Compare Adobe Marketo Engage and Right On Interactive 
Featured Products
At a Glance
Market Segments
Mid-Market (53.5% of reviews)
Mid-Market (42.1% of reviews)
Entry-Level Pricing
Contact Us Per Month
No pricing available
Adobe Marketo Engage
Star Rating
(3,084)4.1 out of 5
Market Segments
Mid-Market (53.5% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us Per Month
Browse all 4 pricing plansRight On Interactive
Star Rating
(42)4.5 out of 5
Market Segments
Mid-Market (42.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Right On InteractiveSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Adobe Marketo Engage excels in automation and flexibility, with users appreciating its robust features for managing campaigns and forecasting. The platform's scalability and customization options are frequently highlighted, making it a strong choice for mid-market businesses.
- Users say that Right On Interactive stands out for its data consolidation capabilities, effectively acting as a customer data platform. This feature helps eliminate data silos, allowing for a unified view of customer interactions, which is particularly beneficial for small businesses.
- Reviewers mention that Adobe Marketo Engage can be complex to set up, with some users noting challenges in configuration. However, once established, the platform operates smoothly, reducing the need for manual intervention and keeping campaigns organized.
- According to verified reviews, Right On Interactive is praised for its user-friendly interface and productivity-enhancing features. Users find that it streamlines workflows and helps maintain focus on marketing tasks, making it a valuable tool for small teams.
- G2 reviewers highlight the quality of support provided by Right On Interactive, which scores significantly higher than Adobe Marketo Engage. Users appreciate the responsive assistance and guidance, which can be crucial for businesses navigating marketing automation.
- Users report that while Adobe Marketo Engage has a wealth of features, including advanced reporting and dashboard capabilities, it may not be as intuitive as Right On Interactive, which is noted for its ease of use and setup. This difference can impact day-to-day usability for teams with varying levels of technical expertise.
Pricing
Entry-Level Pricing
Adobe Marketo Engage
Select
Contact Us
Per Month
Essential marketing automation and measurement with AI-powered personalization.
- Lead Account and Database
- Native CRM Integration
- Audience Segmentation & Targeting
Right On Interactive
No pricing availableFree Trial
Adobe Marketo Engage
Free Trial is available
Right On Interactive
No trial information availableRatings
Meets Requirements
8.3
2,617
8.5
36
Ease of Use
7.3
2,672
8.3
35
Ease of Setup
6.7
1,325
8.4
19
Ease of Admin
7.6
1,177
8.7
19
Quality of Support
7.5
2,467
9.6
36
Has the product been a good partner in doing business?
7.7
1,170
9.5
20
Product Direction (% positive)
8.0
2,585
9.7
35
Features by Category
Email Marketing
8.3
1757
|
Verified
8.8
31
|
Verified
8.7
1741
|
Verified
9.1
31
|
Verified
8.1
1716
|
Verified
8.9
31
|
Verified
8.5
1653
|
Verified
9.0
31
|
Verified
Online Marketing
7.8
1700
|
Verified
7.8
24
|
Verified
7.8
1519
|
Verified
8.2
23
|
Verified
7.9
1574
|
Verified
8.2
16
|
Verified
7.4
1573
|
Verified
7.5
19
|
Verified
7.4
1339
|
Verified
Not enough data
Lead Management
8.5
1357
|
Verified
8.6
26
|
Verified
7.9
1253
|
Verified
8.3
29
|
Verified
8.2
1631
|
Verified
9.4
31
|
Verified
8.2
1596
|
Verified
9.0
27
|
Verified
8.4
1652
|
