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Compare Informatica Customer 360 and Salesforce Data Cloud 
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At a Glance
Market Segments
Mid-Market (50.0% of reviews)
Mid-Market (43.2% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
Informatica Customer 360
Star Rating
(10)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Informatica Customer 360Salesforce Data Cloud
Star Rating
(206)4.3 out of 5
Market Segments
Mid-Market (43.2% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data CloudSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Informatica Customer 360 excels in data enrichment with a score of 8.3, allowing businesses to enhance their customer profiles effectively, while Salesforce CDP does not provide as robust a solution in this area.
- Reviewers mention that the expandability of Informatica Customer 360 is rated at 9.3, indicating strong capabilities for integrating with other systems, whereas Salesforce CDP's expandability is less emphasized, potentially limiting integration options.
- G2 users highlight that the quality of support for Informatica Customer 360 is rated at 9.0, suggesting a strong commitment to customer service, while Salesforce CDP's support rating of 8.8 indicates room for improvement.
- Users on G2 report that the predictive modeling feature in Informatica Customer 360 is rated at 8.3, providing valuable insights for marketing strategies, while Salesforce CDP's predictive capabilities are not as highly regarded.
- Reviewers say that the user interface of Salesforce CDP is noted for its ease of administration with a score of 9.1, making it more user-friendly for administrators compared to Informatica Customer 360, which has not been highlighted in this area.
- Users mention that the product direction for Informatica Customer 360 is rated a perfect 10.0, indicating strong confidence in its future development, while Salesforce CDP's product direction rating of 8.4 suggests some uncertainty among users regarding its roadmap.
Pricing
Entry-Level Pricing
Informatica Customer 360
No pricing availableSalesforce Data Cloud
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
Informatica Customer 360
No trial information availableSalesforce Data Cloud
No trial information availableRatings
Meets Requirements
9.3
7
9.0
88
Ease of Use
8.6
7
8.0
166
Ease of Setup
Not enough data
7.4
139
Ease of Admin
Not enough data
8.6
42
Quality of Support
9.0
7
8.7
84
Has the product been a good partner in doing business?
Not enough data
9.3
41
Product Direction (% positive)
10.0
6
9.1
86
Features by Category
Data Integration
Not enough data
10.0
5
Not enough data
10.0
5
Not enough data
9.7
5
Not enough data
8.0
5
Not enough data
9.3
5
Not enough data
10.0
5
Agentic AI - Data Management Platform (DMP)
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Not enough data
8.6
6
Data Analysis & Optimization
Not enough data
10.0
5
Not enough data
9.2
6
Not enough data
8.6
6
Not enough data
9.4
6
Platform
Not enough data
8.9
6
Not enough data
9.7
6
Not enough data
10.0
6
Not enough data
9.4
6
Not enough data
10.0
5
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
Not enough data
8.9
30
Not enough data
9.1
30
Not enough data
8.6
29
Not enough data
9.1
29
Intelligence
Not enough data
8.6
29
Not enough data
8.8
28
Not enough data
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
Informatica Customer 360 and Salesforce Data Cloud are categorized as Master Data Management (MDM) and Customer Data Platform (CDP)
Unique Categories
Informatica Customer 360 has no unique categories
Salesforce Data Cloud is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
Informatica Customer 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data Cloud
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.5%
Pharmaceuticals
12.5%
Financial Services
12.5%
Dairy
12.5%
Computer Software
12.5%
Other
12.5%
Information Technology and Services
16.8%
Computer Software
9.5%
Financial Services
7.4%
Consulting
4.7%
Marketing and Advertising
4.2%
Other
57.4%
Alternatives
Discussions
Informatica Customer 360 has no discussions with answers
Salesforce Data Cloud has no discussions with answers
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