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Compare Buffer and Zoho Social 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
Free
$0.00
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansZoho Social
Star Rating
(2,822)4.6 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in its Social Publishing feature, achieving a high score of 9.3, which allows for seamless scheduling and posting across multiple platforms. In contrast, Zoho Social, while still strong, scores slightly lower at 9.1, indicating that Buffer may offer a more intuitive experience for users focused on publishing.
- Reviewers mention that Zoho Social provides superior Social Engagement capabilities, scoring 8.8 compared to Buffer's 8.3. This suggests that users may find Zoho Social more effective for interacting with their audience and managing responses.
- G2 users highlight Buffer's Content Calendar feature, which received a score of 9.2, making it a favorite for users who prioritize planning and visualizing their content strategy. Zoho Social's Content Calendar, while still effective at 9.1, may not offer the same level of user satisfaction.
- Users on G2 report that Zoho Social's Shared Inbox feature, scoring 8.8, is particularly beneficial for teams, allowing for better collaboration and management of social interactions. Buffer's Shared Inbox scored lower at 8.2, indicating a potential area for improvement.
- Reviewers mention that both platforms offer solid Approval Workflows, scoring equally at 8.6. However, users suggest that Zoho Social's implementation may feel more integrated within the overall workflow, enhancing team collaboration.
- Users say that while both platforms provide valuable Social Analytics, Buffer's score of 7.9 indicates it may not be as robust as Zoho Social's 8.7. This difference suggests that users looking for in-depth analytics and insights might prefer Zoho Social for its more comprehensive reporting capabilities.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Buffer
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.9
2,339
Ease of Use
9.2
906
9.2
2,352
Ease of Setup
9.2
325
9.3
1,608
Ease of Admin
9.1
309
9.2
1,491
Quality of Support
8.5
644
8.7
1,899
Has the product been a good partner in doing business?
8.8
269
9.0
1,378
Product Direction (% positive)
8.2
880
9.3
2,269
Features by Category
Social Analytics
Not enough data
8.1(won by default)
698
Not enough data
8.5(won by default)
894
Not enough data
8.8(won by default)
934
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
766
Not enough data
8.3(won by default)
189
Not enough data
8.0(won by default)
181
Reports & Dashboards
Not enough data
8.5(won by default)
816
Not enough data
8.7(won by default)
804
Not enough data
8.8(won by default)
845
Not enough data
7.9(won by default)
180
Agentic AI - Social Media Analytics
Not enough data
8.2(won by default)
18
Not enough data
8.1(won by default)
16
Not enough data
8.2(won by default)
17
Not enough data
8.0(won by default)
17
Not enough data
8.2(won by default)
17
Content & Collaboration
9.0
142
9.1
509
8.6
125
8.6
472
8.2
105
8.8
455
8.6
106
8.6
417
8.8
115
8.9
439
8.5
99
8.5
375
Social Management
7.9
666
Feature Not Available
9.3
787
Feature Not Available
8.4
642
Feature Not Available
8.3
693
Feature Not Available
Feature Not Available
Feature Not Available
8.6
99
8.8
374
8.3
25
8.6
228
Agentic AI - Social Media Management
7.2
12
7.6
58
7.4
12
7.9
57
6.9
12
8.3
56
7.4
12
8.1
55
7.2
12
8.2
54
7.5
12
7.9
56
7.2
12
8.2
53
Categories
Categories
Shared Categories
Buffer and Zoho Social are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Zoho Social is categorized as Social Media Analytics and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
14.2%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.2%
Other
69.0%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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