# Awin vs Rakuten Advertising Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Awin excels in providing a comprehensive platform with a user-friendly interface, making it easy for users to manage their affiliate marketing efforts. Many users appreciate the ability to view all reports in a single view, which enhances their overall experience.
- **Users say** that Rakuten Advertising stands out for its reliability and accuracy in tracking conversions. Reviewers highlight that the platform works seamlessly without constant monitoring, which is a significant advantage for those looking for a hassle-free experience.
- **According to verified reviews** , Awin's extensive affiliate network is a major draw, offering users a wide range of publisher options that enhance engagement opportunities. This feature is particularly beneficial for small businesses looking to expand their reach.
- **Reviewers mention** that while Rakuten Advertising provides access to a massive directory of well-known brands, some users feel that it lacks the same level of customization in tracking and commissioning compared to Awin, which may limit flexibility for certain marketing strategies.
- **Users appreciate** Awin's quick implementation process, with many noting that the initial setup is straightforward and convenient. This ease of setup is a significant factor for businesses that want to get started quickly without extensive onboarding.
- **G2 reviewers highlight** that while Rakuten Advertising has a slightly higher star rating, Awin's overall user satisfaction is bolstered by a larger number of recent reviews, indicating a more consistent performance and user experience over time.



---
## Frequently Asked Questions

### What is the difference between Awin vs Rakuten Advertising?

Rakuten Advertising stands out for higher reviewer satisfaction on support and setup, while Awin is noted for its extensive affiliate network and integrations.

| [Awin](https://www.g2.com/products/awin-com/reviews) | [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) |
| --- | --- |
| 4.1/5 (507 reviews) | 4.3/5 (93 reviews) |
| Small-Business | Small-Business |
| 8.1 | 8.5 |
| 7.4 | 8.7 |
| Extensive affiliate network and integrations | High-quality support and global reach |



### How do the pricing models of Awin and Rakuten Advertising compare?

Rakuten Advertising is rated higher for value, with reviewers expressing greater satisfaction with its pricing and cost structure.

- **Awin:** Reviewers note that Awin is generally more expensive than competitors, with high override fees and a transparent but not beginner-friendly cost structure.
- **Rakuten Advertising:** Reviewers highlight affordability for small companies and satisfaction with the value provided, with several switching from other platforms due to price.
- **Switching reasons:** Recent reviewers mention switching to Rakuten Advertising from Impact due to better pricing satisfaction.



### What are the best alternatives to Awin and Rakuten Advertising?

The top three alternatives to Awin and Rakuten Advertising are impact.com, Partnerize, and —.

| Product | G2 Rating (reviews) | Largest Segment | Pricing Insight | Top Reviewer-Cited Strength |
| --- | --- | --- | --- | --- |
| [Awin](https://www.g2.com/products/awin-com/reviews) | 4.1/5 (507 reviews) | Small-Business | Generally more expensive than competitors, with high override fees | Extensive affiliate network and integrations |
| [Rakuten Advertising](https://www.g2.com/products/rakuten-advertising/reviews) | 4.3/5 (93 reviews) | Small-Business | Affordable for small companies, higher value satisfaction | High-quality support and global reach |
| [impact.com](https://www.g2.com/products/impact-com/reviews) | 4.4/5 (2404 reviews) | Small-Business | — | Comprehensive partnership management |
| [Partnerize](https://www.g2.com/products/partnerize/reviews) | 4.3/5 (108 reviews) | Mid-Market | — | Strategic partnership automation |



### Which Affiliate Marketing features should I prioritize when comparing Awin and Rakuten Advertising?

Buyers should prioritize affiliate network size, ease of setup, integrations, analytics/reporting, and support quality when comparing Awin and Rakuten Advertising.

- **Affiliate network size:** Awin: 106 all-time mentions for affiliate marketing; Rakuten Advertising: 11 all-time mentions.
- **Ease of setup:** Awin: 53 all-time mentions for easy setup, 8.1 score; Rakuten Advertising: 7 all-time mentions, 8.5 score.
- **Integrations:** Awin: 30 all-time mentions for easy integrations; Rakuten Advertising: Shopify integration mentioned in recent reviews.
- **Analytics/reporting:** Awin: 52 all-time mentions for analytics; Rakuten Advertising: 6 all-time mentions for reporting capabilities.
- **Support quality:** Awin: 7.4 score; Rakuten Advertising: 8.7 score.



