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# Awin vs Rakuten Advertising Comparison - What are their main differences?

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AwinRakuten Advertising[+ Add Product](#)

Pricing

**Awin**
Free Trial

**Starting at $49.00** Per Month · Awin Access 

**Rakuten Advertising**
No pricing available

**Pricing Insights**
from reviews

Time to Implement

**Awin**
1 month

Based on 148 responses

**Rakuten Advertising**
1 month

Based on 25 responses

Return on Investment

**Awin**
6 months

Based on 147 responses

**Rakuten Advertising**
2 months4 months sooner

Based on 25 responses

Perceived Cost

**Awin**
$$$$$

**Rakuten Advertising**
$$$$$

Average Discount

**Awin**
9%

**Rakuten Advertising**
9%

 ![Awin](https://images.g2crowd.com/uploads/product/hd_favicon/c0d1401fea9895f17009903186477f6b/awin-com.svg "Awin")

 ![Rakuten Advertising](https://images.g2crowd.com/uploads/product/hd_favicon/849dd5be125eed1e1a65977d43ba43b2/rakuten-advertising.svg "Rakuten Advertising")

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**Pros & Cons**
from reviews

**Awin**
[
Ease of Use (194)
](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045906&qs=pros-and-cons#reviews)[
Affiliate Marketing (106)
](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046141&qs=pros-and-cons#reviews)[
Poor Customer Support (54)
](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1045779&qs=pros-and-cons#reviews)[
Improvement Needed (24)
](https://www.g2.com/products/awin-com/reviews?filters%5Bsentiment_snippet%5D=1046127&qs=pros-and-cons#reviews)

**Rakuten Advertising**
[
Advertising (11)
](https://www.g2.com/products/rakuten-advertising/reviews?filters%5Bsentiment_snippet%5D=1514968&qs=pros-and-cons#reviews)[
Affiliate Marketing (11)
](https://www.g2.com/products/rakuten-advertising/reviews?filters%5Bsentiment_snippet%5D=1514996&qs=pros-and-cons#reviews)[
Time Delays (5)
](https://www.g2.com/products/rakuten-advertising/reviews?filters%5Bsentiment_snippet%5D=1515582&qs=pros-and-cons#reviews)[
Improvement Needed (4)
](https://www.g2.com/products/rakuten-advertising/reviews?filters%5Bsentiment_snippet%5D=1515242&qs=pros-and-cons#reviews)

Integrations

**Awin**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4b28e3cdd2631bee0e36ddcf3ebd77c3/bigcommerce.png "Product Avatar Image")

BigCommerce

](https://www.g2.com/products/bigcommerce/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_4147c7f8f96d03d4219396cb0a5f8b56/channable.png "Product Avatar Image")

Channable

](https://www.g2.com/products/channable/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_a062b6097ef15d211bd8c1a5d606a2bb/anthropic-claude-code.jpg "Product Avatar Image")

Claude Code

](https://www.g2.com/products/anthropic-claude-code/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_bb3b58a4c07418eb025b64eee34977eb/everflow.png "Product Avatar Image")

Everflow

](https://www.g2.com/products/everflow/reviews)[
View all
](https://www.g2.com/products/awin-com/integrations)

**Rakuten Advertising**
[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_579a29f62e488adb338feedadc07ae70/python.png "Product Avatar Image")

Python

](https://www.g2.com/products/python/reviews)[

 ![Product Avatar Image](https://images.g2crowd.com/uploads/product/image/large_detail/large_detail_84fd5bd582809f20ff5682d2746ffa82/shopify.png "Product Avatar Image")

Shopify

](https://www.g2.com/products/shopify/reviews)[
View all
](https://www.g2.com/products/rakuten-advertising/integrations)

Screenshots

**Awin**
 ![Awin screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1214962/Awin-G2-Dashboard.png)

**Rakuten Advertising**
 ![Rakuten Advertising screenshot](https://images.g2crowd.com/cdn-cgi/image/width=600,height=600,fit=scale-down,format=auto,onerror=redirect,/https://images.g2crowd.com/uploads/attachment/file/1378972/Advertiser-Dashboard-screenshot.png)

