Compare Google Analytics 360 and Matomo (Formerly Piwik) 
At a Glance
Market Segments
Small-Business (50.3% of reviews)
Small-Business (54.8% of reviews)
Entry-Level Pricing
No pricing available
FREE download
Google Analytics 360
Star Rating
(597)4.4 out of 5
Market Segments
Small-Business (50.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google Analytics 360Matomo (Formerly Piwik)
Star Rating
(95)4.2 out of 5
Market Segments
Small-Business (54.8% of reviews)
Pros & Cons
Entry-Level Pricing
FREE download
Browse all 3 pricing plansGoogle Analytics 360 vs Matomo (Formerly Piwik)
When assessing the two solutions, reviewers found Google Analytics 360 easier to use, set up, and administer. Reviewers also preferred doing business with Google Analytics 360 overall.
- Reviewers felt that Google Analytics 360 meets the needs of their business better than Matomo (Formerly Piwik).
- When comparing quality of ongoing product support, reviewers felt that Google Analytics 360 is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Google Analytics 360 over Matomo (Formerly Piwik).
Pricing
Entry-Level Pricing
Google Analytics 360
No pricing availableMatomo (Formerly Piwik)
On-Premise (Self-Hosted)
FREE download
GPL v3+ licensed. Premium Features & Support options available.
Read more on whether On-Premise is right for you: https://matomo.org/what-is-on-premise/
Downloadable digital analytics plaform that runs on your servers and database and you 100% own the data.
Free Trial
Google Analytics 360
No trial information availableMatomo (Formerly Piwik)
Free Trial is available
Ratings
Meets Requirements
8.8
450
8.4
79
Ease of Use
8.1
453
8.0
81
Ease of Setup
8.0
199
7.6
52
Ease of Admin
8.4
189
7.9
48
Quality of Support
8.0
409
7.7
48
Has the product been a good partner in doing business?
8.5
185
8.4
31
Product Direction (% positive)
8.4
434
8.1
79
Features by Category
Metrics
8.7
325
8.5
62
8.5
333
8.5
57
8.5
323
8.8
58
8.6
305
8.5
60
8.4
299
8.2
58
8.4
304
8.1
49
8.2
303
8.1
51
8.4
311
7.9
46
8.2
287
7.5
38
Reporting
Feature Not Available
8.3
58
8.6
310
8.1
40
8.4
279
8.2
42
8.5
297
7.9
49
8.4
291
8.1
37
8.2
268
8.0
42
8.6
314
8.3
55
Other
8.5
301
8.4
55
8.4
306
8.5
52
8.3
291
7.8
41
8.6
304
8.3
45
8.5
267
7.9
30
8.2
248
7.4
22
8.3
266
8.3
40
Agentic AI - Digital Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Administration
8.5
246
8.4
38
8.2
243
7.8
34
8.6
294
8.5
49
8.6
293
8.9
54
Content Creation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Logistics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
User Identification
9.1
112
Not enough data
9.0
109
Not enough data
9.0
104
Not enough data
Tracking & Reporting
8.9
99
Not enough data
8.8
110
Not enough data
8.9
103
Not enough data
9.0
109
Not enough data
8.8
104
Not enough data
8.8
101
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Tools
Not enough data
8.2
13
Not enough data
9.3
20
Not enough data
8.7
15
Metrics
Not enough data
9.1
18
Not enough data
8.9
20
Not enough data
9.2
19
Not enough data
9.0
19
Not enough data
9.0
17
Not enough data
8.6
14
Agentic AI - Content Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.0
33
Not enough data
8.6
33
Not enough data
8.6
34
Not enough data
8.5
33
Not enough data
8.6
33
Not enough data
Categories
Categories
Shared Categories
Google Analytics 360 and Matomo (Formerly Piwik) are categorized as Digital Analytics
Unique Categories
Google Analytics 360 is categorized as Mobile App Analytics
Matomo (Formerly Piwik) is categorized as Content Analytics
Reviews
Reviewers' Company Size
Google Analytics 360
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Matomo (Formerly Piwik)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
20.7%
Information Technology and Services
6.2%
Computer Software
5.1%
Education Management
3.1%
Retail
3.1%
Other
61.9%
Marketing and Advertising
14.6%
Computer Software
11.2%
Information Technology and Services
9.0%
Internet
9.0%
Retail
4.5%
Other
51.7%
Discussions
What is next to do best.
2 Comments
CC
Using the social network for advertisingRead more
Is the data your own?
3 Comments
BT
If by security and privacy reasons you refer to GDPR framework, yes, Matomo has its privacy by design feature, allowing you to use this tool in complete...Read more
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