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# Surfer vs Topic Comparison - What are their main differences?

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SurferTopic[+ Add Product](#)

Reviews

**Surfer** [

4.8/5(546)

](https://www.g2.com/products/surfer-surfer/reviews#reviews)

**Topic** [

5/5(37)

](https://www.g2.com/products/topic-topic/reviews#reviews)

Pricing

**Surfer**
Free Trial

**Starting at $99.00** · Standard

**Topic**
 **$500** · 100 Content Briefs / mo

**Pricing Insights**
from reviews

Time to Implement

**Surfer**
1 month

Based on 67 responses

**Topic**
Not enough reviews yet

Return on Investment

**Surfer**
10 months

Based on 58 responses

**Topic**
Not enough reviews yet

Perceived Cost

**Surfer**
$$$$$

**Topic**
$$$$$

Average Discount

**Surfer**
10%

**Topic**
Not enough reviews yet

 ![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer")

 ![Topic](https://images.g2crowd.com/uploads/product/hd_favicon/461c2040674e0cb091e278ea055ed53f/topic-topic.svg "Topic")

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Pros & Cons

**Surfer**
[
Content Creation (13)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391079&qs=pros-and-cons#reviews)[
SEO Optimization (10)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391435&qs=pros-and-cons#reviews)[
Credit Issues (5)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391361&qs=pros-and-cons#reviews)[
High Costs (5)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391500&qs=pros-and-cons#reviews)

**Topic**
Not enough data

Integrations

**Surfer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e4be040bbaaa0a3c52ded16cc4eee05a/contentful.png "Product Avatar Image")

Contentful

](https://www.g2.com/products/contentful/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91458feb7dbeb0f5518a9006b475c574/google-search-console.jpg "Product Avatar Image")

Google Search Console

](https://www.g2.com/products/google-search-console/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eb5af0dc05da00f236923fe110800abf/jasper-ai.png "Product Avatar Image")

Jasper

](https://www.g2.com/products/jasper-ai/reviews)[
View all
](https://www.g2.com/products/surfer-surfer/integrations)

**Topic**
Not enough data

Screenshots

**Surfer**
 ![Surfer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1367686/intent_alignment_guidelines.png)

**Topic**
 ![Topic screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/145633/competitive-analysis.png)

Ratings

Meets Requirements

**Surfer**

9.3

9.3320

**Topic**

9.5

9.526

Ease of Use

**Surfer**

9.3

9.3326

**Topic**

9.8

9.827

Ease of Setup

**Surfer**

9.4

9.4155

**Topic**

10.0

10.011

Ease of Admin

**Surfer**

9.4

9.4124

**Topic**

10.0

10.011

Quality of Support

**Surfer**

9.4

9.4279

**Topic**

9.9

9.927

Has the product been a good partner in doing business?

**Surfer**

9.5

9.5120

**Topic**

10.0

10.011

Product Direction (% positive)

**Surfer**

9.3

9.3280

**Topic**

10.0

10.023

Features

SEO Tools[Hide 107 FeaturesShow 107 Features](javascript:void(0);)

8.2

260

9.4

15

SEO Auditing & Monitoring

SEO Alerting

7.6(won by default)

165

Not enough data

SEO Auditing

9.2(won by default)

197

Not enough data

SEO Change Tracking

8.0(won by default)

163

Not enough data

Technical SEO

8.1(won by default)

166

Not enough data

Engagement Tracking

Not enough data

Not enough data

Agentic AI - SEO Tools

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Natural Language Interaction

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Google Analytics Integration

Not enough data

Not enough data

SEO Content & Rankings

Keyword Research

8.5

239

9.4(won by 0.9)

14

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Localization

8.1

178

9.2(won by 1.1)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Link Building

7.0(won by default)

173

Not enough data

SERP Rank Tracking

8.8(won by default)

40

Not enough data

Content Insights

9.2(won by default)

214

Not enough data

Customer Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

SEO Reporting

Competitor Analysis

8.9

227

9.3(won by 0.4)

7

Data Visualization

8.5

204

9.5(won by 1.0)

7

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

7.9

161

9.4(won by 1.5)

6

 (There is a greater than 0.5 difference between this product's rating and its competitors)

White Label

7.5(won by default)

121

Not enough data

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

8.1(won by default)

59

Not enough data

AI Text Summarization

7.6(won by default)

55

Not enough data

Generative AI

Not enough data

Not enough data

Additional Functionality

Retargeting

Not enough data

Not enough data

API

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Broken Link Discovery

Not enough data

Not enough data

URL Shortener

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Backlink Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

