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Compare Amazon Pinpoint and Upland Localytics 
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At a Glance
Market Segments
Small-Business (55.8% of reviews)
Mid-Market (61.1% of reviews)
Entry-Level Pricing
No pricing available
No pricing available
Amazon Pinpoint
Star Rating
(44)4.2 out of 5
Market Segments
Small-Business (55.8% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Amazon PinpointUpland Localytics
Star Rating
(18)3.9 out of 5
Market Segments
Mid-Market (61.1% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about Upland LocalyticsSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Upland Localytics excels in user engagement with a score of 9.3, while Amazon Pinpoint, although strong, has a slightly lower engagement score of 8.5. Reviewers mention that Upland's features for push notifications and audience segmentation are particularly effective in driving user interaction.
- Reviewers mention that Amazon Pinpoint shines in user identification, scoring 8.7 for demographics and 8.9 for user segmentation, compared to Upland Localytics' lower scores of 6.7 and 8.3 respectively. Users on G2 appreciate Pinpoint's robust capabilities in targeting specific user groups for campaigns.
- G2 users highlight that Upland Localytics offers superior real-time insights with a score of 8.9, while Amazon Pinpoint's tracking and reporting features, including user path tracking, score 8.7. Reviewers say that the ability to access real-time data helps businesses make quicker decisions with Upland.
- Users say that Amazon Pinpoint provides better customization options for notification infrastructure, which is crucial for tailoring messages to different audiences. This is reflected in its higher scores for customization features compared to Upland Localytics.
- Reviewers mention that Upland Localytics has a more user-friendly setup process, scoring 9.0 for ease of use, while Amazon Pinpoint's ease of setup is rated at 7.9. Users report that the intuitive interface of Upland makes it easier for teams to get started quickly.
- Users on G2 report that Upland Localytics has a strong focus on campaign performance analysis, with a score of 9.1 for attribution, while Amazon Pinpoint's campaign analysis features are rated lower. Reviewers say that Upland's detailed attribution capabilities help in understanding the effectiveness of marketing efforts.
Pricing
Entry-Level Pricing
Amazon Pinpoint
No pricing availableUpland Localytics
No pricing availableFree Trial
Amazon Pinpoint
No trial information availableUpland Localytics
No trial information availableRatings
Meets Requirements
8.7
40
8.1
18
Ease of Use
8.5
40
9.0
18
Ease of Setup
7.9
20
Not enough data
Ease of Admin
8.3
19
8.0
5
Quality of Support
8.4
38
8.3
17
Has the product been a good partner in doing business?
8.5
18
7.7
5
Product Direction (% positive)
8.0
40
7.9
17
Features by Category
User Identification
8.7
9
6.7
6
8.9
9
8.3
8
8.1
9
7.3
5
Tracking & Reporting
8.9
9
6.7
6
8.9
9
Not enough data
9.1
9
Not enough data
8.7
9
Not enough data
8.7
9
7.3
5
8.5
9
Not enough data
Metrics
9.3
9
Not enough data
8.9
9
Not enough data
8.5
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analytics
Not enough data
Not enough data
Not enough data
Not enough data
Optimization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Push Notification
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Basics
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Platform Data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Value Selling Tools
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Consolidation - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Customization - Notification Infrastructure
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Analysis
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Campaigns
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Engagement
Not enough data
Not enough data
Platform
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Feature Not Available
Agentic AI - Mobile Marketing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Metrics
9.3
9
Not enough data
8.9
9
Not enough data
8.5
9
Not enough data
8.7
9
Not enough data
8.9
9
Not enough data
Categories
Categories
Shared Categories
Amazon Pinpoint and Upland Localytics are categorized as Mobile App Analytics
Reviews
Reviewers' Company Size
Amazon Pinpoint
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Upland Localytics
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Computer Software
16.3%
Information Technology and Services
9.3%
Marketing and Advertising
7.0%
Higher Education
4.7%
Entertainment
4.7%
Other
58.1%
Telecommunications
11.1%
Publishing
11.1%
Market Research
11.1%
Internet
11.1%
Religious Institutions
5.6%
Other
50.0%
Discussions
Amazon Pinpoint has no discussions with answers
Upland Localytics has no discussions with answers
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