---
title: Wicked Reports Reviews
meta_title: 'Wicked Reports Reviews 2026: Details, Pricing, & Features | G2'
meta_description: Filter 27 reviews by the users' company size, role or industry to
  find out how Wicked Reports works for a business like yours.
aggregate_rating:
  rating_value: 4.2
  review_count: 27
  scale: '5'
date_modified: '2026-06-22'
parent_category:
  name: Account-Based Execution
  url: https://www.g2.com/categories/account-based-execution
---

# Wicked Reports Reviews
**Vendor:** Wicked Reports  
**Category:** [Attribution Software](https://www.g2.com/categories/attribution)  
**Average Rating:** 4.2/5.0  
**Total Reviews:** 27
## About Wicked Reports
Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI.




## Wicked Reports Reviews
  ### 1. Wicked Reports is our source of truth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Mark D. | Director of Paid Advertising, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2022

**What do you like best about Wicked Reports?**

We can see the effect of our ads using multiple attribution models.  We also have a longer sales cycle so we can track our users longer than the ad platforms can.  Wicked also has a ton of tools besides just ROI measurement.

**What do you dislike about Wicked Reports?**

There is a learning curve, but there is a lot of documentation and help to get you going.  Even after using it for 4 years though there are still reports and charts that I'm still discovering.

**What problems is Wicked Reports solving and how is that benefiting you?**

It helps us measure the true ROI of our ad spend and marketing efforts.  It's hard to rely on the ad platforms like FB and Google to accurately measure ROI because of our longer sales cycle and our subscription revenue.

  ### 2. Attribution Data that Gives More/Different Insights than First-Party Data Alone

**Rating:** 4.0/5.0 stars

**Reviewed by:** Danielle R. | D, Mid-Market (51-1000 emp.)

**Reviewed Date:** August 24, 2022

**What do you like best about Wicked Reports?**

I get to choose attribution models that make sense for the campaigns I'm running and I can vary it even within channels. For instance - a Search campaign in Google should be rated differently than a Reach campaign, and using Wicked I get to choose the data I use to evaluate success. Over the period we have been using Wicked, their support has gotten a TON better too. They communicate issues more clearly and allow us to schedule meetings to discuss questions with folx who can help answer our questions.

**What do you dislike about Wicked Reports?**

Occasionally, we have issues having our data processed in a timely fashion. When you use the data every day, it's important to be able to rely on a schedule to run reports and deliver data to a team. The limitations of their API also make automation challenging (at least the way we use their data - they do have a lot of columns available via their API, just not some specific ones that are super important to us -- specifically first and last click date).

**What problems is Wicked Reports solving and how is that benefiting you?**

First-party data is not fully transparent/trustworthy. Based on what Facebook even publishes about their attribution model, sometimes (maybe all the time?) we're looking at data on their platform that isn't REAL data - it's MODELED! I want to make marketing and ad decisions based on real data. Wicked provides that for us and is also working to create even more integrations with other ad platforms to make reporting even simpler.

  ### 3. Great tracking, poor UI

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** October 20, 2022

**What do you like best about Wicked Reports?**

I really like that you can track longer than the standard 7 to 30 day attribution options available in the marketing channels. There are a lot of great features, but that's the top.

**What do you dislike about Wicked Reports?**

The user experience isn't the best, it can be pretty clunky and,not necessarily hard, but frustrating to navigate, dive deeper, and look around. It also takes forever to load. Maybe that's just me.

**What problems is Wicked Reports solving and how is that benefiting you?**

I would say the biggest issue that wicked reports is solving for me is advertising attribution post apple's IOS updates about a year ago. It also provides us with another perspective.

  ### 4. Streamlined, detailed reporting made easy

**Rating:** 5.0/5.0 stars

**Reviewed by:** jenna g. | Client Success Manager, Small-Business (50 or fewer emp.)

**Reviewed Date:** November 21, 2022

**What do you like best about Wicked Reports?**

I love the ease of use - the dashboard and all important reports are easy to navigate while still going deep. Also, WR's recommendations with the data help with building strategy.

**What do you dislike about Wicked Reports?**

Being able to easily see % of traffic to each part of the funnel (TOF, MOF, etc) but I think updates are coming to remedy this soon.

