# DashThis vs Funnel Comparison

| | DashThis | Funnel | 
|---|---|---|
| **Star Rating** | 4.7 out of 5 | 4.5 out of 5 | 
| **Total Reviews** | 87 | 165 | 
| **Largest Market Segment** | Small-Business (81.2% of reviews) | Small-Business (50.9% of reviews) | 
| **Entry Level Price** | $54.00 3 dashboards | Starting at $400.00 | 

---
## Top Pros & Cons

### DashThis

Pros:
- Customization (2 reviews)
- Ease of Use (2 reviews)

Cons:
- Expensive (2 reviews)
- Inadequate Reporting (2 reviews)

### Funnel

Pros:
- Ease of Use (5 reviews)
- Integrations (5 reviews)

Cons:
- Learning Curve (3 reviews)
- Expensive (2 reviews)

---
## Ratings Comparison
| Rating | DashThis | Funnel | 
|---|---|---|
  | **Meets Requirements** | 8.8 (76 reviews) | 8.8 (142 reviews) | 
  | **Ease of Use** | 9.0 (76 reviews) | 8.5 (145 reviews) | 
  | **Ease of Setup** | 8.8 (64 reviews) | 8.8 (104 reviews) | 
  | **Ease of Admin** | 9.2 (58 reviews) | 8.9 (95 reviews) | 
  | **Quality of Support** | 9.6 (74 reviews) | 9.1 (139 reviews) | 
  | **Has the product been a good partner in doing business?** | 9.7 (58 reviews) | 9.1 (94 reviews) | 
  | **Product Direction (% positive)** | 9.5 (70 reviews) | 8.7 (143 reviews) | 

---
## Pricing

### DashThis

#### Entry-Level Pricing

Plan: Individual

Price: $54.00 3 dashboards

Description: Includes all features

Key Features:
- Includes all features

[Browse all 5 editions](https://www.g2.com/products/dashthis/pricing)

#### Free Trial

Yes

### Funnel

#### Entry-Level Pricing

Plan: Starter

Price: Starting at $400.00

Description: Begin your journey to data-driven marketing with our Starter Plan.


Key Features:
- 500 flexpoints included (additional flexpoints can be purchased)
- Connect to our 121 most popular data sources
- Send data to Looker Studio, Google Sheets, Microsoft Excel, or use built-in Funnel dashboards

[Browse all 3 editions](https://www.g2.com/products/funnel/pricing)

#### Free Trial

Yes

---
## Features Comparison By Category

### Business Intelligence

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | 9.4/10 | 54 |
| **Funnel** | N/A | N/A |

#### Reports

| Feature | DashThis | Funnel | 
|---|---|---|
| **Reports Interface** | 9.2 (51 reviews) | Not enough data | 
| **Steps to Answer** | 9.1 (37 reviews) | Not enough data | 
| **Graphs and Charts** | 9.6 (49 reviews) | Not enough data | 
| **Score Cards** | 9.5 (31 reviews) | Not enough data | 
| **Dashboards** | 9.6 (50 reviews) | Not enough data | 

#### Self Service 

| Feature | DashThis | Funnel | 
|---|---|---|
| **Calculated Fields** | Not enough data | Not enough data | 
| **Data Column Filtering** | Not enough data | Not enough data | 
| **Data Discovery** | Not enough data | Not enough data | 
| **Search** | Not enough data | Not enough data | 
| **Collaboration / Workflow** | Not enough data | Not enough data | 
| **Automodeling** | Not enough data | Not enough data | 

#### Advanced Analytics

| Feature | DashThis | Funnel | 
|---|---|---|
| **Predictive Analytics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Big Data Services** | Not enough data | Not enough data | 

#### Building Reports

| Feature | DashThis | Funnel | 
|---|---|---|
| **Data Transformation** | Not enough data | Not enough data | 
| **Data Modeling** | Not enough data | Not enough data | 
| **WYSIWYG Report Design** | Not enough data | Not enough data | 
| **Integration APIs** | Not enough data | Not enough data | 

#### Platform

| Feature | DashThis | Funnel | 
|---|---|---|
| **Mobile User Support** | Not enough data | Not enough data | 
| **Customization ** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Sandbox / Test Environments** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Breadth of Partner Applications** | Not enough data | Not enough data | 

### Data Visualization

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | 9.2/10 | 54 |
| **Funnel** | N/A | N/A |

#### Reports

| Feature | DashThis | Funnel | 
|---|---|---|
| **Reports Interface** | 9.2 (51 reviews) | Not enough data | 
| **Steps to Answer** | 9.1 (37 reviews) | Not enough data | 
| **Graphs and Charts** | 9.6 (49 reviews) | Not enough data | 
| **Score Cards** | 9.5 (31 reviews) | Not enough data | 
| **Dashboards** | 9.6 (50 reviews) | Not enough data | 