**Ratings**
from reviews

Meets Requirements

**Awin**

8.2

8.2464

**Rakuten Advertising**

8.4

8.476

Ease of Use

**Awin**

8.2

8.2471

**Rakuten Advertising**

7.9

7.978

Ease of Setup

**Awin**

8.2

8.2409

**Rakuten Advertising**

8.3

8.360

Ease of Admin

**Awin**

8.3

8.3236

**Rakuten Advertising**

8.8

8.836

Quality of Support

**Awin**

7.4

7.4430

**Rakuten Advertising**

8.6

8.673

Has the product been a good partner in doing business?

**Awin**

8.4

8.4236

**Rakuten Advertising**

9.1

9.137

Product Direction (% positive)

**Awin**

8.0

8.0436

**Rakuten Advertising**

8.6

8.676

**Features**
ratings from reviews

Affiliate Marketing[Hide 59 FeaturesShow 59 Features](javascript:void(0);)

7.8

446

6.6

67

Agentic AI - Affiliate Marketing

Autonomous Task Execution

5.9(won by 0.9)

155

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.0

8

Multi-step Planning

6.0(won by 1.4)

151

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.6

8

Cross-system Integration

6.4(won by 1.2)

159

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.2

8

Adaptive Learning

6.0(won by 0.4)

149

5.6

8

Proactive Assistance

5.9(won by 1.1)

155

 (There is a greater than 0.5 difference between this product's rating and its competitors)

4.8

8

Decision Making

6.4(won by 1.4)

152

 (There is a greater than 0.5 difference between this product's rating and its competitors)

5.0

8

Third-Party Integrations

8.3(won by default)

5

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Link Options

Custom Links

8.1(won by 0.6)

323

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.5

59

Referral Link Generator

8.2(won by 1.0)

308

 (There is a greater than 0.5 difference between this product's rating and its competitors)

7.2

57

Smart Link

7.4(won by 1.1)

273

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.3

52

Tracking Options

Email Updates

7.2

295

7.5(won by 0.3)

55

Activity Tracking

8.3(won by 0.2)

355

8.1

62

Cookieless Tracking

7.5(won by 0.6)

274

 (There is a greater than 0.5 difference between this product's rating and its competitors)

6.9

54

Conversion Tracking

10.0(won by default)

10

Not enough data

Affiliate Management

Affiliate Network

8.6

371

8.8(won by 0.2)

59

Commissions and Payouts

8.2

326

8.4(won by 0.2)

57

Customization

7.2

301

7.4(won by 0.2)

55

Additional Functionality

Real-Time Data

8.9(won by default)

6

Not enough data

Campaign Analytics

9.7(won by default)

5

Not enough data

Real-Time Reporting

9.0(won by default)

5

Not enough data

Reporting & Statistics

9.5(won by default)

10

Not enough data

Activity Dashboard

10.0(won by default)

7

Not enough data

Affiliate Management

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Advertising Management

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Electronic Payments

Not enough data

Not enough data

User Management

Not enough data

Not enough data

API

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Multi-Language

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Multi Level Marketing (MLM)

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Banner Management

Not enough data

Not enough data

Commission Management

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Real-Time Monitoring

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Geotargeting

Not enough data

Not enough data

Fraud Detection

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Influencer Marketing Platforms[Hide 70 FeaturesShow 70 Features](javascript:void(0);)

9.1

34

Not enough data

Influencer Marketing

Reporting and Dashboards

9.1(won by default)

25

Not enough data

Activity Dashboard

9.0(won by default)

