Link copied to clipboard

# Moz Pro vs Surfer Comparison - What are their main differences?

Share
[
Export
](/compare/moz-pro/surfer-surfer/export.csv)

Moz ProSurfer[+ Add Product](#)

Reviews

**Moz Pro** [

4.3/5(608)

](https://www.g2.com/products/moz-pro/reviews#reviews)

**Surfer** [

4.8/5(546)

](https://www.g2.com/products/surfer-surfer/reviews#reviews)

Pricing

**Moz Pro**
Free Trial

**$49.00** 1 User Per Month · Starter

**Surfer**
Free Trial

**Starting at $99.00** · Standard

**Pricing Insights**
from reviews

Time to Implement

**Moz Pro**
1 month

Based on 128 responses

**Surfer**
1 month

Based on 67 responses

Return on Investment

**Moz Pro**
10 months

Based on 115 responses

**Surfer**
10 months

Based on 58 responses

Perceived Cost

**Moz Pro**
$$$$$

**Surfer**
$$$$$

Average Discount

**Moz Pro**
8%

**Surfer**
10%2% more

 ![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")

 ![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer")

G2 offers free advice on this comparison.

Chat with an expert

How would you like to receive Software Advice?

 ![](/assets/advisor_router/laptop_form-f1a7012279826105416befde8d882ffc7589b1f9db09c93a1379d601cafe8e0d.svg)

FormAnswer questions at your own pace, no call required.

 ![](/assets/advisor_router/ai_agent-4d78629a3ba354fed449a65c60df3a6f2eda90fb98411b711df4b25d7be52a38.svg)

AI AgentChat live and get a recommendation in minutes.

 ![](/assets/advisor_router/phone_call_picker-c48821ec36f4182d8ee3e54cfbd3937500eec54d7b7e0cfb80dc80a8a733842f.svg)

Phone CallTalk it through live with a software advisor.

Pros & Cons

**Moz Pro**
[
User-Friendly (14)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1250595&qs=pros-and-cons#reviews)[
Keyword Research (12)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251306&qs=pros-and-cons#reviews)[
Limited Features (8)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251320&qs=pros-and-cons#reviews)[
Feature Deficiency (4)
](https://www.g2.com/products/moz-pro/reviews?filters%5Bsentiment_snippet%5D=1251833&qs=pros-and-cons#reviews)

**Surfer**
[
Content Creation (13)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391079&qs=pros-and-cons#reviews)[
SEO Optimization (10)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391435&qs=pros-and-cons#reviews)[
Credit Issues (5)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391361&qs=pros-and-cons#reviews)[
High Costs (5)
](https://www.g2.com/products/surfer-surfer/reviews?filters%5Bsentiment_snippet%5D=1391500&qs=pros-and-cons#reviews)

Integrations

**Moz Pro**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_db11aab8ccb63f5742949ab9955e36bf/google-analytics.png "Product Avatar Image")

Google Analytics

](https://www.g2.com/products/google-analytics/reviews)[
View all
](https://www.g2.com/products/moz-pro/integrations)

**Surfer**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e369fa2434bfed6434dea757dc661c25/chatgpt.jpg "Product Avatar Image")

ChatGPT

](https://www.g2.com/products/chatgpt/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_e4be040bbaaa0a3c52ded16cc4eee05a/contentful.png "Product Avatar Image")

Contentful

](https://www.g2.com/products/contentful/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_91458feb7dbeb0f5518a9006b475c574/google-search-console.jpg "Product Avatar Image")

Google Search Console

](https://www.g2.com/products/google-search-console/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_eb5af0dc05da00f236923fe110800abf/jasper-ai.png "Product Avatar Image")

Jasper

](https://www.g2.com/products/jasper-ai/reviews)[
View all
](https://www.g2.com/products/surfer-surfer/integrations)

Screenshots

**Moz Pro**
 ![Moz Pro screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1275491/04-Moz-ExplorebyKeyword-polished-v1.png)

**Surfer**
 ![Surfer screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1367686/intent_alignment_guidelines.png)

Ratings

Meets Requirements

**Moz Pro**

8.4

8.4529

**Surfer**

9.3

9.3320

Ease of Use

**Moz Pro**

8.6

8.6532

**Surfer**

9.3

9.3326

Ease of Setup

**Moz Pro**

8.8

8.8325

**Surfer**

9.4

9.4155

Ease of Admin

**Moz Pro**

8.9

8.9248

**Surfer**

9.4

9.4124

Quality of Support

**Moz Pro**

8.5

8.5433

**Surfer**

9.4

9.4279

Has the product been a good partner in doing business?