Verified
8.8
28
|
Verified
8.0
1535
|
Verified
8.8
24
|
Verified
8.3
1548
|
Verified
8.3
22
|
Verified
8.2
1598
|
Verified
8.1
25
|
Verified
Campaign Management
8.3
1605
|
Verified
9.4
9
|
Verified
8.3
1494
|
Verified
9.0
5
|
Verified
7.3
1190
|
Verified
9.0
5
7.0
945
Not enough data
Social
7.3
748
|
Verified
8.2
13
|
Verified
7.5
799
|
Verified
8.5
13
|
Verified
7.6
787
|
Verified
Not enough data
7.5
754
|
Verified
7.6
9
|
Verified
7.5
716
|
Verified
Not enough data
Reporting & Analytics
7.7
1648
|
Verified
8.8
34
|
Verified
7.2
1415
|
Verified
8.1
26
|
Verified
7.2
1236
|
Verified
8.5
27
|
Verified
7.2
1162
|
Verified
7.6
19
|
Verified
6.9
1012
|
Verified
Not enough data
Platform
7.7
901
|
Verified
8.6
17
|
Verified
8.0
895
|
Verified
9.0
15
|
Verified
8.4
915
|
Verified
9.3
15
|
Verified
7.7
636
|
Verified
8.9
6
|
Verified
7.3
638
|
Verified
8.3
8
|
Verified
7.7
898
|
Verified
8.9
17
|
Verified
7.6
596
8.3
5
|
Verified
Agentic AI - Marketing Automation
7.4
63
Not enough data
7.4
62
Not enough data
7.2
63
Not enough data
6.9
62
Not enough data
7.1
61
Not enough data
7.5
61
Not enough data
Integration
8.0
913
|
Verified
9.3
17
|
Verified
7.9
868
|
Verified
9.1
13
|
Verified
8.1
792
|
Verified
8.2
13
|
Verified
Lead Intelligence
8.3
321
Not enough data
8.2
324
Not enough data
8.4
338
Not enough data
Lead Management
8.4
360
Not enough data
8.0
326
Not enough data
8.2
336
Not enough data
Marketing Campaigns
8.4
314
Not enough data
8.1
299
Not enough data
8.0
297
Not enough data
8.1
314
|
Verified
Not enough data
8.3
341
Not enough data
Campaign Execution
8.2
320
Not enough data
8.1
310
Not enough data
8.1
300
Not enough data
9.0
160
|
Verified
Not enough data
Agentic AI - Account Data Management
8.2
11
Not enough data
8.0
11
Not enough data
8.1
12
Not enough data
8.3
12
Not enough data
7.9
12
Not enough data
Integrated Workflows
7.9
33
Not enough data
8.2
32
Not enough data
6.9
25
Not enough data
7.7
25
Not enough data
7.7
31
Not enough data
7.6
25
Not enough data
8.0
24
Not enough data
Repeatability and Reportability
7.6
29
Not enough data
7.7
31
Not enough data
7.7
30
Not enough data
7.2
27
Not enough data
7.6
23
Not enough data
AI and Automation
7.8
24
Not enough data
8.0
25
Not enough data
8.2
25
Not enough data
8.1
26
Not enough data
7.8
23
Not enough data
Generative AI
7.5
23
Not enough data
Agentic AI - Sales Engagement
6.7
13
Not enough data
7.2
13
Not enough data
6.9
13
Not enough data
7.1
13
Not enough data
7.3
14
Not enough data
7.0
14
Not enough data
6.8
14
Not enough data
Agentic AI - Email Tracking
7.2
24
Not enough data
7.2
24
Not enough data
7.4
24
Not enough data
7.1
24
Not enough data
7.0
25
Not enough data
6.7
25
Not enough data
7.4
26
Not enough data
Analytics
8.2
85
Not enough data
8.0
84
Not enough data
7.8
47
Not enough data
Customizations
7.7
82
Not enough data
8.5
80
Not enough data
7.9
46
Not enough data
7.6
48
Not enough data
8.0
84
Not enough data
Generative AI
6.7
41
Not enough data
Agentic AI - Outbound Call Tracking
7.3
5
Not enough data
8.0
5
Not enough data
Calling
6.9
18
Not enough data
6.9
18
Not enough data
6.7
17
Not enough data
7.0
19
Not enough data
7.7
5
Not enough data
Contacts
7.9
20
Not enough data
7.0
19
Not enough data
7.4
17
Not enough data
Insights
6.9
17
Not enough data
6.9
18
Not enough data
7.3
8
Not enough data
9.2
8
Not enough data
6.3
18
Not enough data
8.0
5
Not enough data
Agentic AI - Sales Enablement
Not enough data
Not enough data
8.7
5
Not enough data
Not enough data
Not enough data
Content Management
6.7
11
Not enough data
6.9
12
