--- title: Frazer Auto Dealer Software Reviews meta_title: 'Frazer Auto Dealer Software Reviews 2026: Details, Pricing, & Features | G2' meta_description: Filter 12 reviews by the users' company size, role or industry to find out how Frazer Auto Dealer Software works for a business like yours. aggregate_rating: rating_value: 3.9 review_count: 12 scale: '5' date_modified: '2026-05-05' parent_category: name: Automotive url: https://www.g2.com/categories/automotive --- # Frazer Auto Dealer Software Reviews **Vendor:** Frazer Computing **Category:** [Car Dealer Software](https://www.g2.com/categories/car-dealer) **Average Rating:** 3.9/5.0 **Total Reviews:** 12 ## About Frazer Auto Dealer Software Frazer provides full-featured used car dealer software to independent auto dealers. Frazer's goals have always been simple– to provide dealers with a high-quality, easy-to-use Dealer Management System, at an affordable price, while ensuring that a friendly, knowledgeable support staff is there to back it up. Visit the website to request a free trial, and see what everyone in the auto industry is talking about. ## Frazer Auto Dealer Software Reviews ### 1. Frazer Usage in an independent dealer setting. **Rating:** 5.0/5.0 stars **Reviewed by:** Jeffrey P. | Automotive Sales and Finance Professional, Small-Business (50 or fewer emp.) **Reviewed Date:** February 18, 2022 **What do you like best about Frazer Auto Dealer Software?** I like that any information that I need related to inventory or finance tracking is available to me at the click of a button. The ease of use once the software has been learned is great. There is a bit of a learning curve for new users **What do you dislike about Frazer Auto Dealer Software?** It is not the most visually applealing software to use. It certainly gets the job done. This complaint is hardly a complaint as the software does exactly what is meant to do. **Recommendations to others considering Frazer Auto Dealer Software:** Check out the company. Their support is quick and easy. The software easily handles everything we need it for use in an independent automotive sales dealership. **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** It is not problems that are being solved. The software keeps our inventory organized and allows us to track profits and losses pretty easily. There are numerous reports available to track out strong areas and weak areas. ### 2. Love Frazer! Very easy to use, and understand. **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** November 05, 2019 **What do you like best about Frazer Auto Dealer Software?** You can find everything your looking for. Whether it be for a current customer, or for a vehicle on my lot. I know Frazer will have the answer i need. **What do you dislike about Frazer Auto Dealer Software?** I dislike that I can't filter my searches by license plate number. **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** It has impacted us tremendously. ### 3. using computer that is not the "host" can be frustrating **Rating:** 2.0/5.0 stars **Reviewed by:** Diana D. | Customer Care Manager, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** March 08, 2019 **What do you like best about Frazer Auto Dealer Software?** Versatility of the overall program, lots of features that can be easily integrated, although most at an additional cost **What do you dislike about Frazer Auto Dealer Software?** Sloooowwwwww...performance, tedious printing time. Sometimes you have to make your changes in another screen other than the one that you are working in ....forces you to update in another screen then you must re-enter all info again **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Not sure that this software can compete with Reynolds or Wayne Reaves, so it's not fair to answer that question. ### 4. Great customer service **Rating:** 5.0/5.0 stars **Reviewed by:** Lakshmi G. | Mr, Enterprise (> 1000 emp.) **Reviewed Date:** April 24, 2019 **What do you like best about Frazer Auto Dealer Software?** Great people with excellent customer service and will always use them **What do you dislike about Frazer Auto Dealer Software?** i don’t find any issues using this software and helpful to solve the business issues **Recommendations to others considering Frazer Auto Dealer Software:** Good to go with this software and really helpful with business issues **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** I work for automotive industry and helpful to solve the Maintainnance issues using this ### 5. Very good value **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 24, 2019 **What do you like best about Frazer Auto Dealer Software?** Frazer is a heck of a good value for small to medium size operations. Their customer service is very responsive. **What do you dislike about Frazer Auto Dealer Software?