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Compare Instapage and Shopify 
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At a Glance
Market Segments
Small-Business (63.6% of reviews)
Small-Business (80.2% of reviews)
Entry-Level Pricing
$79.00 Per Month
$29/ per month
Instapage
Star Rating
(509)4.3 out of 5
Market Segments
Small-Business (63.6% of reviews)
Pros & Cons
Entry-Level Pricing
$79.00 Per Month
Free Trial is available
Browse all 3 pricing plansShopify
Star Rating
(4,859)4.4 out of 5
Market Segments
Small-Business (80.2% of reviews)
Pros & Cons
Entry-Level Pricing
$29/ per month
Browse all 3 pricing plansInstapage vs Shopify
When assessing the two solutions, reviewers found Instapage easier to use and set up. However, reviewers felt that administration of both products was equally easy, and preferred doing business with Shopify overall.
- Reviewers felt that Shopify meets the needs of their business better than Instapage.
- When comparing quality of ongoing product support, reviewers felt that Instapage is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Shopify over Instapage.
Pricing
Entry-Level Pricing
Instapage
Create
$79.00
Per Month
Build on-brand, pixel-perfect, responsive pages without a developer
- Drag & drop builder
- Reusable page blocks
- Real-time visual collaboration
Free Trial
Instapage
Free Trial is available
Shopify
No trial information availableRatings
Meets Requirements
8.5
419
8.8
4,113
Ease of Use
9.0
419
8.9
4,138
Ease of Setup
9.0
234
8.8
2,429
Ease of Admin
8.9
228
8.9
2,278
Quality of Support
8.7
390
8.4
3,855
Has the product been a good partner in doing business?
8.5
216
8.8
2,235
Product Direction (% positive)
7.8
400
8.8
4,004
Features by Category
Page Customization
9.2
135
|
Verified
Not enough data
8.1
133
|
Verified
Not enough data
7.9
122
|
Verified
Not enough data
7.8
125
|
Verified
Not enough data
Page Optimization
8.4
119
|
Verified
Not enough data
7.9
133
|
Verified
Not enough data
7.2
119
|
Verified
Not enough data
6.8
99
|
Verified
Not enough data
Integrations
6.6
59
|
Verified
Not enough data
7.5
87
|
Verified
Not enough data
8.6
127
|
Verified
Not enough data
Generative AI
6.4
27
Not enough data
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.7
45
Not enough data
6.1
28
Not enough data
8.5
55
Not enough data
Experimental Design
8.1
40
Not enough data
8.2
38
Not enough data
7.8
42
Not enough data
Analytics
7.4
53
Not enough data
7.7
48
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Headless Commerce
Not enough data
8.2
449
Not enough data
8.4
464
Not enough data
8.3
484
Not enough data
8.3
573
Not enough data
8.5
526
Generative AI
Not enough data
8.0
224
Not enough data
7.9
223
Agentic AI - E-Commerce Platforms
Not enough data
8.0
74
Not enough data
8.2
74
Not enough data
8.1
73
Not enough data
8.0
73
Not enough data
8.0
73
Not enough data
8.1
74
Merchandising/Marketing
Not enough data
8.6
3421
Not enough data
8.6
3469
Not enough data
8.3
3396
Not enough data
8.3
3352
Not enough data
8.4
3177
Not enough data
8.4
3112
Not enough data
8.2
3088
Product Catalog
Not enough data
8.6
3364
Not enough data
8.5
3312
Not enough data
8.5
3358
Not enough data
8.4
2726
Order Process
Not enough data
8.8
3442
Not enough data
8.6
3359
Not enough data
8.6
3316
Not enough data
8.9
3400
Not enough data
8.8
3390
Not enough data
8.5
3109
Not enough data
8.6
3181
Not enough data
8.5
2797
Multi-Channel Support
Not enough data
8.5
2983
Not enough data
8.8
3208
Not enough data
8.7
3012
Not enough data
8.5
3112
Not enough data
8.3
2439
Not enough data
8.4
2496
Not enough data
8.2
2309
Platform
Not enough data
8.3
2511
Not enough data
8.4
3178
Not enough data
8.6
3030
Not enough data
8.7
3163
Not enough data
8.5
3199
Not enough data
8.9
3166
Not enough data
8.4
2483
Not enough data
8.8
3089
Not enough data
8.4
2573
Not enough data
8.5
2539
Not enough data
8.7
2898
Not enough data
8.9
3188
Payment processing - Merchant of Record
Not enough data
8.6
28
Not enough data
8.6
27
Not enough data
8.6
27
Not enough data
8.5
26
Not enough data
8.3
26
Not enough data
8.0
27
Tax management - Merchant of Record
Not enough data
8.3
25
Not enough data
8.4
25
Not enough data
8.3
25
Security and Compliance - Merchant of Record
Not enough data
8.4
25
Not enough data
8.6
25
Not enough data
8.8
25
Not enough data
8.7
25
Administration - Merchant of Record
Not enough data
8.4
26
Not enough data
8.5
26
Not enough data
8.5
26
Agentic AI - Heatmap Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
8.0
52
Not enough data
7.9
50
Not enough data
7.5
52
Not enough data
7.6
41
Not enough data
7.9
45
Not enough data
Reporting
8.1
59
Not enough data
7.5
33
Not enough data
7.9
43
Not enough data
7.6
37
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customizations
6.2
7
Not enough data
7.1
7
Not enough data
8.6
7
Not enough data
7.6
7
Not enough data
Growth
7.1
7
Not enough data
8.8
7
Not enough data
7.9
7
Not enough data
6.7
7
Not enough data
7.6
7
Not enough data
Content
7.9
7
Not enough data
8.1
7
Not enough data
8.3
7
Not enough data
8.6
6
Not enough data
Support
8.6
6
Not enough data
Categories
Categories
Shared Categories
Instapage and Shopify share no categories
Unique Categories
Instapage is categorized as Personalization, Landing Page Builders, Heatmap Tools, A/B Testing, and Website Builder
Shopify is categorized as E-Commerce Platforms and Merchant of Record
Reviews
Reviewers' Company Size
Instapage
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Shopify
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
29.1%
Computer Software
7.7%
Information Technology and Services
5.3%
Real Estate
4.8%
Financial Services
4.6%
Other
48.5%
Retail
26.2%
Apparel & Fashion
8.9%
Marketing and Advertising
7.5%
Consumer Goods
5.4%
Information Technology and Services
3.4%
Other
48.6%
Alternatives
Discussions
Can I use Instapage landing pages on my own website/domain?
1 Comment
BL
Yes!Read more
What is Instapage used for?
1 Comment
JS
Instapage is a powerful landing page builder designed to help businesses create high-converting landing pages quickly and easily. Founded in 2012, the...Read more
Instapage has no more discussions with answers
What are the features of Shopify?
5 Comments
MM
In word you can say shopify is your own "shop"Read more
What is Shopify used for?
5 Comments
PP
Shopify is an Ecommerce CMS platform where we can setup the store and sell our products.Read more
How can I change my store name in Shopify?
3 Comments
CH
Yes, you can change your stores name as long as you are not paying back a cash advance given by Shopify. If you’re currently in repayment you can’t change...Read more
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