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Compare Buffer and Zoho Social 
Featured Products
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (87.8% of reviews)
Entry-Level Pricing
Free
$0.00
Buffer
Star Rating
(1,024)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansZoho Social
Star Rating
(2,859)4.6 out of 5
Market Segments
Small-Business (87.8% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Social excels in overall user satisfaction, boasting a significantly higher G2 Score compared to Buffer. Users appreciate its comprehensive features and user-friendly interface, making it a preferred choice for managing multiple social media accounts seamlessly.
- Users say that Buffer shines in its ease of setup and integration with various platforms like Facebook, LinkedIn, and Instagram. Many find the ability to customize posts for different platforms and the content calendar particularly helpful for streamlining their social media strategy.
- Reviewers mention that Zoho Social's intuitive design makes it easy for team members, including virtual assistants, to manage social media scheduling effectively. This simplicity is a key factor for users who need to keep track of multiple accounts without a steep learning curve.
- According to verified reviews, Buffer is praised for its flexibility in scheduling posts and saving drafts, which allows users to manage their content more efficiently. However, some users feel that it may not fully meet their specific workflow needs compared to Zoho Social.
- Users highlight that Zoho Social offers a more robust set of features for campaign planning and analytics, which are crucial for businesses looking to optimize their social media performance. This capability is often noted as a significant advantage over Buffer.
- Reviewers note that while both platforms provide good customer support, Zoho Social receives slightly higher ratings in this area, indicating a more reliable support experience for users who may encounter issues during their social media management journey.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Buffer
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.6
900
8.9
2,353
Ease of Use
9.2
906
9.2
2,367
Ease of Setup
9.2
325
9.2
1,622
Ease of Admin
9.1
310
9.2
1,498
Quality of Support
8.5
644
8.7
1,912
Has the product been a good partner in doing business?
8.8
270
9.0
1,385
Product Direction (% positive)
8.2
880
9.3
2,284
Features by Category
Social Analytics
Not enough data
8.1(won by default)
698
Not enough data
8.5(won by default)
895
Not enough data
8.8(won by default)
937
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
766
Not enough data
8.3(won by default)
190
Not enough data
8.0(won by default)
181
Reports & Dashboards
Not enough data
8.5(won by default)
820
Not enough data
8.7(won by default)
806
Not enough data
8.8(won by default)
849
Not enough data
7.9(won by default)
180
Agentic AI - Social Media Analytics
Not enough data
8.1(won by default)
17
Not enough data
8.1(won by default)
16
Not enough data
8.0(won by default)
16
Not enough data
7.8(won by default)
16
Not enough data
8.2(won by default)
17
Content & Collaboration
9.0
141
9.1
515
8.6
124
8.6
474
8.2
104
8.7
457
8.5
105
8.6
421
8.8
114
8.9
441
8.5
98
8.5
380
Social Management
7.9
665
Feature Not Available
9.3
787
Feature Not Available
8.4
641
Feature Not Available
8.3
692
Feature Not Available
Feature Not Available
Feature Not Available
8.6
98
8.8
377
8.3
24
8.6
232
Agentic AI - Social Media Management
7.2
12
7.6
59
7.4
12
7.8
57
6.9
12
8.3
59
7.4
12
8.0
54
7.2
12
8.1
53
7.5
12
7.8
55
7.2
12
8.1
52
Categories
Categories
Shared Categories
Buffer and Zoho Social are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Zoho Social is categorized as Social Media Analytics and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.0%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.9%
Marketing and Advertising
14.2%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.2%
Retail
3.1%
Other
69.1%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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