--- title: Wicked Reports Reviews meta\_title: 'Wicked Reports Reviews 2026: Details, Pricing, & Features | G2' meta\_description: Filter 27 reviews by the users' company size, role or industry to find out how Wicked Reports works for a business like yours. aggregate\_rating: rating\_value: 4.2 review\_count: 27 scale: '5' date\_modified: '2026-08-07' parent\_category: name: Account-Based Execution url: https://www.g2.com/categories/account-based-execution --- # Wicked Reports Reviews & Product Details Wicked Reports is a cross-channel multi-touch marketing attribution platform for ecommerce businesses. See deep inside every paid ad channel for insights on which marketing efforts are working to find your best customers, highest sales, and best performing campaigns. Easily detect and save wasted ad spend using our Wicked Playbook insights. Wicked Reports provides unlimited attribution time windows and attribution models optimized for ecommerce. Make reality-based decisions on ad spend to increase ROI. * * * Seller [Wicked Reports](https://www.g2.com/sellers/wicked-reports) Discussions [Wicked Reports Community](https://www.g2.com/products/wicked-reports/discuss) Languages Supported English Solution Type All-in-One Overview by Scott Desgrosseilliers Show More ## Pricing Pricing provided by Wicked Reports. ### Wicked Agency Contact Us 50000 Contacts Per Month ### Wicked Good Starting at $500.00 50000 Contacts Per Month [ View More Pricing Information ](https://www.g2.com/products/wicked-reports/pricing) ## Top-Rated Alternatives [ ![Triple Whale](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Triple Whale") Triple Whale 4.5/5(482) ](https://www.g2.com/products/triple-whale/reviews) [ ![HubSpot Marketing Hub](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "HubSpot Marketing Hub") HubSpot Marketing Hub 4.4/5(14,912) ](https://www.g2.com/products/hubspot-marketing-hub/reviews) [ ![ActiveCampaign](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "ActiveCampaign") ActiveCampaign 4.4/5(14,779) ](https://www.g2.com/products/activecampaign/reviews) [ View All Alternatives ](https://www.g2.com/products/wicked-reports/competitors/alternatives) ## User Insights Average based on 27 real user reviews. Typical contract price $0k - $0k [Sign in to view](/login) Per Month [Log in to unlock pricing and user insights](/login) ![Mark D.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Mark D.") MD Mark D. Director of Paid Advertising Small-Business (50 or fewer emp.) 8/29/2022 "Wicked Reports is our source of truth" 5/5 What do you like best about Wicked Reports? We can see the effect of our ads using multiple attribution models. We also have a longer sales cycle so we can track our users longer than the ad platforms can. Wicked also has a ton of tools besides just ROI measurement. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? There is a learning curve, but there is a lot of documentation and help to get you going. Even after using it for 4 years though there are still reports and charts that I'm still discovering. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? It helps us measure the true ROI of our ad spend and marketing efforts. It's hard to rely on the ad platforms like FB and Google to accurately measure ROI because of our longer sales cycle and our subscription revenue. Review collected by and hosted on G2.com. Show More 11/18/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Danielle R.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Danielle R.") DR Danielle R. D Mid-Market (51-1000 emp.) 8/24/2022 "Attribution Data that Gives More/Different Insights than First-Party Data Alone" 4/5 What do you like best about Wicked Reports? I get to choose attribution models that make sense for the campaigns I'm running and I can vary it even within channels. For instance - a Search campaign in Google should be rated differently than a Reach campaign, and using Wicked I get to choose the data I use to evaluate success. Over the period we have been using Wicked, their support has gotten a TON better too. They communicate issues more clearly and allow us to schedule meetings to discuss questions with folx who can help answer our questions. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? Occasionally, we have issues having our data processed in a timely fashion. When you use the data every day, it's important to be able to rely on a schedule to run reports and deliver data to a team. The limitations of their API also make automation challenging (at least the way we use their data - they do have a lot of columns available via their API, just not some specific ones that are super important to us -- specifically first and last click date). Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? First-party data is not fully transparent/trustworthy. Based on what Facebook even publishes about their attribution model, sometimes (maybe all the time?) we're looking at data on their platform that isn't REAL data - it's MODELED! I want to make marketing and ad decisions based on real data. Wicked provides that for us and is also working to create even more integrations with other ad platforms to make reporting even simpler. