# Dataslayer.ai vs Funnel Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Funnel excels in user-friendliness, with many users appreciating its ability to easily pull data from various platforms. One user mentioned, "Been using it for close to 8 years, I love that it's user friendly and is able to easily pull data from all our major platforms."
- **Users say** that Dataslayer.ai stands out for its seamless integration with Google Sheets, allowing for efficient dashboard creation. A user highlighted, "What I like most about Dataslayer.ai is that it is easy to use and allows me to automatically connect marketing data from platforms like Meta and Google directly into Google Sheets, saving time and reducing manual work."
- **Reviewers mention** that Funnel provides excellent support across various platforms, with one user noting, "This software offers excellent support across various platforms. It is stable, user-friendly, and the customer support is outstanding." This indicates a strong commitment to customer service.
- **According to verified reviews** , Dataslayer.ai is praised for its reliability, especially in Looker Studio integration. Users have found that it consistently pulls in data without issues, contrasting with some native connectors that often fail or time out.
- **G2 reviewers highlight** that while Funnel has a solid overall rating, it faces challenges in areas like reporting, where users feel Dataslayer.ai outperforms it significantly. One user remarked on Dataslayer's superior reporting capabilities, stating, "The reliability is unmatched—where native connectors often fail or time out, the Dataslayer connector consistently pulls in all my clients' data without a hitch."
- **Users report** that Dataslayer.ai has a slight edge in ease of setup and administration, with many finding it more intuitive. This is reflected in user feedback that emphasizes the tool's straightforward nature, making it easier for teams to adopt and utilize effectively.



| | Dataslayer.ai | Funnel | 
|---|---|---|
| **Star Rating** | 4.8 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 307 | 165 | 
| **Largest Market Segment** | Small-Business (65.8% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | €29.00 3 Connectors Per Month | Starting at $400.00 | 

---
## Top Pros & Cons

### Dataslayer.ai

Pros:
- Ease of Use (12 reviews)
- Connectors (8 reviews)

Cons:
- API Limitations (2 reviews)
- Difficult Learning (2 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | Dataslayer.ai | Funnel | 
|---|---|---|
  | **Meets Requirements** | 9.0 (267 reviews) | 8.8 (142 reviews) | 
  | **Ease of Use** | 9.1 (272 reviews) | 8.5 (145 reviews) | 
  | **Ease of Setup** | 9.0 (209 reviews) | 8.8 (104 reviews) | 
  | **Ease of Admin** | 9.1 (168 reviews) | 8.9 (95 reviews) | 
  | **Quality of Support** | 9.5 (253 reviews) | 9.1 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.3 (164 reviews) | 9.1 (94 reviews) | 
  | **Product Direction (% positive)** | 9.8 (261 reviews) | 8.7 (143 reviews) | 

---
## Pricing

### Dataslayer.ai

#### Entry-Level Pricing

Plan: Starter

Price: €29.00 3 Connectors Per Month

Description: Import all your marketing data into any of our destinations: Google Sheets, Looker, Excel, PowerBI, BigQuery, etc.
Flexibility to add more users, connectors, or accounts as your needs grow.


Key Features:
- 1 user
- 3 Connectors of your choice
- 3 Accounts

[Browse all 4 editions](https://www.g2.com/products/dataslayer-ai/pricing)

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.8/10 | 135 |
| **Funnel** | 8.8/10 | 85 |

#### Metrics

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Sessions - Digital Analytics** | 9.3 (122 reviews) | 9.0 (70 reviews) | 
| **Engagement** | 9.1 (121 reviews) | 8.9 (68 reviews) | 
| **Entry and Exit Pages** | 8.8 (115 reviews) | 8.4 (46 reviews) | 
| **Standard Event Tracking** | 8.9 (116 reviews) | 8.9 (45 reviews) | 
| **Custom Event Tracking** | 8.7 (112 reviews) | 8.6 (44 reviews) | 
| **Retention** | 8.9 (112 reviews) | 8.5 (56 reviews) | 
| **Return** | 8.8 (112 reviews) | 8.8 (56 reviews) | 
| **Conversions** | 9.1 (117 reviews) | 9.1 (71 reviews) | 
| **Funnels** | 8.7 (115 reviews) | 9.0 (43 reviews) | 

#### Reporting

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Real-Time Reporting** | 9.2 (125 reviews) | 8.7 (49 reviews) | 
| **Trending** | 9.1 (116 reviews) | 8.8 (43 reviews) | 
| **Retroactive Reporting** | 9.0 (122 reviews) | 8.7 (62 reviews) | 
| **Segmentation** | 8.8 (116 reviews) | 8.7 (52 reviews) | 
| **Mobile Reporting** | 8.6 (108 reviews) | 8.2 (40 reviews) | 
| **Unification Across Devices** | 8.7 (110 reviews) | 8.1 (55 reviews) | 
| **Custom Reports and Dashboards** | 9.5 (120 reviews) | 9.2 (70 reviews) | 

#### Other

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **User Data** | 9.0 (114 reviews) | Feature Not Available | 
| **Site Search Reporting** | 8.6 (110 reviews) | Feature Not Available | 
| **Load Time Monitoring** | 8.3 (109 reviews) | Feature Not Available | 
| **Campaign Tracking** | 9.3 (117 reviews) | 8.9 (73 reviews) | 
| **E-Commerce** | 8.9 (101 reviews) | 8.9 (59 reviews) | 
| **Promotional Messages** | 8.2 (102 reviews) | Feature Not Available | 
| **Administration Alerts** | 8.5 (102 reviews) | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | Not enough data | 
| **Cross-system Integration** | 8.7 (5 reviews) | Not enough data | 
| **Proactive Assistance** | 8.7 (5 reviews) | Not enough data | 
| **Decision Making** | 9.3 (7 reviews) | Not enough data | 

