# Awin vs Rakuten Advertising Comparison
---
## AI Generated Summary
- **G2 reviewers report** that Awin excels in providing a robust and user-friendly interface, with many users appreciating the **Partner Discovery tool** that simplifies finding new promotional relationships. This feature is particularly beneficial for those looking to expand their affiliate networks efficiently.
- **Users say** that Rakuten Advertising offers a visually appealing setup, with an eye-catching layout that enhances the overall user experience. Reviewers have noted that this aesthetic appeal, combined with its ease of use, helps them stay organized and effectively manage their affiliate marketing efforts.
- **According to verified reviews** , Awin has a significant advantage in terms of overall user satisfaction, reflected in its higher G2 Score. Users frequently highlight the platform's comprehensive analytics tools, which make it easy to navigate and track performance metrics.
- **Reviewers mention** that while Rakuten Advertising is easy to set up, Awin's implementation process is often described as more intuitive, allowing users to get started quickly and efficiently. This is a crucial factor for businesses that need to hit the ground running.
- **Users appreciate** the quality of support provided by Rakuten Advertising, which has received higher ratings in this area compared to Awin. Many users have expressed satisfaction with the assistance they receive, making it a reliable choice for those who prioritize customer support.
- **G2 reviewers highlight** that Awin's extensive portfolio of brands and advertisers is a significant advantage, offering users a wide range of opportunities. This diversity is particularly appealing for small businesses looking to maximize their affiliate marketing potential.



| | Awin | Rakuten Advertising | 
|---|---|---|
| **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | 
| **Total Reviews** | 459 | 93 | 
| **Largest Market Segment** | Small-Business (60.3% of reviews) | Small-Business (54.8% of reviews) | 
| **Entry Level Price** | Starting at $49.00 Per Month | No pricing available | 

---
## Top Pros & Cons

### Awin

Pros:
- Ease of Use (194 reviews)
- Affiliate Marketing (106 reviews)

Cons:
- Poor Customer Support (55 reviews)
- Improvement Needed (24 reviews)

### Rakuten Advertising

Pros:
- Helpful (17 reviews)
- Ease of Use (15 reviews)

Cons:
- Time Delays (7 reviews)
- Improvement Needed (5 reviews)

---
## Ratings Comparison
| Rating | Awin | Rakuten Advertising | 
|---|---|---|
  | **Meets Requirements** | 8.1 (361 reviews) | 8.4 (76 reviews) | 
  | **Ease of Use** | 8.1 (366 reviews) | 8.0 (77 reviews) | 
  | **Ease of Setup** | 8.0 (308 reviews) | 8.5 (59 reviews) | 
  | **Ease of Admin** | 8.3 (186 reviews) | 8.8 (36 reviews) | 
  | **Quality of Support** | 7.3 (341 reviews) | 8.7 (72 reviews) | 
  | **Has the product been a good partner in doing business?** | 8.3 (186 reviews) | 9.1 (37 reviews) | 
  | **Product Direction (% positive)** | 8.2 (350 reviews) | 8.8 (75 reviews) | 

---
## Pricing

### Awin

#### Entry-Level Pricing

Plan: Awin Access 

Price: Starting at $49.00 Per Month

Description: Awin Access gives you everything you need to launch a simple and cost-efficient, self-managed programme, without the hassle of a long-term contract.

Key Features:
- Unlimited access to over 1M vetted partners 
- Intuitive reporting dashboard 
- Email support and expert tips to grow your programme 

[Browse all 3 editions](https://www.g2.com/products/awin-com/pricing)

#### Free Trial

Yes

### Rakuten Advertising

#### Entry-Level Pricing

No pricing available

#### Free Trial

No information available

---
## Features Comparison By Category

### Display Advertising

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Channel Functionality

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Display Functionality** | Not enough data | Not enough data | 

#### Platform Interoperability

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Close Ecosystem API** | Not enough data | Not enough data | 

#### Agentic AI - Display Advertising

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

#### Campaign Management

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Campaign Dashboard** | Not enough data | Not enough data | 
| **Campaign Optimization** | Not enough data | Not enough data | 
| **Reach** | Not enough data | Not enough data | 
| **Bulk Editing** | Not enough data | Not enough data | 
| **Batch Uploading** | Not enough data | Not enough data | 
| **Brand Safety** | Not enough data | Not enough data | 
| **Fraud Protection** | Not enough data | Not enough data | 
| **Frequency Capping** | Not enough data | Not enough data | 
| **Budget Pacing** | Not enough data | Not enough data | 
| **Creative Optimization** | Not enough data | Not enough data | 
| **Rich Media Capabilties** | Not enough data | Not enough data | 
| **In-App Ads** | Not enough data | Not enough data | 
| **Mobile Rich Media Capabilities** | Not enough data | Not enough data | 