8

Not enough data

Influencer Recruitment

Not enough data

Not enough data

Influencer Scoring

Not enough data

Not enough data

Audience Analysis

Not enough data

Not enough data

Influencer Segmentation

Not enough data

Not enough data

Influencer Collaboration

Not enough data

Not enough data

User-Generated Content (UGC) Management

Not enough data

Not enough data

Content Approval

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Data Importing and Exporting Tools

Not enough data

Not enough data

Influencer Whitelisting

Not enough data

Not enough data

Influencer Compensation

Not enough data

Not enough data

Social Commerce

Not enough data

Not enough data

E-Commerce Integration

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Demographic Data

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Communication Management

Not enough data

Not enough data

Influencer Relationship Management

Not enough data

Not enough data

Social Performance Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Rewards Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Agentic AI - Influencer Marketing Platforms

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Additional Functionality

Search/Filter

9.0(won by default)

5

Not enough data

Data Visualization

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Social Advertising

Not enough data

Not enough data

Influencer Tracking

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Payment Tracking

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Approval Process Control

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Influencer Discovery

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

ROI Tracking

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Faceted Search/Filter

Not enough data

Not enough data

Categorization/Grouping

Not enough data

Not enough data

Filtering

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

API

Not enough data

Not enough data

Retargeting[Hide 13 FeaturesShow 13 Features](javascript:void(0);)

Not enough data

8.3

7

Retargeting

A/B Testing

Not enough data

7.0(won by default)

5

Audience Segmentation

Not enough data

8.6(won by default)

6

Behavioral Targeting

Not enough data

8.7(won by default)

5

Reporting & Analytics

Not enough data

8.6(won by default)

6

Geo Targeting

Not enough data

8.7(won by default)

5

Cross-channel Retargeting

Not enough data

8.3(won by default)

5

Personalization

Not enough data

8.3(won by default)

5

Agentic AI - Retargeting

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Marketing Analytics[Hide 83 FeaturesShow 83 Features](javascript:void(0);)

Not enough data

7.6

20

Marketing Operations

ROI Tracking

Not enough data

8.4(won by default)

17

Data Collection

Not enough data

8.6(won by default)

18

Customer Insights

Not enough data

8.1(won by default)

16

Multi-User Access

Not enough data

9.1(won by default)

17

Spend Management

Not enough data

7.3(won by default)

16

White Label

Not enough data

5.6(won by default)

15

Multi-Channel Data Collection

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Keyword Tracking

Not enough data

Not enough data

Behavior Tracking

Not enough data

Not enough data

Campaign Tracking

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

SEO Management

Not enough data

Not enough data

Tag Management

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Lead Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Channel Management

Not enough data

Not enough data

Template Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Agentic AI - Marketing Analytics

Autonomous Task Execution

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Campaign Activity

Campaign Insights

Not enough data

8.4(won by default)

17

Reports and Dashboards

Not enough data

8.6(won by default)

18

Campaign Stickiness

Not enough data

6.4(won by default)

16

Multichannel Tracking

Not enough data

7.3(won by default)

18

Brand Optimization

Not enough data

7.9(won by default)

17

Predictive Analytics

Not enough data

6.1(won by default)

15

Multi-Campaign

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Website Analytics

Not enough data

Not enough data

Conversion Rate Optimization

Not enough data

Not enough data

Drip Campaigns

Not enough data

Not enough data

Visual Analytics

Not enough data

Not enough data

Real-Time Analytics

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Additional Functionality

Event Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Lead Generation

Not enough data

Not enough data

Campaign Segmentation

Not enough data

Not enough data

Customizable Forms

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Email Templates

Not enough data

Not enough data

Web Forms

Not enough data

Not enough data

Lead Capture

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

CRM

Not enough data

Not enough data

Customer Segmentation

Not enough data

Not enough data

Campaign Scheduling

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Autoresponders

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Event Triggered Actions

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

API

Not enough data

Not enough data

Customizable Fields

Not enough data

Not enough data

Contact Database

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Ad hoc Reporting

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Source Connectors

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Multi-Channel Attribution

Not enough data

Not enough data

Customer Journey Mapping

Not enough data

Not enough data

KPI Monitoring

Not enough data

Not enough data

Cohort Analysis

Not enough data

Not enough data

Show 2 feature categories with incomplete data

Social Media Marketing[Hide 42 FeaturesShow 42 Features](javascript:void(0);)