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Retail](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Retail") AR Verified User in Retail Small-Business (50 or fewer emp.) 10/20/2022 "Great tracking, poor UI" 4/5 What do you like best about Wicked Reports? I really like that you can track longer than the standard 7 to 30 day attribution options available in the marketing channels. There are a lot of great features, but that's the top. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? The user experience isn't the best, it can be pretty clunky and,not necessarily hard, but frustrating to navigate, dive deeper, and look around. It also takes forever to load. Maybe that's just me. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? I would say the biggest issue that wicked reports is solving for me is advertising attribution post apple's IOS updates about a year ago. It also provides us with another perspective. Review collected by and hosted on G2.com. Show More 11/14/2022 Current UserValidated ReviewerIncentivizedSource: G2 invite JG jenna g. Client Success Manager Small-Business (50 or fewer emp.) 11/21/2022 "Streamlined, detailed reporting made easy" 5/5 What do you like best about Wicked Reports? I love the ease of use - the dashboard and all important reports are easy to navigate while still going deep. Also, WR's recommendations with the data help with building strategy. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? Being able to easily see % of traffic to each part of the funnel (TOF, MOF, etc) but I think updates are coming to remedy this soon. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? WR solves the issue of pulling all the data points over time into one platform where we can easily view the information form a variety of angles. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Michelle P.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Michelle P.") MP Michelle P. Agency Owner Small-Business (50 or fewer emp.) 8/28/2022 "Wicked Reports is a MUST for anyone running paid advertising." 5/5 What do you like best about Wicked Reports? Love the multiple attribution data. We require all of our clients to have Wicked Reports so we can get accurate analysis of ads across multiple attribution points. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? A few bugs here and there but support is always willing to help very quickly. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? Wicked Reports solves the missing data from Facebook due to the IOS tracking. This is a huge benefit for us as an agency as there are many times without WR we may have turned off campaigns when data proves sales were made in Wicked Reports. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![mark m.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "mark m.") MM mark m. CEO Small-Business (50 or fewer emp.) 8/25/2022 "Wicked allows me to get granular with my marketing efforts and I use it as a compass." 5/5 What do you like best about Wicked Reports? I can login to see overall marketing success or failure, or I can get granular and dig deep into the data to see what is working well over time. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? Not sure if this is a dislike, but would be amazing if I could trigger action based on rules to change something on the fly with our marketing. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? Knowing what works and does not work from a marketing standpoint. Also, if I have an epic day, I can dissect all of the variables that were involved and then recreate Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller DM Dustin M. Sr Dir Marketing Small-Business (50 or fewer emp.) 8/29/2022 "The complete picture" 5/5 What do you like best about Wicked Reports? Love being able to pull in data from multiple sources so I can see the complete picture of how our marketing + spend is performing. Enjoying the data visualization elements they've built in. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? With all this information at your fingertips, it can be overwhelming slicing and dicing the data to get the answer you're looking for. Wish reporting could be in live time. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? Attribution Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Denis M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Denis M.") DM Denis M. Head of Growth Small-Business (50 or fewer emp.) 4/26/2022 "Best multi-touch attribution tool for eCommerce" 5/5 What do you like best about Wicked Reports? Pretty intuitive tool A measurement approach/methodology that makes sense Good selection of 5 single-touch and 2 multi-touch attribution models Independent 1st party tool that does not have any ad platform bias Super insightful business reporting dashboards - lead and customer cohorts, sales velocity and LTV reports for each customer! Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? I'd love to see better reporting features (comparative reports) and the ability to download/present reports in CSV. / table formats Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? Holistic measurement that is better than Google Analytics More actionable data for optimizing paid channels Not worrying about iOS 14 impact on ads tracking Able to optimize ad spend on LTV / true CAC metrics using attribution models that are geared to the right step in the funnel Easy way to measure experiments from platforms Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Joel M.](/assets/transparent-ad5be28fbcd25b7b08d2cebe1d957125437fb5407d75ee717965ad22c8808791.gif "Joel M.") JM Joel M. Head of Customer Success Small-Business (50 or fewer emp.) 8/24/2022 "Wicked Reports gives the unbiased insight we need" 4/5 What do you like best about Wicked Reports? 3rd party reporting tool that helps us understand our entire marketing funnel and our customer's buying habits. Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? The dashboard isn't as clean or inclusive of other platforms as one of their primary competitors, but I've found the analytics data to be of more value. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? Helps us accurately assign value to our paid marketing channels. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ![Verified User in Food & Beverages](/assets/icons/anonymous-avatar-purple-4ae1032bdb50ee5682003170c8184aee790d25958bd397abbd384ba52c596a7b.svg "Verified User in Food & Beverages") UF Verified User in Food & Beverages Small-Business (50 or fewer emp.) 8/4/2022 "Crio Bru" 4.5/5 What do you like best about Wicked Reports? First click and full impact attribution. I know what my ads are doing for us better with wicked than with facebook. Spefically when it comes to top of funnel ads Review collected by and hosted on G2.com. What do you dislike about Wicked Reports? Some of their other tools are clunky and hard to understand. Their customer service wasn't great for my onboarding. The lady had no idea about anything. Additionally- i think they can really improve their lifetime value tracking. Lifetimely is much better than theirs and it's only $50 a month and wicked is $1,000 a month. Yikes. Review collected by and hosted on G2.com. What problems is Wicked Reports solving and how is that benefiting you? they are solving what kind of lift my ads are giving me. Review collected by and hosted on G2.com. Show More Current UserValidated ReviewerIncentivizedSource: G2 invite on behalf of seller ## Questions about Wicked Reports? Ask real users or explore answers from the community Get practical answers, real workflows, and honest pros and cons from the G2 community or share your insights. [ Ask about Wicked Reports ](https://www.g2.com/products/wicked-reports/discussions/new) GU Guest User • Last activity almost 4 years ago How does Wicked Reports work? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/how-does-wicked-reports-work) GU Guest User • Last activity over 3 years ago Is there a free version of Wicked Reports? 0 Upvotes 1 [ Join the conversation ](https://www.g2.com/discussions/is-there-a-free-version-of-wicked-reports) [ View all Discussions ](https://www.g2.com/products/wicked-reports/discuss) ## Pricing Options Pricing provided by Wicked Reports. ### Wicked Agency Contact Us 50000 Contacts Per Month ### Wicked Good Starting at $500.00 50000 Contacts Per Month ### Wicked Awesome Starting at $800.00 50000 Contacts Per Month [ View More Pricing Information ](https://www.g2.com/products/wicked-reports/pricing) ##### ##### Wicked Reports Features Attribution Modeling Single-Touch Attribution Multi-Touch Attribution Reporting Dashboards Data Visualizations [ View More Features ](https://www.g2.com/products/wicked-reports/features) ##### Categories on G2 [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics) [Customer Journey Analytics](https://www.g2.com/categories/customer-journey-analytics)[Attribution](https://www.g2.com/categories/attribution)[E-Commerce Analytics](https://www.g2.com/categories/e-commerce-analytics)[E-Commerce Data Integration](https://www.g2.com/categories/e-commerce-data-integration) [Show MoreShow Less](javascript:void(0);) ##### Explore More [What are the best cloud-based demand planning solutions for global operations?](https://www.g2.com/discussions/what-are-the-best-cloud-based-demand-planning-solutions-for-global-operations)[What is the best platform for managing visitor check-ins?](https://www.g2.com/discussions/what-is-the-best-platform-for-managing-visitor-check-ins)[Top AI helpdesk automation tools for fast response times](https://www.g2.com/discussions/top-ai-helpdesk-automation-tools-for-fast-response-times) [Enable vs Vistex vs Vendavo: which one handles tiered vendor agreements and accrual tracking better for a wholesale distributor?](https://www.g2.com/discussions/enable-vs-vistex-vs-vendavo-which-one-handles-tiered-vendor-agreements-and-accrual-tracking-better-for-a-wholesale-distributor)[User-friendly online community tools for my tech business](https://www.g2.com/discussions/what-are-the-most-user-friendly-online-community-tools-for-a-tech-business)[What is the top-rated WhatsApp marketing platform for e-commerce brands?](https://www.g2.com/discussions/what-is-the-top-rated-whatsapp-marketing-platform-for-e-commerce-brands) [Show MoreShow Less](javascript:void(0);)