# Broadly vs Signpost Comparison | | Broadly | Signpost | |---|---|---| | **Star Rating** | 4.7 out of 5 | 3.7 out of 5 | | **Total Reviews** | 75 | 56 | | **Largest Market Segment** | Small-Business (91.5% of reviews) | Small-Business (86.8% of reviews) | | **Entry Level Price** | No pricing available | $199.00 Per Month | --- ## Top Pros & Cons ### Broadly Cons: - Poor Customer Support (1 reviews) ### Signpost Pros: - Automation (5 reviews) - Ease of Use (5 reviews) Cons: - Slow Loading (3 reviews) - Slow Performance (3 reviews) --- ## Ratings Comparison | Rating | Broadly | Signpost | |---|---|---| | **Meets Requirements** | 9.4 (57 reviews) | 6.7 (42 reviews) | | **Ease of Use** | 9.6 (58 reviews) | 7.2 (41 reviews) | | **Ease of Setup** | 9.3 (41 reviews) | 6.9 (26 reviews) | | **Ease of Admin** | 9.3 (41 reviews) | 6.9 (20 reviews) | | **Quality of Support** | 9.6 (56 reviews) | 6.9 (40 reviews) | | **Has the product been a good partner in doing business?** | 9.4 (41 reviews) | 7.0 (20 reviews) | | **Product Direction (% positive)** | 9.2 (55 reviews) | 5.1 (38 reviews) | --- ## Pricing ### Broadly #### Entry-Level Pricing No pricing available #### Free Trial Yes ### Signpost #### Entry-Level Pricing Plan: Standard Coverage Price: $199.00 Per Month Description: Professional AI answering for pros who want reliable coverage and fewer interruptions. Key Features: - 500 AI minutes - Email and text call summaries - Call recordings and transcripts [Browse all 3 editions](https://www.g2.com/products/signpost/pricing) #### Free Trial No --- ## Features Comparison By Category ### CRM | Product | Score | Reviews | |---|---|---| | **Broadly** | N/A | N/A | | **Signpost** | 7.9/10 | 17 | #### Sales Force Automation | Feature | Broadly | Signpost | |---|---|---| | **Contact & Account Management** | Not enough data | 8.3 (9 reviews) ✓ Verified | | **Partner Relationship Mgmt. (PRM)** | Not enough data | 8.3 (6 reviews) | | **Opportunity & Pipeline Mgmt.** | Not enough data | 8.3 (7 reviews) ✓ Verified | | **Task / Activity Management** | Not enough data | 8.6 (7 reviews) ✓ Verified | | **Territory & Quota Management** | Not enough data | 8.1 (7 reviews) ✓ Verified | | **Desktop Integration** | Not enough data | 8.6 (7 reviews) ✓ Verified | | **Product & Price List Management** | Not enough data | 8.1 (7 reviews) ✓ Verified | | **Quote & Order Management** | Not enough data | 7.5 (6 reviews) ✓ Verified | | **Customer Contract Management** | Not enough data | 8.6 (6 reviews) ✓ Verified | #### Marketing Automation | Feature | Broadly | Signpost | |---|---|---| | **Email Marketing** | Not enough data | 7.7 (11 reviews) ✓ Verified | | **Campaign Management** | Not enough data | 8.5 (11 reviews) ✓ Verified | | **Lead Management** | Not enough data | 7.7 (11 reviews) ✓ Verified | | **Marketing ROI Analytics** | Not enough data | 7.1 (8 reviews) | #### Customer Support | Feature | Broadly | Signpost | |---|---|---| | **Case Management** | Not enough data | 6.0 (8 reviews) ✓ Verified | | **Customer Support Portal** | Not enough data | 6.0 (8 reviews) ✓ Verified | | **Knowledge Base** | Not enough data | 7.5 (6 reviews) ✓ Verified | | **Call Center Features** | Not enough data | 7.3 (5 reviews) ✓ Verified | | **Support Analytics** | Not enough data | 7.0 (5 reviews) ✓ Verified | #### Reporting & Analytics | Feature | Broadly | Signpost | |---|---|---| | **Reporting** | Not enough data | 7.9 (7 reviews) ✓ Verified | | **Dashboards** | Not enough data | 8.1 (8 reviews) ✓ Verified | | **Forecasting** | Not enough data | 7.3 (5 reviews) ✓ Verified | #### Mobile & Social | Feature | Broadly | Signpost | |---|---|---| | **Social Collaboration Features** | Not enough data | 7.6 (7 reviews) ✓ Verified | | **Social Network Integration** | Not enough data | 8.3 (9 reviews) ✓ Verified | | **Mobile User Support** | Not enough data | 7.8 (6 reviews) ✓ Verified | #### Platform | Feature | Broadly | Signpost | |---|---|---| | **Customization** | Not enough data | 6.5 (10 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 6.3 (10 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 6.7 (9 reviews) ✓ Verified | | **Internationalization** | Not enough data | 6.0 (8 reviews) ✓ Verified | | **Sandbox / Test Environments** | Not enough data | 6.7 (9 reviews) ✓ Verified | | **Document & Content Mgmt.** | Not enough data | 6.7 (10 reviews) | | **Performance and Reliability** | Not enough data | 7.1 (11 reviews) ✓ Verified | | **Output Document Generation** | Not enough data | 6.7 (10 reviews) ✓ Verified | #### Integration | Feature | Broadly | Signpost | |---|---|---| | **Data Import & Export Tools** | Not enough data | 6.0 (8 reviews) ✓ Verified | | **Integration APIs** | Not enough data | 6.0 (7 reviews) ✓ Verified | | **Breadth of Partner Applications** | Not enough data | 5.2 (8 reviews) ✓ Verified | #### Generative AI | Feature | Broadly | Signpost | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - CRM | Feature | Broadly | Signpost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Marketing Automation | Product | Score | Reviews | |---|---|---| | **Broadly** | N/A | N/A | | **Signpost** | 6.9/10 | 11 | #### Email Marketing | Feature | Broadly | Signpost | |---|---|---| | **Building and Personalizing Emails** | Not enough data | 6.1 (9 reviews) ✓ Verified | | **Sending Outbound Emails** | Not enough data | 6.3 (9 reviews) ✓ Verified | | **Manage Email Deliverability** | Not enough data | 6.5 (9 reviews) ✓ Verified | | **Automated Email Responses** | Not enough data | 6.2 (7 reviews) ✓ Verified | #### Online Marketing | Feature | Broadly | Signpost | |---|---|---| | **Landing Pages and Forms** | Not enough data | 5.8 (8 reviews) ✓ Verified | | **Dynamic Content** | Not enough data | 6.4 (6 reviews) ✓ Verified | | **A/B Testing** | Not enough data | 6.2 (7 reviews) ✓ Verified | | **Mobile Optimized** | Not enough data | 5.6 (8 reviews) ✓ Verified | | **Search Tracking and Optimization** | Not enough data | 6.1 (6 reviews) | #### Lead Management | Feature | Broadly | Signpost | |---|---|---| | **Marketing Lead Database** | Not enough data | 7.3 (5 reviews) ✓ Verified | | **Data Quality Management** | Not enough data | 5.7 (5 reviews) ✓ Verified | | **Segmentation** | Not enough data | 5.8 (6 reviews) ✓ Verified | | **Lead Scoring and Grading** | Not enough data | 6.7 (5 reviews) ✓ Verified | | **Lead Nurturing** | Not enough data | 5.8 (6 reviews) ✓ Verified | | **Online Behavior Tracking** | Not enough data | 6.0 (5 reviews) ✓ Verified | | **Automated Alerts and Tasks** | Not enough data | 6.4 (6 reviews) ✓ Verified | | **CRM Lead Integration** | Not enough data | Not enough data | #### Campaign Management | Feature | Broadly | Signpost | |---|---|---| | **Program Management** | Not enough data | 5.2 (7 reviews) ✓ Verified | | **Event / Webinar Marketing** | Not enough data | 5.8 (6 reviews) | | **Calendaring** | Not enough data | 6.7 (5 reviews) ✓ Verified | | **Budgeting** | Not enough data | 6.7 (5 reviews) | #### Social | Feature | Broadly | Signpost | |---|---|---| | **Social Listening** | Not enough data | 7.3 (5 reviews) | | **Social Sharing** | Not enough data | 7.7 (5 reviews) ✓ Verified | | **Social Campaigns** | Not enough data | 6.1 (6 