# Medallia Customer Experience vs Thematic Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Medallia Customer Experience excels in overall user satisfaction, boasting a higher G2 Score compared to Thematic. Users appreciate its straightforward interface, with one reviewer noting that Medallia Agile Research is "easy to use" and a great fit for small to mid-sized businesses.
- **Users say** that Thematic shines in its ability to consolidate customer insights from various sources, making it easier to understand sentiment and trends. One user highlighted how Thematic "removes unconscious bias" by theming based on customer feedback, which enhances the analysis process.
- **Reviewers mention** that Medallia Customer Experience has a more extensive user base, particularly in the enterprise segment, which may indicate a more robust support network. However, some users have expressed a need for better configuration options to match their specific workflows.
- **According to verified reviews** , Thematic is praised for its rapid data summarization capabilities, allowing users to quickly identify positives and opportunities. This feature is particularly beneficial for teams looking to make swift decisions based on customer feedback.
- **G2 reviewers highlight** that while Medallia offers a solid product, its implementation process can be challenging, with some users noting a need for improved onboarding support. In contrast, Thematic's setup is reported to be more intuitive, which may appeal to teams looking for a smoother start.
- **Users report** that Medallia Customer Experience provides valuable NPS and CSAT scoring features, with one reviewer mentioning a strong focus on these metrics. However, Thematic's advanced theming capabilities and flexibility in capturing relevant data themes are seen as significant advantages for ongoing analysis.



| | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Star Rating** | 4.5 out of 5 | 4.8 out of 5 | 
| **Total Reviews** | 210 | 43 | 
| **Largest Market Segment** | Enterprise (68.4% of reviews) | Enterprise (51.2% of reviews) | 
| **Entry Level Price** | Contact Us Per Year | $25,000.00 Per Year | 

---
## Top Pros & Cons

### Medallia Customer Experience

Pros:
- Feedback Management (17 reviews)
- Helpful (16 reviews)

Cons:
- Learning Curve (6 reviews)
- Limitations (6 reviews)

### Thematic

Pros:
- Ease of Use (7 reviews)
- Customer Support (4 reviews)

Cons:
- Complex Setup (1 reviews)
- Difficult Setup (1 reviews)

---
## Ratings Comparison
| Rating | Medallia Customer Experience | Thematic | 
|---|---|---|
  | **Meets Requirements** | 8.7 (153 reviews) | 9.3 (27 reviews) | 
  | **Ease of Use** | 8.7 (163 reviews) | 9.4 (29 reviews) | 
  | **Ease of Setup** | 7.4 (118 reviews) | 8.9 (22 reviews) | 
  | **Ease of Admin** | 7.7 (85 reviews) | 8.9 (17 reviews) | 
  | **Quality of Support** | 8.6 (136 reviews) | 9.8 (28 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.7 (89 reviews) | 9.9 (17 reviews) | 
  | **Product Direction (% positive)** | 9.5 (147 reviews) | 9.0 (23 reviews) | 

---
## Pricing

### Medallia Customer Experience

#### Entry-Level Pricing

Plan: Medallia Experience Cloud

Price: Contact Us Per Year

Key Features:
- Medallia Experience Cloud

[Learn more about Medallia Customer Experience](https://www.g2.com/products/medallia-customer-experience/reviews)

#### Free Trial

Yes

### Thematic

#### Entry-Level Pricing

Plan: Foundation

Price: $25,000.00 Per Year

Description: Get a comprehensive view of themes, sentiment and categories in your VoC and feedback data, with white glove support.

