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Compare Informa TechTarget Portal (Priority Engine) and Klarity by DemandScience 
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At a Glance
Market Segments
Enterprise (50.0% of reviews)
Small-Business (57.0% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Informa TechTarget Portal (Priority Engine)
Star Rating
(450)4.3 out of 5
Market Segments
Enterprise (50.0% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Informa TechTarget Portal (Priority Engine)Klarity by DemandScience
Star Rating
(172)4.3 out of 5
Market Segments
Small-Business (57.0% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Klarity by DemandScienceSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Klarity by DemandScience excels in its Lead Builder feature, scoring 9.0, which allows for efficient lead generation tailored to specific criteria, while Priority Engine's score of 7.8 indicates it may not be as robust in this area.
- Reviewers mention that the Predictive Scoring functionality in Klarity is highly rated at 9.6, providing users with valuable insights into lead potential, whereas Priority Engine's lower score of 7.7 suggests it may lack the same level of predictive analytics.
- G2 users highlight the superior Marketing Automation Integration of Klarity, which scored 9.4, making it easier to connect with various marketing tools, while Priority Engine's score of 7.4 indicates a less seamless integration experience.
- Users on G2 appreciate Klarity's Browser Extension, which received a high score of 9.4, allowing for quick access to lead information directly from the web, whereas Priority Engine does not offer a comparable feature, scoring lower in this aspect.
- Reviewers say that Klarity's Data Import & Export Tools are highly effective, scoring 9.3, facilitating smooth data management, while Priority Engine's tools are perceived as less user-friendly, reflected in its lower score.
- Users report that the Real-time Intent feature in Klarity, with a score of 8.1, provides timely insights into lead behavior, which is crucial for effective engagement, while Priority Engine's performance in this area is less impressive, scoring lower.
Pricing
Entry-Level Pricing
Informa TechTarget Portal (Priority Engine)
No pricing availableKlarity by DemandScience
No pricing availableFree Trial
Informa TechTarget Portal (Priority Engine)
No trial information availableKlarity by DemandScience
Free Trial is available
Ratings
Meets Requirements
8.3
351
8.4
143
Ease of Use
8.4
355
8.9
144
Ease of Setup
8.4
98
9.3
69
Ease of Admin
8.2
48
9.1
68
Quality of Support
8.9
306
8.9
137
Has the product been a good partner in doing business?
8.8
49
9.0
69
Product Direction (% positive)
8.3
334
7.8
140
Features by Category
Data Availability
8.1
265
8.2
91
8.1
267
8.0
85
7.8
259
|
Verified
8.3
16
8.0
52
Not enough data
Data Accuracy
7.5
260
7.3
91
8.0
263
7.5
85
7.5
51
Not enough data
Agentic AI - Sales Intelligence
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
7.3
5
Not enough data
Platform
7.5
121
8.6
25
8.1
135
|
Verified
9.0
30
|
Verified
8.4
141
8.9
34
7.8
136
|
Verified
7.6
11
Feature Not Available
Feature Not Available
7.3
120
8.9
20
Features
7.8
229
8.3
71
7.4
215
7.7
46
Feature Not Available
8.3
27
|
Verified
7.4
207
|
Verified
8.5
77
|
Verified
7.8
247
|
Verified
8.6
84
|
Verified
Feature Not Available
Feature Not Available
7.5
220
|
Verified
Not enough data
7.5
208
|
Verified
8.3
18
Feature Not Available
Feature Not Available
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Availability
7.9
197
Not enough data
8.0
201
Not enough data
7.0
95
Not enough data
Platform Additional Functionality
7.6
156
Not enough data
7.8
106
Not enough data
7.4
94
Not enough data
8.0
111
Not enough data
8.0
114
Not enough data
Lead Intelligence
Not enough data
Feature Not Available
Not enough data
7.9
13
Not enough data
8.5
14
Not enough data
8.6
14
Not enough data
9.4
8
Agentic AI - Lead Intelligence
Not enough data
Not enough data
Agentic AI - Lead Mining
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Account Intelligence
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Lead Intelligence
8.2
122
Feature Not Available
8.3
125
8.3
54
8.1
123
Feature Not Available
Lead Management
8.0
113
8.6
68
7.6
111
Feature Not Available
8.1
114
8.4
60
Marketing Campaigns
7.6
92
Feature Not Available
Feature Not Available
Feature Not Available
7.2
89
Feature Not Available
7.4
89
Feature Not Available
7.4
88
Feature Not Available
Data Availability - Marketing Account Intelligence
7.8
23
Not enough data
Data Accuracy - Marketing Account Intelligence
8.1
22
Not enough data
Categories
Categories
Shared Categories
Informa TechTarget Portal (Priority Engine) and Klarity by DemandScience are categorized as Marketing Account Intelligence and Sales Intelligence
Unique Categories
Informa TechTarget Portal (Priority Engine) is categorized as Buyer Intent Data Providers
Klarity by DemandScience is categorized as Lead Intelligence and Lead Mining
Reviews
Reviewers' Company Size
Informa TechTarget Portal (Priority Engine)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Klarity by DemandScience
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Information Technology and Services
37.7%
Computer Software
28.6%
Computer & Network Security
9.1%
Telecommunications
6.8%
Hospital & Health Care
1.4%
Other
16.4%
Marketing and Advertising
22.4%
Information Technology and Services
18.2%
Computer Software
15.2%
Internet
4.2%
Professional Training & Coaching
3.0%
Other
37.0%
Alternatives
Discussions
How is the data validated to ensure its accuracy?
1 Comment
SG
Hi James,
Check out the below link for TechTarget's prospect data qualification...Read more
Can we intergrate with SF.com?
1 Comment
SG
Hi Adam,
Yes, you can integrate Priority Engine with SFDC. For more details, check out the video on the TechTarget website here:...Read more
What is the best way to account map with priority engine?
1 Comment
SG
We help you map out the account buying team in two critical ways:
1.) Priority Engine automatically identifies the contacts who are part of the research...Read more
Can I try Leadiro and download contacts for free before signing for a paid plan?
1 Comment
Official Response from Klarity by DemandScience
Of course! Our free trial allows you to run unlimited searches and download 5 contacts every month.Read more
Am I locked into a 12 month contract?
1 Comment
Official Response from Klarity by DemandScience
No, with all of our monthly plans you can cancel or upgrade at anytime.Read more
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