Compare Lexer and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Small-Business (41.5% of reviews)
Mid-Market (43.3% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Lexer
Star Rating
(53)4.5 out of 5
Market Segments
Small-Business (41.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LexerSalesforce Data 360 (formerly Data Cloud)
Star Rating
(211)4.3 out of 5
Market Segments
Mid-Market (43.3% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a comprehensive view of customer data, allowing users to unify diverse sources into a single, real-time profile. This capability is highlighted as a significant time-saver, making it easier for teams to deliver personalized marketing and service experiences.
- Users say that Lexer offers exceptional support, with many praising the team's responsiveness and willingness to enhance the platform's usability. Reviewers appreciate the clear documentation and easy navigation, which contribute to a positive user experience.
- According to verified reviews, Salesforce Data 360's implementation process is notably smooth, with users finding the setup straightforward. This ease of transition is a key factor for businesses looking to integrate a new system without significant downtime.
- Reviewers mention that while Lexer has a strong focus on customer support, it may not meet the specific workflow needs of all users, with some noting challenges in configuration. This could be a consideration for businesses with unique requirements.
- G2 reviewers highlight that both platforms have similar ease of use ratings, but Salesforce Data 360 benefits from a larger user base and more recent reviews, suggesting a broader consensus on its effectiveness in day-to-day operations.
- Users report that while Lexer has a strong quality of support, Salesforce Data 360's ability to gather and link information from various sources, including CRM and social media, provides a more robust solution for businesses looking to leverage customer insights effectively.
Pricing
Entry-Level Pricing
Lexer
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Lexer
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.5
46
9.0
92
Ease of Use
8.0
46
8.0
170
Ease of Setup
7.9
14
7.4
143
Ease of Admin
8.7
14
8.6
44
Quality of Support
9.2
46
8.6
88
Has the product been a good partner in doing business?
8.9
14
9.3
43
Product Direction (% positive)
9.7
44
9.0
90
Features by Category
Metrics
7.1
8
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
Reporting
7.3
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
5.5
7
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
Other
8.3
8
Not enough data
6.0
7
Not enough data
4.4
6
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
5.0
6
Not enough data
5.5
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
6.9
7
Not enough data
5.7
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Visitor Behavior
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Personalization
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
9.1
31
8.9
30
8.4
29
9.2
33
7.7
26
8.6
30
8.4
28
9.1
30
Intelligence
8.0
28
8.6
29
7.7
26
8.7
30
8.3
28
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
6.8
10
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
9.1
9
Not enough data
6.7
9
Not enough data
6.1
9
Not enough data
Campaign Activity
8.1
9
Not enough data
8.1
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
7.2
9
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lexer and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Lexer is categorized as Personalization, E-Commerce Personalization, Marketing Analytics, and Digital Analytics
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Lexer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
41.5%
Apparel & Fashion
20.8%
Marketing and Advertising
9.4%
Consumer Goods
5.7%
Hospitality
3.8%
Other
18.9%
Information Technology and Services
17.5%
Computer Software
9.8%
Financial Services
7.7%
Consulting
4.6%
Marketing and Advertising
4.1%
Other
56.2%
Alternatives
Discussions
Lexer has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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