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Compare Google Ads and SpyFu 
Featured Products
At a Glance
Market Segments
Small-Business (61.3% of reviews)
Small-Business (73.0% of reviews)
Entry-Level Pricing
No pricing available
$39.00 Per Month
Google Ads
Star Rating
(1,996)4.3 out of 5
Market Segments
Small-Business (61.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdsSpyFu
Star Rating
(516)4.6 out of 5
Market Segments
Small-Business (73.0% of reviews)
Pros & Cons
Entry-Level Pricing
$39.00 Per Month
Browse all 3 pricing plansGoogle Ads vs SpyFu
When assessing the two solutions, reviewers found SpyFu easier to use, set up, and administer. Reviewers also preferred doing business with SpyFu overall.
- Reviewers felt that SpyFu meets the needs of their business better than Google Ads.
- When comparing quality of ongoing product support, reviewers felt that SpyFu is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of SpyFu over Google Ads.
Pricing
Entry-Level Pricing
Google Ads
No pricing availableSpyFu
Basic
$39.00
Per Month
SpyFu stand-alone subscription
- Unlock full access to all PRO Tools
- Unlimited keywords & domain results
- Unlimited data exports
Free Trial
Google Ads
No trial information availableSpyFu
No trial information availableRatings
Meets Requirements
8.7
1,695
8.9
429
Ease of Use
7.5
1,699
8.8
436
Ease of Setup
7.3
896
9.1
266
Ease of Admin
7.8
859
9.0
261
Quality of Support
7.4
1,583
9.0
334
Has the product been a good partner in doing business?
8.1
840
9.3
254
Product Direction (% positive)
7.7
1,675
8.3
422
Features by Category
Campaign Management & Optimization
8.5
1389
Not enough data
7.8
1322
Not enough data
8.2
1369
Not enough data
8.0
1151
Not enough data
7.3
1000
Not enough data
7.7
1122
Not enough data
8.2
1345
Not enough data
6.9
874
Not enough data
8.1
1122
Not enough data
8.0
999
Not enough data
8.0
1342
Not enough data
Analytics & Administration
8.4
1379
Not enough data
7.9
1241
Not enough data
8.2
1357
Not enough data
Platform
7.9
881
Not enough data
7.9
1230
Not enough data
7.8
1232
Not enough data
8.4
1265
Not enough data
8.6
1345
Not enough data
8.5
1105
Not enough data
8.2
1080
Not enough data
8.4
964
Not enough data
SEO Auditing & Monitoring
Not enough data
7.8
51
Not enough data
8.6
29
Not enough data
8.0
29
Not enough data
7.9
28
Agentic AI - SEO Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SEO Content & Rankings
Not enough data
8.1
236
Not enough data
9.0
320
Not enough data
8.6
267
Not enough data
6.9
46
Not enough data
8.0
29
SEO Reporting
Not enough data
9.2
312
Not enough data
8.8
56
Not enough data
7.9
54
Not enough data
7.8
40
Generative AI
Not enough data
5.8
10
Not enough data
6.0
10
Platform Basics
Not enough data
8.7
22
Not enough data
7.9
24
Not enough data
8.7
30
Platform Data
Not enough data
6.7
19
Not enough data
8.7
26
Not enough data
8.3
27
Not enough data
7.7
21
Agentic AI - Operational Risk Management
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google Ads and SpyFu share no categories
Unique Categories
Google Ads is categorized as Paid Search Advertising
SpyFu is categorized as SEO Tools and Paid Search Intelligence
Reviews
Reviewers' Company Size
Google Ads
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
SpyFu
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
27.0%
Computer Software
7.8%
Information Technology and Services
6.8%
Internet
3.9%
Retail
2.9%
Other
51.6%
Marketing and Advertising
40.3%
Internet
6.4%
Information Technology and Services
5.8%
Computer Software
5.4%
Retail
2.0%
Other
40.1%
Discussions
What is the best we use Google ad more efficiently
3 Comments
AM
Google Ads are comprised of two different advertising networks – the Search Network and the Display Network.
The Search Network consists of text ads that...Read more
How many Google Ads per page?
3 Comments
OB
Previously, you can only add up to 3 ads unit on a page. However now, it has changed.
You can have ads displayed on your webpage as much as you want...Read more
What does Google ads include?
3 Comments
MO
You will waste a lot of money and time before realizing how important negative keywords are at stopping waste because nobody from Google / Alphabet ever...Read more
How to be a software developer for SpyFu?
1 Comment
Official Response from SpyFu
Hi David. Our Developers come from a variety of backgrounds, but they all have these things in common: a few years of developer expertise and very strong...Read more
What’s the best way to use competitor research for SEO?
1 Comment
MS
There are a number of ways to use competitive info from SpyFu for SEO:
1. Review a competitor's keywords - where do your keywords or your client's...Read more
How do I sort keywords by location?
1 Comment
MH
Search on youtube........
also you can visit https://tech-tweet.comRead more
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