# Supermetrics vs Windsor.ai Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Supermetrics excels in user experience, particularly with its seamless integration with Google Sheets. Users appreciate how it saves them time by efficiently pulling data from multiple sources, allowing them to focus on more critical tasks.
- **Users say** that Windsor.ai offers exceptional value for money, especially with its wide range of connectors. Reviewers highlight its flexibility and the ability to automate data collection processes, which significantly enhances their dashboard architecture and daily operations.
- **According to verified reviews** , Supermetrics has a higher overall satisfaction score, reflecting its strong performance in quality and support. Users commend the personal and quick assistance they receive, which contributes to a smoother experience when navigating the platform.
- **Reviewers mention** that Windsor.ai stands out for its outstanding customer support, often described as quick and helpful. This level of support is particularly beneficial for users who require immediate assistance with their data integration needs.
- **G2 reviewers highlight** that while Supermetrics has a straightforward UI/UX that simplifies setup and data source management, some users find it challenging to configure for specific workflows. This can lead to a steeper learning curve for new users compared to Windsor.ai.
- **Users report** that Windsor.ai's pricing model, which includes a free tier, makes it an attractive option for small businesses. This contrasts with Supermetrics, which starts at a paid level, potentially limiting access for budget-conscious users.



| | Supermetrics | Windsor.ai | 
|---|---|---|
| **Star Rating** | 4.4 out of 5 | 4.4 out of 5 | 
| **Total Reviews** | 823 | 88 | 
| **Largest Market Segment** | Small-Business (55.5% of reviews) | Small-Business (60.8% of reviews) | 
| **Entry Level Price** | Starting at €29.00 1 user Per Month | Free | 

---
## Top Pros & Cons

### Supermetrics

Pros:
- Ease of Use (24 reviews)
- Integrations (23 reviews)

Cons:
- Expensive (13 reviews)
- Missing Features (9 reviews)

### Windsor.ai

Pros:
- Ease of Use (27 reviews)
- Integrations (24 reviews)

Cons:
- Missing Features (10 reviews)
- Connector Issues (7 reviews)

---
## Ratings Comparison
| Rating | Supermetrics | Windsor.ai | 
|---|---|---|
  | **Meets Requirements** | 8.5 (625 reviews) | 8.8 (60 reviews) | 
  | **Ease of Use** | 8.2 (633 reviews) | 8.2 (65 reviews) | 
  | **Ease of Setup** | 8.1 (420 reviews) | 8.1 (53 reviews) | 
  | **Ease of Admin** | 8.0 (380 reviews) | 8.6 (32 reviews) | 
  | **Quality of Support** | 7.8 (566 reviews) | 8.9 (57 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.2 (375 reviews) | 9.2 (33 reviews) | 
  | **Product Direction (% positive)** | 7.9 (582 reviews) | 9.2 (57 reviews) | 

---
## Pricing

### Supermetrics

#### Entry-Level Pricing

Plan: Supermetrics for Looker Studio

Price: Starting at €29.00 1 user Per Month

Description: Create interactive cross-channel reports in Google Looker Studio (formerly Data Studio) by bringing in data from Facebook, HubSpot, Instagram, and more.

Key Features:
- Starting at 1 user
- Starting at 4 data sources
- Flexibly add data sources as you go

[Browse all 4 editions](https://www.g2.com/products/supermetrics/pricing)

#### Free Trial

Yes

### Windsor.ai

#### Entry-Level Pricing

Plan: Free

Price: Free

Key Features:
- 1 user
- 1 data source
- 1 account

[Browse all 6 editions](https://www.g2.com/products/windsor-ai/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 7.9/10 | 379 |
| **Windsor.ai** | 8.1/10 | 26 |

#### Metrics

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Sessions - Digital Analytics** | 8.6 (312 reviews) | 8.8 (17 reviews) | 
| **Engagement** | 8.3 (292 reviews) | 8.4 (15 reviews) | 
| **Entry and Exit Pages** | 8.1 (262 reviews) | 8.0 (16 reviews) | 
| **Standard Event Tracking** | 8.4 (291 reviews) | 7.8 (16 reviews) | 
| **Custom Event Tracking** | 8.0 (280 reviews) | 7.5 (16 reviews) | 
| **Retention** | 7.9 (250 reviews) | 7.6 (13 reviews) | 
| **Return** | 8.0 (250 reviews) | 7.6 (15 reviews) | 
| **Conversions** | 8.6 (322 reviews) | 8.2 (16 reviews) | 
| **Funnels** | 7.8 (269 reviews) | 8.0 (14 reviews) | 

