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Compare Lexer and Salesforce Data 360 (formerly Data Cloud) 
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At a Glance
Market Segments
Small-Business (41.5% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Lexer
Star Rating
(53)4.5 out of 5
Market Segments
Small-Business (41.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LexerSalesforce Data 360 (formerly Data Cloud)
Star Rating
(207)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Lexer excels in Data Enrichment with a score of 9.0, highlighting its ability to enhance customer profiles effectively, while Salesforce CDP scores 8.3 in this area, indicating a slightly less robust offering.
- Reviewers mention that Salesforce CDP shines in Expandability with a score of 9.3, allowing for seamless integration with various tools, whereas Lexer scores 8.3, suggesting it may have limitations in this aspect.
- G2 users note that Lexer has a strong performance in Segmentation with a score of 9.0, enabling detailed customer targeting, while Salesforce CDP also performs well but slightly lower at 8.7, indicating a competitive edge for Lexer in this feature.
- Users on G2 highlight that Salesforce CDP offers superior Content Marketing capabilities, scoring 9.3 compared to Lexer’s 7.9, which suggests that Salesforce may provide more effective tools for content-driven campaigns.
- Reviewers say that Lexer has a higher score in Quality of Support at 9.2, with many users praising the responsiveness and helpfulness of the support team, while Salesforce CDP scores 8.8, indicating a solid but slightly less favorable support experience.
- Users report that both platforms have their strengths in Ease of Use, with Lexer scoring 8.0 and Salesforce CDP at 8.2, but Salesforce users mention a more intuitive interface that may benefit new users.
Pricing
Entry-Level Pricing
Lexer
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Lexer
Free Trial is available
Salesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.5
46
9.0
88
Ease of Use
8.0
46
8.0
166
Ease of Setup
7.9
14
7.4
139
Ease of Admin
8.7
14
8.6
42
Quality of Support
9.2
46
8.7
84
Has the product been a good partner in doing business?
8.9
14
9.3
41
Product Direction (% positive)
9.7
44
9.1
86
Features by Category
Metrics
7.1
8
Not enough data
7.3
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
7.3
8
Not enough data
7.1
8
Not enough data
6.5
8
Not enough data
6.0
8
Not enough data
6.0
8
Not enough data
Reporting
7.3
8
Not enough data
6.5
8
Not enough data
6.5
8
Not enough data
8.1
8
Not enough data
5.5
7
Not enough data
6.3
8
Not enough data
7.3
8
Not enough data
Other
8.3
8
Not enough data
6.0
7
Not enough data
4.4
6
Not enough data
6.4
7
Not enough data
6.2
7
Not enough data
5.0
6
Not enough data
5.5
7
Not enough data
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
6.9
7
Not enough data
5.7
7
Not enough data
7.1
7
Not enough data
7.6
7
Not enough data
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Visitor Behavior
Not enough data
Not enough data
9.3
5
Not enough data
Not enough data
Not enough data
Templates
Not enough data
Not enough data
9.0
5
Not enough data
9.3
5
Not enough data
Personalization
9.0
5
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
Not enough data
Not enough data
9.0
5
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
9.7
5
Not enough data
8.7
5
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
9.1
31
8.9
30
8.4
29
9.1
30
7.7
26
8.6
29
8.4
28
9.1
29
Intelligence
8.0
28
8.6
29
7.7
26
8.8
28
8.3
28
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Operations
6.8
10
Not enough data
8.3
9
Not enough data
8.0
9
Not enough data
9.1
9
Not enough data
6.7
9
Not enough data
6.1
9
Not enough data
Campaign Activity
8.1
9
Not enough data
8.1
9
Not enough data
7.4
9
Not enough data
7.4
9
Not enough data
7.2
9
Not enough data
7.2
9
Not enough data
Agentic AI - Marketing Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Lexer and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
Lexer is categorized as Personalization, E-Commerce Personalization, Marketing Analytics, and Digital Analytics
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Lexer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
41.5%
Apparel & Fashion
20.8%
Marketing and Advertising
9.4%
Consumer Goods
5.7%
Hospitality
3.8%
Other
18.9%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
Lexer has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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