**What problems is Wicked Reports solving and how is that benefiting you?**

WR solves the issue of pulling all the data points over time into one platform where we can easily view the information form a variety of angles.

  ### 5. Wicked Reports is a MUST for anyone running paid advertising.

**Rating:** 5.0/5.0 stars

**Reviewed by:** Michelle P. | Agency Owner, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 28, 2022

**What do you like best about Wicked Reports?**

Love the multiple attribution data. We require all of our clients to have Wicked Reports so we can get accurate analysis of ads across multiple attribution points.

**What do you dislike about Wicked Reports?**

A few bugs here and there but support is always willing to help very quickly.

**What problems is Wicked Reports solving and how is that benefiting you?**

Wicked Reports solves the missing data from Facebook due to the IOS tracking. This is a huge benefit for us as an agency as there are many times without WR we may have turned off campaigns when data proves sales were made in Wicked Reports.

  ### 6. Wicked allows me to get granular with my marketing efforts and I use it as a compass.

**Rating:** 5.0/5.0 stars

**Reviewed by:** mark m. | CEO, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 25, 2022

**What do you like best about Wicked Reports?**

I can login to see overall marketing success or failure, or I can get granular and dig deep into the data to see what is working well over time.

**What do you dislike about Wicked Reports?**

Not sure if this is a dislike, but would be amazing if I could trigger action based on rules to change something on the fly with our marketing.

**What problems is Wicked Reports solving and how is that benefiting you?**

Knowing what works and does not work from a marketing standpoint. Also, if I have an epic day, I can dissect all of the variables that were involved and then recreate

  ### 7. The complete picture

**Rating:** 5.0/5.0 stars

**Reviewed by:** Dustin M. | Sr Dir Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2022

**What do you like best about Wicked Reports?**

Love being able to pull in data from multiple sources so I can see the complete picture of how our marketing + spend is performing.  Enjoying the data visualization elements they've built in.

**What do you dislike about Wicked Reports?**

With all this information at your fingertips, it can be overwhelming slicing and dicing the data to get the answer you're looking for.  Wish reporting could be in live time.

**What problems is Wicked Reports solving and how is that benefiting you?**

Attribution

  ### 8. Best multi-touch attribution tool for eCommerce

**Rating:** 5.0/5.0 stars

**Reviewed by:** Denis M. | Head of Growth, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2022

**What do you like best about Wicked Reports?**

Pretty intuitive tool
A measurement approach/methodology that makes sense
Good selection of 5 single-touch and 2 multi-touch attribution models
Independent 1st party tool that does not have any ad platform bias
Super insightful business reporting dashboards - lead and customer cohorts, sales velocity and LTV reports for each customer!

**What do you dislike about Wicked Reports?**

I'd love to see better reporting features (comparative reports) and the ability to download/present reports in CSV. / table formats

**What problems is Wicked Reports solving and how is that benefiting you?**

Holistic measurement that is better than Google Analytics
More actionable data for optimizing paid channels
Not worrying about iOS 14 impact on ads tracking 
Able to optimize ad spend on LTV / true CAC metrics using attribution models that are geared to the right step in the funnel
Easy way to measure experiments from platforms

  ### 9. Wicked Reports gives the unbiased insight we need

**Rating:** 4.0/5.0 stars

**Reviewed by:** Joel M. | Head of Customer Success, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2022

**What do you like best about Wicked Reports?**

3rd party reporting tool that helps us understand our entire marketing funnel and our customer's buying habits.

**What do you dislike about Wicked Reports?**

The dashboard isn't as clean or inclusive of other platforms as one of their primary competitors, but I've found the analytics data to be of more value.

**What problems is Wicked Reports solving and how is that benefiting you?**

Helps us accurately assign value to our paid marketing channels.

  ### 10. Crio Bru

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Food & Beverages | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2022

**What do you like best about Wicked Reports?**

First click and full impact attribution. I know what my ads are doing for us better with wicked than with facebook. Spefically when it comes to top of funnel ads

**What do you dislike about Wicked Reports?**

Some of their other tools are clunky and hard to understand. Their customer service wasn't great for my onboarding. The lady had no idea about anything.