**Moz Pro**

8.9

8.9238

**Surfer**

9.5

9.5120

Product Direction (% positive)

**Moz Pro**

8.3

8.3522

**Surfer**

9.3

9.3280

Features

SEO Tools[Hide 107 FeaturesShow 107 Features](javascript:void(0);)

7.0

483

8.2

260

SEO Auditing & Monitoring

SEO Alerting

8.1(won by 0.5)

246

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.6

165

SEO Auditing

8.4

233

9.2(won by 0.8)

197

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Technical SEO

8.1(tied score)

232

8.1(tied score)

166

SEO Change Tracking

Feature Not Available

8.0(won by default)

163

Engagement Tracking

Not enough data

Not enough data

Agentic AI - SEO Tools

Autonomous Task Execution

5.6(won by default)

28

Not enough data

Multi-step Planning

5.7(won by default)

27

Not enough data

Cross-system Integration

5.8(won by default)

29

Not enough data

Adaptive Learning

6.3(won by default)

29

Not enough data

Natural Language Interaction

6.1(won by default)

28

Not enough data

Proactive Assistance

5.8(won by default)

28

Not enough data

Decision Making

5.8(won by default)

28

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Google Analytics Integration

Not enough data

Not enough data

SEO Content & Rankings

Link Building

7.8(won by 0.8)

450

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.0

173

Keyword Research

8.5(tied score)

460

8.5(tied score)

239

SERP Rank Tracking

8.6

450

8.8(won by 0.2)

40

Localization

7.4

240

8.1(won by 0.7)

178

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Content Insights

7.5

221

9.2(won by 1.7)

214

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Customer Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Referral Tracking

Not enough data

Not enough data

Visitor Tracking

Not enough data

Not enough data

Mobile Keywords

Not enough data

Not enough data

Keyword Research Tools

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

SEO Reporting

Competitor Analysis

8.4

453

8.9(won by 0.5)

227

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Data Visualization

7.8

242

8.5(won by 0.7)

204

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Custom Reports

7.4

241

7.9(won by 0.5)

161

 (There is a greater than 0.5 difference between this product's rating and its competitors)

White Label

6.8

225

7.5(won by 0.7)

121

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Real-Time Data

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Scheduled/Automated Reports

Not enough data

Not enough data

Generative AI

AI Text Generation

6.0

202

8.1(won by 2.1)

59

 (There is a greater than 0.5 difference between this product's rating and its competitors)

AI Text Summarization

6.1

202

7.6(won by 1.5)

55

 (There is a greater than 0.5 difference between this product's rating and its competitors)

Generative AI

Not enough data

Not enough data

Additional Functionality

Retargeting

Not enough data

Not enough data

API

Not enough data

Not enough data

User Management

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Broken Link Discovery

Not enough data

Not enough data

URL Shortener

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Custom Domains

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Backlink Management

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Web Traffic Reporting

Not enough data

Not enough data

For Marketing and Advertising

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Secure Data Storage

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Link Editing

Not enough data

Not enough data

URL Customization

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Link Analytics

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

WYSIWYG Editor

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Localization Automation

Not enough data

Not enough data

Multi-Location

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Real-Time Notifications

Not enough data

Not enough data

Dashboard

Not enough data

Not enough data

Landing Pages/Web Forms

Not enough data

Not enough data

Link Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Audit Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Website Management

Not enough data

Not enough data

Performance Management

Not enough data

Not enough data

Backlink Monitoring

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Content Personalization

Not enough data

Not enough data

Issue Management

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Problem Area Alerts

Not enough data

Not enough data

Widgets

Not enough data

Not enough data

Multivariate Testing

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Product Recommendations

Not enough data

Not enough data

Session Recording

Not enough data

Not enough data

Mobile Friendly Test

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Show 6 feature categories with incomplete data

Artificial Intelligence[Hide 37 FeaturesShow 37 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Tagging

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Data Extraction

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Speech Recognition

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Data Storage Management

Not enough data

Not enough data

Virtual Personal Assistant (VPA)

