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Compare Outbrain Direct Response by Teads and Taboola 
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At a Glance
Market Segments
Mid-Market (54.4% of reviews)
Small-Business (56.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Outbrain Direct Response by Teads
Star Rating
(91)3.4 out of 5
Market Segments
Mid-Market (54.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Outbrain Direct Response by TeadsTaboola
Star Rating
(30)2.9 out of 5
Market Segments
Small-Business (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about TaboolaSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Outbrain excels in A/B Testing with a score of 9.5, allowing for effective optimization of campaigns, while Taboola's A/B Testing score of 5.9 indicates a less robust feature in this area.
- Reviewers mention that Outbrain's Behavioral Targeting is top-notch, scoring a perfect 10.0, which helps in delivering personalized content effectively, whereas Taboola's capabilities in this area are not as strong, reflecting a need for improvement.
- G2 users highlight Outbrain's superior Content Creation Tools with a score of 7.6, making it easier for marketers to generate engaging content, while Taboola's score of 4.9 suggests that users find its tools lacking in functionality.
- Users on G2 appreciate Outbrain's Distribution Features, scoring 7.7, which enhances the reach of their content, while Taboola's score of 6.5 indicates that users feel it could offer more effective distribution options.
- Reviewers say that Outbrain's Quality of Support is rated at 6.7, which is higher than Taboola's 5.8, suggesting that users find Outbrain more responsive and helpful when issues arise.
- Users report that Outbrain's Customizable Templated Workflows score of 7.2 provides flexibility in campaign management, while Taboola's score of 4.8 indicates a more rigid approach that may not meet all user needs.
Pricing
Entry-Level Pricing
Outbrain Direct Response by Teads
No pricing availableTaboola
No pricing availableFree Trial
Outbrain Direct Response by Teads
No trial information availableTaboola
No trial information availableRatings
Meets Requirements
7.1
84
6.2
25
Ease of Use
7.8
84
6.7
23
Ease of Setup
7.5
42
6.0
8
Ease of Admin
7.9
42
6.4
7
Quality of Support
6.7
75
5.8
22
Has the product been a good partner in doing business?
6.7
40
7.4
7
Product Direction (% positive)
4.6
80
6.3
22
Features by Category
Channel Functionality
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Agentic AI - Display Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Retargeting
9.5
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.0
7
Not enough data
10.0
7
Not enough data
9.3
7
Not enough data
9.3
7
Not enough data
Agentic AI - Retargeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Targeting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Native Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Content Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Planning
7.1
30
Not enough data
Categories
Categories
Shared Categories
Outbrain Direct Response by Teads and Taboola are categorized as Native Advertising and Retargeting
Unique Categories
Outbrain Direct Response by Teads is categorized as Content Distribution
Taboola is categorized as Display Advertising and Mobile Advertising
Reviews
Reviewers' Company Size
Outbrain Direct Response by Teads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Taboola
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
35.6%
Internet
13.3%
Computer Software
6.7%
Information Technology and Services
5.6%
Publishing
4.4%
Other
34.4%
Marketing and Advertising
43.3%
Financial Services
10.0%
Consulting
3.3%
Staffing and Recruiting
3.3%
Sports
3.3%
Other
36.7%
Alternatives
Discussions
What is outbrain amplify?
1 Comment
AR
Amplify is Outbrain dashboard that allows advertises to connect with one-third of the world's consumers engaging with content on the open web.Read more
What is outbrain used for?
1 Comment
AR
Outbrain's AI-based performance platform shows your content to consumers based on their interests in a non-intrusive way while they read premium news sites.Read more
How much does outbrain cost?
1 Comment
AR
We are sorry for the late reply. Outbrain runs on a Cost-Per-Click, or CPC, pricing model. You will be charged for the number of clicks each campaign...Read more
How is Taboola different from Google ads?
1 Comment
CP
The traffic is expensive and it is bots - my personal experience.
Oh, and try getting a refund from them. In my opinion, SCAMRead more
Is Taboola a good advertising platform?
1 Comment
CP
Absolutely not. They send fake traffic and charge a lot of money for doing so.
If you want to waste money, choose TaboolaRead more
What is Taboola good for?
1 Comment
AB
Right now it's good for generating traffic and brand awareness.Read more
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