** It has quirks and clunks which you get used to. **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Affordable software ### 6. Easy to use! **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** May 27, 2019 **What do you like best about Frazer Auto Dealer Software?** Its not hard to learn this system at all, it does have many great qualities and super useful for any dealership **What do you dislike about Frazer Auto Dealer Software?** It does lag sometimes depending on your internet service and has a few things I would change but other than that, very great tool **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Auto sales and reports ### 7. Great tool and easy to use **Rating:** 4.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** April 20, 2019 **What do you like best about Frazer Auto Dealer Software?** Easy to learn as a beginner and has many great features. Definitely fits our needs. **What do you dislike about Frazer Auto Dealer Software?** Could be more efficient in some areas such as have a way to copy over information from one screen to another so that you dont have to reenter the same info. **Recommendations to others considering Frazer Auto Dealer Software:** User friendly **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Keep track of inventory, sales and documents, reports ### 8. Great inventory management software **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** December 20, 2017 **What do you like best about Frazer Auto Dealer Software?** The software is very easy to learn how to use. **What do you dislike about Frazer Auto Dealer Software?** The software does everything we need and more so there are no dislikes **Recommendations to others considering Frazer Auto Dealer Software:** ease of use and great support **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Manage our used vehicle inventory ### 9. Frazer **Rating:** 3.0/5.0 stars **Reviewed by:** Verified User in Real Estate | Small-Business (50 or fewer emp.) **Reviewed Date:** October 29, 2018 **What do you like best about Frazer Auto Dealer Software?** Customer Support availability is quite impressibe **What do you dislike about Frazer Auto Dealer Software?** There is a lack of ease of access to monetary information. **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Inventory/data info ### 10. Great DMS **Rating:** 5.0/5.0 stars **Reviewed by:** Verified User in Automotive | Small-Business (50 or fewer emp.) **Reviewed Date:** January 22, 2018 **What do you like best about Frazer Auto Dealer Software?** Very user friendly and cost effective. Easy to use and has tons of features. **What do you dislike about Frazer Auto Dealer Software?** There’s nothing I can think of at this time. **Recommendations to others considering Frazer Auto Dealer Software:** Make their product web based so we can utilize it away from the dealership. **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Makes tracking expenses and inventory very simple and easy. ### 11. Excellent DMS with great support **Rating:** 4.0/5.0 stars **Reviewed by:** Ohlen B. | Sales, Automotive, Small-Business (50 or fewer emp.) **Reviewed Date:** December 15, 2017 **What do you like best about Frazer Auto Dealer Software?** Easy to access support with great response **What do you dislike about Frazer Auto Dealer Software?** Would like to see CRM and facebook integration **Recommendations to others considering Frazer Auto Dealer Software:** Easy to use and implement **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Inventory, forms and financial management ### 12. Insufficient to run a business **Rating:** 0.0/5.0 stars **Reviewed by:** Verified User in Retail | Small-Business (50 or fewer emp.) **Reviewed Date:** November 09, 2017 **What do you like best about Frazer Auto Dealer Software?** Its price was great. Relatively simple. Support seems pretty good. **What do you dislike about Frazer Auto Dealer Software?** Glaring lack of features, such as parts inventory **What problems is Frazer Auto Dealer Software solving and how is that benefiting you?** Running a dealership. No benefits. We tried it and when we discovered there was no place for parts inventory, we dumped it and went to Infinity by C-Systems Software - [View Frazer Auto Dealer Software pricing details and edition comparison](https://www.g2.com/products/frazer-auto-dealer-software/reviews?section=pricing&secure%5Bexpires_at%5D=2026-07-02+15%3A14%3A34+-0500&secure%5Bsession_id%5D=7713f7e9-81cf-40e5-b394-1aa6570243a5&secure%5Btoken%5D=2807a75614012e4af76d4e001b5bb2bee982fc404d27a59404a37022fd451d09&format=llm_user) ## Top Frazer Auto Dealer Software Alternatives - [Dealertrack DMS](https://www.g2.com/products/dealertrack-dms/reviews) - 4.4/5.0 (41 reviews) - [DealerCenter](https://www.g2.com/products/dealercenter/reviews) - 4.6/5.0 (36 reviews) - [CDK](https://www.g2.com/products/cdk/reviews) - 4.0/5.0 (114 reviews)