Additionally- i think they can really improve their lifetime value tracking. Lifetimely is much better than theirs and it's only $50 a month and wicked is $1,000 a month. Yikes.

**What problems is Wicked Reports solving and how is that benefiting you?**

they are solving what kind of lift my ads are giving me.

  ### 11. Wicked Reports is just better than the rest, and we have tested all of them.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Lalonie F. | CEO Head Of Marketing, Small-Business (50 or fewer emp.)

**Reviewed Date:** August 30, 2022

**What do you like best about Wicked Reports?**

My favorite thing about Wicked Reports is the way you can track each customer from their first touch all the way to purchase. Other platforms do not have this feature!

**What do you dislike about Wicked Reports?**

I would love to be able to run a report by landing page, so I can see what pages convert best for each traffic source.

**What problems is Wicked Reports solving and how is that benefiting you?**

Wicked Reports allows me to show clients exactly what drives purchases, what source gets the first interaction, and what is closing the sale. Our performance is better now for sure.

  ### 12. Powerful tool that has a lot of insights. Their team is very supportive.

**Rating:** 4.5/5.0 stars

**Reviewed by:** Boštjan K. | Head of Ecommerce IT, Mid-Market (51-1000 emp.)

**Reviewed Date:** September 01, 2022

**What do you like best about Wicked Reports?**

Straight forward tool. You get a lot of insights Out-of-the box. I'm looking forward using Offline conversions to have additional data inside Facebook Ads manager.

**What do you dislike about Wicked Reports?**

No plugin for Magento 2. This would speed up the process a bit.

**What problems is Wicked Reports solving and how is that benefiting you?**

Better insight especially for Facebook channel

  ### 13. Quality, accurate ad tracking

**Rating:** 3.5/5.0 stars

**Reviewed by:** Ben M. | Manager, Owner, Founder, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 02, 2022

**What do you like best about Wicked Reports?**

I love how Wicked Reports shows what ACTUALLY happened and makes it easy to track ad performance tied to real revenue, versus the ad platform dashboards that are off 20-50% and seem to be getting worse with all the privacy restrictions.

**What do you dislike about Wicked Reports?**

There is no in-platform extension so to manage ads you need to go back and forth between two windows which isn't a great workflow. Also, their version of Scientific reporting where it weights the 4 different quadrants of tracking is more or less useless because your numbers change all the time as the formula in the background re-weights things.

**Recommendations to others considering Wicked Reports:**

Wicked Reports is a great solution for anyone who runs paid ads to acquire customers and relies on accurate data to do so. It's also a great tool to track customer LTV and customer journeys too.

**What problems is Wicked Reports solving and how is that benefiting you?**

Wicked Reports solves ad tracking issues and makes it so you don't have to rely on inaccurate pixel data. This makes it clear which ads are really "winning" and allows me to make better media buying decisions for better ROAS and ROI.

  ### 14. 25x growth

**Rating:** 5.0/5.0 stars

**Reviewed by:** Thomas v. | CMO, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 28, 2022

**What do you like best about Wicked Reports?**

It's one thing to put together a killer marketing plan, it's another to measure its performance and then execute upon the stories that your data is telling you. THIS is Wicked Reports power. Broad enough for the daily smart decisions, granular enough to find the holes in your beliefs. THIS tool has helped our agency 25x several clients.

**What do you dislike about Wicked Reports?**

huh? Nothing --- I can see issues if your processes aren't tight. But that's not on Wicked.

**What problems is Wicked Reports solving and how is that benefiting you?**

The perfect balance between paid media and owned organic media.

  ### 15. My Internet's Worst Experience was with Wicked Reports

**Rating:** 0.0/5.0 stars

**Reviewed by:** Verified User in Consumer Goods | Mid-Market (51-1000 emp.)

**Reviewed Date:** May 09, 2022

**What do you like best about Wicked Reports?**

I do have to admit they have great onboarding. Basically an account manager will call you weekly (for a month or so) and help you get setup.