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

For eCommerce

Not enough data

Not enough data

Role-Based Permissions

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Machine Learning

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Alerts/Escalation

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Mobile App

Not enough data

Not enough data

Multiple Data Sources

Not enough data

Not enough data

For Sales Teams/Organizations

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Chatbot

Not enough data

Not enough data

Workflow Automation

Not enough data

Not enough data

Generative AI[Hide 22 FeaturesShow 22 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Code Generation

Not enough data

Not enough data

Text to Image

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

Virtual Characters and Avatars

Not enough data

Not enough data

Content Generation

Not enough data

Not enough data

Personalization and Recommendation

Not enough data

Not enough data

Conditional Generation

Not enough data

Not enough data

Transformer Model

Not enough data

Not enough data

Automated Image & Video Editing

Not enough data

Not enough data

Interactive and Co-Creative Systems

Not enough data

Not enough data

Text Summarization

Not enough data

Not enough data

Data Augmentation

Not enough data

Not enough data

Variation Autoencoder Models

Not enough data

Not enough data

Adversarial Training

Not enough data

Not enough data

Transfer Learning and Fine-tuning

Not enough data

Not enough data

Simulation and Scenario Generation

Not enough data

Not enough data

Creative Design

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Prompt Engineering

Not enough data

Not enough data

Foundation Model

Not enough data

Not enough data

Synthetic Media[Hide 22 FeaturesShow 22 Features](javascript:void(0);)

Not enough data

Not enough data

Audio

Accents

Not enough data

Not enough data

Voice Cloning

Not enough data

Not enough data

Range of Tones

Not enough data

Not enough data

Languages

Not enough data

Not enough data

Video

Closed Captions

Not enough data

Not enough data

Avatar Quality

Not enough data

Not enough data

Custom Avatars

Not enough data

Not enough data

Video Editing Capabilities

Not enough data

Not enough data

Image

Text to Image

Not enough data

Not enough data

Realism

Not enough data

Not enough data

Text

Text Optimization

Not enough data

Not enough data

Range of Sentiments

Not enough data

Not enough data

Platform

Collaboration

Not enough data

Not enough data

Speed of Generation

Not enough data

Not enough data

Generative AI

AI Text Generation

Not enough data

Not enough data

AI Text Summarization

Not enough data

Not enough data

AI Text-to-Image

Not enough data

Not enough data

AI Text-to-Speech

Not enough data

Not enough data

AI Image-to-Text

Not enough data

Not enough data

AI Text-to-Video

Not enough data

Not enough data

AI Text-to-3D

Not enough data

Not enough data

AI Text-to-Music

Not enough data

Not enough data

AI Content Detectors[Hide 44 FeaturesShow 44 Features](javascript:void(0);)

Not enough data

Not enough data

Content - AI Content Detectors

Batch File Scans

Not enough data

Not enough data

Color-Coded Detection

Not enough data

Not enough data

Content Dashboard

Not enough data

Not enough data

API Integration

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Language Detection

Not enough data

Not enough data

Anomaly Detection

Not enough data

Not enough data

AI Detection Model - AI Content Detectors

Model Differentiation

Not enough data

Not enough data

Human vs. AI Detection

Not enough data

Not enough data

Multi-Component Model

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Text Similarity Detection

Not enough data

Not enough data

Monitoring - AI Content Detectors

Real-time Content Monitoring

Not enough data

Not enough data

AI Content Identification

Not enough data

Not enough data

Additional Functionality

Corporate/Business

Not enough data

Not enough data

Neural Network Modeling

Not enough data

Not enough data

Transfer Learning and Fine-tuning

Not enough data

Not enough data

Image Capture

Not enough data

Not enough data

API

Not enough data

Not enough data

Content Generation

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Comparison View

Not enough data

Not enough data

Data Security

Not enough data

Not enough data

Team Collaboration

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

URL Scanning

Not enough data

Not enough data

AI Humanizer

Not enough data

Not enough data

Pattern Detection and Recognition

Not enough data

Not enough data

Grammar Check

Not enough data

Not enough data

Natural Language Processing

Not enough data

Not enough data

For Law Enforcement Agencies

Not enough data

Not enough data

Predictive Analytics

Not enough data

Not enough data

Full Text Search

Not enough data

Not enough data

Content Import/Export

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Search History

Not enough data

Not enough data

AI/Machine Learning

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Multimedia Support

Not enough data

Not enough data

For Education

Not enough data

Not enough data

Scoring

Not enough data

Not enough data

Optical Character Recognition

Not enough data

Not enough data

Natural Language Search

Not enough data

Not enough data

Predictive Modeling

Not enough data

Not enough data

Answer Engine Optimization (AEO)[Hide 10 FeaturesShow 10 Features](javascript:void(0);)

