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Compare Google Attribution and Wicked Reports 
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At a Glance
Market Segments
Small-Business (63.2% of reviews)
Small-Business (76.9% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
Contact Us 50000 Contacts Per Month
Google Attribution
Star Rating
(19)4.0 out of 5
Market Segments
Small-Business (63.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Google AttributionWicked Reports
Star Rating
(27)4.2 out of 5
Market Segments
Small-Business (76.9% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
Contact Us 50000 Contacts Per Month
Browse all 3 pricing plansGoogle Attribution vs Wicked Reports
- Reviewers felt that Google Attribution meets the needs of their business better than Wicked Reports.
- When comparing quality of ongoing product support, reviewers felt that Wicked Reports is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Attribution over Wicked Reports.
Pricing
Entry-Level Pricing
Google Attribution
No pricing availableWicked Reports
Wicked Agency
Contact Us
50000 Contacts Per Month
Jedi support targeted for client acquisition and retention.
Custom pricing with multiple accounts.
- Dedicated Account Manager
- Client Retention + Acquisition Plays using Wicked data
- Generous Affiliate commissions
Free Trial
Google Attribution
No trial information availableWicked Reports
No trial information availableRatings
Meets Requirements
9.2
12
7.8
19
Ease of Use
8.1
12
7.2
19
Ease of Setup
Not enough data
7.4
13
Ease of Admin
Not enough data
9.0
12
Quality of Support
7.9
11
8.7
19
Has the product been a good partner in doing business?
Not enough data
8.6
12
Product Direction (% positive)
9.0
12
8.3
14
Features by Category
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Generative AI
Not enough data
Not enough data
Agentic AI - E-Commerce Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Attribution Modeling
Not enough data
8.7
10
Not enough data
8.5
10
Not enough data
8.5
9
Not enough data
8.1
9
Not enough data
7.6
7
Not enough data
7.8
6
Agentic AI - Attribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing
Not enough data
Feature Not Available
Not enough data
8.8
8
Not enough data
8.5
9
Not enough data
8.5
8
Reporting
Not enough data
7.5
10
Not enough data
7.8
10
Not enough data
8.0
9
Platform Basics
Not enough data
7.4
7
Not enough data
Feature Not Available
Platform Data
Not enough data
8.3
8
Not enough data
7.9
7
Not enough data
7.9
8
Not enough data
8.3
7
Platform Additional Functionality
Not enough data
7.1
7
Not enough data
7.4
7
Not enough data
Feature Not Available
Agentic AI - Customer Journey Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Development
Not enough data
Not enough data
Not enough data
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Integration Options
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Marketing Distribution
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Planning
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Integrations
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Attribution and Wicked Reports are categorized as Attribution
Unique Categories
Google Attribution has no unique categories
Wicked Reports is categorized as E-Commerce Analytics, Customer Journey Analytics, and E-Commerce Data Integration
Reviews
Reviewers' Company Size
Google Attribution
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Wicked Reports
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
21.1%
Internet
10.5%
Computer Software
10.5%
Primary/Secondary Education
5.3%
Photography
5.3%
Other
47.4%
Marketing and Advertising
34.6%
Health, Wellness and Fitness
11.5%
Food & Beverages
11.5%
Retail
7.7%
E-Learning
7.7%
Other
26.9%
Alternatives
Discussions
How do I use Google attribution?
3 Comments
MM
To use Google Attribution, it is necessary to follow the following steps:
[1] For Google Analytics, you can use Attribution to obtain free, data-driven...Read more
How does Google Analytics attribution work?
1 Comment
MM
Google Analytics attribution is a feature that helps businesses understand the impact of their advertising efforts by assigning credit to different...Read more
What attribution does Google ads use?
1 Comment
MM
Google Ads uses a data-driven attribution model by default. This model uses machine learning algorithms to analyze the interactions that customers have with...Read more
How does Wicked Reports work?
1 Comment
SS
In summary, here's how I'd say Wicked Reports works:
- Identify what’s working at each stage of your marketing funnel.
- Get the true view of your...Read more
Is there a free version of Wicked Reports?
1 Comment
MM
Wicked Reports: The Ultimate Solution for E-commerce Attribution and Marketing Analytics
Wicked Reports is a powerful cloud-based platform that provides...Read more
Wicked Reports has no more discussions with answers
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