### What are the pros and cons of Awin vs Rakuten Advertising?

Awin's headline strength is its extensive affiliate network and integrations, while Rakuten Advertising excels in support quality and global reach.

- **Awin strengths:** Extensive affiliate network (106 all-time mentions), ease of use (194), user interface (57), easy setup (53), analytics (52), performance tracking (51), easy integrations (30).
- **Awin trade-offs:** Reviewers cite improvement needed (24), technical issues (23), higher cost, and some challenges with navigation and reporting.
- **Rakuten Advertising strengths:** High-quality support (8 all-time mentions), ease of use (11), global reach, strong reporting capabilities (6), and reliable tracking.
- **Rakuten Advertising trade-offs:** Reviewers note time delays (5), payment issues (4), and an outdated interface in some areas.



### Is Awin or Rakuten Advertising better for small businesses?

Both Awin and Rakuten Advertising are primarily used by small businesses, but Rakuten Advertising is more frequently praised for affordability and ease of use by small-business reviewers.

- **Awin:** Largest segment is Small-Business; reviewers highlight low risk and access to EU markets, but note a learning curve and higher costs.
- **Rakuten Advertising:** Largest segment is Small-Business; reviewers consistently mention affordability, ease of use for beginners, and a smooth learning curve.



### Which Affiliate Marketing platform has better integrations?

Awin is favored for integrations, with more reviewer-cited integration mentions and broader tool support.

- **Awin:** Shopify (22 all-time mentions), Funnel (7 all-time mentions), API integrations mentioned in recent reviews.
- **Rakuten Advertising:** Shopify integration mentioned in recent reviews, but with only 2 all-time mentions.



### How do Awin and Rakuten Advertising compare on customer support?

Rakuten Advertising is rated materially higher for Quality of Support, with an 8.7 score versus Awin's 7.4.

- **Awin:** Reviewers describe support as generally competent but note variable response times and a need for more proactive onboarding and account management.
- **Rakuten Advertising:** Reviewers consistently praise responsive, knowledgeable support teams, dedicated account managers, and helpful onboarding, with many citing support as a key differentiator.



### Which is easier to implement, Awin or Rakuten Advertising?

Rakuten Advertising is rated higher for Ease of Setup, with an 8.5 score compared to Awin's 8.1, and reviewers highlight a smoother onboarding experience.

- **Awin:** Reviewers note that initial setup is often easy, especially for Shopify users, but some mention challenges with onboarding, navigation, and commission setup.
- **Rakuten Advertising:** Reviewers frequently describe setup as very easy, with a smooth learning curve and clear documentation, and highlight quick operational readiness.



### Which product has better Reach?

Awin has a broader reach, with more reviewers citing its affiliate network and partner variety as a key strength.

- **Awin:** 106 all-time mentions for affiliate marketing, 26 for variety, and 26 for partner management, supporting its extensive reach.
- **Rakuten Advertising:** 11 all-time mentions for affiliate marketing and 5 for variety, with reviewers noting global reach and access to high-quality brands.



| | Awin | Rakuten Advertising | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 507 | 94 | 
| **Largest Market Segment** | Small-Business (61.1% of reviews) | Small-Business (55.3% of reviews) | 
| **Entry Level Price** | Starting at $49.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Awin

Pros:
- Ease of Use (194 reviews)
- Affiliate Marketing (106 reviews)

Cons:
- Poor Customer Support (54 reviews)
- Improvement Needed (24 reviews)

### Rakuten Advertising

Pros:
- Advertising (11 reviews)
- Affiliate Marketing (11 reviews)

Cons:
- Time Delays (5 reviews)
- Improvement Needed (4 reviews)