#### Reporting

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Real-Time Reporting** | 8.2 (311 reviews) | 8.1 (16 reviews) | 
| **Trending** | 7.9 (278 reviews) | 7.0 (15 reviews) | 
| **Retroactive Reporting** | 8.4 (304 reviews) | 7.9 (14 reviews) | 
| **Segmentation** | 8.1 (292 reviews) | 8.9 (14 reviews) | 
| **Mobile Reporting** | 7.6 (251 reviews) | 8.2 (14 reviews) | 
| **Unification Across Devices** | Feature Not Available | 8.3 (14 reviews) | 
| **Custom Reports and Dashboards** | 8.7 (326 reviews) | 8.6 (15 reviews) | 

#### Other

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **User Data** | 8.2 (271 reviews) | 8.9 (15 reviews) | 
| **Site Search Reporting** | 7.9 (241 reviews) | 8.1 (13 reviews) | 
| **Load Time Monitoring** | 7.2 (218 reviews) | 8.1 (14 reviews) | 
| **Campaign Tracking** | 8.6 (317 reviews) | 8.9 (14 reviews) | 
| **E-Commerce** | 8.4 (267 reviews) | 8.3 (13 reviews) | 
| **Promotional Messages** | 7.2 (207 reviews) | 7.8 (13 reviews) | 
| **Administration Alerts** | 7.4 (215 reviews) | 7.8 (15 reviews) | 

#### Agentic AI - Digital Analytics

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (11 reviews) | Feature Not Available | 
| **Cross-system Integration** | 7.0 (10 reviews) | Feature Not Available | 
| **Proactive Assistance** | 6.7 (10 reviews) | Feature Not Available | 
| **Decision Making** | 6.8 (10 reviews) | Feature Not Available | 

#### Administration

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **API / Integrations** | 8.3 (274 reviews) | 8.6 (24 reviews) | 
| **QA Testing** | 7.5 (213 reviews) | 8.2 (13 reviews) | 
| **Performance and Reliability** | 8.1 (314 reviews) | 8.1 (18 reviews) | 
| **User, Role, and Access Management** | 8.0 (295 reviews) | 8.3 (12 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 8.5/10 | 73 |
| **Windsor.ai** | N/A | N/A |

#### Management

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Reporting** | 8.6 (67 reviews) | Not enough data | 
| **Auditing** | 8.1 (57 reviews) | Not enough data | 

#### Functionality

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Extraction** | 8.7 (58 reviews) | Not enough data | 
| **Transformation** | 8.2 (62 reviews) | Not enough data | 
| **Loading** | 8.2 (61 reviews) | Not enough data | 
| **Automation** | 8.5 (64 reviews) | Not enough data | 
| **Scalability** | Feature Not Available | Not enough data | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | N/A | N/A |
| **Windsor.ai** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Supermetrics** | 7.9/10 | 421 |
| **Windsor.ai** | N/A | N/A |

#### Marketing Operations

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **ROI Tracking** | 8.2 (312 reviews) ✓ Verified | Not enough data | 
| **Data Collection** | 8.7 (360 reviews) ✓ Verified | Not enough data | 
| **Customer Insights** | 7.8 (281 reviews) ✓ Verified | Not enough data | 
| **Multi-User Access** | 7.9 (301 reviews) ✓ Verified | Not enough data | 
| **Spend Management** | 8.0 (161 reviews) | Not enough data | 
| **White Label** | Feature Not Available | Not enough data | 

#### Campaign Activity

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Campaign Insights** | 8.6 (348 reviews) ✓ Verified | Not enough data | 
| **Reports and Dashboards** | 8.9 (388 reviews) ✓ Verified | Not enough data | 
| **Campaign Stickiness** | 8.0 (273 reviews) ✓ Verified | Not enough data | 
| **Multichannel Tracking** | 8.3 (329 reviews) ✓ Verified | Not enough data | 
| **Brand Optimization** | 7.9 (273 reviews) ✓ Verified | Not enough data | 
| **Predictive Analytics** | Feature Not Available | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Supermetrics | Windsor.ai | 
|---|---|---|
| **Autonomous Task Execution** | 6.7 (14 reviews) | Not enough data | 
| **Cross-system Integration** | 7.2 (20 reviews) | Not enough data | 
| **Proactive Assistance** | 6.3 (12 reviews) | Not enough data | 

---
## Categories
**Shared Categories (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Supermetrics (1):** [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)



