1. [Home](https://www.g2.com/) 2. ... 3. [Marketing Automation Software](https://www.g2.com/categories/marketing-automation) 4. [Right On Interactive Discussions](https://www.g2.com/products/right-on-interactive/discuss) [ ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_0090a2be2c265a4a477b4c07ad803ec4/right-on-interactive.png "Product Avatar Image") ](/products/right-on-interactive/reviews) [ Right On Interactive ](/products/right-on-interactive/reviews) (41)4.5/5 Technology will always be evolving, but engagement is timeless. Engaged customers generate more revenue and often become your advocates. At Right On Interactive, we’ve seen profitable growth sustained when marketers view engagement as a journey, not just a campaign. So we’ve designed our software to automate the concept of Customer Lifecycle Marketing, providing visibility into who is the best-fit and the most engaged for an organization at each stage of the customer journey — from prospect to raving fan. Our cloud-based solution maps the customer’s entire brand experience, from messaging through product usage. Marketers and sales teams can know exactly where a prospect or customer is in their relationship with a brand, and how best to approach them to maximize lifetime value. At Right On Interactive, we believe in attracting and acquiring the best-fit customers for life. Show More * * * ### 78.0 Nps Score Already have Right On Interactive? ### All Right On Interactive Discussions Search Most CommentedMost HelpfulCommon QuestionsNewest All DiscussionsDiscussions with CommentsCommon QuestionsDiscussions without Comments FilterFilter Filter byExpand/Collapse Sort by Most Commented Most Helpful Common Questions Newest Filter by All Discussions Discussions with Comments Common Questions Discussions without Comments ![Pinned by G2 as a common question](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Pinned by G2 as a common question") G2 Pinned by G2 as a common question • about 3 years ago More Options - [ # What is Right On Interactive used for? ](/discussions/what-is-right-on-interactive-used-for) What is Right On Interactive used for? [ Marketing Automation Software ](https://www.g2.com/tags/marketing-automation-software)[ Marketing Automation Software Questions ](https://www.g2.com/topics/marketing-automation) * * * (true)\<0\>0\>Upvotes (false) * * * 0 Comments [![linkedin](/assets/social-logos/linkedin-afe65e46604a5bd5105ab9c856116204040b6b3f2b2d42562fc8071ca0c48ca0.svg "linkedin")](https://www.linkedin.com/shareArticle?mini=true&summary=Ask+Right+On+Interactive+questions+and+get+answers+from+expert+users+in+our+Right+On+Interactive+Discussions+section.&title=Right+On+Interactive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fright-on-interactive%2Fdiscuss) [![twitter](/assets/social-logos/twitter-61aaec80434c71387b8f7326e480592eae71c0a65afd051d66fce9b75a9bf417.svg "twitter")](https://twitter.com/intent/tweet?text=Right+On+Interactive+Discussions+%7C+G2&url=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fright-on-interactive%2Fdiscuss&via=G2dotcom) [![facebook](/assets/social-logos/facebook-350d0b410d6b10debcf893050e803a8633d53561aa42807b087b8daf9be3668f.svg "facebook")](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fright-on-interactive%2Fdiscuss) [![gmail](/assets/social-logos/gmail-6db42f21e7c254fae201b112bef0dd15d25223a5cbb32691ce80eab43761eadf.svg "gmail")](https://mail.google.com/mail/?view=cm&fs=1&tf=1&to=&su=Right+On+Interactive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fright-on-interactive%2Fdiscuss%0aAsk+Right+On+Interactive+questions+and+get+answers+from+expert+users+in+our+Right+On+Interactive+Discussions+section.) [![mail](/assets/social-logos/mail-d55c53b04bf49872e40cd2443b85a99caa23394e6cf154ae32a9d08377c15d86.svg "mail")](mailto:?subject=Right+On+Interactive+Discussions+%7C+G2&body=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fright-on-interactive%2Fdiscuss%0aAsk+Right+On+Interactive+questions+and+get+answers+from+expert+users+in+our+Right+On+Interactive+Discussions+section.) ![copy_link](/assets/social-logos/copy_link-05d8dc5dc8576fc78425ad34d07241b060878835e555a30417ff41c18335e575.svg "copy\_link") ## Start a New Software Discussion Have a software question? Get answers from real users and experts [Start A Discussion](/products/right-on-interactive/discussions/new) * * * ![Product Avatar Image](https://images.g2crowd.com/uploads/product/hd_favicon/1487565599/right-on-interactive.svg "Product Avatar Image") ### Have you used Right On Interactive before? Answer a few questions to help the Right On Interactive community [ Yes ](javascript:void(0))[ Yes ](https://www.g2.com/login?context=product_review&return_to=https%3A%2F%2Fwww.g2.com%2Fproducts%2Fright-on-interactive%2Fdiscuss%3Fsmall_ask%3Dright-on-interactive) No