---
## Ratings Comparison
| Rating | Awin | Rakuten Advertising | 
|---|---|---|
  | **Meets Requirements** | 8.2 (398 reviews) | 8.4 (76 reviews) | 
  | **Ease of Use** | 8.1 (404 reviews) | 7.9 (78 reviews) | 
  | **Ease of Setup** | 8.1 (344 reviews) | 8.3 (60 reviews) | 
  | **Ease of Admin** | 8.3 (215 reviews) | 8.8 (36 reviews) | 
  | **Quality of Support** | 7.4 (377 reviews) | 8.6 (73 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.4 (215 reviews) | 9.1 (37 reviews) | 
  | **Product Direction (% positive)** | 8.2 (384 reviews) | 8.6 (76 reviews) | 

---
## Pricing

### Awin

#### Entry-Level Pricing

Plan: Awin Access 

Price: Starting at $49.00 Per Month

Description: Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.

Key Features:
- Unlimited access to over 1M vetted partners 
- Intuitive reporting dashboard 
- Email support and expert tips to grow your programme 

[Browse all 3 editions](https://www.g2.com/products/awin-com/pricing)

#### Free Trial

Yes

### Rakuten Advertising

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Social Media Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Additional Functionality

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Post Scheduling** | Not enough data | Not enough data | 
| **Automated Scheduling** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **Content Library** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Automated Publishing** | Not enough data | Not enough data | 
| **Image Library** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting/Analytics** | Not enough data | Not enough data | 
| **Keyword Filtering** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Multi-Account Management** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Channel Functionality

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Task Planning** | Not enough data | Not enough data | 
| **Project Planning** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Retargeting Ads** | Not enough data | Not enough data | 

#### Targeting

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 
| **Audience Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 
| **Budget Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Ad Inventory Management** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Document Management** | Not enough data | Not enough data | 
| **File Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Display Ad Management** | Not enough data | Not enough data | 
| **Calendar Management** | Not enough data | Not enough data | 
| **Task Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Deadline Management** | Not enough data | Not enough data | 
| **Client Management** | Not enough data | Not enough data | 
| **Project Management** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Dynamic Content** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Project Time Tracking** | Not enough data | Not enough data | 
| **Real-Time Updates** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Cross Channel Attribution** | Not enough data | Not enough data | 
| **Prioritization** | Not enough data | Not enough data | 
| **Heatmaps** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Access Controls/Permissions** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Personalization** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Reminders** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Collaboration Tools** | Not enough data | Not enough data | 
| **Tagging** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Behavior Analytics** | Not enough data | Not enough data | 
| **Task Progress Tracking** | Not enough data | Not enough data | 
| **Commenting/Notes** | Not enough data | Not enough data | 
| **Task Scheduling** | Not enough data | Not enough data | 
| **Projections** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | 8.3/10 | 7 |

#### Retargeting

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.0 (5 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (6 reviews) | 
| **Behavioral Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.6 (6 reviews) | 
| **Geo Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Cross-channel Retargeting** | Not enough data | 8.3 (5 reviews) | 
| **Personalization** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Retargeting

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awin** | 7.1/10 | 391 |
| **Rakuten Advertising** | 6.6/10 | 67 |

#### Link Options

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Custom Links** | 8.0 (295 reviews) | 7.5 (59 reviews) | 
| **Referral Link Generator** | 8.1 (287 reviews) | 7.2 (57 reviews) | 
| **Smart Link** | 7.4 (268 reviews) | 6.3 (52 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | 5.9 (154 reviews) | 5.0 (8 reviews) | 
| **Multi-step Planning** | 6.0 (151 reviews) | 4.6 (8 reviews) | 
| **Cross-system Integration** | 6.4 (159 reviews) | 5.2 (8 reviews) | 
| **Adaptive Learning** | 6.0 (149 reviews) | 5.6 (8 reviews) | 
| **Proactive Assistance** | 5.9 (154 reviews) | 4.8 (8 reviews) | 
| **Decision Making** | 6.4 (152 reviews) | 5.0 (8 reviews) | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Tracking Options

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Email Updates** | 7.2 (290 reviews) | 7.5 (55 reviews) | 
| **Activity Tracking** | 8.3 (347 reviews) | 8.1 (62 reviews) | 
| **Cookieless Tracking** | 7.5 (272 reviews) | 6.9 (54 reviews) | 
| **Conversion Tracking** | Not enough data | Not enough data | 