---
## Reviewer Demographics

### By Company Size

| Segment | Supermetrics | Windsor.ai | 
|---|---|---|
| **Small-Business** | 55.5% | 60.8% | 
| **Mid-Market** | 35.1% | 31.6% | 
| **Enterprise** | 9.4% | 7.6% | 

### By Industry

#### Supermetrics

- **Marketing and Advertising:** 53.6%
- **Retail:** 5.1%
- **Computer Software:** 3.1%
- **Information Technology and Services:** 2.4%
- **Online Media:** 1.9%
- **Financial Services:** 1.9%
- **Internet:** 1.7%
- **Automotive:** 1.6%
- **Health, Wellness and Fitness:** 1.6%
- **Leisure, Travel & Tourism:** 1.5%
- **Other:** 25.7%

#### Windsor.ai

- **Marketing and Advertising:** 39.7%
- **Retail:** 6.4%
- **Education Management:** 5.1%
- **Financial Services:** 3.8%
- **Computer Software:** 3.8%
- **Consumer Goods:** 3.8%
- **Information Technology and Services:** 3.8%
- **Leisure, Travel & Tourism:** 2.6%
- **Higher Education:** 2.6%
- **Electrical/Electronic Manufacturing:** 1.3%
- **Other:** 26.9%

---
## Alternatives

### Alternatives to Supermetrics

- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (322 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (309 reviews)
- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (800 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (457 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (4016 reviews)
- [Porter](https://www.g2.com/products/porter-metrics-porter/reviews) — 4.6/5 stars (250 reviews)

### Alternatives to Windsor.ai

- [Funnel](https://www.g2.com/products/funnel/reviews) — 4.5/5 stars (165 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (309 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (322 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (800 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1651 reviews)
- [Adobe Analytics](https://www.g2.com/products/adobe-analytics/reviews) — 4.2/5 stars (1243 reviews)
- [Mixpanel](https://www.g2.com/products/mixpanel/reviews) — 4.5/5 stars (1370 reviews)
- [Google Analytics](https://www.g2.com/products/google-analytics/reviews) — 4.5/5 stars (6856 reviews)
- [Google Analytics 360](https://www.g2.com/products/google-analytics-360/reviews) — 4.4/5 stars (599 reviews)
- [Domo](https://www.g2.com/products/domo/reviews) — 4.3/5 stars (1034 reviews)

---
## Top Discussions

### Supermetrics

- Title: [What is the cadence in which you add new connection types and is there a way to get notifications of when these happen in my industry?](https://www.g2.com/discussions/what-is-the-cadence-in-which-you-add-new-connection-types-and-is-there-a-way-to-get-notifications-of-when-these-happen-in-my-industry) — 2 comments, 1 upvote
  > **Top comment:** "Hey Tyson,

We're constantly releasing new data source connectors. For example, during Q1 2022 we're releasing 14 new connectors. We typically inform about..."
- Title: [Is there a way of speeding up Data Studio reports with large data volumes?](https://www.g2.com/discussions/is-there-a-way-of-speeding-up-data-studio-reports-with-large-data-volumes) — 2 comments, 1 upvote
  > **Top comment:** "Hey Mathias,

There are a number of things that could contribute to Data Studio reports slowing down, especially at high volumes, such as long date ranges..."
- Title: [What is Supermetrics used for?](https://www.g2.com/discussions/what-is-supermetrics-used-for) — 1 comment
  > **Top comment:** "Supermetrics is a data marketing tool used to extract and load your data to accelerate your business growth."
- Title: [Is it possible to pivot data from Rows to Columns?](https://www.g2.com/discussions/is-it-possible-to-pivot-data-from-rows-to-columns) — 1 comment, 1 upvote
  > **Top comment:** "Hi James,

Absolutely! For example, both our Google Sheets and Microsoft Excel destinations support splitting data by rows or columns. When creating your..."
- Title: [Will organic Twitter ever be added to the plans?](https://www.g2.com/discussions/will-organic-twitter-ever-be-added-to-the-plans) — 1 comment, 1 upvote
  > **Top comment:** "Hi there,

We currently offer two connectors providing access to organic data – Twitter Premium and Twitter Public Data.

The Twitter Premium connector..."

### Windsor.ai

- Title: [What is Windsor.ai used for?](https://www.g2.com/discussions/what-is-windsor-ai-used-for) — 1 comment *(includes official response)*
  > **Top comment:** "To bring data from more than 70 marketing data sources (such as Facebook Ads, Google Analytics, Instagram, Salesforce, HubSpot,..)  to your data destination..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/supermetrics-vs-windsor-ai)