# Serpstat vs Ubersuggest Comparison | | Serpstat | Ubersuggest | |---|---|---| | **Star Rating** | 4.6 out of 5 | 4.2 out of 5 | | **Total Reviews** | 464 | 160 | | **Largest Market Segment** | Small-Business (80.4% of reviews) | Small-Business (74.0% of reviews) | | **Entry Level Price** | Free Trial | No pricing available | --- ## Top Pros & Cons ### Serpstat Pros: - Advanced Search (1 reviews) - Competitor Analysis (1 reviews) ### Ubersuggest Pros: - Keyword Research (5 reviews) - Affordable (3 reviews) Cons: - Search Issues (3 reviews) - Confusing Interface (2 reviews) --- ## Ratings Comparison | Rating | Serpstat | Ubersuggest | |---|---|---| | **Meets Requirements** | 9.1 (414 reviews) | 8.4 (108 reviews) | | **Ease of Use** | 8.8 (417 reviews) | 9.1 (111 reviews) | | **Ease of Setup** | 9.0 (198 reviews) | 9.2 (58 reviews) | | **Ease of Admin** | 9.0 (193 reviews) | 9.1 (41 reviews) | | **Quality of Support** | 9.4 (377 reviews) | 8.1 (92 reviews) | | **Has the product been a good partner in doing business?** | 9.5 (185 reviews) | 8.5 (41 reviews) | | **Product Direction (% positive)** | 9.1 (401 reviews) | 8.7 (96 reviews) | --- ## Pricing ### Serpstat #### Entry-Level Pricing Plan: Free Trial Price: Free Trial Description: Trying out Serpstat with a free trial is an excellent way to experience it. Key Features: - Seats: 1 [Browse all 5 editions](https://www.g2.com/products/serpstat/pricing) #### Free Trial Yes ### Ubersuggest #### Entry-Level Pricing No pricing available #### Free Trial No information available --- ## Features Comparison By Category ### Content Marketing | Product | Score | Reviews | |---|---|---| | **Serpstat** | N/A | N/A | | **Ubersuggest** | N/A | N/A | #### Content Creation | Feature | Serpstat | Ubersuggest | |---|---|---| | **Content Creation Tools** | Not enough data | Not enough data | | **Content Curation** | Not enough data | Not enough data | | **Buyer Personas** | Not enough data | Not enough data | | **Content Management** | Not enough data | Not enough data | #### Optimization | Feature | Serpstat | Ubersuggest | |---|---|---| | **SEO** | Not enough data | Not enough data | | **A/B Testing** | Not enough data | Not enough data | | **Dashboards & Reporting** | Not enough data | Not enough data | | **Audience Targeting** | Not enough data | Not enough data | | **ROI Reporting** | Not enough data | Not enough data | #### Logistics | Feature | Serpstat | Ubersuggest | |---|---|---| | **Customizable Templated Workflows** | Not enough data | Not enough data | | **Internal Communication** | Not enough data | Not enough data | | **Version Control** | Not enough data | Not enough data | | **Editing and Approval Tools** | Not enough data | Not enough data | | **Distribution Features** | Not enough data | Not enough data | | **Integrations & APIs** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | ### Local SEO | Product | Score | Reviews | |---|---|---| | **Serpstat** | N/A | N/A | | **Ubersuggest** | N/A | N/A | #### Local Search Optimization | Feature | Serpstat | Ubersuggest | |---|---|---| | **Rank Tracking** | Not enough data | Not enough data | | **Online Listings** | Not enough data | Not enough data | | **Google My Business** | Not enough data | Not enough data | | **Reputation Management** | Not enough data | Not enough data | | **Social Media** | Not enough data | Not enough data | | **Dashboards and Reporting** | Not enough data | Not enough data | ### Competitive Intelligence | Product | Score | Reviews | |---|---|---| | **Serpstat** | 9.3/10 | 6 | | **Ubersuggest** | N/A | N/A | #### Platform Basics | Feature | Serpstat | Ubersuggest | |---|---|---| | **Centralized Platform** | Not enough data | Not enough data | | **Web Tracking** | Feature Not Available | Not enough data | #### Agentic AI - Competitive Intelligence | Feature | Serpstat | Ubersuggest | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | #### Platform Data | Feature | Serpstat | Ubersuggest | |---|---|---| | **Product Details** | Not enough data | Not enough data | | **Customer Feedback & Reviews** | Not enough data | Not enough data | | **Channel Acquisition** | Not enough data | Not enough data | #### Platform Content | Feature | Serpstat | Ubersuggest | |---|---|---| | **Battlecards** | Not enough data | Not enough data | #### Platform Reporting | Feature | Serpstat | Ubersuggest | |---|---|---| | **Customizable Dashboard** | Not enough data | Not enough data | | **Benchmark Reporting** | 9.3 (5 reviews) | Not enough data | ### SEO Tools | Product | Score | Reviews | |---|---|---| | **Serpstat** | 8.9/10 | 358 | | **Ubersuggest** | 7.9/10 | 91 | #### SEO Auditing & Monitoring | Feature | Serpstat | Ubersuggest | |---|---|---| | **SEO Alerting** | 9.0 (33 reviews) | 8.8 (71 reviews) | | **SEO Auditing** | 9.0 (27 reviews) | 8.9 (75 reviews) | | **SEO Change Tracking** | 8.8 (26 reviews) | 8.8 (69 reviews) | | **Technical SEO** | 9.1 (27 reviews) | 8.5 (68 reviews) | #### Agentic AI - SEO Tools | Feature | Serpstat | Ubersuggest | |---|---|---| | **Autonomous Task Execution** | Not enough data | 6.3 (5 reviews) | | **Multi-step Planning** | Not enough data | 6.3 (5 reviews) | | **Cross-system Integration** | Not enough data | 6.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 7.3 (5 reviews) | | **Natural Language Interaction** | Not enough data | 8.0 (5 reviews) | | **Proactive Assistance** | Not enough data | 8.0 (5 reviews) | | **Decision Making** | Not enough data | 8.3 (5 reviews) | #### SEO Content & Rankings | Feature | Serpstat | Ubersuggest | |---|---|---| | **Link Building** | 8.5 (320 reviews) | 8.0 (71 reviews) | | **Keyword Research** | 9.0 (338 reviews) | 8.9 (87 reviews) | | **SERP Rank Tracking** | 8.9 (325 reviews) | 8.7 (72 reviews) | | **Localization** | 8.6 (32 reviews) | 8.5 (61 reviews) | | **Content Insights** | 8.6 (22 reviews) | 8.7 (70 reviews) | #### SEO Reporting | Feature | Serpstat | Ubersuggest | |---|---|---| | **Competitor Analysis** | 8.9 (321 reviews) | 8.8 (75 reviews) | | **Data Visualization** | 9.1 (35 reviews) | 8.7 (70 reviews) | | **Custom Reports** | 8.8 (32 reviews) | 8.1 (63 reviews) | | **White Label** | 9.0 (23 reviews) | 7.1 (47 reviews) | #### Generative AI | Feature | Serpstat | Ubersuggest | |---|---|---| | **AI Text Generation** | Not enough data | 7.2 (24 reviews) | | **AI Text Summarization** | Feature Not Available | 6.9 (23 reviews) | ### Market Intelligence | Product | Score | Reviews | |---|---|---| | **Serpstat** | 9.8/10 | 7 | | **Ubersuggest** | N/A | N/A | #### Data collection | Feature | Serpstat | Ubersuggest | |---|---|---| | **Natural Language Processing (NLP)** | 9.7 (5 reviews) | Not enough data | | **Data Sources** | 9.7 (5 reviews) | Not enough data | | **Custom Research Sources** | 9.7 (5 reviews) | Not enough data | | **Lead Enrichment** | 9.7 (5 reviews) | Not enough data | | **Advanced Data Collection** | 10.0 (6 reviews) | Not enough data | #### Segment Trending | Feature | Serpstat | Ubersuggest | |---|---|---| | **Web** | 10.0 (7 reviews) | Not enough data | | **Social** | 9.7 (5 reviews) | Not enough data | | **Benchmarks** | 10.0 (6 reviews) | Not enough data | | **Finance ** | 10.0 (5 reviews) | Not enough data | #### Analysis | Feature | Serpstat | Ubersuggest | |---|---|---| | **Custom Dashboards** | 10.0 (6 reviews) | Not enough data | | **Reports** | 9.8 (7 reviews) | Not enough data | | **Integrations** | 9.7 (6 reviews) | Not enough data | #### Platform | Feature | Serpstat | Ubersuggest | |---|---|---| | **Search** | 10.0 (7 reviews) | Not enough data | | **User, Role, And Access Management** | 9.2 (6 reviews) | Not enough data | | **Mobile User Support** | 9.3 (5 reviews) | Not enough data | | **Alerts** | 10.0 (6 reviews) | Not enough data | | **Collaboration** | 9.3 (5 reviews) | Not enough data | | **Compliance** | Not enough data | Not enough data | #### Agentic AI - Market Intelligence | Feature | Serpstat | Ubersuggest | |---|---|---| | **Cross-system Integration** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | ### Paid