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Compare Buffer and Odoo Social Marketing 
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At a Glance
Market Segments
Small-Business (70.8% of reviews)
Small-Business (65.2% of reviews)
Entry-Level Pricing
Free
No pricing available
Buffer
Star Rating
(1,023)4.3 out of 5
Market Segments
Small-Business (70.8% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Browse all 4 pricing plansOdoo Social Marketing
Star Rating
(24)3.9 out of 5
Market Segments
Small-Business (65.2% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Odoo Social MarketingSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Buffer excels in ease of use with a score of 9.2, making it a favorite among small businesses for its intuitive interface, while Odoo Social Marketing has a lower ease of use rating of 7.9, which some users find less user-friendly.
- Reviewers mention that Buffer's scheduling feature is highly rated at 9.0, allowing for seamless content planning, whereas Odoo Social Marketing's scheduling is rated lower at 8.6, indicating it may not be as robust in this area.
- G2 users highlight Buffer's strong campaign performance analytics with a score of 9.0, which helps users track the effectiveness of their campaigns, while Odoo Social Marketing shines in social analytics with a higher score of 9.3, providing deeper insights into social media performance.
- Users on G2 report that Buffer's content calendar feature is rated 9.2, facilitating organized content management, while Odoo Social Marketing's content calendar is similarly rated at 9.1, showing that both products offer solid options for content planning.
- Reviewers say that Buffer's AI text generation feature is rated 6.7, which some users find lacking compared to Odoo Social Marketing's more comprehensive social management tools, particularly in social ads, where it scores 8.5, indicating a stronger capability in ad management.
- Users report that Buffer's approval workflows are rated 8.6, which helps streamline content approval processes, while Odoo Social Marketing's approval workflows are rated slightly lower at 8.5, suggesting that both products offer similar functionalities but Buffer may have a slight edge in this area.
Pricing
Entry-Level Pricing
Buffer
Free
Free
For individuals and businesses getting started with social media.
- 3 social accounts
- Publish to Facebook, Instagram, X, LinkedIn, Google Business Profiles, Mastodon, Pinterest and Bluesky
- 10 scheduled posts per social account
Odoo Social Marketing
No pricing availableFree Trial
Buffer
Free Trial is available
Odoo Social Marketing
No trial information availableRatings
Meets Requirements
8.6
900
7.8
21
Ease of Use
9.2
906
7.9
21
Ease of Setup
9.2
325
Not enough data
Ease of Admin
9.1
309
Not enough data
Quality of Support
8.5
644
7.9
21
Has the product been a good partner in doing business?
8.8
269
Not enough data
Product Direction (% positive)
8.2
880
8.8
20
Features by Category
Campaigns
Not enough data
8.7
5
Not enough data
9.0
5
Not enough data
9.0
5
Not enough data
8.7
5
Not enough data
9.0
5
Analytics
Not enough data
9.0
5
Not enough data
8.7
5
Optimization
Not enough data
8.7
5
Not enough data
8.7
5
Not enough data
9.3
5
Not enough data
8.7
5
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Content & Collaboration
9.0
142
9.1(won by 0.1)
13
8.6(won by 0.1)
125
8.5
13
8.2
105
8.3(won by 0.1)
12
8.6(won by 0.1)
106
8.5
13
8.8(won by 0.2)
115
8.6
12
8.5
99
8.7(won by 0.2)
13
Social Management
7.9
666
9.3(won by 1.4)
15
9.3(won by 0.7)
787
8.6
14
8.4
642
8.7(won by 0.3)
15
8.3
693
9.1(won by 0.8)
15
Feature Not Available
8.5(won by default)
13
8.6
99
9.0(won by 0.4)
13
8.3
25
8.9(won by 0.6)
9
Agentic AI - Social Media Management
7.2(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
6.9(won by default)
12
Not enough data
7.4(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
7.5(won by default)
12
Not enough data
7.2(won by default)
12
Not enough data
Generative AI
Not enough data
6.7
5
Not enough data
4.3
5
Not enough data
4.0
5
Communication
Not enough data
3.6
6
Not enough data
5.6
6
Not enough data
6.9
6
Not enough data
Not enough data
Not enough data
5.0
5
Internal Use
Not enough data
4.2
6
Not enough data
6.1
6
Not enough data
3.0
5
Not enough data
4.0
5
Not enough data
6.7
6
Not enough data
5.3
6
Categories
Categories
Shared Categories
Buffer and Odoo Social Marketing are categorized as Social Media Management
Unique Categories
Buffer has no unique categories
Odoo Social Marketing is categorized as Push Notification and Live Chat
Reviews
Reviewers' Company Size
Buffer
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Odoo Social Marketing
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
23.1%
Computer Software
7.3%
Information Technology and Services
6.3%
Internet
5.3%
Non-Profit Organization Management
4.2%
Other
53.8%
Marketing and Advertising
26.1%
Information Technology and Services
8.7%
Design
8.7%
Business Supplies and Equipment
8.7%
Consulting
4.3%
Other
43.5%
Discussions
Can I have tabs open for multiple companies at a time?
4 Comments
MM
I have one Buffer account with multiple clients on that one account, so I just click on which platform/client I want to work on within that (so just one...Read more
Which platforms are next on the Buffer integration roadmap?
2 Comments
GP
Buffer has a new feature to offer: Shop Grid.
It is a landing page made specifically for your Instagram profile, where you can direct people back to your...Read more
LinkedIn workarounds
2 Comments
ED
When a data source like Facebook or LinkedIn removes an API (the way the data is shared from their warehouse to someone else’s, like Buffer’s, and the way...Read more
Odoo Social Marketing has no discussions with answers
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