**What do you dislike about Wicked Reports?**

I'm located in Asia, my data was delayed ~48 hours on the platform. When you are running 5K USD a day, this delay is NOT okay. What I REALLY disliked, is about their fake pricing model. They waive the setup fee and you pay them "monthly" at a reduced rate. In the fine print, although you pay monthly, the contract is for a year. They only allowed me to cancel because I was talking about untransparant pricing model on their social media (and was subsequently banned from their social media accounts)

**Recommendations to others considering Wicked Reports:**

Due to their untransparent pricing model and data delay, I do not recommend Wicked Reports to others

**What problems is Wicked Reports solving and how is that benefiting you?**

I was trying to fix the attribution from different advertising channels after iOS 14.5 came out. I did not solve this issue with Wicked Reports because their reports are delayed ~48 hours with the Asia timezone. In fact, after using it, our client's revenue dropped because we were making decisions on old data.

  ### 16. Great insight into our data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 04, 2022

**What do you like best about Wicked Reports?**

We really like the ability to scale our ads because we have great insight into our data. We also love that we can choose the attribution model. This way, we know how to allocate our budget.

**What do you dislike about Wicked Reports?**

I think the tool is not 100% intuitive from the beginning and it takes a while to work yourself into it. After you have done that effort though, the tool is extremely helpful.

**What problems is Wicked Reports solving and how is that benefiting you?**

We really like the ability to scale our ads because we have great insight into our data. We also love that we can choose the attribution model. This way, we know how to allocate our budget.

  ### 17. Wicked Reports Is A Game Changer For Any Growing Agency

**Rating:** 5.0/5.0 stars

**Reviewed by:** Karl B. | PPC Manager, Mid-Market (51-1000 emp.)

**Reviewed Date:** April 28, 2022

**What do you like best about Wicked Reports?**

Packed with features outside of attribution. Support is amazing as well and very important when working with multiple brands.

**What do you dislike about Wicked Reports?**

I would like to see more seamless integrations with major software/Ad Platforms like Clickfunnels, TikTok, etc.

**What problems is Wicked Reports solving and how is that benefiting you?**

We're solving attribution problems, reporting problems, and also optimization problems. The main benefit of Wicked Reports is making the right optimizations on campaigns, plus understanding your CLTV, Customer Journey, and backend stats that truly help the business grow.

  ### 18. Not at all useful tool

**Rating:** 0.5/5.0 stars

**Reviewed by:** Vatsal G. | Analyst, Small-Business (50 or fewer emp.)

**Reviewed Date:** April 26, 2022

**What do you like best about Wicked Reports?**

Nothing ! Seriously, I hate using wicked reports.
Lot many times have I found flaws in your reporting.
The formulas are screwed up.
Can't rely on your reporting.  The platform is damn slow.

**What do you dislike about Wicked Reports?**

Everything! There is not a single function I can rely on while analyzing reports.
Your tool takes a lot of time to even load the basic reports.

**What problems is Wicked Reports solving and how is that benefiting you?**

We are trying to see how the ads are working overall.

  ### 19. Wicked Reports essential for Ad Platform reporting 1st party clicks

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Apparel & Fashion | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 24, 2022

**What do you like best about Wicked Reports?**

Multiple ways to view click attribution, way more reliable than the ad platforms' admin stats

**What do you dislike about Wicked Reports?**

almost too many ways to generate reports, could spend days in the WR admin

**What problems is Wicked Reports solving and how is that benefiting you?**

Can no longer trust conversion attribution when viewed in each platform's Ads Manager, especially now that reporting is 'Modeled'

  ### 20. Great insights and easy to digest acquisition data

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 29, 2022

**What do you like best about Wicked Reports?**

Wicked Reports makes it super easy for us to see how our marketing efforts are performing.

**What do you dislike about Wicked Reports?**

Sometimes it takes a bit to switch between reports

**What problems is Wicked Reports solving and how is that benefiting you?**

Better FB ads attribution so we can see how our marketing dollars are working

  ### 21. Enlightening

**Rating:** 4.0/5.0 stars

**Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.)

**Reviewed Date:** April 19, 2022

**What do you like best about Wicked Reports?**

I like how comprehensive the platform is. It has provided us with additional insight into our multi-channel marketing strategy that we otherwise would not have had.