#### Reports

| Feature | DashThis | Funnel | 
|---|---|---|
| **Reports Interface** | 9.3 (10 reviews) | Not enough data | 
| **Share Reports** | 9.5 (10 reviews) | Not enough data | 
| **Steps to Answer** | 9.2 (8 reviews) | Not enough data | 

#### Generative AI

| Feature | DashThis | Funnel | 
|---|---|---|
| **AI Text Generation** | Not enough data | Not enough data | 
| **AI Text Summarization** | Not enough data | Not enough data | 

#### Visualization

| Feature | DashThis | Funnel | 
|---|---|---|
| **Graphs and Charts** | 9.3 (10 reviews) | Not enough data | 
| **Score Cards** | 9.4 (8 reviews) | Not enough data | 
| **Dashboards** | 9.5 (10 reviews) | Not enough data | 
| **Formats** | 9.2 (8 reviews) | Not enough data | 

#### Data Updates

| Feature | DashThis | Funnel | 
|---|---|---|
| **Historical Snapshots** | 8.8 (7 reviews) | Not enough data | 
| **Real-Time Updating** | 9.1 (9 reviews) | Not enough data | 

#### Collaboration

| Feature | DashThis | Funnel | 
|---|---|---|
| **Sharing** | 9.3 (10 reviews) | Not enough data | 
| **Co-Editing** | 8.6 (7 reviews) | Not enough data | 
| **Devices** | 8.8 (8 reviews) | Not enough data | 

#### Data Updates

| Feature | DashThis | Funnel | 
|---|---|---|
| **Historical Snapshots** | 8.9 (30 reviews) | Not enough data | 
| **Real-Time Updating** | 9.3 (37 reviews) | Not enough data | 
| **Email Reports** | 9.2 (31 reviews) | Not enough data | 

### Digital Analytics

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | N/A | N/A |
| **Funnel** | 8.8/10 | 85 |

#### Metrics

| Feature | DashThis | Funnel | 
|---|---|---|
| **Sessions - Digital Analytics** | Not enough data | 9.0 (70 reviews) | 
| **Engagement** | Not enough data | 8.9 (68 reviews) | 
| **Entry and Exit Pages** | Not enough data | 8.4 (46 reviews) | 
| **Standard Event Tracking** | Not enough data | 8.9 (45 reviews) | 
| **Custom Event Tracking** | Not enough data | 8.6 (44 reviews) | 
| **Retention** | Not enough data | 8.5 (56 reviews) | 
| **Return** | Not enough data | 8.8 (56 reviews) | 
| **Conversions** | Not enough data | 9.1 (71 reviews) | 
| **Funnels** | Not enough data | 9.0 (43 reviews) | 

#### Reporting

| Feature | DashThis | Funnel | 
|---|---|---|
| **Real-Time Reporting** | Not enough data | 8.7 (49 reviews) | 
| **Trending** | Not enough data | 8.8 (43 reviews) | 
| **Retroactive Reporting** | Not enough data | 8.7 (62 reviews) | 
| **Segmentation** | Not enough data | 8.7 (52 reviews) | 
| **Mobile Reporting** | Not enough data | 8.2 (40 reviews) | 
| **Unification Across Devices** | Not enough data | 8.1 (55 reviews) | 
| **Custom Reports and Dashboards** | Not enough data | 9.2 (70 reviews) | 

#### Other

| Feature | DashThis | Funnel | 
|---|---|---|
| **User Data** | Not enough data | Feature Not Available | 
| **Site Search Reporting** | Not enough data | Feature Not Available | 
| **Load Time Monitoring** | Not enough data | Feature Not Available | 
| **Campaign Tracking** | Not enough data | 8.9 (73 reviews) | 
| **E-Commerce** | Not enough data | 8.9 (59 reviews) | 
| **Promotional Messages** | Not enough data | Feature Not Available | 
| **Administration Alerts** | Not enough data | Feature Not Available | 

#### Agentic AI - Digital Analytics

| Feature | DashThis | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Administration

| Feature | DashThis | Funnel | 
|---|---|---|
| **API / Integrations** | Not enough data | 8.9 (72 reviews) | 
| **QA Testing** | Not enough data | Feature Not Available | 
| **Performance and Reliability** | Not enough data | 9.1 (75 reviews) | 
| **User, Role, and Access Management** | Not enough data | 8.9 (75 reviews) | 

### Social Media Analytics

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | N/A | N/A |
| **Funnel** | N/A | N/A |

