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Compare Google AdMob and MAX by AppLovin 
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At a Glance
Market Segments
Small-Business (78.5% of reviews)
Mid-Market (66.7% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Google AdMob
Star Rating
(69)4.3 out of 5
Market Segments
Small-Business (78.5% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Google AdMobMAX by AppLovin
Star Rating
(21)4.2 out of 5
Market Segments
Mid-Market (66.7% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about MAX by AppLovinSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Google AdMob excels in its "Ease of Setup" with a score of 8.9, making it a preferred choice for those who want a quick and straightforward integration process. In contrast, MAX by AppLovin has a lower score of 7.7, indicating that users may face more challenges during initial setup.
- Reviewers mention that Google AdMob has a strong "Ad Unit Availability," which allows for a diverse range of ad formats, enhancing monetization opportunities. On the other hand, users on G2 note that MAX by AppLovin has fewer ad unit options, which can limit flexibility in ad strategy.
- G2 users highlight that Google AdMob's "Impression Targeting" features are robust, allowing for precise audience targeting, which is crucial for maximizing ad revenue. Conversely, reviewers mention that MAX by AppLovin's targeting capabilities are less sophisticated, potentially leading to less effective ad placements.
- Users say that Google AdMob's "Quality of Support" is rated at 7.2, which some find lacking compared to MAX by AppLovin, which boasts a higher score of 8.8. This suggests that users may have a better experience with support when using MAX.
- Reviewers mention that Google AdMob's "Product Direction" score of 7.2 indicates some concerns about future updates and features, while MAX by AppLovin shines with a score of 8.8, suggesting a more positive outlook on product development and enhancements.
- Users report that Google AdMob's "Bid Reporting" features are comprehensive, providing detailed insights into ad performance, which is essential for optimizing campaigns. In contrast, users on G2 indicate that MAX by AppLovin's reporting tools are less detailed, which may hinder effective campaign management.
Pricing
Entry-Level Pricing
Google AdMob
No pricing availableMAX by AppLovin
No pricing availableFree Trial
Google AdMob
No trial information availableMAX by AppLovin
No trial information availableRatings
Meets Requirements
8.5
46
7.9
20
Ease of Use
8.8
48
8.1
20
Ease of Setup
9.0
21
7.7
5
Ease of Admin
8.4
20
7.2
6
Quality of Support
7.2
43
8.8
19
Has the product been a good partner in doing business?
8.3
18
7.5
6
Product Direction (% positive)
7.2
46
8.8
20
Features by Category
Platform Interoperability
Not enough data
Not enough data
Mobile Functionality
Not enough data
Not enough data
Agentic AI - Mobile Advertising
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management
Not enough data
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Targeting
Not enough data
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Not enough data
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Not enough data
Mobile
Not enough data
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Platform
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Platform - App Monetization Platforms
Not enough data
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Advertising - App Monetization Platforms
Not enough data
Not enough data
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Ad Serving & Management - Publisher Ad Server
Not enough data
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Targeting & Personalization - Publisher Ad Server
Not enough data
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Monetization & Reporting - Publisher Ad Server
Not enough data
Not enough data
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Agentic AI - Publisher Ad Server
Not enough data
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Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaign Management - Ad Networks
Not enough data
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Reporting & Analytics - Ad Networks
Not enough data
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Agentic AI - Ad Networks
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Supply Side Platform (SSP)
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
SSP Functionality
Not enough data
Not enough data
SSP
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Google AdMob and MAX by AppLovin are categorized as App Monetization Platforms
Unique Categories
Google AdMob is categorized as Mobile Advertising and Ad Networks
MAX by AppLovin is categorized as Publisher Ad Server and Supply Side Platform (SSP)
Reviews
Reviewers' Company Size
Google AdMob
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
MAX by AppLovin
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
20.0%
Computer Games
20.0%
Information Technology and Services
15.4%
Marketing and Advertising
4.6%
Internet
4.6%
Other
35.4%
Computer Games
61.9%
Entertainment
9.5%
Program Development
4.8%
Photography
4.8%
Marketing and Advertising
4.8%
Other
14.3%
Alternatives
Discussions
What is Google AdMob used for?
1 Comment
AR
Google Admob is used to monetize your android apps easily.Read more
Google AdMob has no more discussions with answers
MAX by AppLovin has no discussions with answers
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