Search Intelligence | Product | Score | Reviews | |---|---|---| | **Serpstat** | N/A | N/A | | **Ubersuggest** | N/A | N/A | #### Platform Basics | Feature | Serpstat | Ubersuggest | |---|---|---| | **Benchmarking** | Not enough data | Not enough data | | **Ad Creatives** | Not enough data | Not enough data | | **Paid Search Data** | Not enough data | Not enough data | #### Platform Data | Feature | Serpstat | Ubersuggest | |---|---|---| | **Alerts** | Not enough data | Not enough data | | **Data Access** | Not enough data | Not enough data | | **Web Traffic** | Not enough data | Not enough data | | **Subdomains** | Not enough data | Not enough data | #### Agentic AI - Operational Risk Management | Feature | Serpstat | Ubersuggest | |---|---|---| | **Proactive Assistance** | Not enough data | Not enough data | ### Content Creation | Product | Score | Reviews | |---|---|---| | **Serpstat** | N/A | N/A | | **Ubersuggest** | N/A | N/A | #### Planning | Feature | Serpstat | Ubersuggest | |---|---|---| | **Scheduling Integration** | Not enough data | Not enough data | #### Publishing | Feature | Serpstat | Ubersuggest | |---|---|---| | **Execute Content Publication** | Not enough data | Not enough data | #### Social Media | Feature | Serpstat | Ubersuggest | |---|---|---| | **Social Media Integration** | Not enough data | Not enough data | #### Planning | Feature | Serpstat | Ubersuggest | |---|---|---| | **Collaborative Editorial Calendars / Scheduling Content** | Not enough data | Not enough data | #### Generative AI | Feature | Serpstat | Ubersuggest | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | | **AI Text-to-Image** | Not enough data | Not enough data | | **AI Text-to-Video** | Not enough data | Not enough data | #### Agentic AI - Content Creation | Feature | Serpstat | Ubersuggest | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Content Analytics | Product | Score | Reviews | |---|---|---| | **Serpstat** | 8.7/10 | 7 | | **Ubersuggest** | 8.3/10 | 54 | #### Tools | Feature | Serpstat | Ubersuggest | |---|---|---| | **Contact Collection** | Not enough data | 7.8 (30 reviews) | | **Audience Insights** | Not enough data | 8.6 (41 reviews) | | **Social Sharing** | 8.7 (5 reviews) | 8.1 (37 reviews) | #### Metrics | Feature | Serpstat | Ubersuggest | |---|---|---| | **Entry and Exit Pages** | Not enough data | 8.1 (33 reviews) | | **Sessions** | Not enough data | 8.1 (33 reviews) | | **Engagement** | Not enough data | 8.7 (33 reviews) | | **Return** | Not enough data | 8.4 (30 reviews) | | **Conversions** | Not enough data | 8.3 (33 reviews) | | **Search Rank** | Not enough data | 9.0 (49 reviews) | #### Agentic AI - Content Analytics | Feature | Serpstat | Ubersuggest | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Local Marketing | Product | Score | Reviews | |---|---|---| | **Serpstat** | N/A | N/A | | **Ubersuggest** | N/A | N/A | #### Platform | Feature | Serpstat | Ubersuggest | |---|---|---| | **Internationalization** | Not enough data | Not enough data | | **User, Role, and Access Management** | Not enough data | Not enough data | | **Performance and Reliability** | Not enough data | Not enough data | | **Reporting and Dashboards** | Not enough data | Not enough data | | **Mobile User Support** | Not enough data | Not enough data | --- ## Categories **Shared Categories (2):** [Content Analytics Software](https://www.g2.com/categories/content-analytics), [SEO Tools](https://www.g2.com/categories/seo-tools) **Unique to Serpstat (5):** [Competitive Intelligence Tools](https://www.g2.com/categories/competitive-intelligence), [Content Creation Software](https://www.g2.com/categories/content-creation), [Market Intelligence Software](https://www.g2.com/categories/market-intelligence), [Local SEO Software](https://www.g2.com/categories/local-seo), [Paid Search Intelligence Software](https://www.g2.com/categories/paid-search-intelligence) --- ## Reviewer Demographics ### By Company Size | Segment | Serpstat | Ubersuggest | |---|---|---| | **Small-Business** | 80.4% | 74.0% | | **Mid-Market** | 17.2% | 24.7% | | **Enterprise** | 2.4% | 1.3% | ### By Industry #### Serpstat - **Marketing and Advertising:** 26.8% - **Internet:** 13.9% - **Information Technology and Services:** 6.6% - **Computer Software:** 6.2% - **Consumer Goods:** 2.7% - **Apparel & Fashion:** 2.4% - **Health, Wellness and Fitness:** 2.0% - **Financial Services:** 1.8% - **Online Media:** 1.8% - **Retail:** 1.5% - **Other:** 34.3% #### Ubersuggest - **Marketing and Advertising:** 29.7% - **Information Technology and Services:** 16.8% - **Computer Software:** 11.0% - **Market Research:** 3.9% - **Hospital & Health Care:** 2.6% - **Online Media:** 2.6% - **Broadcast Media:** 1.9% - **Consumer Services:** 1.9% - **Human Resources:** 1.9% - **Computer & Network Security:** 1.3% - **Other:** 26.5% --- ## Alternatives ### Alternatives to Serpstat - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3901 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1564 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (702 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (450 reviews) - [Conductor](https://www.g2.com/products/conductor/reviews) — 4.5/5 stars (774 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) ### Alternatives to Ubersuggest - [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3901 reviews) - [SE Ranking](https://www.g2.com/products/se-ranking/reviews) — 4.7/5 stars (1564 reviews) - [Ahrefs](https://www.g2.com/products/ahrefs/reviews) — 4.5/5 stars (702 reviews) - [Surfer](https://www.g2.com/products/surfer-surfer/reviews) — 4.8/5 stars (543 reviews) - [SpyFu](https://www.g2.com/products/spyfu/reviews) — 4.6/5 stars (518 reviews) - [Moz Pro](https://www.g2.com/products/moz-pro/reviews) — 4.3/5 stars (608 reviews) - [Seobility](https://www.g2.com/products/seobility/reviews) — 4.6/5 stars (402 reviews) - [Mangools](https://www.g2.com/products/mangools/reviews) — 4.7/5 stars (97 reviews) - [Similarweb](https://www.g2.com/products/similarweb/reviews) — 4.4/5 stars (1167 reviews) - [SEO PowerSuite](https://www.g2.com/products/seo-powersuite/reviews) — 4.5/5 stars (559 reviews) --- ## Top Discussions ### Serpstat - Title: [What is Serpstat used for?](https://www.g2.com/discussions/what-is-serpstat-used-for) — 3 comments > **Top comment:** "helps us analyze our competitor ads and perform long-tail keyword research," - Title: [Will you have any sales in future?](https://www.g2.com/discussions/will-you-have-any-sales-in-future) — 1 comment, 2 upvotes *(includes official response)* > **Top comment:** "Hi Alex, We will be happy to have you back and provide you with a personal offer as our recent customer. Please, get in touch via email v.alokhin@serpstat.com" ### Ubersuggest - Title: [What are the features of Ubersuggest?](https://www.g2.com/discussions/what-are-the-features-of-ubersuggest) — 4 comments, 1 upvote > **Top comment:** "Ubersuggest is an SEO tool to audit the website, filter out according to the authority of the website and find backlinks " - Title: [What is Ubersuggest used for?](https://www.g2.com/discussions/what-is-ubersuggest-used-for) — 3 comments > **Top comment:** "Maximizing the effectiveness of a websites SEO in an easy robust and highly advanced platform, And providing visually informative reports for the..." - Title: [How's your experience as Ubersuggest user?](https://www.g2.com/discussions/43599-how-s-your-experience-as-ubersuggest-user) — 3 comments, 1 upvote > **Top comment:** "So far, Ubersuggest and the NP company have value. I like the product for Keyword and competitor research. It seems that NP does not care about me much since..." - Title: [What will Ubersuggest allow us to do?](https://www.g2.com/discussions/what-will-ubersuggest-allow-us-to-do) — 1 comment > **Top comment:** "Searches for very long-tail keywords without competition are the best tool to use easily and obtain keywords for any project." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/serpstat-vs-ubersuggest)