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Compare Surfer and Topic 
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At a Glance
Market Segments
Small-Business (93.5% of reviews)
Small-Business (89.2% of reviews)
Entry-Level Pricing
Starting at $79.00
$500
Surfer
Star Rating
(537)4.8 out of 5
Market Segments
Small-Business (93.5% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $79.00
Browse all 3 pricing plansTopic
Star Rating
(37)5.0 out of 5
Market Segments
Small-Business (89.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
$500
Browse all 5 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Surfer excels in its SEO Auditing capabilities, particularly with a strong score of 9.1, while Topic's SEO Auditing feature is not as robust, indicating that Surfer may provide more comprehensive insights for users focused on technical SEO.
- Reviewers mention that Topic shines in Keyword Research with a score of 9.4, outperforming Surfer's 8.5, suggesting that users looking for in-depth keyword analysis may find Topic to be the better choice.
- G2 users highlight that Topic offers superior Data Visualization tools, scoring 9.5 compared to Surfer's 8.6, which may enhance the user experience for those who prioritize visual data representation in their SEO strategies.
- Users on G2 indicate that Surfer's ease of setup is rated at 9.4, while Topic achieves a perfect score of 10.0, suggesting that Topic may be more user-friendly for those who want a quick and straightforward onboarding process.
- Reviewers say that Topic's Quality of Support is rated at 9.9, compared to Surfer's 9.4, indicating that users may receive more responsive and effective assistance with Topic, which can be crucial for businesses needing timely support.
- Users report that Surfer has a strong score of 9.2 in Content Insights, which is essential for content-driven strategies, while Topic's performance in this area is not highlighted, suggesting that Surfer may provide more valuable insights for content optimization.
Pricing
Entry-Level Pricing
Surfer
Essential
Starting at $79.00
For individuals and small teams starting to grow their organic visibility.
Create content that ranks on Google and in AI search, stays on-brand, and keeps your site up to date — no SEO expertise or additional tools required.
- Publish content that ranks on Google and earns AI search visibility
- Generate ready-to-rank articles in minutes
- Stay on-brand with built-in templates and custom voice
Free Trial
Surfer
No trial information availableTopic
No trial information availableRatings
Meets Requirements
9.3
313
9.5
26
Ease of Use
9.3
319
9.8
27
Ease of Setup
9.4
149
10.0
11
Ease of Admin
9.4
123
10.0
11
Quality of Support
9.4
276
9.9
27
Has the product been a good partner in doing business?
9.6
118
10.0
11
Product Direction (% positive)
9.3
274
10.0
23
Features by Category
SEO Auditing & Monitoring
7.6
164
Not enough data
9.2
195
Not enough data
8.0
162
Not enough data
8.1
166
Not enough data
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
7.0
173
Not enough data
8.5
234
9.4
14
8.8
40
Not enough data
8.1
178
9.2
6
9.2
207
Not enough data
SEO Reporting
8.9
225
9.3
7
8.6
203
9.5
7
7.9
161
9.4
6
7.5
121
Not enough data
Generative AI
8.1
56
Not enough data
7.6
55
Not enough data
Categories
Categories
Shared Categories
Surfer and Topic are categorized as SEO Tools
Unique Categories
Surfer has no unique categories
Topic has no unique categories
Reviews
Reviewers' Company Size
Surfer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Topic
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
36.6%
Health, Wellness and Fitness
4.4%
Information Technology and Services
4.0%
Computer Software
4.0%
Writing and Editing
3.8%
Other
47.3%
Marketing and Advertising
45.9%
Retail
5.4%
Health, Wellness and Fitness
5.4%
E-Learning
5.4%
Computer Software
5.4%
Other
32.4%
Discussions
Can NLP be more clearly incorporated into the content editor?
2 Comments
TN
Hello Nikolai! Great question :-) Traditional audit is based on the frequency and commonness of keywords among competitors. With NLP we pass the content to...Read more
how to write content
2 Comments
TW
Surfer make it so easy to use and improves content 100%
Thanks Surfer,
Pro Cars Woking
www.procarswoking.comRead more
How to measure ROI?
1 Comment
BS
1. Track visitor click-through rates: The first step in measuring ROI on SurferSEO is to track the number of visitors that click through to your website from...Read more
Topic has no discussions with answers
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