#### Affiliate Management

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Affiliate Network** | 8.6 (351 reviews) | 8.8 (59 reviews) | 
| **Commissions and Payouts** | 8.2 (318 reviews) | 8.4 (57 reviews) | 
| **Customization** | 7.2 (298 reviews) | 7.4 (55 reviews) | 

#### Additional Functionality

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Affiliate Management** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Advertising Management** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Electronic Payments** | Not enough data | Not enough data | 
| **User Management** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Multi-Language** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Multi Level Marketing (MLM)** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Banner Management** | Not enough data | Not enough data | 
| **Commission Management** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Real-Time Monitoring** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Geotargeting** | Not enough data | Not enough data | 
| **Fraud Detection** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Influencer Marketing

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 
| **Trend Analysis** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Demographic Data** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Communication Management** | Not enough data | Not enough data | 
| **Influencer Relationship Management** | Not enough data | Not enough data | 
| **Social Performance Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Multi-Channel Management** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Rewards Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 
| **Activity Dashboard** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Data Visualization** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Social Advertising** | Not enough data | Not enough data | 
| **Influencer Tracking** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **Payment Tracking** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **Approval Process Control** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Influencer Discovery** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Social Media Monitoring** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **ROI Tracking** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Faceted Search/Filter** | Not enough data | Not enough data | 
| **Categorization/Grouping** | Not enough data | Not enough data | 
| **Filtering** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | 7.7/10 | 20 |

#### Marketing Operations

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (17 reviews) | 
| **Data Collection** | Not enough data | 8.6 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (16 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 5.6 (15 reviews) | 
| **Multi-Channel Data Collection** | Not enough data | Not enough data | 
| **Engagement Tracking** | Not enough data | Not enough data | 
| **Keyword Tracking** | Not enough data | Not enough data | 
| **Behavior Tracking** | Not enough data | Not enough data | 
| **Campaign Tracking** | Not enough data | Not enough data | 
| **Conversion Tracking** | Not enough data | Not enough data | 
| **SEO Management** | Not enough data | Not enough data | 
| **Tag Management** | Not enough data | Not enough data | 
| **Real-Time Data** | Not enough data | Not enough data | 
| **Activity Tracking** | Not enough data | Not enough data | 
| **Click Tracking** | Not enough data | Not enough data | 
| **Contact Management** | Not enough data | Not enough data | 
| **Content Management** | Not enough data | Not enough data | 
| **Lead Management** | Not enough data | Not enough data | 
| **Email Management** | Not enough data | Not enough data | 
| **Campaign Management** | Not enough data | Not enough data | 
| **Channel Management** | Not enough data | Not enough data | 
| **Template Management** | Not enough data | Not enough data | 
| **Workflow Management** | Not enough data | Not enough data | 

#### Campaign Activity

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (17 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (18 reviews) | 
| **Campaign Stickiness** | Not enough data | 6.4 (16 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.3 (18 reviews) | 
| **Brand Optimization** | Not enough data | 7.9 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 6.1 (15 reviews) | 
| **Multi-Campaign** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Website Analytics** | Not enough data | Not enough data | 
| **Conversion Rate Optimization** | Not enough data | Not enough data | 
| **Drip Campaigns** | Not enough data | Not enough data | 
| **Visual Analytics** | Not enough data | Not enough data | 
| **Real-Time Analytics** | Not enough data | Not enough data | 
| **Customizable Reports** | Not enough data | Not enough data | 

#### Agentic AI - Marketing Analytics

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Third-Party Integrations** | Not enough data | Not enough data | 
| **Social Media Integration** | Not enough data | Not enough data | 

