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Compare CDK CRM and Dealertrack DMS 
Featured Products
At a Glance
Market Segments
Mid-Market (57.1% of reviews)
Mid-Market (73.2% of reviews)
Pros & Cons
Not enough data
Not enough data
Entry-Level Pricing
No pricing available
No pricing available
CDK CRM
Star Rating
(76)4.4 out of 5
Market Segments
Mid-Market (57.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CDK CRMDealertrack DMS
Star Rating
(42)4.4 out of 5
Market Segments
Mid-Market (73.2% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Dealertrack DMSCDK CRM vs Dealertrack DMS
When assessing the two solutions, reviewers found Dealertrack DMS easier to use. However, CDK CRM is easier to set up and administer. Reviewers also preferred doing business with CDK CRM overall.
- Reviewers felt that Dealertrack DMS meets the needs of their business better than CDK CRM.
- When comparing quality of ongoing product support, reviewers felt that Dealertrack DMS is the preferred option.
- For feature updates and roadmaps, our reviewers preferred the direction of Dealertrack DMS over CDK CRM.
Pricing
Entry-Level Pricing
CDK CRM
No pricing availableDealertrack DMS
No pricing availableFree Trial
CDK CRM
No trial information availableDealertrack DMS
No trial information availableRatings
Meets Requirements
8.8
60
9.4
28
Ease of Use
8.6
61
9.0
31
Ease of Setup
9.0
32
8.5
9
Ease of Admin
8.7
31
8.1
7
Quality of Support
7.9
58
9.0
29
Has the product been a good partner in doing business?
8.8
31
8.6
7
Product Direction (% positive)
7.7
57
8.0
29
Features by Category
Platform Basics
8.6
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
Platform Data
8.0
5
Not enough data
8.3
5
Not enough data
Platform Additional Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Content
6.7
5
Not enough data
Agentic AI - Automotive Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Categories
Categories
Shared Categories
CDK CRM and Dealertrack DMS share no categories
Unique Categories
CDK CRM is categorized as Automotive Marketing
Dealertrack DMS is categorized as Car Dealer
Reviews
Reviewers' Company Size
CDK CRM
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Dealertrack DMS
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Automotive
87.1%
Retail
4.3%
Consumer Services
2.9%
Wholesale
1.4%
Marketing and Advertising
1.4%
Other
2.9%
Automotive
80.5%
Public Relations and Communications
2.4%
Music
2.4%
Legal Services
2.4%
Internet
2.4%
Other
9.8%
Alternatives
Discussions
CDK CRM has no discussions with answers
Dealertrack DMS has no discussions with answers
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