Key Features:
- Up to 25,000 comments
- Up to 3 datasets (a CSV file or pulled from a data source)
- AI powered Thematic and Sentiment analysis

[Browse all 2 editions](https://www.g2.com/products/thematic/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Experience Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 74 |
| **Thematic** | N/A | N/A |

#### Analytics

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Net Promoter Score (NPS)** | 9.4 (57 reviews) | Not enough data | 
| **Customer Satisfaction (CSAT) Score** | 9.2 (55 reviews) | Not enough data | 
| **Customer Effort Score (CES)** | 8.7 (49 reviews) | Not enough data | 
| **Gamification** | 6.1 (44 reviews) | Not enough data | 

#### Customization

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Stakeholder Management** | 8.6 (53 reviews) | Not enough data | 
| **Multilanguage Support** | 7.9 (46 reviews) | Not enough data | 
| **Multiple Branding Support** | 8.6 (45 reviews) | Not enough data | 
| **Vertical-specific Solutions** | 8.3 (45 reviews) | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Knowledge Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **AI Text Generation** | 6.5 (25 reviews) | Not enough data | 
| **AI Text Summarization** | 6.5 (25 reviews) | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Agentic AI - Experience Management

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | 8.7 (9 reviews) | Not enough data | 
| **Natural Language Interaction** | Not enough data | Not enough data | 
| **Proactive Assistance** | 8.3 (5 reviews) | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Dashboard** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Multi-Channel Communication** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 

### Feedback Analytics

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | 8.1/10 | 59 |
| **Thematic** | 9.0/10 | 7 |

#### Feedback Management

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Tagging** | 8.3 (44 reviews) | Not enough data | 
| **Segmentation** | 8.4 (42 reviews) | 9.2 (6 reviews) | 
| **Custom Reports and Dashboards** | 8.4 (50 reviews) | 9.7 (5 reviews) | 

#### Feedback Analysis

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Thematic Analysis** | 8.1 (48 reviews) | 9.5 (7 reviews) | 
| **Sentiment Analysis** | 8.4 (50 reviews) | 8.6 (6 reviews) | 
| **NPS/CSAT Scoring** | 9.3 (50 reviews) | 8.7 (5 reviews) | 

#### Feedback Sources

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Online Reviews** | 8.3 (38 reviews) | Not enough data | 
| **Surveys** | 9.2 (48 reviews) | 8.0 (5 reviews) | 
| **Social Media** | 7.2 (35 reviews) | Not enough data | 
| **Customer Service Channels** | 8.2 (38 reviews) | Not enough data | 

#### Generative AI

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **AI Text Generation** | 6.7 (22 reviews) | Not enough data | 
| **AI Text Summarization** | 6.5 (24 reviews) | Not enough data | 

### Text Analysis

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Thematic** | N/A | N/A |

#### Setup

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Integration** | Not enough data | Not enough data | 
| **Maintenance** | Not enough data | Not enough data | 
| **No-Code** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 

#### Data

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 

#### Analysis

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Automation** | Not enough data | Not enough data | 
| **Named entity recognition** | Not enough data | Not enough data | 
| **Keyphrase Extraction** | Not enough data | Not enough data | 
| **Topic Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 
| **Language Identification** | Not enough data | Not enough data | 
| **Syntax/Part of Speech Parsing** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Qualitative Comparative Analysis** | Not enough data | Not enough data | 
| **Statistical Analysis** | Not enough data | Not enough data | 
| **User Research Analysis** | Not enough data | Not enough data | 
| **Ad hoc Analysis** | Not enough data | Not enough data | 
| **Quantitative Analysis** | Not enough data | Not enough data | 

#### Customization

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Pre-Built Parameterization** | Not enough data | Not enough data | 
| **Custom Extension** | Not enough data | Not enough data | 
| **Compositionality** | Not enough data | Feature Not Available | 

#### Generative AI

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Data Collection** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Computer Assisted Coding** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Mixed Methods Research** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Multimedia Support** | Not enough data | Not enough data | 
| **Media Analytics** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Data Storage Management** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Single Sign On** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Annotations** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Data Coding** | Not enough data | Not enough data | 
| **Multiple Data Sources** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

### Enterprise Feedback Management

| Product | Score | Reviews |
|---|---|---|
| **Medallia Customer Experience** | N/A | N/A |
| **Thematic** | N/A | N/A |

#### Generative AI

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 

#### Survey Management

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Brand Design Consistency** | Not enough data | Not enough data | 
| **Survey Deployment** | Not enough data | Not enough data | 
| **Feedback Collection** | Not enough data | Not enough data | 
| **Device Responsiveness** | Not enough data | Not enough data | 
| **Surveys & Feedback** | Not enough data | Not enough data | 
| **Mobile Survey** | Not enough data | Not enough data | 
| **Pulse Surveys** | Not enough data | Not enough data | 

