Compare Ometria and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Mid-Market (61.5% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Ometria
Star Rating
(41)4.7 out of 5
Market Segments
Mid-Market (61.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about OmetriaSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, unifying diverse sources into a single, real-time profile. This capability is highlighted as a major advantage for personalized marketing and sales strategies, making it a valuable tool for businesses looking to enhance customer engagement.
- Users say that Ometria stands out for its intuitive customer segmentation features, allowing businesses to tailor messages based on customer behavior and preferences. Reviewers appreciate how easy it is to uncover insights and act on them, which can significantly enhance marketing effectiveness.
- According to verified reviews, Salesforce Data 360 is praised for its smooth setup process, with many users noting that the transition was straightforward and time-efficient. This ease of implementation can be a crucial factor for teams looking to quickly leverage their customer data.
- Reviewers mention that Ometria's support team is highly responsive and dedicated to helping users improve their marketing programs. This level of customer service is frequently highlighted as a strong point, contributing to overall user satisfaction.
- G2 reviewers indicate that while Ometria has a higher ease of use rating, Salesforce Data 360 offers robust features that may require a steeper learning curve. Users appreciate the depth of functionality in Salesforce, but some find it less intuitive compared to Ometria's user-friendly interface.
- Users report that Salesforce Data 360's ability to integrate various data sources, including CRM, web, and social media, is a game-changer for creating a unified customer experience. This integration capability is often cited as a key reason for its higher G2 Score, reflecting its strong market presence and user satisfaction.
Pricing
Entry-Level Pricing
Ometria
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Ometria
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
9.1
32
9.0
91
Ease of Use
9.1
31
8.0
169
Ease of Setup
8.3
19
7.4
142
Ease of Admin
9.2
8
8.6
43
Quality of Support
9.3
31
8.6
87
Has the product been a good partner in doing business?
9.8
9
9.3
42
Product Direction (% positive)
8.7
27
9.0
89
Features by Category
Email Marketing
8.6
18
Not enough data
9.1
19
Not enough data
8.8
18
Not enough data
8.5
18
Not enough data
Online Marketing
7.3
15
Not enough data
7.7
16
Not enough data
8.3
18
Not enough data
7.8
17
Not enough data
7.6
14
Not enough data
Lead Management
8.5
16
Not enough data
7.4
14
Not enough data
8.6
16
Not enough data
8.4
15
Not enough data
8.3
14
Not enough data
8.5
12
Not enough data
8.1
12
Not enough data
8.3
14
Not enough data
Campaign Management
7.4
12
Not enough data
6.5
10
Not enough data
6.7
9
Not enough data
7.0
9
Not enough data
Social
6.7
9
Not enough data
7.0
9
Not enough data
7.0
9
Not enough data
6.7
9
Not enough data
7.0
10
Not enough data
Reporting & Analytics
8.5
13
Not enough data
8.1
13
Not enough data
7.7
10
Not enough data
7.8
12
Not enough data
6.7
10
Not enough data
Platform
7.8
13
Not enough data
7.6
13
Not enough data
9.0
13
Not enough data
8.2
13
Not enough data
8.3
13
Not enough data
7.8
13
Not enough data
8.5
12
Not enough data
Agentic AI - Marketing Automation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integration
8.8
13
Not enough data
8.2
13
Not enough data
8.2
13
Not enough data
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Visitor Behavior
8.5
9
Not enough data
8.3
9
Not enough data
Feature Not Available
Not enough data
Templates
7.0
9
Not enough data
8.3
9
Not enough data
8.3
8
Not enough data
Personalization
9.1
9
Not enough data
7.7
8
Not enough data
Feature Not Available
Not enough data
6.9
6
Not enough data
7.9
8
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
9.2
6
Not enough data
Multichannel
6.9
6
Not enough data
10.0
8
Not enough data
8.8
7
Not enough data
Administration
8.7
9
Not enough data
8.3
9
Not enough data
8.5
8
Not enough data
8.0
9
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
7.8
12
8.9
30
8.2
13
9.2
32
8.1
12
8.6
30
8.5
13
9.1
30
Intelligence
8.2
12
8.6
29
6.8
13
8.9
29
7.4
13
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Marketing Operations
7.8
13
Not enough data
8.1
15
Not enough data
8.2
17
Not enough data
9.1
17
Not enough data
Feature Not Available
Not enough data
Feature Not Available
Not enough data
Campaign Activity
8.8
16
Not enough data
8.3
17
Not enough data
8.2
13
Not enough data
7.4
15
Not enough data
7.8
13
Not enough data
7.3
14
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Ometria and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Ometria
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
35.9%
Apparel & Fashion
25.6%
Marketing and Advertising
7.7%
Furniture
7.7%
Luxury Goods & Jewelry
5.1%
Other
17.9%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
Ometria has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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