Not enough data

Not enough data

AI Visibility & Tracking

AI Mention Tracking

Not enough data

Not enough data

AI Search Ranking Insights

Not enough data

Not enough data

Sentiment & Brand Analysis

AI Sentiment Monitoring

Not enough data

Not enough data

AI Hallucination Detection

Not enough data

Not enough data

Competitive Benchmarking

Industry AI Sentiment Benchmarking

Not enough data

Not enough data

Competitor AI Presence Comparison

Not enough data

Not enough data

AI Content Optimization

Semantic Optimization for AI Models

Not enough data

Not enough data

AI-Driven Content Recommendations

Not enough data

Not enough data

Reporting & Alerts

Real-Time AI Mention Alerts

Not enough data

Not enough data

AI Visibility Reporting

Not enough data

Not enough data

AI Search Visibility Optimization Tools[Hide 49 FeaturesShow 49 Features](javascript:void(0);)

Not enough data

Not enough data

AI Content Structuring - AI Search Visibility Optimization tools 

AI-Optimized Content Structuring

Not enough data

Not enough data

Schema & Structured Data Optimization

Not enough data

Not enough data

AI-Readable Content Formatting

Not enough data

Not enough data

LLM-Ready Content Preparation

Not enough data

Not enough data

Semantic Optimization & Entity Intelligence - AI Search Visibility Optimization tools 

Entity Recognition & Mapping

Not enough data

Not enough data

Knowledge Graph & Entity Linking

Not enough data

Not enough data

Semantic Content Analysis

Not enough data

Not enough data

Topic Authority Optimization

Not enough data

Not enough data

Content Gap Analysis

Not enough data

Not enough data

Sentiment Analysis

Not enough data

Not enough data

Response Position Analysis

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

AI Retrieval Optimization - AI Search Visibility Optimization tools 

Passage & Chunk Optimization

Not enough data

Not enough data

AI Citation Optimization

Not enough data

Not enough data

Retrieval Readiness Analysis

Not enough data

Not enough data

AI Query Matching Analysis

Not enough data

Not enough data

Brand Entity Analysis

Not enough data

Not enough data

AI Visibility Monitoring & Analytics - AI Search Visibility Optimization tools 

AI Citation Monitoring

Not enough data

Not enough data

AI Answer Visibility Tracking

Not enough data

Not enough data

Generative Search Performance Analytics

Not enough data

Not enough data

Multi-Language Tracking

Not enough data

Not enough data

Prompt Visibility Monitoring

Not enough data

Not enough data

AI Crawler Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Workflow & Platform Integrations - AI Search Visibility Optimization tools 

BI Integration

Not enough data

Not enough data

BI Integration

Not enough data

Not enough data

Additional Functionality

AI Visibility Score

Not enough data

Not enough data

Share of Voice (SoV)

Not enough data

Not enough data

AI Content Scoring

Not enough data

Not enough data

AI Traffic Attribution

Not enough data

Not enough data

Prompt Organization

Not enough data

Not enough data

Citation Intelligence

Not enough data

Not enough data

AI Accessibility Audit

Not enough data

Not enough data

White Label

Not enough data

Not enough data

Change Simulation

Not enough data

Not enough data

Schema Guidance

Not enough data

Not enough data

LLMs Text File Management

Not enough data

Not enough data

Multi-Platform AI Coverage

Not enough data

Not enough data

API

Not enough data

Not enough data

GEO-Optimized Content Creation

Not enough data

Not enough data

Prompt Library

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Persona-Based Segmentation

Not enough data

Not enough data

Multi-Brand Management

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Misinformation Detection

Not enough data

Not enough data

Real User Prompt Dataset

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Competitive Benchmarking

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews)

Moz Pro

Small-Business(50 or fewer emp.)

58.3%

Mid-Market(51-1000 emp.)

33.3%

Enterprise(\> 1000 emp.)

8.4%

[![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer")](https://www.g2.com/products/surfer-surfer/reviews)

Surfer

Small-Business(50 or fewer emp.)

93.0%

Mid-Market(51-1000 emp.)

6.4%

Enterprise(\> 1000 emp.)

0.6%

Small-Business

(50 or fewer emp.)