Not enough data

Not enough data

Additional Functionality

Customer Segmentation

Not enough data

Not enough data

Conversion Tracking

Not enough data

Not enough data

Post Scheduling

Not enough data

Not enough data

Automated Scheduling

Not enough data

Not enough data

Content Management

Not enough data

Not enough data

Campaign Planning

Not enough data

Not enough data

Content Library

Not enough data

Not enough data

Multi-Channel Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Trend Analysis

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Customizable Reports

Not enough data

Not enough data

Multi-Channel Marketing

Not enough data

Not enough data

Social Promotion

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Contact Management

Not enough data

Not enough data

Social Media Monitoring

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Email Marketing

Not enough data

Not enough data

Automated Publishing

Not enough data

Not enough data

Image Library

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

Campaign Analytics

Not enough data

Not enough data

Reporting/Analytics

Not enough data

Not enough data

Keyword Filtering

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Multi-Campaign

Not enough data

Not enough data

Social Media Integration

Not enough data

Not enough data

Multi-Account Management

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Engagement Tracking

Not enough data

Not enough data

Third-Party Integrations

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Click Tracking

Not enough data

Not enough data

Display Advertising[Hide 87 FeaturesShow 87 Features](javascript:void(0);)

Not enough data

Not enough data

Channel Functionality

Display Functionality

Not enough data

Not enough data

Platform Interoperability

Close Ecosystem API

Not enough data

Not enough data

Agentic AI - Display Advertising

Autonomous Task Execution

Not enough data

Not enough data

Multi-step Planning

Not enough data

Not enough data

Cross-system Integration

Not enough data

Not enough data

Adaptive Learning

Not enough data

Not enough data

Proactive Assistance

Not enough data

Not enough data

Decision Making

Not enough data

Not enough data

Task Planning

Not enough data

Not enough data

Project Planning

Not enough data

Not enough data

Campaign Management

Campaign Dashboard

Not enough data

Not enough data

Campaign Optimization

Not enough data

Not enough data

Reach

Not enough data

Not enough data

Bulk Editing

Not enough data

Not enough data

Batch Uploading

Not enough data

Not enough data

Brand Safety

Not enough data

Not enough data

Fraud Protection

Not enough data

Not enough data

Frequency Capping

Not enough data

Not enough data

Budget Pacing

Not enough data

Not enough data

Creative Optimization

Not enough data

Not enough data

Rich Media Capabilties

Not enough data

Not enough data

In-App Ads

Not enough data

Not enough data

Mobile Rich Media Capabilities

Not enough data

Not enough data

Activity Dashboard

Not enough data

Not enough data

Retargeting Ads

Not enough data

Not enough data

Targeting

Targeting

Not enough data

Not enough data

Retargeting

Not enough data

Not enough data

Geo-Targeting

Not enough data

Not enough data

Contextual Targeting

Not enough data

Not enough data

Audience Targeting

Not enough data

Not enough data

Platform

API / Integrations

Not enough data

Not enough data

Custom Reports

Not enough data

Not enough data

User, Role, and Access Management

Not enough data

Not enough data

Performance and Reliability

Not enough data

Not enough data

Enterprise Scalability

Not enough data

Not enough data

Customization

Not enough data

Not enough data

Workflow Capability

Not enough data

Not enough data

Internationalization

Not enough data

Not enough data

Notifications

Not enough data

Not enough data

Budget Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Ad Inventory Management

