# Outbrain Direct Response by Teads, Realize vs AdRoll Comparison

| | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Star Rating** | 3.4 out of 5 | 3.0 out of 5 | 4.1 out of 5 | 
| **Total Reviews** | 91 | 31 | 776 | 
| **Largest Market Segment** | Mid-Market (54.4% of reviews) | Small-Business (58.1% of reviews) | Small-Business (56.0% of reviews) | 
| **Entry Level Price** | No pricing available | Pay As You Go | Pay As You Go | 

---
## Top Pros & Cons

### Outbrain Direct Response by Teads


Cons:
- Insufficient Training (1 reviews)
- Poor Customer Support (1 reviews)

### Realize

Pros:
- Advertising (1 reviews)
- Affordable (1 reviews)

Cons:
- Bug Issues (1 reviews)
- Data Inaccuracy (1 reviews)

### AdRoll

Pros:
- Ease of Use (107 reviews)
- Ad Management (68 reviews)

Cons:
- Limited Features (25 reviews)
- Campaign Management (22 reviews)

---
## Ratings Comparison
| Rating | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
  | **Meets Requirements** | 7.1 (84 reviews) | 6.3 (26 reviews) | 8.2 (631 reviews) | 
  | **Ease of Use** | 7.8 (84 reviews) | 6.9 (24 reviews) | 8.3 (636 reviews) | 
  | **Ease of Setup** | 7.5 (42 reviews) | 6.5 (9 reviews) | 8.3 (419 reviews) | 
  | **Ease of Admin** | 7.9 (42 reviews) | 6.4 (7 reviews) | 8.1 (343 reviews) | 
  | **Quality of Support** | 6.7 (75 reviews) | 5.9 (23 reviews) | 8.0 (599 reviews) | 
  | **Has the product been a good partner in doing business?** | 6.7 (40 reviews) | 7.4 (7 reviews) | 8.1 (342 reviews) | 
  | **Product Direction (% positive)** | 4.6 (80 reviews) | 6.4 (23 reviews) | 7.3 (618 reviews) | 

---
## Pricing

### Outbrain Direct Response by Teads

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

### Realize

#### Entry-Level Pricing

Plan: Realize Pricing

Price: Pay As You Go

Description: Realize stands out by offering a performance-linked model where advertisers pay for actual engagement, ensuring every dollar is focused on delivering true value. 

Campaigns are billed on CPC basis or CPM basis for programmatic/Select targeting.

Key Features:
- Sign Up to Realize

[Learn more about Realize](https://www.g2.com/products/taboola-realize/reviews)

#### Free Trial

No

### AdRoll

#### Entry-Level Pricing

Plan: Ads

Price: Pay As You Go

Description: Pay-as-you-go advertising. Managed services with qualifying spend.

Key Features:
- Full-funnel, multi-channel advertising

[Browse all 3 editions](https://www.g2.com/products/adroll/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 7.7/10 | 523 |

#### Channel Functionality

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 8.3 (419 reviews) | 

#### Platform Interoperability

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.5 (82 reviews) | 

#### Agentic AI - Display Advertising

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.9 (26 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.9 (24 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.4 (24 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.3 (24 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.5 (25 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (24 reviews) | 

#### Campaign Management

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.0 (448 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 7.6 (433 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (440 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.0 (375 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 7.7 (371 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 7.9 (359 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 7.7 (315 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.6 (364 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.1 (403 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (211 reviews) | 

#### Targeting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 7.9 (419 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.7 (455 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.0 (375 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.7 (340 reviews) | 

#### Platform

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.7 (295 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.1 (372 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (412 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.8 (315 reviews) | 
| **Customization** | Not enough data | Not enough data | 7.4 (331 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 7.5 (322 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 7.8 (269 reviews) | 
| **Notifications** | Not enough data | Not enough data | 7.6 (334 reviews) | 

### Content Marketing

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Content Creation

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Content Creation Tools** | Not enough data | Not enough data | Not enough data | 
| **Content Curation** | Not enough data | Not enough data | Not enough data | 
| **Buyer Personas** | Not enough data | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | Not enough data | 

#### Optimization

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **SEO** | Not enough data | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | Not enough data | 
| **Dashboards & Reporting** | Not enough data | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | Not enough data | 
| **ROI Reporting** | Not enough data | Not enough data | Not enough data | 