For Marketing and Advertising

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Link Editing

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Link Analytics

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Content Personalization

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Problem Area Alerts

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Mobile Friendly Test

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Show 5 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Generative AI[Hide 22 FeaturesShow 22 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Code Generation

Not enough data

Not enough data

Text to Image

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Virtual Characters and Avatars

Not enough data

Not enough data

Content Generation

Not enough data

Not enough data

Personalization and Recommendation

Not enough data

Not enough data

Conditional Generation

Not enough data

Not enough data

Transformer Model

Not enough data

Not enough data

Automated Image & Video Editing

Not enough data

Not enough data

Interactive and Co-Creative Systems

Not enough data

Not enough data

Text Summarization

Not enough data

Not enough data

Data Augmentation

Not enough data

Not enough data

Variation Autoencoder Models

Not enough data

Not enough data

Adversarial Training

Not enough data

Not enough data

Transfer Learning and Fine-tuning

Not enough data

Not enough data

Simulation and Scenario Generation

Not enough data

Not enough data

Creative Design

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Prompt Engineering

Not enough data

Not enough data

Foundation Model

Not enough data

Not enough data

Synthetic Media[Hide 22 FeaturesShow 22 Features](javascript:void(0);)

Not enough data

Not enough data

Audio

Accents

Not enough data

Not enough data

Voice Cloning

Not enough data

Not enough data

Range of Tones

Not enough data

Not enough data

Languages

Not enough data

Not enough data

Video

Closed Captions

Not enough data

Not enough data

Avatar Quality

Not enough data

Not enough data

Custom Avatars

Not enough data

Not enough data

Video Editing Capabilities

Not enough data

Not enough data

Image

Text to Image

Not enough data

Not enough data

Realism

Not enough data

Not enough data

Text

Text Optimization

Not enough data

Not enough data

Range of Sentiments

Not enough data

Not enough data

Platform

Collaboration

Not enough data

Not enough data

Speed of Generation

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

AI Text-to-Image

Not enough data

Not enough data

AI Text-to-Speech

Not enough data

Not enough data

AI Image-to-Text

Not enough data

Not enough data

AI Text-to-Video

Not enough data

Not enough data

AI Text-to-3D

Not enough data

Not enough data

AI Text-to-Music

Not enough data

Not enough data

AI Content Detectors[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content - AI Content Detectors

Batch File Scans

Not enough data

Not enough data

Color-Coded Detection

Not enough data

Not enough data

Content Dashboard

Not enough data

Not enough data

API Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Language Detection

Not enough data

Not enough data

Anomaly Detection

Not enough data

Not enough data

AI Detection Model - AI Content Detectors

Model Differentiation

Not enough data

Not enough data

Human vs. AI Detection

Not enough data

Not enough data

Multi-Component Model

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Text Similarity Detection

Not enough data

Not enough data

Monitoring - AI Content Detectors

Real-time Content Monitoring

Not enough data

Not enough data

AI Content Identification

Not enough data

Not enough data

Additional Functionality

Corporate/Business

Not enough data

Not enough data

Neural Network Modeling

Not enough data

Not enough data

Transfer Learning and Fine-tuning

Not enough data

Not enough data

Image Capture

Not enough data

Not enough data

API

Not enough data

Not enough data

Content Generation

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Comparison View

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Team Collaboration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

URL Scanning

Not enough data

Not enough data

AI Humanizer

Not enough data

Not enough data

Pattern Detection and Recognition

Not enough data

Not enough data

Grammar Check

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

For Law Enforcement Agencies

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Full Text Search

Not enough data

Not enough data

Content Import/Export

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Search History

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

For Education

Not enough data

Not enough data

Scoring

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Predictive Modeling

Not enough data

Not enough data

AI Search Visibility Optimization Tools[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

Not enough data

Not enough data

AI Content Structuring - AI Search Visibility Optimization tools 

AI-Optimized Content Structuring

Not enough data

Not enough data

Schema & Structured Data Optimization

Not enough data

Not enough data

AI-Readable Content Formatting

Not enough data

Not enough data

LLM-Ready Content Preparation

Not enough data

Not enough data

Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

Entity Recognition & Mapping

Not enough data

Not enough data

Knowledge Graph & Entity Linking

Not enough data

Not enough data

Semantic Content Analysis

Not enough data

Not enough data

Topic Authority Optimization

Not enough data

Not enough data

Content Gap Analysis

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Response Position Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