Not enough data

Not enough data

Alerts/Notifications

Not enough data

Not enough data

Document Management

Not enough data

Not enough data

File Management

Not enough data

Not enough data

Workflow Management

Not enough data

Not enough data

Email Management

Not enough data

Not enough data

Display Ad Management

Not enough data

Not enough data

Calendar Management

Not enough data

Not enough data

Task Management

Not enough data

Not enough data

Campaign Management

Not enough data

Not enough data

Deadline Management

Not enough data

Not enough data

Client Management

Not enough data

Not enough data

Project Management

Not enough data

Not enough data

Additional Functionality

Campaign Analytics

Not enough data

Not enough data

Generative AI

Not enough data

Not enough data

Dynamic Content

Not enough data

Not enough data

Performance Metrics

Not enough data

Not enough data

Data Visualization

Not enough data

Not enough data

Project Time Tracking

Not enough data

Not enough data

Real-Time Updates

Not enough data

Not enough data

Data Import/Export

Not enough data

Not enough data

Real-Time Data

Not enough data

Not enough data

Cross Channel Attribution

Not enough data

Not enough data

Prioritization

Not enough data

Not enough data

Heatmaps

Not enough data

Not enough data

Customizable Branding

Not enough data

Not enough data

Customizable Templates

Not enough data

Not enough data

Drag & Drop

Not enough data

Not enough data

Monitoring

Not enough data

Not enough data

Access Controls/Permissions

Not enough data

Not enough data

Search/Filter

Not enough data

Not enough data

Personalization

Not enough data

Not enough data

Real-Time Reporting

Not enough data

Not enough data

A/B Testing

Not enough data

Not enough data

Reminders

Not enough data

Not enough data

Reporting & Statistics

Not enough data

Not enough data

Activity Tracking

Not enough data

Not enough data

Collaboration Tools

Not enough data

Not enough data

Tagging

Not enough data

Not enough data

AI Copilot

Not enough data

Not enough data

Behavior Analytics

Not enough data

Not enough data

Task Progress Tracking

Not enough data

Not enough data

Commenting/Notes

Not enough data

Not enough data

Task Scheduling

Not enough data

Not enough data

Projections

Not enough data

Not enough data

User Insights

Reviewers' Company Size

[![Awin](https://images.g2crowd.com/uploads/product/hd_favicon/c0d1401fea9895f17009903186477f6b/awin-com.svg "Awin")](https://www.g2.com/products/awin-com/reviews)

Awin

Small-Business(50 or fewer emp.)

67.1%

Mid-Market(51-1000 emp.)

26.9%

Enterprise(\> 1000 emp.)

5.9%

[![Rakuten Advertising](https://images.g2crowd.com/uploads/product/hd_favicon/849dd5be125eed1e1a65977d43ba43b2/rakuten-advertising.svg "Rakuten Advertising")](https://www.g2.com/products/rakuten-advertising/reviews)

Rakuten Advertising

Small-Business(50 or fewer emp.)

55.3%

Mid-Market(51-1000 emp.)

25.9%

Enterprise(\> 1000 emp.)

18.8%

Small-Business

(50 or fewer emp.)

67.1%

55.3%

Mid-Market

(51-1000 emp.)

26.9%

25.9%

Enterprise

(\> 1000 emp.)

5.9%

18.8%

Reviewers' Industry

[![Awin](https://images.g2crowd.com/uploads/product/hd_favicon/c0d1401fea9895f17009903186477f6b/awin-com.svg "Awin")](https://www.g2.com/products/awin-com/reviews)
Awin

Marketing and Advertising

17.6%

Retail

17.6%

Health, Wellness and Fitness

7.8%

Apparel & Fashion

6.4%

Leisure, Travel & Tourism

5.2%

Other

45.4%

[![Rakuten Advertising](https://images.g2crowd.com/uploads/product/hd_favicon/849dd5be125eed1e1a65977d43ba43b2/rakuten-advertising.svg "Rakuten Advertising")](https://www.g2.com/products/rakuten-advertising/reviews)
Rakuten Advertising

