1. [Home](https://www.g2.com/) 2. ... 3. [Feedback Analytics Software](https://www.g2.com/categories/feedback-analytics) 4. [Thematic Discussions](https://www.g2.com/products/thematic/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_2979f79eaefbd60a173d1c4032d3802c/thematic.png "Product Avatar Image") ![Reward for good Thematic reviews](https://images.g2crowd.com/uploads/report_medal_translation/image/28049/medal.svg "Reward for good Thematic reviews") ](/products/thematic/reviews) [ Thematic ](/products/thematic/reviews) (43)4.8/5 Enterprise CX teams were promised that AI would turn customer feedback into decisions. Instead they got static taxonomies that drift, black-box AI they can't defend, and a different version of the customer story in every channel. AI agents make this worse. Built on fragmented data, they scale the inconsistency and risk. Thematic is the customer intelligence layer that fixes the foundation. We unify surveys, tickets, calls, reviews, and social into one source of customer truth, with every theme traceable back to the raw comments behind it. The same grounded layer feeds your dashboards, your teams, and the AI agents acting on customer signals. When teams are able to understand and act on data, the outcomes are measurable. Time-to-insight drops from days to minutes. We consistently see NPS gains of 5 to 35 points, which compounds into retention and referral revenue. A top-10 grocery retailer drove $4.8M in attributable revenue from a single 6-month pilot. A digital bank cut call volumes on their top three contact reasons by 69%. Forrester measured a 543% three-year ROI with payback under six months. Teams go from AI summaries they can't verify, or rigid text analytics buried in their CX platform, to insights they can stake a decision on. We sit on top of the existing CX stack (Medallia, Qualtrics, Snowflake, Gemini) and integrate via MCP with AI models. Up and running in days, not quarters. That’s why the world’s most innovative CX programs trust us, including DoorDash, Albertsons, and Mitsubishi. Show More * * * ### 90.0 Nps Score Already have Thematic? ### All Thematic Discussions Search Most CommentedMost HelpfulPinned by G2Newest All DiscussionsDiscussions with CommentsPinned by G2Discussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Pinned by G2 Newest Filter by All Discussions Discussions with Comments Pinned by G2 Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • over 3 years ago More Options - [ # What are thematic details? ](/discussions/what-are-thematic-details) What are thematic details? [ Text Analysis Software ](https://www.g2.com/tags/text-analysis-software)[ Enterprise Feedback Management Software ](https://www.g2.com/tags/enterprise-feedback-management-software)[ Feedback Analytics Software ](https://www.g2.com/tags/feedback-analytics-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.&title=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • almost 4 years ago More Options - [ # What is thematic used for? ](/discussions/what-is-thematic-used-for) What is thematic used for? [ Text Analysis Software ](https://www.g2.com/tags/text-analysis-software)[ Enterprise Feedback Management Software ](https://www.g2.com/tags/enterprise-feedback-management-software)[ Feedback Analytics Software ](https://www.g2.com/tags/feedback-analytics-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.&title=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) 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[ Text Analysis Software ](https://www.g2.com/tags/text-analysis-software)[ Enterprise Feedback Management Software ](https://www.g2.com/tags/enterprise-feedback-management-software)[ Feedback Analytics Software ](https://www.g2.com/tags/feedback-analytics-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.&title=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) 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[ Feedback Analytics Software ](https://www.g2.com/tags/feedback-analytics-software)[ Enterprise Feedback Management Software ](https://www.g2.com/tags/enterprise-feedback-management-software)[ Text Analysis Software ](https://www.g2.com/tags/text-analysis-software) * * * \<0\>0\>Upvotes * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.&title=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ![Timothy L.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Timothy L.") TL Loading... [Timothy L.](https://www.g2.com/users/d4a2dbfd-c960-49ae-a5bb-515b335aa348 "Timothy L.") • almost 6 years ago Data Analyst Data Analyst More Options - [ # What is the programming language used to create this, purely out of interest. It’s very clever ! ](/discussions/30176-what-is-the-programming-language-used-to-create-this-purely-out-of-interest-it-s-very-clever) Just curious to learn more about the mechanics of how this is created [ Enterprise Feedback Management Software ](https://www.g2.com/tags/enterprise-feedback-management-software)[ Text Analysis Software ](https://www.g2.com/tags/text-analysis-software) * * * \<0\>0\>Upvotes * * * 1 Comment [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.&title=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Thematic+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Thematic+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%0aAsk+Thematic+questions+and+get+answers+from+expert+users+in+our+Thematic+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/thematic/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/d764a7357a004e7c2755a9b816ef4312/thematic.svg "Product Avatar Image") ### Have you used Thematic before? Answer a few questions to help the Thematic community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/authorize?form=signup&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fthematic%2Fdiscuss%3Fsmall_ask%3Dthematic) No ## Top Contributors in Thematic 1 ![Alyona M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Alyona M.") AM Loading... ### [Alyona M.](https://www.g2.com/users/3137491d-4ad5-4621-bbd2-d6711f4c7bf1 "Alyona M.") CEO 1 pt