AI Retrieval Optimization - AI Search Visibility Optimization tools 

Passage & Chunk Optimization

Not enough data

Not enough data

AI Citation Optimization

Not enough data

Not enough data

Retrieval Readiness Analysis

Not enough data

Not enough data

AI Query Matching Analysis

Not enough data

Not enough data

Brand Entity Analysis

Not enough data

Not enough data

AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

AI Citation Monitoring

Not enough data

Not enough data

AI Answer Visibility Tracking

Not enough data

Not enough data

Generative Search Performance Analytics

Not enough data

Not enough data

Multi-Language Tracking

Not enough data

Not enough data

Prompt Visibility Monitoring

Not enough data

Not enough data

AI Crawler Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Workflow & Platform Integrations - AI Search Visibility Optimization tools 

BI Integration

Not enough data

Not enough data

BI Integration

Not enough data

Not enough data

Additional Functionality

AI Visibility Score

Not enough data

Not enough data

Share of Voice (SoV)

Not enough data

Not enough data

AI Content Scoring

Not enough data

Not enough data

AI Traffic Attribution

Not enough data

Not enough data

Prompt Organization

Not enough data

Not enough data

Citation Intelligence

Not enough data

Not enough data

AI Accessibility Audit

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Change Simulation

Not enough data

Not enough data

Schema Guidance

Not enough data

Not enough data

LLMs Text File Management

Not enough data

Not enough data

Multi-Platform AI Coverage

Not enough data

Not enough data

API

Not enough data

Not enough data

GEO-Optimized Content Creation

Not enough data

Not enough data

Prompt Library

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Persona-Based Segmentation

Not enough data

Not enough data

Multi-Brand Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Misinformation Detection

Not enough data

Not enough data

Real User Prompt Dataset

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Competitive Benchmarking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer")](https://www.g2.com/products/surfer-surfer/reviews)

Surfer

Small-Business(50 or fewer emp.)

93.0%

Mid-Market(51-1000 emp.)

6.4%

Enterprise(\> 1000 emp.)

0.6%

[![Topic](https://images.g2crowd.com/uploads/product/hd_favicon/461c2040674e0cb091e278ea055ed53f/topic-topic.svg "Topic")](https://www.g2.com/products/topic-topic/reviews)

Topic

Small-Business(50 or fewer emp.)

89.2%

Mid-Market(51-1000 emp.)

10.8%

Enterprise(\> 1000 emp.)

0%

Small-Business

(50 or fewer emp.)

93.0%

89.2%

Mid-Market

(51-1000 emp.)

6.4%

10.8%

Enterprise

(\> 1000 emp.)

0.6%

0%

Reviewers' Industry

[![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer")](https://www.g2.com/products/surfer-surfer/reviews)
Surfer

Marketing and Advertising

36.9%

Health, Wellness and Fitness

4.3%

Computer Software

4.1%

Information Technology and Services

3.9%

Internet

3.9%

Other

46.9%

[![Topic](https://images.g2crowd.com/uploads/product/hd_favicon/461c2040674e0cb091e278ea055ed53f/topic-topic.svg "Topic")](https://www.g2.com/products/topic-topic/reviews)
Topic

Marketing and Advertising

45.9%

Retail

5.4%

Computer Software

5.4%

E-Learning

5.4%

Health, Wellness and Fitness

5.4%

Other

32.4%

Alternatives

**Surfer Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![Frase.io](https://images.g2crowd.com/uploads/product/hd_favicon/03adfa3dd85b0b4ebc4963a0a7a19f8b/frase-io.svg "Frase.io")

[
Frase.io
](/products/frase-io/reviews)

**Topic Alternatives**

 ![Frase.io](https://images.g2crowd.com/uploads/product/hd_favicon/03adfa3dd85b0b4ebc4963a0a7a19f8b/frase-io.svg "Frase.io")

[
Frase.io
](/products/frase-io/reviews)

 ![RankIQ](https://images.g2crowd.com/uploads/product/hd_favicon/b388a9246d4f2ccc153bce59903f64ca/rankiq.svg "RankIQ")

[
RankIQ
](/products/rankiq/reviews)

 ![Clearscope](https://images.g2crowd.com/uploads/product/hd_favicon/1d3ca1352b3008e10d841792a63d2575/clearscope.svg "Clearscope")

[
Clearscope
](/products/clearscope/reviews)

 ![MarketMuse](https://images.g2crowd.com/uploads/product/hd_favicon/34820ae564dd9facec19d4a50228f640/marketmuse.svg "MarketMuse")

[
MarketMuse
](/products/marketmuse/reviews)

## Surfer vs Topic

When assessing the two solutions, reviewers found Topic easier to use, set up, and administer. Reviewers also preferred doing business with Topic overall.

- Reviewers felt that Topic meets the needs of their business better than Surfer.
- When comparing quality of ongoing product support, reviewers felt that Topic is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Topic over Surfer.