#### Social Analytics

| Feature | DashThis | Funnel | 
|---|---|---|
| **Competitor Analysis** | Not enough data | Not enough data | 
| **Follower Analysis** | Not enough data | Not enough data | 
| **Post Performance** | Not enough data | Not enough data | 
| **Paid Campaign Tracking** | Not enough data | Not enough data | 
| **Attribution** | Not enough data | Not enough data | 
| **Hashtag Analytics** | Not enough data | Not enough data | 
| **Sentiment Analysis** | Not enough data | Not enough data | 

#### Reports & Dashboards

| Feature | DashThis | Funnel | 
|---|---|---|
| **Report Customizability** | Not enough data | Not enough data | 
| **Report Exporting** | Not enough data | Not enough data | 
| **Scalability** | Not enough data | Not enough data | 
| **White Label** | Not enough data | Not enough data | 

#### Agentic AI - Social Media Analytics

| Feature | DashThis | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### ETL Tools

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | N/A | N/A |
| **Funnel** | 8.4/10 | 24 |

#### Management

| Feature | DashThis | Funnel | 
|---|---|---|
| **Reporting** | Not enough data | 8.3 (20 reviews) | 
| **Auditing** | Not enough data | 7.0 (18 reviews) | 

#### Functionality

| Feature | DashThis | Funnel | 
|---|---|---|
| **Extraction** | Not enough data | 8.8 (19 reviews) | 
| **Transformation** | Not enough data | 8.5 (20 reviews) | 
| **Loading** | Not enough data | 8.8 (20 reviews) | 
| **Automation** | Not enough data | 8.8 (20 reviews) | 
| **Scalability** | Not enough data | 8.6 (20 reviews) | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **DashThis** | 8.3/10 | 17 |
| **Funnel** | 8.0/10 | 99 |

#### Marketing Operations

| Feature | DashThis | Funnel | 
|---|---|---|
| **ROI Tracking** | 7.8 (10 reviews) | 8.3 (76 reviews) ✓ Verified | 
| **Data Collection** | 9.0 (13 reviews) | 9.0 (87 reviews) ✓ Verified | 
| **Customer Insights** | 8.6 (11 reviews) | 7.7 (43 reviews) | 
| **Multi-User Access** | 8.5 (12 reviews) | 8.4 (75 reviews) ✓ Verified | 
| **Spend Management** | 7.4 (9 reviews) | 8.1 (47 reviews) ✓ Verified | 
| **White Label** | 8.8 (11 reviews) | Feature Not Available | 

#### Campaign Activity

| Feature | DashThis | Funnel | 
|---|---|---|
| **Campaign Insights** | 8.9 (14 reviews) | 8.5 (81 reviews) ✓ Verified | 
| **Reports and Dashboards** | 9.2 (16 reviews) | 8.7 (84 reviews) ✓ Verified | 
| **Campaign Stickiness** | 7.6 (7 reviews) | 8.2 (68 reviews) ✓ Verified | 
| **Multichannel Tracking** | 8.2 (12 reviews) | 8.9 (84 reviews) ✓ Verified | 
| **Brand Optimization** | 7.8 (10 reviews) | 7.8 (41 reviews) | 
| **Predictive Analytics** | 7.4 (9 reviews) | 7.6 (41 reviews) ✓ Verified | 

#### Agentic AI - Marketing Analytics

| Feature | DashThis | Funnel | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | 7.5 (6 reviews) | 
| **Cross-system Integration** | Not enough data | 6.9 (6 reviews) | 
| **Proactive Assistance** | Not enough data | 6.9 (7 reviews) | 

---
## Categories
**Shared Categories (2):** [Digital Analytics Software](https://www.g2.com/categories/digital-analytics), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics)

**Unique to DashThis (2):** [Data Visualization Tools](https://www.g2.com/categories/data-visualization-tools), [Social Media Analytics Software](https://www.g2.com/categories/social-media-analytics)

**Unique to Funnel (1):** [ETL Tools](https://www.g2.com/categories/etl-tools)


---
## Reviewer Demographics

### By Company Size

| Segment | DashThis | Funnel | 
|---|---|---|
| **Small-Business** | 81.2% | 50.9% | 
| **Mid-Market** | 15.3% | 43.5% | 
| **Enterprise** | 3.5% | 5.6% | 

### By Industry

#### DashThis

- **Marketing and Advertising:** 69.0%
- **Internet:** 8.3%
- **Information Technology and Services:** 3.6%
- **Accounting:** 1.2%
- **Alternative Medicine:** 1.2%
- **Arts and Crafts:** 1.2%
- **Building Materials:** 1.2%
- **Consumer Services:** 1.2%
- **Education Management:** 1.2%
- **Entertainment:** 1.2%
- **Other:** 10.7%