reviews) ✓ Verified | | **Social Media Engagement** | Not enough data | 6.3 (5 reviews) ✓ Verified | | **Social Media Advertising** | Not enough data | 6.3 (5 reviews) | #### Reporting & Analytics | Feature | Broadly | Signpost | |---|---|---| | **Basic Reporting** | Not enough data | 6.0 (7 reviews) ✓ Verified | | **Web Analytics** | Not enough data | 7.2 (6 reviews) ✓ Verified | | **ROI Analytics** | Not enough data | 5.6 (6 reviews) ✓ Verified | | **Revenue Analytics** | Not enough data | 5.8 (6 reviews) ✓ Verified | | **SEO / Keyword Analytics** | Not enough data | 5.8 (6 reviews) | #### Platform | Feature | Broadly | Signpost | |---|---|---| | **Customization ** | Not enough data | 5.0 (6 reviews) ✓ Verified | | **Workflow Capability** | Not enough data | 5.3 (6 reviews) ✓ Verified | | **User, Role, and Access Management** | Not enough data | 4.7 (6 reviews) ✓ Verified | | **Internationalization** | Not enough data | 4.7 (5 reviews) ✓ Verified | | **Sandbox / Test Environments** | Not enough data | 4.7 (5 reviews) ✓ Verified | | **Performance and Reliability** | Not enough data | 5.7 (7 reviews) ✓ Verified | | **Output Document Generation** | Not enough data | 5.7 (7 reviews) ✓ Verified | #### Agentic AI - Marketing Automation | Feature | Broadly | Signpost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | #### Integration | Feature | Broadly | Signpost | |---|---|---| | **Data Import & Export Tools** | Not enough data | Not enough data | | **Integration APIs** | Not enough data | 6.0 (7 reviews) ✓ Verified | | **Breadth of Partner Applications** | Not enough data | 4.4 (6 reviews) ✓ Verified | ### SMS Marketing | Product | Score | Reviews | |---|---|---| | **Broadly** | N/A | N/A | | **Signpost** | N/A | N/A | #### Text Messaging | Feature | Broadly | Signpost | |---|---|---| | **Bulk SMS** | Not enough data | Not enough data | | **Two-Way Text Messaging** | Not enough data | Not enough data | | **Text Scheduler** | Not enough data | Not enough data | | **Automatic Replies** | Not enough data | Not enough data | | **Automatic URL Shortening** | Not enough data | Not enough data | | **MMS Marketing** | Not enough data | Not enough data | | **Personalization** | Not enough data | Not enough data | | **Transactional SMS** | Not enough data | Not enough data | #### SMS Platform | Feature | Broadly | Signpost | |---|---|---| | **Reporting** | Not enough data | Not enough data | | **Automation** | Not enough data | Not enough data | | **White Label** | Not enough data | Not enough data | | **Text-to-Landline** | Not enough data | Not enough data | | **Short Codes** | Not enough data | Not enough data | | **API Integration** | Not enough data | Not enough data | #### Agentic AI - SMS Marketing | Feature | Broadly | Signpost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Natural Language Interaction** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | ### Live Chat | Product | Score | Reviews | |---|---|---| | **Broadly** | N/A | N/A | | **Signpost** | N/A | N/A | #### Generative AI | Feature | Broadly | Signpost | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | | **AI Text Summarization** | Not enough data | Not enough data | | **AI Text-to-Speech** | Not enough data | Not enough data | #### Communication | Feature | Broadly | Signpost | |---|---|---| | **Pop-up Chat** | Not enough data | Not enough data | | **Notifications** | Not enough data | Not enough data | | **Targeted Emails** | Not enough data | Not enough data | | **In-App Messaging** | Not enough data | Not enough data | | **Co-Browsing** | Not enough data | Not enough data | #### Internal