#### Logistics

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Customizable Templated Workflows** | Not enough data | Not enough data | Not enough data | 
| **Internal Communication** | Not enough data | Not enough data | Not enough data | 
| **Version Control** | Not enough data | Not enough data | Not enough data | 
| **Editing and Approval Tools** | Not enough data | Not enough data | Not enough data | 
| **Distribution Features** | Not enough data | Not enough data | Not enough data | 
| **Integrations & APIs** | Not enough data | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | 9.6/10 | 8 |
| **Realize** | N/A | N/A |
| **AdRoll** | 7.8/10 | 246 |

#### Retargeting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **A/B Testing** | 9.5 (7 reviews) | Not enough data | 8.2 (167 reviews) | 
| **Audience Segmentation** | 9.8 (7 reviews) | Not enough data | 8.3 (201 reviews) | 
| **Behavioral Targeting** | 10.0 (7 reviews) | Not enough data | 8.0 (188 reviews) | 
| **Reporting & Analytics** | 9.0 (7 reviews) | Not enough data | 8.2 (215 reviews) | 
| **Geo Targeting** | 10.0 (7 reviews) | Not enough data | 8.2 (195 reviews) | 
| **Cross-channel Retargeting** | 9.3 (7 reviews) | Not enough data | 8.3 (202 reviews) | 
| **Personalization** | 9.3 (7 reviews) | Not enough data | 8.2 (178 reviews) | 

#### Agentic AI - Retargeting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.6 (26 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.1 (26 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.6 (25 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (26 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.4 (26 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.6 (26 reviews) | 

### Attribution

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 8.0/10 | 42 |

#### Attribution Modeling

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Single-Touch Attribution** | Not enough data | Not enough data | 8.3 (32 reviews) ✓ Verified | 
| **Multi-Touch Attribution** | Not enough data | Not enough data | 8.4 (34 reviews) ✓ Verified | 
| **Algorithmic Attribution** | Not enough data | Not enough data | 8.3 (34 reviews) ✓ Verified | 
| **Cross-Device Attribution** | Not enough data | Not enough data | 8.5 (34 reviews) ✓ Verified | 
| **Offline Attribution** | Not enough data | Not enough data | 7.1 (28 reviews) ✓ Verified | 
| **Custom Attribution** | Not enough data | Not enough data | 8.3 (29 reviews) ✓ Verified | 

#### Agentic AI - Attribution

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.9 (8 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.1 (8 reviews) | 
| **Natural Language Interaction** | Not enough data | Not enough data | 6.9 (8 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (8 reviews) | 

#### Marketing

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **B2B Attribution** | Not enough data | Not enough data | 8.8 (27 reviews) ✓ Verified | 
| **B2C Attribution** | Not enough data | Not enough data | 8.5 (32 reviews) ✓ Verified | 
| **Marketing Channels** | Not enough data | Not enough data | 8.2 (35 reviews) ✓ Verified | 
| **Integrations** | Not enough data | Not enough data | 7.7 (31 reviews) ✓ Verified | 

#### Reporting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Dashboards** | Not enough data | Not enough data | 8.3 (37 reviews) ✓ Verified | 
| **Data Visualizations** | Not enough data | Not enough data | 8.4 (37 reviews) ✓ Verified | 
| **Custom Reporting** | Not enough data | Not enough data | 8.0 (33 reviews) ✓ Verified | 

### Mobile Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 7.7/10 | 518 |

#### Platform Interoperability

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.5 (34 reviews) | 

#### Mobile Functionality

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Mobile Functionality** | Not enough data | Not enough data | 8.0 (204 reviews) | 

#### Agentic AI - Mobile Advertising

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.3 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.2 (10 reviews) | 

#### Campaign Management

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.0 (448 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 7.6 (433 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (440 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.0 (375 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 7.7 (371 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 7.9 (359 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 7.7 (315 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.6 (364 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.1 (403 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (211 reviews) | 

#### Targeting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 7.9 (419 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.7 (455 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.0 (375 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.7 (340 reviews) | 

#### Mobile

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Mobile Tracking** | Not enough data | Not enough data | 7.8 (169 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (211 reviews) | 

#### Platform

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.7 (295 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.1 (372 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (412 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.8 (315 reviews) | 
| **Customization** | Not enough data | Not enough data | 7.4 (331 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 7.5 (322 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 7.8 (269 reviews) | 
| **Notifications** | Not enough data | Not enough data | 7.6 (334 reviews) | 