#### Funnel

- **Marketing and Advertising:** 42.6%
- **Retail:** 6.2%
- **Information Technology and Services:** 6.2%
- **Internet:** 4.3%
- **Consumer Goods:** 3.1%
- **Apparel & Fashion:** 2.5%
- **Financial Services:** 1.9%
- **Real Estate:** 1.9%
- **Food & Beverages:** 1.9%
- **Pharmaceuticals:** 1.9%
- **Other:** 27.8%

---
## Alternatives

### Alternatives to DashThis

- [AgencyAnalytics](https://www.g2.com/products/agencyanalytics/reviews) — 4.7/5 stars (451 reviews)
- [Databox](https://www.g2.com/products/databox-databox/reviews) — 4.4/5 stars (194 reviews)
- [Data Studio](https://www.g2.com/products/data-studio/reviews) — 4.4/5 stars (475 reviews)
- [Whatagraph](https://www.g2.com/products/whatagraph/reviews) — 4.5/5 stars (279 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [Semrush](https://www.g2.com/products/semrush/reviews) — 4.4/5 stars (3950 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14783 reviews)
- [Visme](https://www.g2.com/products/visme/reviews) — 4.5/5 stars (483 reviews)

### Alternatives to Funnel

- [Supermetrics](https://www.g2.com/products/supermetrics/reviews) — 4.4/5 stars (823 reviews)
- [Adverity](https://www.g2.com/products/adverity/reviews) — 4.4/5 stars (305 reviews)
- [Improvado](https://www.g2.com/products/improvado-improvado/reviews) — 4.4/5 stars (80 reviews)
- [TapClicks](https://www.g2.com/products/tapclicks/reviews) — 4.3/5 stars (336 reviews)
- [Looker](https://www.g2.com/products/looker/reviews) — 4.4/5 stars (1644 reviews)
- [NinjaCat](https://www.g2.com/products/ninjacat/reviews) — 4.2/5 stars (316 reviews)
- [Fivetran](https://www.g2.com/products/fivetran/reviews) — 4.3/5 stars (795 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14783 reviews)
- [Windsor.ai](https://www.g2.com/products/windsor-ai/reviews) — 4.5/5 stars (86 reviews)
- [Dataslayer.ai](https://www.g2.com/products/dataslayer-ai/reviews) — 4.8/5 stars (307 reviews)

---
## Top Discussions

### DashThis

- Title: [How much is a dashboard cost?](https://www.g2.com/discussions/how-much-is-a-dashboard-cost) — 2 comments
  > **Top comment:** "$79/month"
- Title: [What is digital dashboard?](https://www.g2.com/discussions/what-is-digital-dashboard) — 2 comments
  > **Top comment:** "Dashboards are your marketing reports, they can contain multiple integrations, sources, KPIs, and metrics. Users usually create one dashboard per client. To..."
- Title: [What does DashThis do?](https://www.g2.com/discussions/what-does-dashthis-do) — 1 comment
  > **Top comment:** "DashThis is a marketing reporting and dashboard software that allows users to create visually appealing and customizable reports for various digital..."
- Title: [What is DashThis?](https://www.g2.com/discussions/what-is-dashthis) — 1 comment
  > **Top comment:** "DashThis is an easy-to-use, automated marketing reporting tool created to help marketers save hours of work and create their reports in the blink of an eye...."

### Funnel

- Title: [What do you like most about Funnel for data collection, and what improvements could be made?](https://www.g2.com/discussions/what-do-you-like-most-about-funnel-for-data-collection-and-what-improvements-could-be-made) — 1 comment, 1 upvote
  > **Top comment:** "I'm currently utilizing the free version of Funnel.io for visualizing Meta Ads within Looker Studio, and I'm satisfied with it. I don't require any further..."
- Title: [What is a funnel builder?](https://www.g2.com/discussions/what-is-a-funnel-builder) — 1 comment
  > **Top comment:** "Haven't heard of it"
- Title: [Can I see data retroactively in Funnel?](https://www.g2.com/discussions/3680-retroactive-data) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Yes. Because Funnel pulls down data from your advertising platforms and Google Analytics account we can report as far back as you have data in these..."
- Title: [Which advertising platforms does Funnel support?](https://www.g2.com/discussions/3676-advertising-platforms) — 1 comment, 1 upvote *(includes official response)*
  > **Top comment:** "Funnel supports Google Analytics. We pull down data from your Google Analytics account and match it up with you advertising data so you can measure your..."

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/dashthis-vs-funnel)