Compare Funnel and Looker 
At a Glance
Market Segments
Small-Business (50.6% of reviews)
Mid-Market (60.7% of reviews)
Entry-Level Pricing
Starting at $400.00
No pricing available
Funnel
Star Rating
(164)4.5 out of 5
Market Segments
Small-Business (50.6% of reviews)
Pros & Cons
Entry-Level Pricing
Starting at $400.00
Free Trial is available
Browse all 3 pricing plansLooker
Star Rating
(1,615)4.4 out of 5
Market Segments
Mid-Market (60.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about LookerSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Looker excels in overall user satisfaction, reflected in its higher G2 Score compared to Funnel. Users appreciate its ability to create interactive and visually appealing reports, with one user noting the "super easy, keen, and customizable interface" that enhances their reporting capabilities.
- According to verified reviews, Funnel stands out for its user-friendly design and excellent customer support. Users have praised its stability and the ability to easily pull data from various platforms, making it a reliable choice for those who prioritize support and ease of use.
- Users say that Looker offers a more extensive range of integrations and functionalities, which is particularly beneficial for e-commerce professionals. One user highlighted how Looker effectively tracks sales performance and customer trends, showcasing its strength in data visualization and reporting.
- Reviewers mention that while Funnel has a slightly higher star rating, Looker's larger volume of reviews indicates a broader user base and more consistent feedback. This suggests that Looker may provide a more robust experience for a wider range of users.
- G2 reviewers highlight that Funnel's focus on small businesses allows it to cater specifically to that market segment, offering tailored features that resonate well with smaller teams. However, Looker's strength in the mid-market segment may provide more advanced capabilities for growing businesses.
- According to recent user feedback, Looker’s reporting capabilities are particularly praised for their depth and customization options, while Funnel is recognized for its centralized data management across platforms. This makes Looker a strong contender for users needing detailed analytics, while Funnel appeals to those looking for simplicity and integration.
Pricing
Entry-Level Pricing
Funnel
Starter
Starting at $400.00
Begin your journey to data-driven marketing with our Starter Plan.
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards
Looker
No pricing availableFree Trial
Funnel
Free Trial is available
Looker
Free Trial is available
Ratings
Meets Requirements
8.8
141
8.7
1,104
Ease of Use
8.5
144
8.3
1,109
Ease of Setup
8.8
103
8.2
587
Ease of Admin
8.9
95
8.3
432
Quality of Support
9.1
138
8.6
942
Has the product been a good partner in doing business?
9.1
94
8.9
410
Product Direction (% positive)
8.7
142
8.7
1,036
Features by Category
Reports
Not enough data
8.6
665
|
Verified
Not enough data
8.2
617
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Self Service
Not enough data
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.6
665
|
Verified
Not enough data
8.2
617
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Reports
Not enough data
8.5
111
Not enough data
8.5
108
Not enough data
8.0
103
Generative AI
Not enough data
7.0
101
Not enough data
7.1
101
Visualization
Not enough data
8.5
115
Not enough data
8.4
111
Not enough data
8.7
114
Not enough data
8.3
110
Data Updates
Not enough data
8.1
108
Not enough data
8.3
106
Collaboration
Not enough data
8.4
108
Not enough data
8.0
107
Not enough data
8.0
103
Data Updates
Not enough data
7.9
138
Not enough data
8.0
141
Not enough data
8.5
144
Reports
Not enough data
8.6
665
|
Verified
Not enough data
8.2
617
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Data Preparation
Not enough data
8.3
286
|
Verified
Not enough data
8.3
264
|
Verified
Data Modeling and Blending
Not enough data
8.5
312
|
Verified
Not enough data
8.7
330
|
Verified
Not enough data
8.3
312
|
Verified
Generative AI
Not enough data
7.1
89
Not enough data
7.1
87
Agentic AI - Analytics Platforms
Not enough data
7.3
41
Not enough data
7.4
40
Not enough data
7.4
40
Not enough data
7.1
40
Not enough data
7.4
41
Not enough data
7.5
40
Not enough data
7.7
39
Self Service
Not enough data
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Deployment & Integration - Analytics Platforms
Not enough data
8.1
39
Not enough data
8.2
37
Not enough data
7.7
35
Not enough data
8.3
43
Advanced Analytics
Not enough data
7.6
430
|
Verified
Not enough data
8.4
632
|
Verified
Not enough data
8.0
514
|
Verified
Performance & Scalability - Analytics Platforms