### Video Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 7.5/10 | 515 |

#### Platform Interoperability

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 6.4 (13 reviews) | 

#### Video Functionality

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Video Functionality** | Not enough data | Not enough data | 8.1 (16 reviews) | 

#### Agentic AI - Video Advertising

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 5.6 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 5.6 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 5.8 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 5.6 (6 reviews) | 

#### Campaign Management

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.0 (448 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 7.6 (433 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (440 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.0 (375 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 7.7 (371 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 7.9 (359 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 7.7 (315 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.6 (364 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.1 (403 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (211 reviews) | 

#### Targeting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 7.9 (419 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.7 (455 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.0 (375 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.7 (340 reviews) | 

#### Platform

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.7 (295 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.1 (372 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (412 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.8 (315 reviews) | 
| **Customization** | Not enough data | Not enough data | 7.4 (331 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 7.5 (322 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 7.8 (269 reviews) | 
| **Notifications** | Not enough data | Not enough data | 7.6 (334 reviews) | 

### Social Media Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 7.6/10 | 517 |

#### Platform Interoperability

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 7.9 (34 reviews) | 

#### Agentic AI - Social Media Advertising

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 6.4 (6 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 6.1 (6 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.9 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 6.7 (6 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 6.4 (6 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 6.1 (6 reviews) | 

#### Social Functionality

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Social Functionality** | Not enough data | Not enough data | 8.1 (222 reviews) | 

#### Campaign Management

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.0 (448 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 7.6 (433 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (440 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.0 (375 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 7.7 (371 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 7.9 (359 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 7.7 (315 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.6 (364 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.1 (403 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (211 reviews) | 

#### Targeting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 7.9 (419 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.7 (455 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.0 (375 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.7 (340 reviews) | 

#### Platform

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.7 (295 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.1 (372 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (412 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.8 (315 reviews) | 
| **Customization** | Not enough data | Not enough data | 7.4 (331 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 7.5 (322 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 7.8 (269 reviews) | 
| **Notifications** | Not enough data | Not enough data | 7.6 (334 reviews) | 

### Demand Side Platform (DSP)

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 8.0/10 | 515 |

#### Demand Side Platforms

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Cross Channel Capabilities ** | Not enough data | Not enough data | 7.7 (5 reviews) | 

#### Agentic AI - Demand Side Platform (DSP)

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.0 (5 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.3 (5 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.7 (5 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 7.7 (5 reviews) | 

#### Campaign Management

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 8.0 (448 reviews) | 
| **Campaign Optimization** | Not enough data | Not enough data | 7.6 (433 reviews) | 
| **Reach** | Not enough data | Not enough data | 8.1 (440 reviews) | 
| **Bulk Editing** | Not enough data | Not enough data | 7.0 (375 reviews) | 
| **Batch Uploading** | Not enough data | Not enough data | 7.7 (371 reviews) | 
| **Brand Safety** | Not enough data | Not enough data | 7.9 (359 reviews) | 
| **Fraud Protection** | Not enough data | Not enough data | 7.7 (315 reviews) | 
| **Frequency Capping** | Not enough data | Not enough data | 7.6 (364 reviews) | 
| **Budget Pacing** | Not enough data | Not enough data | 8.1 (403 reviews) | 
| **Creative Optimization** | Not enough data | Not enough data | 7.5 (381 reviews) | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 7.5 (334 reviews) | 
| **In-App Ads** | Not enough data | Not enough data | 7.7 (213 reviews) | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 7.8 (211 reviews) | 

#### Targeting

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Targeting** | Not enough data | Not enough data | 7.9 (419 reviews) | 
| **Retargeting** | Not enough data | Not enough data | 8.7 (455 reviews) | 
| **Geo-Targeting** | Not enough data | Not enough data | 8.0 (375 reviews) | 
| **Contextual Targeting** | Not enough data | Not enough data | 7.7 (340 reviews) | 

#### Demand Side Platforms

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Machine Learning Optimization** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Estimate and Projections** | Not enough data | Not enough data | 8.3 (5 reviews) | 
| **Cross-Device Capabilities** | Not enough data | Not enough data | 8.3 (5 reviews) | 