#### Administration

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **API / Integrations** | 8.9 (123 reviews) | 8.9 (72 reviews) | 
| **QA Testing** | 8.3 (110 reviews) | Feature Not Available | 
| **Performance and Reliability** | 8.9 (119 reviews) | 9.1 (75 reviews) | 
| **User, Role, and Access Management** | 9.1 (116 reviews) | 8.9 (75 reviews) | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 9.0/10 | 15 |
| **Funnel** | 8.4/10 | 24 |

#### Management

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Reporting** | 9.6 (15 reviews) | 8.3 (20 reviews) | 
| **Auditing** | 8.6 (13 reviews) | 7.0 (18 reviews) | 

#### Functionality

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Extraction** | 9.1 (15 reviews) | 8.8 (19 reviews) | 
| **Transformation** | 8.3 (13 reviews) | 8.5 (20 reviews) | 
| **Loading** | 9.0 (15 reviews) | 8.8 (20 reviews) | 
| **Automation** | 9.3 (14 reviews) | 8.8 (20 reviews) | 
| **Scalability** | 8.9 (14 reviews) | 8.6 (20 reviews) | 

### Google Workspace for Marketing

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.5/10 | 9 |
| **Funnel** | N/A | N/A |

#### Agentic AI - Google Workspace for Marketing

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | 8.8 (8 reviews) | Not enough data | 
| **Multi-step Planning** | 8.3 (6 reviews) | Not enough data | 
| **Cross-system Integration** | 8.8 (7 reviews) | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Dataslayer.ai** | 8.8/10 | 190 |
| **Funnel** | 8.0/10 | 99 |

#### Marketing Operations

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **ROI Tracking** | 9.0 (158 reviews) | 8.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 9.2 (176 reviews) | 9.0 (87 reviews) ✓ Verified | 
| **Customer Insights** | 8.8 (150 reviews) | 7.7 (43 reviews) | 
| **Multi-User Access** | 9.1 (163 reviews) | 8.4 (75 reviews) ✓ Verified | 
| **Spend Management** | 9.0 (161 reviews) | 8.1 (47 reviews) ✓ Verified | 
| **White Label** | 8.5 (139 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Campaign Insights** | 9.1 (170 reviews) | 8.5 (81 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.3 (176 reviews) | 8.7 (84 reviews) ✓ Verified | 
| **Campaign Stickiness** | 8.5 (142 reviews) | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | 9.2 (168 reviews) | 8.9 (84 reviews) ✓ Verified | 
| **Brand Optimization** | 8.5 (141 reviews) | 7.8 (41 reviews) | 
| **Predictive Analytics** | 8.1 (145 reviews) | 7.6 (41 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | Dataslayer.ai | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | 8.0 (5 reviews) | 7.5 (6 reviews) | 
| **Cross-system Integration** | 9.2 (6 reviews) | 6.9 (6 reviews) | 
| **Proactive Assistance** | 8.3 (5 reviews) | 6.9 (7 reviews) | 

---
## Categories
**Shared Categories (3):** [ETL Tools](https://www.g2.com/categories/etl-tools), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Digital Analytics Software](https://www.g2.com/categories/digital-analytics)

**Unique to Dataslayer.ai (1):** [Google Workspace for Marketing Software](https://www.g2.com/categories/google-workspace-for-marketing)



---
## Reviewer Demographics

### By Company Size

| Segment | Dataslayer.ai | Funnel | 
|---|---|---|
| **Small-Business** | 65.8% | 50.9% | 
| **Mid-Market** | 30.2% | 43.5% | 
| **Enterprise** | 4.1% | 5.6% | 

### By Industry

#### Dataslayer.ai

- **Marketing and Advertising:** 60.9%
- **Retail:** 4.1%
- **Information Technology and Services:** 2.4%
- **Financial Services:** 2.0%
- **Accounting:** 1.7%
- **Consumer Goods:** 1.7%
- **Food & Beverages:** 1.7%
- **Automotive:** 1.7%
- **Education Management:** 1.4%
- **Computer Software:** 1.4%
- **Other:** 21.1%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to Dataslayer.ai

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [Google Cloud BigQuery](https://www.g2.com/products/google-cloud-bigquery/reviews) — 4.5/5 stars (1227 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.5/5 stars (3933 reviews)
- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (450 reviews)
- [Glassbox](https://www.g2.com/products/glassbox/reviews) — 4.9/5 stars (809 reviews)
- [Lucky Orange](https://www.g2.com/products/lucky-orange/reviews) — 4.6/5 stars (367 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14775 reviews)
- [LogRocket](https://www.g2.com/products/logrocket/reviews) — 4.6/5 stars (2367 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (268 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1643 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14775 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Singular](https://www.g2.com/products/singular/reviews) — 4.5/5 stars (510 reviews)

---
## Top Discussions

### Dataslayer.ai

- Title: [Are you considering implementing SEMRush data into Dataslayer?](https://www.g2.com/discussions/are-you-considering-implementing-semrush-data-into-dataslayer) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Hello, 
Yes, SEM Rush is already on our roadmap and it is estimated for the first quarter of 2023. You can vote for it here to give it more priority in our..."

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dataslayer-ai-vs-funnel)