Not enough data
7.7
45
Not enough data
8.0
36
Advanced Analytics & Modeling - Analytics Platforms
Not enough data
8.2
41
Not enough data
7.2
35
Not enough data
7.4
36
Agentic AI Capabilities - Analytics Platforms
Not enough data
7.2
35
Not enough data
7.5
36
Not enough data
7.7
35
Not enough data
7.4
35
Personalized Intelligence - Analytics Platforms
Not enough data
7.6
35
Not enough data
7.3
36
Not enough data
7.6
35
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Reports
Not enough data
8.6
665
|
Verified
Not enough data
8.2
617
|
Verified
Not enough data
8.2
661
|
Verified
Not enough data
8.3
529
|
Verified
Not enough data
8.7
665
|
Verified
Self Service
Not enough data
8.4
623
|
Verified
Not enough data
8.6
639
|
Verified
Not enough data
8.4
612
|
Verified
Not enough data
8.1
616
|
Verified
Not enough data
8.3
590
|
Verified
Not enough data
7.7
501
|
Verified
Building Reports
Not enough data
8.3
385
|
Verified
Not enough data
8.4
398
|
Verified
Not enough data
8.1
356
|
Verified
Not enough data
8.1
329
|
Verified
Metrics
9.0
70
8.8
240
8.9
68
8.7
240
8.4
46
8.4
226
8.9
45
8.4
228
8.6
44
8.4
217
8.5
56
8.3
227
8.8
56
8.4
221
9.1
71
8.5
232
9.0
43
8.3
224
Reporting
8.6
48
8.4
243
8.8
43
Feature Not Available
8.7
62
8.6
244
8.7
52
8.5
247
8.2
40
8.1
201
8.1
55
8.4
207
9.2
69
9.0
256
Other
Feature Not Available
8.7
228
Feature Not Available
8.6
211
Feature Not Available
8.4
203
8.9
73
8.7
217
8.9
59
8.7
209
Feature Not Available
8.2
181
Feature Not Available
8.3
193
Agentic AI - Digital Analytics
Not enough data
7.6
16
Not enough data
7.9
16
Not enough data
7.9
17
Not enough data
8.0
17
Administration
8.9
71
8.4
219
Feature Not Available
8.4
196
9.1
75
8.5
248
8.9
74
8.6
242
Management
8.3
20
Not enough data
7.0
18
Not enough data
Functionality
8.8
19
Not enough data
8.5
20
Not enough data
8.8
20
Not enough data
8.8
20
Not enough data
8.6
20
Not enough data
Agentic AI - Sales Analytics
Not enough data
7.2
12
Not enough data
7.8
12
Not enough data
6.9
12
Not enough data
7.6
13
Not enough data
7.5
12
Data Sourcing
Not enough data
8.8
206
Not enough data
8.8
222
Not enough data
8.6
190
Not enough data
8.8
227
Not enough data
8.7
210
Predictive Analytics
Not enough data
8.3
154
Not enough data
8.2
150
Not enough data
8.2
148
Not enough data
8.1
165
Sales Management
Not enough data
8.4
162
Not enough data
8.2
141
Not enough data
8.6
171
Not enough data
8.7
169
Marketing Operations
8.3
76
|
Verified
8.6
222
|
Verified
9.0
86
|
Verified
8.7
241
|
Verified
7.7
43
8.5
228
|
Verified
8.4
74
|
Verified
8.9
245
|
Verified
8.0
46
|
Verified
8.4
130
Feature Not Available
Feature Not Available
Campaign Activity
8.5
81
|
Verified
8.6
231
|
Verified
8.7
83
|
Verified
8.8
261
|
Verified
8.2
68
|
Verified
8.5
213
|
Verified
8.9
84
|
Verified
8.5
214
|
Verified
7.8
41
8.4
200
|
Verified
7.6
41
|
Verified
7.9
120
|
Verified
Agentic AI - Marketing Analytics
7.5
6
6.8
14
6.9
6
7.7
15
6.7
6
7.4
15
Categories
Categories
Shared Categories
Funnel and Looker are categorized as Marketing Analytics and Digital Analytics
Unique Categories
Funnel is categorized as ETL Tools
Looker is categorized as Sales Analytics, Embedded Business Intelligence, Analytics Platforms, and Data Visualization
Reviews
Reviewers' Company Size
Funnel
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
42.2%
Retail
6.2%
Information Technology and Services
6.2%
Internet
4.3%
Consumer Goods
3.1%
Other
37.9%
Computer Software
11.6%
Information Technology and Services
11.2%
Marketing and Advertising
8.2%
Financial Services
7.6%
Internet
6.1%
Other
55.4%
Discussions
Which advertising platforms does Funnel support?
1 Comment
JL
Hi there and thank you for your question. As stated in the title, Funnel supports all, and I mean all, advertising platforms. So no matter what ad platform...Read more
Can I see data retroactively in Funnel?
1 Comment
GJ
Yes. Data is backfilled (depending on the source) once you connect up a data source. For example, Google Ads data goes back to up to 2 years in the past when...Read more
Is looker an ETL tool?
3 Comments
AP
No, Looker is not an ETL tool. It is a Business Intelligence (BI) and Data Analytics platform that helps users visualize, explore and analyze data.Read more
Best way to start on visualizations?
2 Comments
AG
Looker has a built-in set of visualizations that you can automatically apply to any dataset that they work with. Once you setup your initial connection to a...Read more
Which databases does Looker work with?
1 Comment
Official Response from Looker
Looker works with any SQL readable data store, including Hadoop. Looker sits in-database allowing you to access all of your row level data and leverage the...Read more
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