Use | Feature | Broadly | Signpost | |---|---|---| | **Customization ** | Not enough data | Not enough data | | **Conversation Archiving** | Not enough data | Not enough data | | **Lead Development** | Not enough data | Not enough data | | **Knowledge Base** | Not enough data | Not enough data | | **Team Inbox ** | Not enough data | Not enough data | | **Customer Profiles** | Not enough data | Not enough data | ### Online Reputation Management | Product | Score | Reviews | |---|---|---| | **Broadly** | 9.5/10 | 41 | | **Signpost** | 4.5/10 | 14 | #### Consumer Intelligence | Feature | Broadly | Signpost | |---|---|---| | **Customer Feedback** | 9.8 (31 reviews) ✓ Verified | 6.5 (13 reviews) ✓ Verified | | **Sentiment Analysis** | 9.5 (25 reviews) ✓ Verified | 3.3 (7 reviews) | #### Reporting | Feature | Broadly | Signpost | |---|---|---| | **Corporate Reporting** | Not enough data | 2.8 (6 reviews) | | **Dashboard** | 9.3 (34 reviews) ✓ Verified | 6.8 (14 reviews) ✓ Verified | #### Media Monitoring | Feature | Broadly | Signpost | |---|---|---| | **Social Networks Monitoring** | Not enough data | 3.1 (6 reviews) | | **Social Media Management** | 9.3 (23 reviews) | Feature Not Available | #### In-House Management | Feature | Broadly | Signpost | |---|---|---| | **Employee Performance** | 9.3 (23 reviews) ✓ Verified | Feature Not Available | | **Team Workflow** | 9.6 (19 reviews) | Feature Not Available | #### Generative AI | Feature | Broadly | Signpost | |---|---|---| | **AI Text Generation** | Not enough data | Not enough data | #### Agentic AI - Online Reputation Management | Feature | Broadly | Signpost | |---|---|---| | **Autonomous Task Execution** | Not enough data | Not enough data | | **Multi-step Planning** | Not enough data | Not enough data | | **Cross-system Integration** | Not enough data | Not enough data | | **Adaptive Learning** | Not enough data | Not enough data | | **Proactive Assistance** | Not enough data | Not enough data | | **Decision Making** | Not enough data | Not enough data | --- ## Categories **Shared Categories (1):** [Online Reputation Management Software](https://www.g2.com/categories/online-reputation-management) **Unique to Signpost (4):** [CRM Software](https://www.g2.com/categories/crm), [Marketing Automation Software](https://www.g2.com/categories/marketing-automation), [Live Chat Software](https://www.g2.com/categories/live-chat), [SMS Marketing Software](https://www.g2.com/categories/sms-marketing) --- ## Reviewer Demographics ### By Company Size | Segment | Broadly | Signpost | |---|---|---| | **Small-Business** | 91.5% | 86.8% | | **Mid-Market** | 8.5% | 5.7% | | **Enterprise** | 0% | 7.5% | ### By Industry #### Broadly - **Construction:** 28.2% - **Consumer Services:** 16.9% - **Automotive:** 11.3% - **Retail:** 4.2% - **Mechanical or Industrial Engineering:** 4.2% - **Facilities Services:** 4.2% - **Accounting:** 2.8% - **Marketing and Advertising:** 2.8% - **Entertainment:** 2.8% - **Hospital & Health Care:** 2.8% - **Other:** 19.7% #### Signpost - **Consumer Services:** 15.4% - **Marketing and Advertising:** 11.5% - **Construction:** 9.6% - **Photography:** 7.7% - **Computer Software:** 3.8% - **Consumer Electronics:** 3.8% - **Education Management:** 3.8% - **Health, Wellness and Fitness:** 3.8% - **Accounting:** 1.9% - **Airlines/Aviation:** 1.9% - **Other:** 36.5% --- ## Alternatives ### Alternatives to Broadly - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews) - [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews) - [Reputation](https://www.g2.com/products/reputation/reviews) — 4.6/5 stars (2469 