**What do you dislike about Wicked Reports?**

My biggest complaint is the user interface. It could use a dramatic UI update. I also constantly have to update and resize my columns when viewing the ROI reports.

**What problems is Wicked Reports solving and how is that benefiting you?**

One example, we have a Google Ads campaign that was seemingly underperforming. When reviewing in Wicked Reports, we found that it in fact was one of our leading entry points for new customers. This is an insight we would have overlooked without having multi-touch attribution visibility.

  ### 22. Saved our Facebook ROAS & Attribution

**Rating:** 5.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Mid-Market (51-1000 emp.)

**Reviewed Date:** August 24, 2022

**What do you like best about Wicked Reports?**

Having all data accumulated in one location.

**What do you dislike about Wicked Reports?**

Contact size can cause it to load slowly

**What problems is Wicked Reports solving and how is that benefiting you?**

Showing true attribution for Digital Ads

  ### 23. Good not great

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in Marketing and Advertising | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 29, 2022

**What do you like best about Wicked Reports?**

Multiple attribution models make the data more accurate

**What do you dislike about Wicked Reports?**

Delayed data makes it tough to do reporting on the previous week on Monday mornings.

**What problems is Wicked Reports solving and how is that benefiting you?**

Accurate attribution data

  ### 24. WickedReports is wickedly intelligent!

**Rating:** 5.0/5.0 stars

**Reviewed by:** George P. | Paid Customer Acquisition Specialist, Small-Business (50 or fewer emp.)

**Reviewed Date:** October 19, 2021

**What do you like best about Wicked Reports?**

The predictive behaviors are giving us at ProAd Labs phenomenal insights into how our traffic turns into leads and customers. This enables us to optimize for true ROI and not superficial TOF metrics that could be deceiving without having the full snapshot of customer journey

**What do you dislike about Wicked Reports?**

Honestly, not much. The platform is robust and demolishes competition + they offer in depth education on their solution

**What problems is Wicked Reports solving and how is that benefiting you?**

The problems we're solving are numerous. For 1 - we bypass all the iOS tracking issues on platform. But we also have superior insights compared to ad platform pixels or GTM.

This increases our ROAS by at least 200-300% over 90-180 day period!

  ### 25. What's not to love?

**Rating:** 4.5/5.0 stars

**Reviewed by:** Verified User in Health, Wellness and Fitness | Small-Business (50 or fewer emp.)

**Reviewed Date:** September 25, 2019

**What do you like best about Wicked Reports?**

One tag does it all. Or just about. Once you've installed the tag on your properties and linked up the accounts (mostly through oAuth screens), you're good to go. As far as ease of integration, this is as good as it gets.

**What do you dislike about Wicked Reports?**

There's a 1 day lag for the data, and it's difficult to sit on one's hands for a full day when launching a new campaign. I understand the need for this, but... it would be nice to have a "rough estimate" for day-of. Overall, a pretty minimal complaint given what Wicked provides.

**What problems is Wicked Reports solving and how is that benefiting you?**

I provide my clients with the ability to view visitor and marketing stats all the way from big picture overview down to single user story. With Wicked, my clients can answer the basics ("How's our campaign doing?" to the intricate ("What did this user do last wednesday?")

  ### 26. Wicked Reports provides analytics for Infusionsoft users

**Rating:** 4.5/5.0 stars

**Reviewed by:** Karen C. | Owner/Marketing Strategist, Small-Business (50 or fewer emp.)

**Reviewed Date:** January 18, 2017

**What do you like best about Wicked Reports?**

Wicked Reports gives users of Infusionsoft truly deep-dive analytics for all of their digital advertising, including full ROI for clicks, opt-ins and sales.

**What do you dislike about Wicked Reports?**

The time-consuming nitty-gritty of adding the utm codes to all advertising is necessary but painful. Wicked makes it as easy as possible with Wicked Links but it still needs to be done.

**Recommendations to others considering Wicked Reports:**

This is a very valuable tool if you are doing a lot of digital marketing.