Marketing and Advertising

28.6%

Apparel & Fashion

15.5%

Retail

9.5%

Consumer Goods

4.8%

Health, Wellness and Fitness

4.8%

Other

36.9%

FAQs

## Awin vs Rakuten Advertising FAQs

Generated using AI

Last updated: August 14, 2026

### What is the difference between Awin vs Rakuten Advertising?

Rakuten Advertising stands out for higher reviewer satisfaction on support and setup, while Awin is noted for its extensive affiliate network and integrations.

| [Awin](https://www.g2.com/products/awin-com/reviews) | [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) |
| --- | --- |
| 4.1/5 (507 reviews) | 4.3/5 (93 reviews) |
| Small-Business | Small-Business |
| 8.1 | 8.5 |
| 7.4 | 8.7 |
| Extensive affiliate network and integrations | High-quality support and global reach |

### How do the pricing models of Awin and Rakuten Advertising compare?

Rakuten Advertising is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **Awin:** Reviewers note that Awin is generally more expensive than competitors, with high override fees and a transparent but not beginner-friendly cost structure.
- **Rakuten Advertising:** Reviewers highlight affordability for small companies and satisfaction with the value provided, with several switching from other platforms due to price.
- **Switching reasons:** Recent reviewers mention switching to Rakuten Advertising from Impact due to better pricing satisfaction.

### What are the best alternatives to Awin and Rakuten Advertising?

The top three alternatives to Awin and Rakuten Advertising are impact.com, Partnerize, and —.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Awin](https://www.g2.com/products/awin-com/reviews) | 4.1/5 (507 reviews) | Small-Business | Generally more expensive than competitors, with high override fees | Extensive affiliate network and integrations |
| [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) | 4.3/5 (93 reviews) | Small-Business | Affordable for small companies, higher value satisfaction | High-quality support and global reach |
| [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5 (2404 reviews) | Small-Business | — | Comprehensive partnership management |
| [Partnerize](https://www.g2.com/products/partnerize/reviews) | 4.3/5 (108 reviews) | Mid-Market | — | Strategic partnership automation |

### Which Affiliate Marketing features should I prioritize when comparing Awin and Rakuten Advertising?

Buyers should prioritize affiliate network size, ease of setup, integrations, analytics/reporting, and support quality when comparing Awin and Rakuten Advertising.

- **Affiliate network size:** Awin: 106 all-time mentions for affiliate marketing; Rakuten Advertising: 11 all-time mentions.
- **Ease of setup:** Awin: 53 all-time mentions for easy setup, 8.1 score; Rakuten Advertising: 7 all-time mentions, 8.5 score.
- **Integrations:** Awin: 30 all-time mentions for easy integrations; Rakuten Advertising: Shopify integration mentioned in recent reviews.
- **Analytics/reporting:** Awin: 52 all-time mentions for analytics; Rakuten Advertising: 6 all-time mentions for reporting capabilities.
- **Support quality:** Awin: 7.4 score; Rakuten Advertising: 8.7 score.

### What are the pros and cons of Awin vs Rakuten Advertising?

Awin's headline strength is its extensive affiliate network and integrations, while Rakuten Advertising excels in support quality and global reach.

- **Awin strengths:** Extensive affiliate network (106 all-time mentions), ease of use (194), user interface (57), easy setup (53), analytics (52), performance tracking (51), easy integrations (30).
- **Awin trade-offs:** Reviewers cite improvement needed (24), technical issues (23), higher cost, and some challenges with navigation and reporting.
- **Rakuten Advertising strengths:** High-quality support (8 all-time mentions), ease of use (11), global reach, strong reporting capabilities (6), and reliable tracking.
- **Rakuten Advertising trade-offs:** Reviewers note time delays (5), payment issues (4), and an outdated interface in some areas.

### Is Awin or Rakuten Advertising better for small businesses?

Both Awin and Rakuten Advertising are primarily used by small businesses, but Rakuten Advertising is more frequently praised for affordability and ease of use by small-business reviewers.

