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Compare Qualtrics Strategy & Research and Toluna Start 
Featured Products
At a Glance
Market Segments
Enterprise (44.9% of reviews)
Mid-Market (46.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Qualtrics Strategy & Research
Star Rating
(2,991)4.4 out of 5
Market Segments
Enterprise (44.9% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about Qualtrics Strategy & ResearchToluna Start
Star Rating
(31)4.2 out of 5
Market Segments
Mid-Market (46.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Toluna StartSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Qualtrics Strategy & Research excels in providing a comprehensive suite of tools for conducting research, with users highlighting its ability to gather both qualitative and quantitative feedback effectively. This makes it a powerful choice for organizations looking to dive deep into their audience insights.
- Users say that Toluna Start offers impressive flexibility and ease of use, particularly with its QuickSurveys feature. Reviewers appreciate the extensive range of question types and the attractive formatting options, which make survey creation straightforward and visually appealing.
- According to verified reviews, Qualtrics Strategy & Research stands out for its advanced survey design capabilities. Users mention that creating complex surveys is easy, and the robust reporting features help them quickly identify trends and insights, enhancing their decision-making processes.
- Reviewers mention that while Toluna Start is user-friendly, it may not match the depth of analytics offered by Qualtrics. Users have noted that while QuickSurveys is convenient for simple surveys, those needing more sophisticated analysis might find Qualtrics to be the better option.
- G2 reviewers highlight that Qualtrics Strategy & Research has a more extensive user base, reflected in its higher total number of reviews. This suggests a broader range of experiences and a more established presence in the market, which can be reassuring for potential buyers.
- Users report that both platforms provide good support, but Toluna Start has received slightly higher marks for its customer service. Reviewers appreciate the ad-hoc support options available, which can be crucial for teams needing quick assistance during their survey projects.
Pricing
Entry-Level Pricing
Qualtrics Strategy & Research
No pricing availableToluna Start
No pricing availableFree Trial
Qualtrics Strategy & Research
Free Trial is available
Toluna Start
No trial information availableRatings
Meets Requirements
8.9
2,498
9.0
24
Ease of Use
8.5
2,502
9.0
24
Ease of Setup
8.3
1,051
9.2
6
Ease of Admin
8.4
1,024
9.2
6
Quality of Support
8.7
2,178
8.8
22
Has the product been a good partner in doing business?
8.7
950
9.2
6
Product Direction (% positive)
8.1
2,411
8.1
24
Features by Category
User Response Methods
8.5
11
Not enough data
6.2
7
Not enough data
5.7
7
Not enough data
7.3
8
Not enough data
8.3
9
Not enough data
Participant Selection
6.9
9
Not enough data
6.9
8
Not enough data
7.5
8
Not enough data
8.1
8
Not enough data
Insights
8.8
11
Not enough data
8.0
9
Not enough data
8.8
10
Not enough data
Generative AI
6.9
7
Not enough data
Administration
8.5
9
Not enough data
8.1
9
Not enough data
9.1
9
Not enough data
Capabilities
8.1
9
Not enough data
8.5
8
Not enough data
8.5
8
Not enough data
8.3
8
Not enough data
Methodology
8.5
8
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
Generative AI
6.9
7
Not enough data
7.1
7
Not enough data
Analytics
8.6
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
7.4
7
Not enough data
Customization
8.1
6
Not enough data
7.5
6
Not enough data
8.3
6
Not enough data
8.9
6
Not enough data
Generative AI
6.0
5
Not enough data
5.7
5
Not enough data
Agentic AI - Experience Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data collection
7.1
7
Not enough data
7.4
7
Not enough data
8.1
7
Not enough data
6.9
6
Not enough data
6.9
7
Not enough data
Segment Trending
6.0
7
Not enough data
6.1
6
Not enough data
7.4
7
Not enough data
5.7
7
Not enough data
Analysis
6.9
8
Not enough data
7.7
8
Not enough data
5.8
8
Not enough data
Platform
6.7
8
Not enough data
6.9
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
7.1
8
Not enough data
7.1
8
Not enough data
Agentic AI - Market Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Survey Management
9.0
448
Not enough data
9.1
451
Not enough data
8.4
396
Not enough data
8.9
447
Not enough data
Survey Customization
8.9
431
Not enough data
8.5
393
Not enough data
8.6
359
Not enough data
8.6
312
Not enough data
Survey Insights
8.5
440
Not enough data
8.4
288
Not enough data
8.7
436
Not enough data
8.5
385
Not enough data
Agentic AI - Survey
7.7
11
Not enough data
7.9
11
Not enough data
8.3
12
Not enough data
Brand Signals
8.8
67
Not enough data
8.2
66
Not enough data
9.0
66
Not enough data
Brand Analytics
8.8
69
Not enough data
8.7
70
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Qualtrics Strategy & Research and Toluna Start are categorized as Brand Intelligence, Survey, Statistical Analysis, Market Intelligence, User Research, and Consumer Insights Platforms
Unique Categories
Qualtrics Strategy & Research is categorized as Experience Management
Toluna Start has no unique categories
Reviews
Reviewers' Company Size
Qualtrics Strategy & Research
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Toluna Start
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Higher Education
21.1%
Education Management
11.7%
Research
7.7%
Information Technology and Services
6.6%
Market Research
4.4%
Other
48.4%
Marketing and Advertising
10.0%
Market Research
10.0%
Hospital & Health Care
10.0%
Computer Software
10.0%
Higher Education
6.7%
Other
53.3%
Alternatives
Discussions
What would be the best way to restart on the basics, as I am having a little trouble on trying to get and start an existing project
3 Comments
MK
I highly recommend my users don't open Qualtrics until they've designed their survey/form/process "on paper." you shouldn't bother using Qualtrics until you...Read more
Is qualtrics better than SurveyMonkey?
3 Comments
RB
Yes in so many ways from the customized survey creation to the dashboards that align with them. With the ability to upload data and automate processes the...Read more
Toluna Start has no discussions with answers
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