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Compare Mailchimp and Omnisend

See this
side-by-side comparison of Mailchimp vs. Omnisend
based on preference data from user reviews. Mailchimp rates 4.3/5 stars with 11,003 reviews. By contrast, Omnisend rates 4.6/5 stars with 564 reviews. Each product's score is calculated with real-time data from verified user reviews, to help you make the best choice between these two options, and decide which one is best for your business needs.
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Mailchimp
Mailchimp
(11,003)
4.3 out of 5
Mailchimp
Answer a few questions to help the Mailchimp community
Have you used Mailchimp before?
Yes
Omnisend
Omnisend
(564)
4.6 out of 5
Omnisend
Optimized for quick response
Answer a few questions to help the Omnisend community
Have you used Omnisend before?
Yes
Star Rating
Omnisend
Omnisend
Market Segments
Mailchimp
Mailchimp
Small-Business (72.0% of reviews)
Omnisend
Omnisend
Small-Business (90.1% of reviews)
Entry Level Price
Mailchimp
Mailchimp
$0
Omnisend
Omnisend
0 USD/ Mo

Mailchimp vs Omnisend

When assessing the two solutions, reviewers found Omnisend easier to use, set up, and administer. Reviewers also preferred doing business with Omnisend overall.

  • Reviewers felt that Omnisend meets the needs of their business better than Mailchimp.
  • When comparing quality of ongoing product support, reviewers felt that Omnisend is the preferred option.
  • For feature updates and roadmaps, our reviewers preferred the direction of Omnisend over Mailchimp.
Categories
Shared Categories
Mailchimp
Mailchimp
Omnisend
Omnisend
Mailchimp and Omnisend share no categories
Unique Categories
Mailchimp
Mailchimp is categorized as Email Marketing and Email Deliverability
Pricing
Mailchimp
Mailchimp Pricing
Free
$0
Essentials
$9.99/ month and up
Standard
$14.99/ month and up
Premium
$299.00/month and up
Free Trial
Omnisend
Omnisend Pricing
Free
0 USD/ Mo
Standard
Starts from 16 USD/mo
Pro
Starts from 99 USD/mo
Enterprise
From 2000 USD / Mo
Free Trial
Ask a Question

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Ratings
Meets Requirements
Mailchimp
Mailchimp
8.7
Responses: 9817
Omnisend
Omnisend
9.1
Responses: 466
Ease of Use
Mailchimp
Mailchimp
8.7
Responses: 9872
Omnisend
Omnisend
9.3
Responses: 465
Ease of Setup
Mailchimp
Mailchimp
8.6
Responses: 4568
Omnisend
Omnisend
9.2
Responses: 228
Ease of Admin
Mailchimp
Mailchimp
8.7
Responses: 4561
Omnisend
Omnisend
9.3
Responses: 229
Quality of Support
Mailchimp
Mailchimp
8.0
Responses: 7391
Omnisend
Omnisend
9.1
Responses: 419
Ease of Doing Business With
Mailchimp
Mailchimp
8.6
Responses: 4110
Omnisend
Omnisend
9.3
Responses: 220
Product Direction (% positive)
Mailchimp
Mailchimp
7.8
Responses: 9702
Omnisend
Omnisend
9.0
Responses: 449
Reviewers' Company Size
Reviewers of both Mailchimp and Omnisend were most often representing companies in the Small-Business segment.
Small-Business
(50 or fewer emp.)
Mailchimp
Mailchimp
72.0%
Omnisend
Omnisend
90.1%
Mid-Market
(51-1000 emp.)
Mailchimp
Mailchimp
20.9%
Omnisend
Omnisend
8.8%
Enterprise
(> 1000 emp.)
Mailchimp
Mailchimp
7.1%
Omnisend
Omnisend
1.1%
Reviewers' Industry
Mailchimp
Mailchimp Industry
Marketing and Advertising
15.1%
Non-Profit Organization Management
6.0%
Computer Software
4.4%
Information Technology and Services
4.3%
Education Management
3.4%
Other
66.8%
Omnisend
Omnisend Industry
Retail
26.5%
Apparel & Fashion
17.9%
Consumer Goods
9.5%
Health, Wellness and Fitness
5.8%
Food & Beverages
4.3%
Other
36.0%
Reviews
Most Helpful Favorable Review
Mailchimp
Shivani S.
User in Consumer Electronics

I like the way that I can prepare promotional mails on mailchimp using already integrated mail templates within the mailchimp. It provides excellent service in terms of mail distribution and data entry during the process of mail preparing. I can automate my...

Omnisend
Cassie L.
User in Consumer Goods

I've been using Omnisend for the past six months and and all I have is praises. I've been looking for a marketing platform that would have it all. And they do! Automation, signup forms, reports, popups, newsletters, boosting features... And you don't need...

Most Helpful Critical Review
Mailchimp
Christian K.
Administrator in Leisure, Travel & Tourism

Customer service does not know their own terms and conditions but seem to make stuff up on the fly. Even after I sent the T&Cs back to them they still answered with something else.

Omnisend
G
User in Retail

If you need to move platforms as you grow (I moved from wordpress to shopify) know that it will be like starting over. They do not provide a migration tool at all. You will need to recreate: all your emails automations export and import audiences with...

Discussions
Mailchimp
Mailchimp Discussions
What is the best way to implement Mailchimp with Wordpress to get maximum email subscribers?
4 comments
AS
That depends on what you want to do with your subscribers. It may sound strange but recently for us, https://subscribers.com/ has been working at first...Read more
can i send user tailored mails?
3 comments
KM
I have user specific mails that go out to my clients which are stored on the cloud as a "pdf" till such time as you require that email presentation for that...Read more
What does the future look like for Mailchimp?
3 comments
Patrick G.
PG
While we cannot forecast the future, I would suggest that Mailchimp's concern for large and small, rich and poor users, will set it apart for success....Read more
Omnisend
Omnisend Discussions
Omnichannel marketing
1 comment
G2
Omnichannel marketing is using digital and/or traditional marketing channels to send a relevant message to customers. Omnichannel is the idea of using all of...Read more
Email Marketing Automation
1 comment
G2
Email Marketing Automation is a way for you to create relevant and personalized emails for your subscribers/customers to be sent when they take a specific...Read more
Email Marketing
1 comment
G2
Omnisend offers beautiful pre-built email templates that could be found on the app. Moreover, Omnisend offers a free plan or a 14day trial to check...Read more
Screenshots
Mailchimp
Mailchimp Screenshots
Videos
Mailchimp
Mailchimp Videos
Video Preview
Omnisend
Omnisend Videos
Video Preview
Downloads
Mailchimp
Mailchimp Downloads
No downloads provided
Omnisend
Omnisend Downloads
No downloads provided
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