Wicked Reports Reviews & Product Details

We can see the effect of our ads using multiple attribution models. We also have a longer sales cycle so we can track our users longer than the ad platforms can. Wicked also has a ton of tools besides just ROI measurement. Review collected by and hosted on G2.com.

There is a learning curve, but there is a lot of documentation and help to get you going. Even after using it for 4 years though there are still reports and charts that I'm still discovering. Review collected by and hosted on G2.com.

I get to choose attribution models that make sense for the campaigns I'm running and I can vary it even within channels. For instance - a Search campaign in Google should be rated differently than a Reach campaign, and using Wicked I get to choose the data I use to evaluate success. Over the period we have been using Wicked, their support has gotten a TON better too. They communicate issues more clearly and allow us to schedule meetings to discuss questions with folx who can help answer our questions. Review collected by and hosted on G2.com.

Occasionally, we have issues having our data processed in a timely fashion. When you use the data every day, it's important to be able to rely on a schedule to run reports and deliver data to a team. The limitations of their API also make automation challenging (at least the way we use their data - they do have a lot of columns available via their API, just not some specific ones that are super important to us -- specifically first and last click date). Review collected by and hosted on G2.com.

I really like that you can track longer than the standard 7 to 30 day attribution options available in the marketing channels. There are a lot of great features, but that's the top. Review collected by and hosted on G2.com.

The user experience isn't the best, it can be pretty clunky and,not necessarily hard, but frustrating to navigate, dive deeper, and look around. It also takes forever to load. Maybe that's just me. Review collected by and hosted on G2.com.

I love the ease of use - the dashboard and all important reports are easy to navigate while still going deep. Also, WR's recommendations with the data help with building strategy. Review collected by and hosted on G2.com.

Being able to easily see % of traffic to each part of the funnel (TOF, MOF, etc) but I think updates are coming to remedy this soon. Review collected by and hosted on G2.com.

Love the multiple attribution data. We require all of our clients to have Wicked Reports so we can get accurate analysis of ads across multiple attribution points. Review collected by and hosted on G2.com.

A few bugs here and there but support is always willing to help very quickly. Review collected by and hosted on G2.com.

I can login to see overall marketing success or failure, or I can get granular and dig deep into the data to see what is working well over time. Review collected by and hosted on G2.com.

Not sure if this is a dislike, but would be amazing if I could trigger action based on rules to change something on the fly with our marketing. Review collected by and hosted on G2.com.

Love being able to pull in data from multiple sources so I can see the complete picture of how our marketing + spend is performing. Enjoying the data visualization elements they've built in. Review collected by and hosted on G2.com.

With all this information at your fingertips, it can be overwhelming slicing and dicing the data to get the answer you're looking for. Wish reporting could be in live time. Review collected by and hosted on G2.com.

Pretty intuitive tool

A measurement approach/methodology that makes sense

Good selection of 5 single-touch and 2 multi-touch attribution models

Independent 1st party tool that does not have any ad platform bias

Super insightful business reporting dashboards - lead and customer cohorts, sales velocity and LTV reports for each customer! Review collected by and hosted on G2.com.

I'd love to see better reporting features (comparative reports) and the ability to download/present reports in CSV. / table formats Review collected by and hosted on G2.com.

3rd party reporting tool that helps us understand our entire marketing funnel and our customer's buying habits. Review collected by and hosted on G2.com.

The dashboard isn't as clean or inclusive of other platforms as one of their primary competitors, but I've found the analytics data to be of more value. Review collected by and hosted on G2.com.

First click and full impact attribution. I know what my ads are doing for us better with wicked than with facebook. Spefically when it comes to top of funnel ads Review collected by and hosted on G2.com.

Some of their other tools are clunky and hard to understand. Their customer service wasn't great for my onboarding. The lady had no idea about anything.

Additionally- i think they can really improve their lifetime value tracking. Lifetimely is much better than theirs and it's only $50 a month and wicked is $1,000 a month. Yikes. Review collected by and hosted on G2.com.