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Compare Nielsen Ad Intel and Numerator Insights 
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At a Glance
Market Segments
Small-Business (45.0% of reviews)
Enterprise (56.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Nielsen Ad Intel
Star Rating
(20)4.0 out of 5
Market Segments
Small-Business (45.0% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Nielsen Ad IntelNumerator Insights
Star Rating
(39)4.6 out of 5
Market Segments
Enterprise (56.4% of reviews)
Entry-Level Pricing
No pricing available
Learn more about Numerator InsightsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Numerator Insights excels in its quality of support, with a score of 9.4, while reviewers mention that Nielsen Ad Intel's support is rated lower at 8.5, indicating a more responsive and helpful experience with Numerator.
- Reviewers mention that Numerator Insights offers superior ad intelligence reporting with a score of 8.2, compared to Nielsen Ad Intel's lower performance in this area, suggesting that users find Numerator's insights more actionable and detailed.
- G2 users highlight that Numerator Insights has a higher ease of use rating at 8.7, while Nielsen Ad Intel scores 7.9, indicating that users find Numerator's interface more intuitive and user-friendly.
- Users on G2 report that Numerator Insights provides better ad competitive benchmarking features, scoring 8.3, which reviewers say helps them understand market positioning more effectively than Nielsen Ad Intel.
- Reviewers mention that Numerator Insights has a more favorable product direction score of 8.8, compared to Nielsen Ad Intel's 5.1, suggesting that users feel more confident in the future development and enhancements of Numerator's offerings.
- Users say that Numerator Insights has a larger market segment focus on enterprise clients (55.3% of reviews), while Nielsen Ad Intel is more geared towards small businesses (47.4% of reviews), indicating that Numerator may better serve larger organizations with its features and support.
Pricing
Entry-Level Pricing
Nielsen Ad Intel
No pricing availableNumerator Insights
No pricing availableFree Trial
Nielsen Ad Intel
No trial information availableNumerator Insights
No trial information availableRatings
Meets Requirements
8.2
12
8.6
22
Ease of Use
8.1
12
8.5
21
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
8.6
12
9.4
21
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
5.5
13
8.3
20
Features by Category
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
7.3
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
8.1
12
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
8.2
12
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.1
9
Not enough data
7.5
8
Not enough data
Data Management
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Analytics
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
8.0
5
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Omnichannel Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Nielsen Ad Intel and Numerator Insights are categorized as Digital Advertising Intelligence
Unique Categories
Nielsen Ad Intel is categorized as Competitive Intelligence
Numerator Insights is categorized as Retail Analytics, Omnichannel Commerce, Retail Intelligence, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Nielsen Ad Intel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Numerator Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
40.0%
Broadcast Media
20.0%
Financial Services
10.0%
Online Media
5.0%
Media Production
5.0%
Other
20.0%
Consumer Goods
41.0%
Food & Beverages
25.6%
Marketing and Advertising
12.8%
Food Production
5.1%
Retail
2.6%
Other
12.8%
Alternatives
Discussions
Nielsen Ad Intel has no discussions with answers
Numerator Insights has no discussions with answers
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