#### Platform

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 7.7 (295 reviews) | 
| **Custom Reports** | Not enough data | Not enough data | 7.2 (342 reviews) | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 8.1 (372 reviews) | 
| **Performance and Reliability** | Not enough data | Not enough data | 8.1 (412 reviews) | 
| **Enterprise Scalability** | Not enough data | Not enough data | 7.8 (315 reviews) | 
| **Customization** | Not enough data | Not enough data | 7.4 (331 reviews) | 
| **Workflow Capability** | Not enough data | Not enough data | 7.5 (322 reviews) | 
| **Internationalization** | Not enough data | Not enough data | 7.8 (269 reviews) | 
| **Notifications** | Not enough data | Not enough data | 7.6 (334 reviews) | 

### Connected TV (CTV) Advertising Platforms

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 8.6/10 | 9 |

#### Platform  - Connected TV (CTV) Advertising Platforms

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Personalized Segmentation** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Ad Serving ** | Not enough data | Not enough data | 9.1 (9 reviews) | 
| **Streaming Capabilites** | Not enough data | Not enough data | 8.7 (9 reviews) | 
| **Performance Analytics** | Not enough data | Not enough data | 8.9 (9 reviews) | 

#### Campaign Management - Connected TV (CTV) Advertising Platforms

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Creative Assets** | Not enough data | Not enough data | 8.5 (9 reviews) | 
| **Campaign Dashboard** | Not enough data | Not enough data | 8.3 (9 reviews) | 

#### Agentic AI - Connected TV (CTV) Advertising Platforms

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 8.3 (7 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 8.6 (7 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 8.8 (7 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.1 (7 reviews) | 

### Ad Networks

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Campaign Management - Ad Networks

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Video Advertising** | Not enough data | Not enough data | Not enough data | 
| **Ad Inventory Quality** | Not enough data | Not enough data | Not enough data | 
| **Advanced Targeting Options** | Not enough data | Not enough data | Not enough data | 
| **Mobile Ad Support** | Not enough data | Not enough data | Not enough data | 
| **Diverse Ad Formats** | Not enough data | Not enough data | Not enough data | 
| **AI-Driven Optimization** | Not enough data | Not enough data | Not enough data | 
| **Real-Time Bidding (RTB)** | Not enough data | Not enough data | Not enough data | 

#### Reporting & Analytics - Ad Networks

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Performance Tracking** | Not enough data | Not enough data | Not enough data | 
| **Fraud Detection & Prevention** | Not enough data | Not enough data | Not enough data | 
| **Budget & Revenue Optimization Insights** | Not enough data | Not enough data | Not enough data | 

#### Agentic AI - Ad Networks

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Cross-Channel Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Agentic AI - Cross-Channel Advertising

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

### Native Advertising

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | 7.2/10 | 11 |

#### Agentic AI - Native Advertising

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 7.7 (11 reviews) | 
| **Multi-step Planning** | Not enough data | Not enough data | 7.3 (10 reviews) | 
| **Cross-system Integration** | Not enough data | Not enough data | 7.8 (10 reviews) | 
| **Adaptive Learning** | Not enough data | Not enough data | 7.5 (10 reviews) | 
| **Proactive Assistance** | Not enough data | Not enough data | 7.2 (10 reviews) | 
| **Decision Making** | Not enough data | Not enough data | 7.3 (10 reviews) | 

### Content Distribution

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | 7.1/10 | 52 |
| **Realize** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Agentic AI - Content Distribution

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | Not enough data | 

#### Planning

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Collaborative Editorial Calendars / Scheduling Content** | 7.1 (30 reviews) | Not enough data | Not enough data | 

### Account-Based Execution

| Product | Score | Reviews |
|---|---|---|
| **Outbrain Direct Response by Teads** | N/A | N/A |
| **Realize** | N/A | N/A |
| **AdRoll** | N/A | N/A |

#### Marketing Distribution

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Segmentation ** | Not enough data | Not enough data | Not enough data | 
| **Personalized Messaging ** | Not enough data | Not enough data | Not enough data | 
| **Website Personalization ** | Not enough data | Not enough data | Not enough data | 
| **Email Campaigns ** | Not enough data | Not enough data | Not enough data | 
| **Digital Advertising** | Not enough data | Not enough data | Not enough data | 
| **Direct Mail** | Not enough data | Not enough data | Not enough data | 

#### Campaign Planning

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Strategy Mapping ** | Not enough data | Not enough data | Not enough data | 
| **Prioritized Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Trending Accounts ** | Not enough data | Not enough data | Not enough data | 
| **Sales Activation** | Not enough data | Not enough data | Not enough data | 