- **Awin:** Largest segment is Small-Business; reviewers highlight low risk and access to EU markets, but note a learning curve and higher costs.
- **Rakuten Advertising:** Largest segment is Small-Business; reviewers consistently mention affordability, ease of use for beginners, and a smooth learning curve.

### Which Affiliate Marketing platform has better integrations?

Awin is favored for integrations, with more reviewer-cited integration mentions and broader tool support.

- **Awin:** Shopify (22 all-time mentions), Funnel (7 all-time mentions), API integrations mentioned in recent reviews.
- **Rakuten Advertising:** Shopify integration mentioned in recent reviews, but with only 2 all-time mentions.

### How do Awin and Rakuten Advertising compare on customer support?

Rakuten Advertising is rated materially higher for Quality of Support, with an 8.7 score versus Awin's 7.4.

- **Awin:** Reviewers describe support as generally competent but note variable response times and a need for more proactive onboarding and account management.
- **Rakuten Advertising:** Reviewers consistently praise responsive, knowledgeable support teams, dedicated account managers, and helpful onboarding, with many citing support as a key differentiator.

### Which is easier to implement, Awin or Rakuten Advertising?

Rakuten Advertising is rated higher for Ease of Setup, with an 8.5 score compared to Awin's 8.1, and reviewers highlight a smoother onboarding experience.

- **Awin:** Reviewers note that initial setup is often easy, especially for Shopify users, but some mention challenges with onboarding, navigation, and commission setup.
- **Rakuten Advertising:** Reviewers frequently describe setup as very easy, with a smooth learning curve and clear documentation, and highlight quick operational readiness.

### Which product has better Reach?

Awin has a broader reach, with more reviewers citing its affiliate network and partner variety as a key strength.

- **Awin:** 106 all-time mentions for affiliate marketing, 26 for variety, and 26 for partner management, supporting its extensive reach.
- **Rakuten Advertising:** 11 all-time mentions for affiliate marketing and 5 for variety, with reviewers noting global reach and access to high-quality brands.

Alternatives

**Awin Alternatives**

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
](/products/impact-com/reviews)

 ![Partnerize](https://images.g2crowd.com/uploads/product/hd_favicon/66cf3758785d5e8db14688673bb2ad00/partnerize.svg "Partnerize")

[
Partnerize
](/products/partnerize/reviews)

 ![CJ Affiliate Marketing Solution](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f88f0b48832f515df231c78f34d9ff28/cj-affiliate-marketing-solution.jpg "CJ Affiliate Marketing Solution")

[
CJ Affiliate Marketing...
](/products/cj-affiliate-marketing-solution/reviews)

 ![PartnerStack](https://images.g2crowd.com/uploads/product/hd_favicon/ec4eaf5eb8917df22689476df3552a82/partnerstack.svg "PartnerStack")

[
PartnerStack
](/products/partnerstack/reviews)

**Rakuten Advertising Alternatives**

 ![impact.com](https://images.g2crowd.com/uploads/product/hd_favicon/9a208043d1d4a5af8252dfcbeeebd301/impact-com.svg "impact.com")

[
impact.com
](/products/impact-com/reviews)

 ![CJ Affiliate Marketing Solution](https://images.g2crowd.com/uploads/product/image/thumb_square/thumb_square_f88f0b48832f515df231c78f34d9ff28/cj-affiliate-marketing-solution.jpg "CJ Affiliate Marketing Solution")

[
CJ Affiliate Marketing...
](/products/cj-affiliate-marketing-solution/reviews)

 ![PartnerStack](https://images.g2crowd.com/uploads/product/hd_favicon/ec4eaf5eb8917df22689476df3552a82/partnerstack.svg "PartnerStack")

[
PartnerStack
](/products/partnerstack/reviews)

 ![Partnerize](https://images.g2crowd.com/uploads/product/hd_favicon/66cf3758785d5e8db14688673bb2ad00/partnerize.svg "Partnerize")

[
Partnerize
](/products/partnerize/reviews)