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Compare Dynamic Yield and Persado 
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At a Glance
Market Segments
Mid-Market (56.7% of reviews)
Mid-Market (50.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Dynamic Yield
Star Rating
(156)4.5 out of 5
Market Segments
Mid-Market (56.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Dynamic YieldPersado
Star Rating
(14)4.3 out of 5
Market Segments
Mid-Market (50.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about PersadoDynamic Yield vs Persado
- Reviewers felt that Dynamic Yield meets the needs of their business better than Persado.
- When comparing quality of ongoing product support, reviewers felt that Persado is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dynamic Yield over Persado.
Pricing
Entry-Level Pricing
Dynamic Yield
No pricing availablePersado
No pricing availableFree Trial
Dynamic Yield
No trial information availablePersado
No trial information availableRatings
Meets Requirements
8.7
139
7.9
13
Ease of Use
8.3
138
8.8
13
Ease of Setup
7.6
62
Not enough data
Ease of Admin
8.3
57
Not enough data
Quality of Support
9.1
138
9.2
11
Has the product been a good partner in doing business?
9.1
58
Not enough data
Product Direction (% positive)
9.6
135
8.2
13
Features by Category
Visitor Behavior
8.1
49
Not enough data
8.8
52
Not enough data
8.1
44
Not enough data
Templates
8.2
38
Not enough data
8.4
47
Not enough data
8.4
47
Not enough data
Personalization
9.2
53
Not enough data
8.7
47
Not enough data
8.1
43
Not enough data
6.6
33
Not enough data
9.0
42
Not enough data
9.4
47
Not enough data
9.1
49
Not enough data
9.1
39
Not enough data
Multichannel
8.9
48
Not enough data
7.4
32
Not enough data
8.5
45
Not enough data
Administration
8.4
33
Not enough data
7.8
48
Not enough data
8.3
44
Not enough data
8.1
42
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Segmentation
9.1
45
Not enough data
8.6
41
Not enough data
Targeting
8.9
41
Not enough data
8.9
40
Not enough data
Triggered Content
8.0
27
Not enough data
8.4
21
Not enough data
8.8
32
Not enough data
Personalized Content
8.7
43
Not enough data
7.9
21
Not enough data
9.1
43
Not enough data
Agentic AI - Personalization Engines
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Ingestion
Not enough data
7.8
6
Not enough data
8.6
6
Not enough data
8.3
6
Presentation
Not enough data
8.1
6
Not enough data
7.5
6
Not enough data
6.9
6
System
Not enough data
8.1
6
Not enough data
6.9
6
Not enough data
8.3
6
Not enough data
9.2
6
Generative AI
Not enough data
8.6
6
Computing
7.1
34
Not enough data
8.0
39
Not enough data
6.9
42
Not enough data
Experimental Design
8.7
45
Not enough data
8.9
40
Not enough data
8.9
46
Not enough data
Analytics
8.0
46
Not enough data
5.1
27
Not enough data
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
Dynamic Yield and Persado are categorized as Personalization
Unique Categories
Dynamic Yield is categorized as Personalization Engines, E-Commerce Personalization, and A/B Testing
Persado is categorized as Natural Language Generation (NLG)
Reviews
Reviewers' Company Size
Dynamic Yield
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Persado
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
33.3%
Apparel & Fashion
8.7%
Consumer Goods
8.0%
Internet
6.7%
Luxury Goods & Jewelry
5.3%
Other
38.0%
Retail
14.3%
Information Technology and Services
14.3%
Wine and Spirits
7.1%
Public Relations and Communications
7.1%
Online Media
7.1%
Other
50.0%
Alternatives
Discussions
What is the future of Dynamic Yield with its acquisition by McDonalds?
1 Comment
YN
As a standalone company within McDonald’s, Dynamic Yield remains an independent platform. A key aspect of the acquisition is McDonald’s commitment to Dynamic...Read more
Will you have video tutorials available for new users?
1 Comment
AB
Hi Kimberly! Great question. We have recently created a library of on-demand, video tutorial-style training modules on how to leverage the fundamental...Read more
Dynamic Yield has no more discussions with answers
Persado has no discussions with answers
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