Compare Buffer and Zoho Social 
Featured Products
At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (87.9% of reviews)
Entry-Level Pricing
Free
$0.00
Buffer
Star Rating
(1,030)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansZoho Social
Star Rating
(2,893)4.6 out of 5
Market Segments
Small-Business (87.9% of reviews)
Pros & Cons
Entry-Level Pricing
$0.00
Browse all 6 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Zoho Social excels in customer support, with many users highlighting it as their primary reason for choosing the platform. The collaboration features allow teams to post to multiple channels simultaneously, formatted correctly for each platform, which significantly enhances efficiency.
- Users say Buffer is particularly user-friendly, with an intuitive interface that makes it easy to manage multiple social media accounts. Reviewers appreciate the bulk scheduling feature, which saves time and simplifies the posting process across different channels.
- According to verified reviews, Zoho Social offers unique capabilities like responding to comments directly within the platform, a feature that users find invaluable for engagement. This level of interaction is something that sets it apart from competitors.
- Reviewers mention that Buffer's free tier, which allows management of up to three social channels, is a significant advantage for small businesses. This accessibility makes it a popular choice among users who are just starting with social media management.
- G2 reviewers highlight that both platforms have similar ease of use ratings, but Zoho Social edges out slightly with its setup process. Users appreciate the seamless onboarding experience, which helps them get started quickly without a steep learning curve.
- Users report that while Buffer provides solid analytics tools, Zoho Social's comprehensive features for managing multiple brands in one place are a game-changer. Many users express satisfaction with having all their pages consolidated, which helps them stay organized and responsive.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Zoho Social
FREE
$0.00
(Forever free. No ads, of course.)
- 1 Team Member
- 1 Brand
- 6 Channels: Facebook Pages, X Profiles, Instagram Business Profiles, LinkedIn Profiles, LinkedIn Company Pages, Google Business Profile
Free Trial
Buffer
Free Trial is available
Zoho Social
Free Trial is available
Ratings
Meets Requirements
8.6
903
8.9
2,366
Ease of Use
9.2
909
9.2
2,380
Ease of Setup
9.2
328
9.2
1,635
Ease of Admin
9.1
310
9.2
1,502
Quality of Support
8.5
646
8.7
1,921
Has the product been a good partner in doing business?
8.8
270
9.0
1,389
Product Direction (% positive)
8.2
882
9.3
2,294
Features by Category
Social Analytics
Not enough data
8.1(won by default)
698
Not enough data
8.5(won by default)
896
Not enough data
8.8(won by default)
940
Not enough data
Feature Not Available
Not enough data
8.5(won by default)
767
Not enough data
8.3(won by default)
190
Not enough data
8.0(won by default)
181
Reports & Dashboards
Not enough data
8.5(won by default)
821
Not enough data
8.7(won by default)
807
Not enough data
8.8(won by default)
850
Not enough data
7.9(won by default)
180
Agentic AI - Social Media Analytics
Not enough data
8.1(won by default)
17
Not enough data
8.1(won by default)
16
Not enough data
8.0(won by default)
16
Not enough data
7.8(won by default)
16
Not enough data
8.2(won by default)
17
Content & Collaboration
9.0
142
9.1
518
8.6
125
8.6
475
8.2
105
8.8
459
8.6
106
8.6
422
8.8
115
8.9
442
8.5
99
8.5
383
Social Management
7.9
667
Feature Not Available
9.3
789
Feature Not Available
8.4
642
Feature Not Available
8.3
693
Feature Not Available
Feature Not Available
Feature Not Available
8.6
99
8.8
382
8.3
25
8.6
234
Agentic AI - Social Media Management
7.4
13
7.6
61
7.4
13
7.9
58
7.2
13
8.2
62
7.6
13
8.0
54
7.4
13
8.1
53
7.7
13
7.8
55
7.4
13
8.1
52
Categories
Categories
Shared Categories
Buffer and Zoho Social are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Zoho Social is categorized as Social Media Analytics and Social Media Suites
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Zoho Social
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
22.9%
Computer Software
7.3%
Information Technology and Services
6.5%
Internet
5.2%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
14.1%
Information Technology and Services
6.9%
Real Estate
3.5%
Education Management
3.3%
Retail
3.1%
Other
69.1%
Alternatives
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
How do I make the most of Reporting and sharing Analytics with clients?
2 Comments
BN
The Zoho reports are easy to understand + look great. You can download them as PDF. As long as you're performing, your clients will have a clear picture of...Read more
How do I use the repeat post option?
2 Comments
PE
Hi Salman, you can enable and use the Repeat Scheduler when scheduling your posts from 'New Post' publishing window in Zoho Social. This feature will allow...Read more
Better Reporting Please
2 Comments
PE
Hi Andy, the Reports in Zoho Social can only be generated for up to 95 days in the past. We already have plans to increase the date-range to generate...Read more
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