Not enough data
8.3
12
Not enough data
6.9
12
Not enough data
6.8
11
Not enough data
Analytics
8.1
13
Not enough data
8.1
12
Not enough data
8.1
14
Not enough data
7.2
12
Not enough data
Learning Management - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Revenue Enablement - Sales Enablement
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
8.3
9
Not enough data
8.1
8
Not enough data
7.4
9
Not enough data
8.1
8
Not enough data
Lead Intelligence
8.4
297
Not enough data
8.2
290
Not enough data
8.3
311
Not enough data
Lead Management
8.6
308
Not enough data
8.1
295
Not enough data
8.3
294
Not enough data
Marketing Campaigns
8.3
277
Not enough data
8.1
258
Not enough data
8.2
266
Not enough data
8.2
275
Not enough data
8.3
297
Not enough data
Data Availability - Marketing Account Intelligence
7.9
34
Not enough data
Data Accuracy - Marketing Account Intelligence
8.0
34
Not enough data
Agentic AI - Account-Based Analytics
8.1
9
Not enough data
8.7
9
Not enough data
8.1
9
Not enough data
8.1
9
Not enough data
7.8
9
Not enough data
Lead Intelligence
8.2
258
Not enough data
8.1
262
Not enough data
8.1
274
Not enough data
Lead Management
8.4
284
Not enough data
8.0
258
Not enough data
8.1
264
Not enough data
Marketing Campaigns
8.2
237
Not enough data
8.0
211
Not enough data
8.0
232
Not enough data
8.0
231
Not enough data
8.1
263
Not enough data
8.3
124
Not enough data
Analysis
8.5
107
|
Verified
Not enough data
8.6
117
Not enough data
8.1
84
|
Verified
Not enough data
8.3
93
|
Verified
Not enough data
Campaigns
8.3
103
Not enough data
8.2
103
|
Verified
Not enough data
8.3
101
Not enough data
8.1
99
|
Verified
Not enough data
8.7
99
|
Verified
Not enough data
8.5
99
|
Verified
Not enough data
Engagement
8.1
94
|
Verified
Not enough data
Platform
8.4
113
|
Verified
Not enough data
8.3
110
|
Verified
Not enough data
8.3
106
|
Verified
Not enough data
Agentic AI - Mobile Marketing
8.7
5
Not enough data
8.0
5
Not enough data
7.7
5
Not enough data
8.3
5
Not enough data
8.3
5
Not enough data
9.0
5
Not enough data
Categories
Categories
Shared Categories
Adobe Marketo Engage and Right On Interactive are categorized as Marketing Automation
Unique Categories
Adobe Marketo Engage is categorized as Sales Enablement, Account-Based Analytics, Marketing Account Intelligence, Account Data Management, Mobile Marketing, Outbound Call Tracking, Email Tracking, and Sales Engagement
Right On Interactive has no unique categories
Reviews
Reviewers' Company Size
Adobe Marketo Engage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Right On Interactive
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
25.9%
Information Technology and Services
12.7%
Marketing and Advertising
12.2%
Internet
5.8%
Financial Services
4.1%
Other
39.4%
Marketing and Advertising
23.1%
Computer Software
12.8%
E-Learning
7.7%
Wholesale
5.1%
Packaging and Containers
5.1%
Other
46.2%
Alternatives
Discussions
How do I gain experience with Marketo?
3 Comments
SM
Marketo has made quite a bit of content available on their website -...Read more
Is marketo a CRM?
3 Comments
WA
No, Marketo is not a Customer Relationship Management (CRM) system. Marketo is primarily a marketing automation software platform. It is designed to help...Read more
How do I get Marketo certified?
2 Comments
OB
Magento Cerification is not free. You'll have to do the training before you can get access to the certificate which the pricing starts from $195
More...Read more
Right On Interactive has no discussions with answers
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