#### Process Management

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Feedback Aggregation** | Not enough data | Not enough data | 
| **Trigger Alerts** | Not enough data | Not enough data | 
| **Real-Time Analysis** | Not enough data | Not enough data | 
| **Real-Time Action** | Not enough data | Not enough data | 
| **360 Degree Feedback** | Not enough data | Not enough data | 
| **Anonymous Feedback** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Text Analysis** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### System Management

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Security** | Not enough data | Not enough data | 
| **System Monitoring** | Not enough data | Not enough data | 
| **SSL Security** | Not enough data | Not enough data | 
| **GPS** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Customer Experience Management** | Not enough data | Not enough data | 
| **NPS of Employees** | Not enough data | Not enough data | 
| **Real-Time Notifications** | Not enough data | Not enough data | 
| **Question Library** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Channel Distribution** | Not enough data | Not enough data | 
| **Ratings/Reviews** | Not enough data | Not enough data | 
| **Negative Feedback Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Text Fields** | Not enough data | Not enough data | 
| **Customizable Questions** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Conditional Logic** | Not enough data | Not enough data | 
| **Website Integration** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **NPS of Customers** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Survey/Poll Management** | Not enough data | Not enough data | 
| **Segmentation** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **NPS Survey Structure** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Widgets** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Feedback Management** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Question Branching** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (1):** [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics)

**Unique to Medallia Customer Experience (1):** [Experience Management Software](https://www.g2.com/categories/experience-management)

**Unique to Thematic (2):** [Text Analysis Software](https://www.g2.com/categories/text-analysis), [Enterprise Feedback Management Software](https://www.g2.com/categories/enterprise-feedback-management)


---
## Reviewer Demographics

### By Company Size

| Segment | Medallia Customer Experience | Thematic | 
|---|---|---|
| **Small-Business** | 9.8% | 17.1% | 
| **Mid-Market** | 21.8% | 31.7% | 
| **Enterprise** | 68.4% | 51.2% | 

### By Industry

#### Medallia Customer Experience

- **Hospitality:** 13.7%
- **Financial Services:** 11.1%
- **Information Technology and Services:** 7.4%
- **Retail:** 6.8%
- **Insurance:** 5.8%
- **Automotive:** 5.3%
- **Telecommunications:** 5.3%
- **Health, Wellness and Fitness:** 3.7%
- **Banking:** 3.2%
- **Consumer Goods:** 2.1%
- **Other:** 35.8%

#### Thematic

- **Retail:** 9.8%
- **Telecommunications:** 7.3%
- **Computer Software:** 7.3%
- **Financial Services:** 7.3%
- **Airlines/Aviation:** 4.9%
- **Automotive:** 4.9%
- **Commercial Real Estate:** 4.9%
- **Insurance:** 4.9%
- **Internet:** 4.9%
- **Marketing and Advertising:** 4.9%
- **Other:** 39.0%

---
## Alternatives

### Alternatives to Medallia Customer Experience

- [AskNicely](https://www.g2.com/products/asknicely/reviews) — 4.7/5 stars (1050 reviews)
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### Alternatives to Thematic

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- [Forsta](https://www.g2.com/products/forsta/reviews) — 4.2/5 stars (335 reviews)
- [SurveyMonkey](https://www.g2.com/products/surveymonkey/reviews) — 4.4/5 stars (23901 reviews)

---
## Top Discussions

### Medallia Customer Experience

No discussions available for this product.

### Thematic

- Title: [What is the programming language used to create this, purely out of interest.  It’s very clever !](https://www.g2.com/discussions/30176-what-is-the-programming-language-used-to-create-this-purely-out-of-interest-it-s-very-clever) — 1 comment
  > **Top comment:** "Thanks Tim! We use a combination of Python and Rust for speed! Many of the algorithms we use have been written in-house based on many years of research...."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/medallia-customer-experience-vs-thematic)