#### Integrations

| Feature | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Ad Network Integrations ** | Not enough data | Not enough data | Not enough data | 
| **Buyer Intent Data Integration** | Not enough data | Not enough data | Not enough data | 
| **Marketing Automation Integration** | Not enough data | Not enough data | Not enough data | 
| **CRM Integration** | Not enough data | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Native Advertising Software](https://www.g2.com/categories/native-advertising), [Retargeting Software](https://www.g2.com/categories/retargeting)

**Unique to Outbrain Direct Response by Teads (1):** [Content Distribution Software](https://www.g2.com/categories/content-distribution)

**Unique to Realize (3):** [Display Advertising Software](https://www.g2.com/categories/display-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Ad Networks Software](https://www.g2.com/categories/ad-networks)

**Unique to AdRoll (8):** [Connected TV (CTV) Advertising Platforms](https://www.g2.com/categories/connected-tv-ctv-advertising-platforms), [Attribution Software](https://www.g2.com/categories/attribution), [Cross-Channel Advertising Software](https://www.g2.com/categories/cross-channel-advertising), [Demand Side Platform (DSP)](https://www.g2.com/categories/demand-side-platform-dsp), [Video Advertising Software](https://www.g2.com/categories/video-advertising), [Social Media Advertising Software](https://www.g2.com/categories/social-media-advertising), [Mobile Advertising Software](https://www.g2.com/categories/mobile-advertising), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Outbrain Direct Response by Teads | Realize | AdRoll | 
|---|---|---|---|
| **Small-Business** | 38.9% | 58.1% | 56.0% | 
| **Mid-Market** | 54.4% | 29.0% | 35.8% | 
| **Enterprise** | 6.7% | 12.9% | 8.2% | 

### By Industry

#### Outbrain Direct Response by Teads

- **Marketing and Advertising:** 35.6%
- **Internet:** 13.3%
- **Computer Software:** 6.7%
- **Information Technology and Services:** 5.6%
- **Publishing:** 4.4%
- **Insurance:** 2.2%
- **Logistics and Supply Chain:** 2.2%
- **Consumer Goods:** 2.2%
- **Public Relations and Communications:** 2.2%
- **Consumer Electronics:** 1.1%
- **Other:** 24.4%

#### Realize

- **Marketing and Advertising:** 41.9%
- **Financial Services:** 9.7%
- **Alternative Medicine:** 3.2%
- **Apparel & Fashion:** 3.2%
- **Computer Software:** 3.2%
- **Construction:** 3.2%
- **Consumer Goods:** 3.2%
- **Health, Wellness and Fitness:** 3.2%
- **Legal Services:** 3.2%
- **Media Production:** 3.2%
- **Other:** 22.6%

#### AdRoll

- **Marketing and Advertising:** 25.4%
- **Computer Software:** 7.4%
- **Retail:** 5.8%
- **Apparel & Fashion:** 4.3%
- **Information Technology and Services:** 4.1%
- **Internet:** 3.6%
- **Financial Services:** 3.5%
- **Health, Wellness and Fitness:** 3.2%
- **Real Estate:** 2.4%
- **Consumer Goods:** 2.0%
- **Other:** 38.3%

---
## Alternatives

### Alternatives to Outbrain Direct Response by Teads

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [ContentStudio](https://www.g2.com/products/contentstudio/reviews) — 4.6/5 stars (352 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [SocialPilot](https://www.g2.com/products/socialpilot/reviews) — 4.5/5 stars (844 reviews)
- [RELAYTO AI](https://www.g2.com/products/relayto-ai/reviews) — 4.7/5 stars (469 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews)
- [Bynder](https://www.g2.com/products/bynder/reviews) — 4.5/5 stars (1133 reviews)

### Alternatives to Realize

- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5420 reviews)
- [AdRoll ABM (Formerly RollWorks)](https://www.g2.com/products/adroll-abm-formerly-rollworks/reviews) — 4.3/5 stars (650 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Demandbase One](https://www.g2.com/products/demandbase-one/reviews) — 4.4/5 stars (1947 reviews)
- [Innovid](https://www.g2.com/products/mediaocean-innovid/reviews) — 4.1/5 stars (375 reviews)
- [Celtra](https://www.g2.com/products/celtra/reviews) — 4.4/5 stars (400 reviews)
- [G2 Marketing Solutions](https://www.g2.com/products/g2/reviews) — 4.6/5 stars (5513 reviews)

