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Compare Salesforce Data Cloud and mParticle by Rokt 
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At a Glance
Market Segments
Mid-Market (43.6% of reviews)
Mid-Market (52.9% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
No pricing available
Salesforce Data Cloud
Star Rating
(206)4.3 out of 5
Market Segments
Mid-Market (43.6% of reviews)
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data CloudmParticle by Rokt
Star Rating
(172)4.4 out of 5
Market Segments
Mid-Market (52.9% of reviews)
Entry-Level Pricing
No pricing available
Learn more about mParticle by RoktSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that mParticle excels in Custom Event Tracking with a score of 8.8, allowing for tailored analytics that meet specific business needs, while Salesforce CDP, although strong, scores slightly lower at 8.7 in this area.
- Reviewers mention that mParticle's Data Enrichment feature is highly rated at 8.4, providing valuable insights into user behavior, whereas Salesforce CDP offers a comparable score of 8.3, indicating a slight edge for mParticle in this functionality.
- G2 users highlight mParticle's superior Ease of Setup with a score of 8.0, making it more user-friendly for new adopters compared to Salesforce CDP, which has a lower score of 7.0, suggesting a more complex onboarding process.
- Users on G2 report that Salesforce CDP shines in Expandability with a score of 9.3, indicating robust capabilities for scaling and integrating with other systems, while mParticle scores 8.8, showing it is still strong but not as flexible.
- Reviewers mention that Salesforce CDP's Predictive Modeling feature is rated at 8.3, providing advanced analytics capabilities that help in forecasting user behavior, while mParticle's score of 7.2 suggests it may not be as advanced in this area.
- Users say that both platforms have strong Quality of Support, each scoring 8.8, but Salesforce CDP receives slightly higher praise for its responsiveness and helpfulness, which can be crucial for businesses needing timely assistance.
Pricing
Entry-Level Pricing
Salesforce Data Cloud
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
mParticle by Rokt
No pricing availableFree Trial
Salesforce Data Cloud
No trial information availablemParticle by Rokt
No trial information availableRatings
Meets Requirements
9.0
86
8.1
135
Ease of Use
7.9
164
8.3
134
Ease of Setup
7.3
137
8.0
55
Ease of Admin
8.6
41
8.5
52
Quality of Support
8.6
82
8.8
115
Has the product been a good partner in doing business?
9.3
40
8.9
56
Product Direction (% positive)
9.0
84
7.8
122
Features by Category
Metrics
Not enough data
8.0
23
Not enough data
8.2
23
Not enough data
8.2
19
Not enough data
8.4
22
Not enough data
8.3
24
Not enough data
7.8
20
Not enough data
8.5
21
Not enough data
8.8
21
Not enough data
8.9
22
Reporting
Not enough data
8.2
20
Not enough data
8.3
19
Not enough data
Not enough data
Not enough data
8.8
20
Not enough data
8.3
14
Not enough data
8.7
15
Not enough data
8.3
22
Other
Not enough data
8.9
20
Not enough data
8.9
12
Not enough data
8.8
11
Not enough data
8.6
13
Not enough data
8.5
14
Not enough data
7.5
8
Not enough data
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
8.4
23
Not enough data
8.7
20
Not enough data
8.5
29
Not enough data
8.4
30
Data Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Data Management Platform (DMP)
8.7
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
Data Analysis & Optimization
Not enough data
Not enough data
9.0
5
Not enough data
8.3
5
Not enough data
9.3
5
Not enough data
Platform
8.7
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
User Identification
Not enough data
7.8
15
Not enough data
8.6
20
Not enough data
8.1
19
Tracking & Reporting
Not enough data
8.9
22
Not enough data
8.9
19
Not enough data
7.7
20
Not enough data
8.6
22