**What problems is Wicked Reports solving and how is that benefiting you?**

We need to know which elements of our digital marketing are working, and which ones are not. Wicked allows us to accurately eliminate the advertising which is not working or refine the conversion on another piece. It makes a big difference when the original first click attribution and final conversion can be attributed to individual customers and properly tracked. Over time this has contributed to an increase in customers of 5-20%, depending upon the adjustments we made to our marketing that quarter. 

  ### 27. Attribution got messy, and sometimes in-accurate

**Rating:** 3.0/5.0 stars

**Reviewed by:** Verified User in E-Learning | Small-Business (50 or fewer emp.)

**Reviewed Date:** August 16, 2018

**What do you like best about Wicked Reports?**

Customer support was great. Extremely helpful in solving errors. Along with weekly classes and they're training courses.

**What do you dislike about Wicked Reports?**

I only used two main features - ROI and cohort analysis. It seemed that there were a lot of other bells and whistles, however they didn't make any impact on our business.

**Recommendations to others considering Wicked Reports:**

Consider allowing for mobile app and cross-platform attribution.

**What problems is Wicked Reports solving and how is that benefiting you?**

We are solving cross-platform attribution to understand where we need to allocate most of our marketing dollars to achieve the highest ROI.


## Wicked Reports Discussions
  - [Is there a free version of Wicked Reports?](https://www.g2.com/discussions/is-there-a-free-version-of-wicked-reports) - 1 comment
  - [How does Wicked Reports work?](https://www.g2.com/discussions/how-does-wicked-reports-work) - 1 comment

- [View Wicked Reports pricing details and edition comparison](https://www.g2.com/products/wicked-reports/reviews?section=pricing&secure%5Bexpires_at%5D=2026-06-26+15%3A35%3A12+-0500&secure%5Bsession_id%5D=86933fbd-88bf-4d5e-8e53-8983ab63c10e&secure%5Btoken%5D=4666e0cdeb04da0b98e19564b28c1e2bc64f4fffb76e8a04c86a7b064e2b374e&format=llm_user)

## Wicked Reports Features
**Analytics**
- Reports
- Dashboard
- Web Analytics
- Campaign Tracking
- Customer Demographics
- Predictive Analytics

**Attribution Modeling**
- Single-Touch Attribution
- Multi-Touch Attribution
- Algorithmic Attribution
- Cross-Device Attribution
- Offline Attribution
- Custom Attribution

**Platform Basics**
- Dynamic Segmentation

**Development **
- Pre-built Connectors
- Custom Connectors

**Agentic AI - Attribution**
- Autonomous Task Execution
- Cross-system Integration
- Natural Language Interaction
- Proactive Assistance

**Marketing Distribution**
- Segmentation 
- Personalized Messaging 
- Website Personalization 
- Email Campaigns 
- Digital Advertising
- Direct Mail

**Administration**
- Data Storage
- A/B Testing
- Integrations

**Marketing**
- B2C Attribution
- Marketing Channels
- Integrations

**Platform Data**
- Journey Reporting
- Trends Reporting
- Dashboards
- Advanced Data Filtering

**Management **
- Reporting and Analytics
- Data Mapping

**Campaign Planning**
- Strategy Mapping 
- Prioritized Accounts 
- Trending Accounts 
- Sales Activation

**Reporting**
- Dashboards
- Data Visualizations
- Custom Reporting

**Platform Additional Functionality**
- Journey Mapping
- Integrations

**Integration Options**
- ERP Systems
- Accounting Systems
- CRM and Marketing Automation Systems
- EDI

**Generative AI**
- AI Text Generation

**Agentic AI - Customer Journey Analytics**
- Autonomous Task Execution
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance

**Agentic AI - E-Commerce Analytics**
- Multi-step Planning
- Cross-system Integration
- Adaptive Learning
- Proactive Assistance
- Decision Making

**Integrations**
- Ad Network Integrations 
- Buyer Intent Data Integration
- Marketing Automation Integration
- CRM Integration

## Top Wicked Reports Alternatives
  - [Triple Whale](https://www.g2.com/products/triple-whale/reviews) - 4.5/5.0 (476 reviews)
  - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) - 4.4/5.0 (14,162 reviews)
  - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) - 4.4/5.0 (14,165 reviews)