#### Additional Functionality

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Event Marketing** | Not enough data | Not enough data | 
| **Social Promotion** | Not enough data | Not enough data | 
| **Multi-Channel Marketing** | Not enough data | Not enough data | 
| **Generative AI** | Not enough data | Not enough data | 
| **Data Import/Export** | Not enough data | Not enough data | 
| **Lead Generation** | Not enough data | Not enough data | 
| **Campaign Segmentation** | Not enough data | Not enough data | 
| **Customizable Forms** | Not enough data | Not enough data | 
| **Reporting & Statistics** | Not enough data | Not enough data | 
| **Monitoring** | Not enough data | Not enough data | 
| **AI Copilot** | Not enough data | Not enough data | 
| **Customizable Templates** | Not enough data | Not enough data | 
| **Email Templates** | Not enough data | Not enough data | 
| **Web Forms** | Not enough data | Not enough data | 
| **Lead Capture** | Not enough data | Not enough data | 
| **Customizable Branding** | Not enough data | Not enough data | 
| **Real-Time Reporting** | Not enough data | Not enough data | 
| **Campaign Planning** | Not enough data | Not enough data | 
| **A/B Testing** | Not enough data | Not enough data | 
| **CRM** | Not enough data | Not enough data | 
| **Customer Segmentation** | Not enough data | Not enough data | 
| **Campaign Scheduling** | Not enough data | Not enough data | 
| **Alerts/Notifications** | Not enough data | Not enough data | 
| **Autoresponders** | Not enough data | Not enough data | 
| **Drag & Drop** | Not enough data | Not enough data | 
| **Event Triggered Actions** | Not enough data | Not enough data | 
| **Email Marketing** | Not enough data | Not enough data | 
| **API** | Not enough data | Not enough data | 
| **Customizable Fields** | Not enough data | Not enough data | 
| **Contact Database** | Not enough data | Not enough data | 
| **Data Visualization** | Not enough data | Not enough data | 
| **Ad hoc Reporting** | Not enough data | Not enough data | 
| **Performance Metrics** | Not enough data | Not enough data | 
| **Data Source Connectors** | Not enough data | Not enough data | 
| **Search/Filter** | Not enough data | Not enough data | 
| **Multi-Channel Attribution** | Not enough data | Not enough data | 
| **Customer Journey Mapping** | Not enough data | Not enough data | 
| **KPI Monitoring** | Not enough data | Not enough data | 
| **Cohort Analysis** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Rakuten Advertising (3):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Awin | Rakuten Advertising | 
|---|---|---|
| **Small-Business** | 61.1% | 55.3% | 
| **Mid-Market** | 31.8% | 25.9% | 
| **Enterprise** | 7.1% | 18.8% | 

### By Industry

#### Awin

- **Retail:** 18.5%
- **Marketing and Advertising:** 17.1%
- **Health, Wellness and Fitness:** 8.8%
- **Apparel & Fashion:** 6.5%
- **Consumer Goods:** 4.8%
- **Consumer Electronics:** 4.2%
- **Leisure, Travel & Tourism:** 4.2%
- **Automotive:** 2.5%
- **Cosmetics:** 2.1%
- **Financial Services:** 2.1%
- **Other:** 29.3%

#### Rakuten Advertising

- **Marketing and Advertising:** 28.6%
- **Apparel & Fashion:** 15.5%
- **Retail:** 9.5%
- **Consumer Goods:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Leisure, Travel & Tourism:** 3.6%
- **Banking:** 3.6%
- **Food & Beverages:** 3.6%
- **Cosmetics:** 3.6%
- **Entertainment:** 2.4%
- **Other:** 20.2%

---
## Alternatives

### Alternatives to Awin

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (108 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.8/5 stars (49 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (944 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (732 reviews)
- [Trackdesk](https://www.g2.com/products/trackdesk/reviews) — 4.8/5 stars (343 reviews)
- [ClickBank](https://www.g2.com/products/clickbank/reviews) — 4.3/5 stars (22 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (582 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)

### Alternatives to Rakuten Advertising

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2403 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.8/5 stars (49 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (108 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (944 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14979 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (532 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5427 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (732 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (582 reviews)

---
## Top Discussions

### Awin

- Title: [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) — 2 comments
  > **Top comment:** "Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience...."
- Title: [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) — 2 comments
  > **Top comment:** "Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions."
- Title: [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) — 1 comment *(includes official response)*
  > **Top comment:** "To become a Publisher on the Awin Platform, you need to sign up via this link: https://www.awin.com/gb/publishers - Whether you're a traditional publisher,..."
- Title: [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) — 1 comment
  > **Top comment:** "Affiliation platform for marketing acquisition"

### Rakuten Advertising

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awin-com-vs-rakuten-advertising)