Not enough data
8.5
21
Not enough data
8.5
20
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Product Analytics
Not enough data
8.4
23
Not enough data
8.7
30
Not enough data
8.6
37
Not enough data
8.8
41
Not enough data
Not enough data
Not enough data
8.8
26
Not enough data
8.6
21
Not enough data
8.5
27
Agentic AI - Product Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.7
5
6.7
9
8.3
5
6.5
9
8.3
5
7.1
8
8.3
5
5.9
9
Management
8.7
5
7.8
9
8.7
5
7.8
9
8.0
5
8.0
10
7.7
5
5.6
9
8.0
5
7.0
9
Compliance
9.0
5
9.0
10
8.7
5
8.3
9
9.0
5
8.3
9
Not enough data
8.0
9
Security
9.0
5
8.9
9
8.3
5
8.0
10
9.0
5
8.7
10
Data Quality
9.0
5
8.2
10
8.7
5
8.3
9
9.3
5
8.5
9
Maintainence
8.7
5
8.7
10
8.7
5
8.3
9
Generative AI
7.3
5
Not enough data
7.7
5
Not enough data
Agentic AI - Data Governance
7.7
5
Not enough data
7.7
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
Not enough data
Not enough data
Data Sourcing
8.8
28
8.2
25
9.0
28
8.7
27
8.5
27
7.0
21
9.0
27
8.2
27
Intelligence
8.5
27
7.4
24
8.7
26
7.0
21
8.5
26
6.6
20
Platform Basics
Not enough data
8.2
31
Not enough data
8.5
31
Platform Data
Not enough data
8.7
32
Not enough data
8.1
28
Not enough data
8.5
32
Not enough data
8.6
29
Platform Additional Functionality
Not enough data
8.6
30
Not enough data
8.1
31
Not enough data
7.4
22
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audiences
10.0
5
Not enough data
9.0
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Data Analysis
9.0
5
Not enough data
9.3
5
Not enough data
9.7
5
Not enough data
10.0
5
Not enough data
Administration
9.7
5
Not enough data
9.3
5
Not enough data
9.0
5
Not enough data
Agentic AI - Audience Intelligence Platforms
8.7
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
Development
Not enough data
8.6
14
Not enough data
8.8
13
Management
Not enough data
8.3
10
Not enough data
9.2
11
Integration Options
Not enough data
8.7
5
Not enough data
6.4
7
Not enough data
8.1
12
Not enough data
7.0
5
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
8.1
15
Not enough data
8.6
15
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
Not enough data
8.3
12
Not enough data
8.5
9
Not enough data
8.0
10
Not enough data
7.5
10
Not enough data
8.8
11
Categories
Categories
Shared Categories
Salesforce Data Cloud and mParticle by Rokt are categorized as Customer Data Platform (CDP) and Data Governance
Unique Categories
Salesforce Data Cloud is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), and Data Management Software
mParticle by Rokt is categorized as Data Subject Access Request (DSAR), E-Commerce Data Integration, Customer Journey Analytics, Product Analytics, Digital Analytics, and Mobile App Analytics
Reviews
Reviewers' Company Size
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
mParticle by Rokt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
16.5%
Computer Software
9.6%
Financial Services
7.4%
Consulting
4.8%
Marketing and Advertising
4.3%
Other
57.4%
Financial Services
12.2%
Information Technology and Services
10.5%
Computer Software
8.1%
Food & Beverages
7.0%
Retail
5.2%
Other
57.0%
Alternatives
Discussions
Salesforce Data Cloud has no discussions with answers
Where does indicative stant when compared to other competitors
1 Comment
TM
Thanks for your question, Bharath. Indicative's key differentiator over both Mixpanel and Amplitude is our ability to connect directly to your data...Read more
May you have created some tutorials for beginners?
1 Comment
TM
Hi José, thanks for reaching out with your question. You can find some of our tutorial-related content by exploring our product demo from the home page of...Read more
WIll you ever change the new user interface?
1 Comment
TM
Thanks for writing in, Ezekiel! Indicative released a major UI update in May 2020. In addition to this, we are constantly releasing new improvements which...Read more
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