reviews) - [ReviewTrackers](https://www.g2.com/products/reviewtrackers/reviews) — 4.6/5 stars (161 reviews) - [Reviews.io](https://www.g2.com/products/reviews-io/reviews) — 4.8/5 stars (644 reviews) - [Grade.us](https://www.g2.com/products/grade-us/reviews) — 4.6/5 stars (144 reviews) - [Yext](https://www.g2.com/products/yext/reviews) — 4.4/5 stars (1122 reviews) - [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1997 reviews) - [Swell](https://www.g2.com/products/socialswell-inc-swell/reviews) — 4.5/5 stars (372 reviews) ### Alternatives to Signpost - [Birdeye](https://www.g2.com/products/birdeye/reviews) — 4.7/5 stars (4065 reviews) - [Podium](https://www.g2.com/products/podium/reviews) — 4.5/5 stars (2108 reviews) - [ActiveCampaign](https://www.g2.com/products/activecampaign/reviews) — 4.4/5 stars (14695 reviews) - [Thryv](https://www.g2.com/products/thryv/reviews) — 4.2/5 stars (1997 reviews) - [Vendasta AI Platform](https://www.g2.com/products/vendasta-ai-platform/reviews) — 4.5/5 stars (526 reviews) - [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5422 reviews) - [NiceJob](https://www.g2.com/products/nicejob/reviews) — 4.8/5 stars (417 reviews) - [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14773 reviews) - [GetResponse](https://www.g2.com/products/getresponse/reviews) — 4.3/5 stars (1121 reviews) - [HubSpot Sales Hub](https://www.g2.com/products/hubspot-sales-hub/reviews) — 4.4/5 stars (13825 reviews) --- ## Top Discussions ### Broadly - Title: [How can I track my progress?](https://www.g2.com/discussions/how-can-i-track-my-progress) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Broadly sends you a Weekly Report that recaps your week's results. Think of this as a weekly temperature check of your customer interactions. We'll tell you..." - Title: [How often should I use Broadly?](https://www.g2.com/discussions/how-often-should-i-use-broadly) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Use Broadly after every service (or sale). Reviews are a response to an emotional experience. Timely follow-up will maximize your chances of getting great..." - Title: [How do I use Broadly?](https://www.g2.com/discussions/how-do-i-use-broadly) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Simply provide Broadly with your customer names and email addresses and we'll take care of the rest! Think of Broadly as a receipt for your customers; we..." - Title: [How does Broadly work?](https://www.g2.com/discussions/how-does-broadly-work) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "Broadly sends a feedback request email to your customers after you've completed a service (or a sale). Broadly prompts your happy customers to share their..." - Title: [What is SEO and why is it important?](https://www.g2.com/discussions/what-is-seo-and-why-is-it-important) — 1 comment, 1 upvote *(includes official response)* > **Top comment:** "SEO stands for "Search Engine Optimization" and it’s the process of helping search engines (like Google) select your business when a potential customer..." ### Signpost - Title: [Why haven't we integrated other social media platforms. Linkedin Instagram twitter, why only one image in email blast](https://www.g2.com/discussions/24147-why-haven-t-we-integrated-other-social-media-platforms-linkedin-instagram-twitter-why-only-one-image-in-email-blast) — 1 comment, 1 upvote > **Top comment:** "Hi Kendrick, we focus your email marketing on online review sites and unfortunately LinkedIn and Instagram do not have review functionality. We do recommend..." --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/broadly-vs-signpost)