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At a Glance
Market Segments
Small-Business (47.6% of reviews)
Enterprise (56.4% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Nielsen Ad Intel
Star Rating
(21)4.0 out of 5
Market Segments
Small-Business (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Nielsen Ad IntelNumerator Insights
Star Rating
(39)4.6 out of 5
Market Segments
Enterprise (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Numerator InsightsNielsen Ad Intel vs Numerator Insights
- Reviewers felt that Numerator Insights meets the needs of their business better than Nielsen Ad Intel.
- When comparing quality of ongoing product support, reviewers felt that Numerator Insights is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Numerator Insights over Nielsen Ad Intel.
Pricing
Entry-Level Pricing
Nielsen Ad Intel
No pricing availableNumerator Insights
No pricing availableFree Trial
Nielsen Ad Intel
No trial information availableNumerator Insights
No trial information availableRatings
Meets Requirements
8.2
12
8.6
22
Ease of Use
8.2
13
8.5
21
Ease of Setup
Not enough data
Not enough data
Ease of Admin
Not enough data
Not enough data
Quality of Support
8.6
12
9.4
21
Has the product been a good partner in doing business?
Not enough data
Not enough data
Product Direction (% positive)
5.5
13
8.3
20
Features by Category
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Competitive Intelligence
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
Not enough data
Not enough data
Platform Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Platform Insights
7.3
10
Not enough data
7.5
10
Not enough data
8.0
10
Not enough data
8.2
13
Not enough data
7.8
9
Not enough data
8.0
9
Not enough data
8.2
12
Not enough data
Agentic AI - Digital Advertising Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
8.3
10
Not enough data
7.5
8
Not enough data
Data Management
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
8.0
5
Not enough data
8.0
5
Not enough data
8.7
5
Analytics
Not enough data
8.3
5
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
8.0
5
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Mobile
Not enough data
Not enough data
Not enough data
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Integration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - Retail Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Survey Design - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Audience Access - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Collection - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Collaboration - Consumer Insights Platforms
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Omnichannel Features
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Nielsen Ad Intel and Numerator Insights are categorized as Digital Advertising Intelligence
Unique Categories
Nielsen Ad Intel is categorized as Competitive Intelligence
Numerator Insights is categorized as Retail Analytics, Omnichannel Commerce, Retail Intelligence, and Consumer Insights Platforms
Reviews
Reviewers' Company Size
Nielsen Ad Intel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Numerator Insights
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
38.1%
Broadcast Media
19.0%
Online Media
9.5%
Financial Services
9.5%
Media Production
4.8%
Other
19.0%
Consumer Goods
41.0%
Food & Beverages
25.6%
Marketing and Advertising
12.8%
Food Production
5.1%
Retail
2.6%
Other
12.8%
Alternatives
Discussions
Nielsen Ad Intel has no discussions with answers
Numerator Insights has no discussions with answers
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