Introducing G2.ai, the future of software buying.Try now
Compare Fivetran and Looker Studio 
Featured Products
At a Glance
Market Segments
Mid-Market (56.4% of reviews)
Small-Business (47.3% of reviews)
Entry-Level Pricing
Free
No pricing available
Fivetran
Star Rating
(447)4.2 out of 5
Market Segments
Mid-Market (56.4% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 4 pricing plansLooker Studio
Star Rating
(445)4.4 out of 5
Market Segments
Small-Business (47.3% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Looker StudioFivetran vs Looker Studio
When assessing the two solutions, reviewers found Fivetran easier to use, set up, and administer. Reviewers also preferred doing business with Fivetran overall.
- Reviewers felt that Looker Studio meets the needs of their business better than Fivetran.
- When comparing quality of ongoing product support, reviewers felt that Fivetran is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Looker Studio over Fivetran.
Pricing
Entry-Level Pricing
Fivetran
Free Plan
Free
For individuals automating ELT for small volumes of data.
- Access Standard Plan features, free up to 500,000 monthly active rows (MAR)
- Commitment free: No credit card required
Looker Studio
No pricing availableFree Trial
Fivetran
Free Trial is available
Looker Studio
No trial information availableRatings
Meets Requirements
8.4
322
8.5
348
Ease of Use
9.0
328
8.2
352
Ease of Setup
9.1
248
8.4
179
Ease of Admin
8.8
212
8.2
147
Quality of Support
8.0
301
7.3
272
Has the product been a good partner in doing business?
8.3
208
8.2
129
Product Direction (% positive)
7.7
285
8.7
329
Features by Category
Reports
Not enough data
8.8
281
Not enough data
7.9
244
Not enough data
8.8
284
Not enough data
8.4
236
Not enough data
8.9
280
Self Service
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Advanced Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Building Reports
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reports
Not enough data
8.8
281
Not enough data
7.9
244
Not enough data
8.8
284
Not enough data
8.4
236
Not enough data
8.9
280
Reports
Not enough data
8.8
106
Not enough data
9.1
103
Not enough data
8.0
92
Generative AI
Not enough data
5.4
35
Not enough data
5.5
36
Visualization
Not enough data
8.9
107
Not enough data
8.7
97
Not enough data
9.0
109
Not enough data
8.5
100
Data Updates
Not enough data
8.2
93
Not enough data
8.6
103
Collaboration
Not enough data
8.9
107
Not enough data
8.6
99
Not enough data
7.9
90
Data Updates
Not enough data
8.2
205
Not enough data
8.3
245
Not enough data
8.2
208
Functionality
8.4
151
Not enough data
8.5
145
Not enough data
8.4
129
Not enough data
7.1
116
Not enough data
8.7
138
Not enough data
6.4
111
Not enough data
Diverse Extraction Points
8.4
151
Not enough data
Management
7.5
98
Not enough data
7.1
92
Not enough data
Functionality
8.9
122
Not enough data
7.7
110
Not enough data
8.9
119
Not enough data
8.9
116
Not enough data
8.5
115
Not enough data
Management
7.2
66
Not enough data
8.2
59
Not enough data
8.5
77
Not enough data
8.0
82
Not enough data
Solution Provision
7.3
55
Not enough data
8.3
71
Not enough data
7.6
54
Not enough data
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Reporting
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Fivetran and Looker Studio share no categories
Reviews
Reviewers' Company Size
Fivetran
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Looker Studio
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
14.8%
Information Technology and Services
13.7%
Financial Services
9.3%
Retail
5.3%
Marketing and Advertising
5.3%
Other
51.5%
Marketing and Advertising
22.6%
Information Technology and Services
7.5%
Computer Software
7.1%
Internet
5.0%
Financial Services
3.5%
Other
54.2%
Alternatives
Discussions
Is Fivetran an ETL tool?
2 Comments
NV
Fivetran is an ELT Tool, specifically for Extracting the data from source and Loading the data into the Destination. This tool works in conjunction with...Read more
Can I reuse a google sheet's name that I just deleted?
1 Comment
JL
Hi Gabriel,
Thanks for reaching out. Yes, this should work. Please let us know if you run into any issues.
Cheers,
Joseph Read more
Can Fivetran implement a feature to auto download / refresh data into a spreadsheet ? That would be great.
1 Comment
JL
Hi George,
Thanks for reaching out. All feature requests are logged via our Support Portal. Please submit your feature request here:...Read more
How good is Google Data Studio?
2 Comments
CM
Best tool to play around with data and also single page dashboard creation toolRead more
What is the best way to zoom into a specific country when using a map visual?
1 Comment
EP
When you create a new map, the default Dimension is set to "Country ISO Code" which, when you try to select a Zoom Area, doesn't allow for countries.
If...Read more
Hunting for software insights?
With over 3 million reviews, we can provide the specific details that help you make an informed software buying decision for your business. Finding the right product is important, let us help.