58.3%

93.0%

Mid-Market

(51-1000 emp.)

33.3%

6.4%

Enterprise

(\> 1000 emp.)

8.4%

0.6%

Reviewers' Industry

[![Moz Pro](https://images.g2crowd.com/uploads/product/hd_favicon/1487565593/moz-pro.svg "Moz Pro")](https://www.g2.com/products/moz-pro/reviews)
Moz Pro

Marketing and Advertising

30.3%

Information Technology and Services

9.0%

Computer Software

8.1%

Internet

7.3%

Retail

2.9%

Other

42.4%

[![Surfer](https://images.g2crowd.com/uploads/product/hd_favicon/30b0d35de551e800f713ec760eec36d8/surfer-surfer.svg "Surfer")](https://www.g2.com/products/surfer-surfer/reviews)
Surfer

Marketing and Advertising

36.9%

Health, Wellness and Fitness

4.3%

Computer Software

4.1%

Information Technology and Services

3.9%

Internet

3.9%

Other

46.9%

FAQs

## Moz Pro vs Surfer FAQs

Generated using AI

Last updated: August 15, 2026

### What is the difference between Moz Pro vs Surfer?

Surfer stands out for its higher reviewer satisfaction scores and content optimization strengths, while Moz Pro is recognized for its user-friendly interface and keyword research capabilities.

| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | [Surfer](https://www.g2.com/products/surfer-surfer/reviews) |
| --- | --- |
| 4.3/5 (608 reviews) | 4.8/5 (546 reviews) |
| Small-Business | Small-Business |
| 8.8 | 9.4 |
| 8.5 | 9.4 |
| User-Friendly (14 all-time mentions) | Content Creation (13 all-time mentions) |

### How do the pricing models of Moz Pro and Surfer compare?

Surfer is rated higher for value, with a stronger Price/Cost satisfaction score than Moz Pro.

- **Moz Pro:** In recent reviews, several reviewers mention that the cost can be high for the features provided, and some note strict reporting limits on lower-tier plans.
- **Surfer:** Reviewers frequently cite high pricing and credit issues, but also describe the product as worth the investment for serious SEO work.
- **Switching reasons:** Reviewers mention switching to Surfer for its content optimization capabilities and higher satisfaction with value despite the cost.

### What are the best alternatives to Moz Pro and Surfer?

The top 3 alternatives to Moz Pro and Surfer are Semrush, SE Ranking, and Similarweb.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Moz Pro](https://www.g2.com/products/moz-pro/reviews) | 4.3/5 (608 reviews) | Small-Business | Cost can be high for smaller businesses | User-Friendly interface and keyword research |
| [Surfer](https://www.g2.com/products/surfer-surfer/reviews) | 4.8/5 (546 reviews) | Small-Business | High pricing, but considered worth it for content optimization | Content creation and SEO optimization |
| [Semrush](https://www.g2.com/products/semrush/reviews) | 4.4/5 (4028 reviews) | Small-Business | — | Comprehensive SEO toolset |
| [SE Ranking](https://www.g2.com/products/se-ranking/reviews) | 4.7/5 (1593 reviews) | Small-Business | — | Robust feature set and usability |
| [Similarweb](https://www.g2.com/products/similarweb/reviews) | 4.4/5 (1179 reviews) | Mid-Market | — | Market intelligence and competitor analysis |

### Which SEO Tools features should I prioritize when comparing Moz Pro and Surfer?

Buyers comparing Moz Pro and Surfer should prioritize Keyword Research, Content Optimization, Ease of Use, Reporting, and Integration capabilities.

- **Keyword Research:** Moz Pro (12 all-time mentions), Surfer (2 all-time mentions)
- **Content Optimization:** Surfer (13 all-time mentions for Content Creation, 10 for SEO Optimization), Moz Pro (7 for SEO Optimization)
- **Ease of Use:** Surfer (9.3), Moz Pro (8.6)
- **Reporting:** Moz Pro (7 all-time mentions for Detailed Reporting), Surfer (3 for Audit Features)
- **Integrations:** Surfer integrates with Jasper (22 all-time mentions); Moz Pro reviewers note limited integration capabilities.

### What are the pros and cons of Moz Pro vs Surfer?

Surfer's headline strength is content optimization, while Moz Pro is recognized for its user-friendly interface and keyword research.

