taboola good for?
1 Comment
AB
Right now it's good for generating traffic and brand awareness.Read more
Are TikTok ads effective?
3 Comments
FG
The investment can be worthwhile, though, as the ad type has a median engagement rate of 17.5%. In addition, 77% of TikTok users like it when brands come up...Read more
TikTokAds good job💯👍
1 Comment
WS
because in the Tiktok application we can get money while entertaining, laughing with the family making entertainment videosRead more
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