### Alternatives to AdRoll

- [Criteo Commerce Growth](https://www.g2.com/products/criteo-commerce-growth/reviews) — 3.8/5 stars (241 reviews)
- [Facebook for Business](https://www.g2.com/products/facebook-for-business/reviews) — 4.2/5 stars (1455 reviews)
- [StackAdapt](https://www.g2.com/products/stackadapt/reviews) — 4.7/5 stars (869 reviews)
- [The Trade Desk](https://www.g2.com/products/the-trade-desk/reviews) — 4.4/5 stars (180 reviews)
- [Basis](https://www.g2.com/products/basis/reviews) — 4.5/5 stars (287 reviews)
- [Google Marketing Platform](https://www.g2.com/products/google-marketing-platform/reviews) — 4.1/5 stars (300 reviews)
- [MediaMath by Infillion](https://www.g2.com/products/mediamath-by-infillion/reviews) — 3.9/5 stars (126 reviews)
- [Marin Software](https://www.g2.com/products/marin-software/reviews) — 3.8/5 stars (453 reviews)
- [Choozle](https://www.g2.com/products/choozle/reviews) — 4.2/5 stars (211 reviews)
- [Adobe Advertising Cloud](https://www.g2.com/products/adobe-advertising-cloud/reviews) — 3.7/5 stars (97 reviews)

---
## Top Discussions

### Outbrain Direct Response by Teads

- Title: [How much does outbrain cost?](https://www.g2.com/discussions/how-much-does-outbrain-cost) — 1 comment
  > **Top comment:** "We are sorry for the late reply. Outbrain runs on a Cost-Per-Click, or CPC, pricing model. You will be charged for the number of clicks each campaign..."
- Title: [What is outbrain used for?](https://www.g2.com/discussions/what-is-outbrain-used-for) — 1 comment
  > **Top comment:** "Comment deleted by user."
- Title: [What is outbrain amplify?](https://www.g2.com/discussions/what-is-outbrain-amplify) — 1 comment
  > **Top comment:** "Amplify is Outbrain dashboard that allows advertises​​ to connect with one-third of the world's consumers engaging with content on the open web."

### Realize

- Title: [Is Taboola a good advertising platform?](https://www.g2.com/discussions/is-taboola-a-good-advertising-platform) — 1 comment
  > **Top comment:** "Absolutely not. They send fake traffic and charge a lot of money for doing so.

If you want to waste money, choose Taboola"
- Title: [How is Taboola different from Google ads?](https://www.g2.com/discussions/how-is-taboola-different-from-google-ads) — 1 comment
  > **Top comment:** "The traffic is expensive and it is bots - my personal experience.

Oh, and try getting a refund from them. In my opinion, SCAM"
- Title: [What is Taboola good for?](https://www.g2.com/discussions/what-is-taboola-good-for) — 1 comment
  > **Top comment:** "Right now it's good for generating traffic and brand awareness."

### AdRoll

- Title: [What is AdRoll used for?](https://www.g2.com/discussions/adroll-what-is-adroll-used-for) — 1 comment
  > **Top comment:** "For retargeting and setting up ads to those already familiar/seen your product but hasn't converted yet."
- Title: [What is AdRoll used for?](https://www.g2.com/discussions/what-is-adroll-used-for) — 1 comment
  > **Top comment:** "retargeting that means someone goes on your website and they do not convert. You can then show ads to those folks through AdRoll."
- Title: [How much does AdRoll cost?](https://www.g2.com/discussions/how-much-does-adroll-cost) — 1 comment
  > **Top comment:** "Too much for their bad service."
- Title: [How does AdRoll make money?](https://www.g2.com/discussions/how-does-adroll-make-money) — 1 comment
  > **Top comment:** "Paid premium subscriptions and fees from media placements. "
- Title: [How would an expert measure success of our campaigns?](https://www.g2.com/discussions/how-would-an-expert-measure-success-of-our-campaigns) — 1 comment
  > **Top comment:** "How can any amount of someone's hard earned money just disappear into thin air without a trace nor explanation? 
I almost believed it when I lost my..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/outbrain-direct-response-by-teads-vs-taboola-realize-vs-adroll)