- **Moz Pro strengths:** User-Friendly (14 all-time mentions), Keyword Research (12), Data Accuracy (9), Intuitive (8), Detailed Reporting (7), SEO Optimization (7), Valuable Insights (7), Training Benefits (6), Backlink Analysis (5), Competitor Analysis (5), Keyword Ranking (5), Link Building (5)
- **Moz Pro trade-offs:** Limited Features (8), Feature Deficiency (4), Keyword Management (4)
- **Surfer strengths:** Content Creation (13), SEO Optimization (10), Ease of Use (8), SEO Improvement (7), Time Saving (4), User-Friendly (4), Audit Features (3), Topic Discovery (3), Valuable Insights (3), AI Features (2), Content Editing (2)
- **Surfer trade-offs:** Credit Issues (5), High Costs (5), High Pricing (3), Limited Features (3), Keyword Issues (2), Keyword Research (2)

### Is Moz Pro or Surfer better for small businesses?

Both Moz Pro and Surfer are primarily used by small businesses, but Surfer receives higher satisfaction scores from small-business reviewers.

- **Moz Pro:** Largest segment is Small-Business; reviewers highlight its user-friendly interface and comprehensive keyword research, but note a learning curve and cost concerns for smaller teams.
- **Surfer:** Largest segment is Small-Business; reviewers consistently praise its ease of use, content optimization features, and time-saving benefits, making it highly favored among small businesses.

### Which SEO Tools platform has better integrations?

Surfer is favored for integrations, with reviewers frequently citing its compatibility with third-party tools.

- **Moz Pro:** Reviewers note limited integration capabilities and express a desire for more third-party integrations.
- **Surfer:** Jasper integration is mentioned in 22 reviews, with additional qualitative mentions of compatibility with Grammarly, Word, and WordPress.

### How do Moz Pro and Surfer compare on customer support?

Surfer has a higher Quality of Support score than Moz Pro, with a material difference of 0.9 points.

- **Moz Pro:** Reviewers describe support as generally helpful and responsive, with some noting a positive experience but occasional delays or generic responses.
- **Surfer:** Reviewers consistently praise Surfer's support as excellent, fast, and responsive, with multiple mentions of helpfulness and proactive assistance.

### Which is easier to implement, Moz Pro or Surfer?

Surfer is rated higher for Ease of Setup, with a 0.6-point advantage over Moz Pro.

- **Moz Pro:** Reviewers describe setup as straightforward and user-friendly, though some mention a learning curve for advanced features.
- **Surfer:** Reviewers consistently highlight quick and easy setup, with many stating they were able to implement and start using the tool immediately.

### Which product has better Keyword Research?

Moz Pro is stronger for Keyword Research, with higher mention counts and reviewer sentiment.

- **Moz Pro:** 12 all-time mentions for Keyword Research, with reviewers frequently citing its keyword list tool, keyword suggestions, and competitive analysis capabilities.
- **Surfer:** 2 all-time mentions for Keyword Research, with reviewers noting its keyword suggestions and integration with content optimization, but some mention limitations compared to competitors.

Alternatives

**Moz Pro Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Similarweb](https://images.g2crowd.com/uploads/product/hd_favicon/17db76ab58f8016604b4da1b08e1d3b4/similarweb.svg "Similarweb")

[
Similarweb
](/products/similarweb/reviews)

 ![BrightEdge](https://images.g2crowd.com/uploads/product/hd_favicon/1487565729/brightedge.svg "BrightEdge")

[
BrightEdge
](/products/brightedge/reviews)

**Surfer Alternatives**

 ![Semrush](https://images.g2crowd.com/uploads/product/hd_favicon/e6c872117633137a9a91ffa14ee3ce41/semrush%282%29.svg "Semrush")

[
Semrush
](/products/semrush/reviews)

 ![SE Ranking](https://images.g2crowd.com/uploads/product/hd_favicon/6286ca913595e28266536f7a6049da23/se-ranking.svg "SE Ranking")

[
SE Ranking
](/products/se-ranking/reviews)

 ![Ahrefs](https://images.g2crowd.com/uploads/product/hd_favicon/c067b2882be712668bf2806974a7160e/ahrefs.svg "Ahrefs")

[
Ahrefs
](/products/ahrefs/reviews)

 ![RankIQ](https://images.g2crowd.com/uploads/product/hd_favicon/b388a9246d4f2ccc153bce59903f64ca/rankiq.svg "RankIQ")

[
RankIQ
](/products/rankiq/reviews)