#### Targeting

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Targeting** | Not enough data | Not enough data | 
| **Retargeting** | Not enough data | Not enough data | 
| **Geo-Targeting** | Not enough data | Not enough data | 
| **Contextual Targeting** | Not enough data | Not enough data | 

#### Platform

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **API / Integrations** | Not enough data | Not enough data | 
| **Custom Reports** | Not enough data | Not enough data | 
| **User, Role, and Access Management** | Not enough data | Not enough data | 
| **Performance and Reliability** | Not enough data | Not enough data | 
| **Enterprise Scalability** | Not enough data | Not enough data | 
| **Customization** | Not enough data | Not enough data | 
| **Workflow Capability** | Not enough data | Not enough data | 
| **Internationalization** | Not enough data | Not enough data | 
| **Notifications** | Not enough data | Not enough data | 

### Retargeting

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | 8.3/10 | 7 |

#### Retargeting

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **A/B Testing** | Not enough data | 7.0 (5 reviews) | 
| **Audience Segmentation** | Not enough data | 8.6 (6 reviews) | 
| **Behavioral Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Reporting & Analytics** | Not enough data | 8.6 (6 reviews) | 
| **Geo Targeting** | Not enough data | 8.7 (5 reviews) | 
| **Cross-channel Retargeting** | Not enough data | 8.3 (5 reviews) | 
| **Personalization** | Not enough data | 8.3 (5 reviews) | 

#### Agentic AI - Retargeting

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Affiliate Marketing

| Product | Score | Reviews |
|---|---|---|
| **Awin** | 7.1/10 | 353 |
| **Rakuten Advertising** | 6.6/10 | 66 |

#### Link Options

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Custom Links** | 7.9 (289 reviews) | 7.5 (59 reviews) | 
| **Referral Link Generator** | 8.1 (283 reviews) | 7.2 (57 reviews) | 
| **Smart Link** | 7.3 (266 reviews) | 6.3 (52 reviews) | 

#### Agentic AI - Affiliate Marketing

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | 5.8 (150 reviews) | 5.0 (8 reviews) | 
| **Multi-step Planning** | 6.0 (149 reviews) | 4.6 (8 reviews) | 
| **Cross-system Integration** | 6.3 (152 reviews) | 5.2 (8 reviews) | 
| **Adaptive Learning** | 6.0 (148 reviews) | 5.6 (8 reviews) | 
| **Proactive Assistance** | 5.9 (150 reviews) | 4.8 (8 reviews) | 
| **Decision Making** | 6.4 (149 reviews) | 5.0 (8 reviews) | 

#### Tracking Options

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Email Updates** | 7.1 (285 reviews) | 7.5 (55 reviews) | 
| **Affiliate Tracking** | 8.2 (322 reviews) | 8.2 (61 reviews) | 
| **Cookieless Tracking** | 7.5 (270 reviews) | 6.9 (54 reviews) | 

#### Affiliate Management

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Affiliate Network** | 8.5 (330 reviews) | 8.9 (58 reviews) | 
| **Commissions and Payouts** | 8.2 (304 reviews) | 8.4 (57 reviews) | 
| **Customization** | 7.2 (289 reviews) | 7.4 (55 reviews) | 

### Influencer Marketing Platforms

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | N/A | N/A |

#### Influencer Marketing

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Influencer Recruitment** | Not enough data | Not enough data | 
| **Influencer Scoring** | Not enough data | Not enough data | 
| **Audience Analysis** | Not enough data | Not enough data | 
| **Influencer Segmentation** | Not enough data | Not enough data | 
| **Influencer Collaboration** | Not enough data | Not enough data | 
| **User-Generated Content (UGC) Management** | Not enough data | Not enough data | 
| **Content Approval** | Not enough data | Not enough data | 
| **Campaign Analytics** | Not enough data | Not enough data | 
| **Reporting and Dashboards** | Not enough data | Not enough data | 
| **Data Importing and Exporting Tools** | Not enough data | Not enough data | 
| **Influencer Whitelisting** | Not enough data | Not enough data | 
| **Influencer Compensation** | Not enough data | Not enough data | 
| **Social Commerce** | Not enough data | Not enough data | 
| **E-Commerce Integration** | Not enough data | Not enough data | 

#### Agentic AI - Influencer Marketing Platforms

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Multi-step Planning** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Adaptive Learning** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 
| **Decision Making** | Not enough data | Not enough data | 

### Marketing Analytics

| Product | Score | Reviews |
|---|---|---|
| **Awin** | N/A | N/A |
| **Rakuten Advertising** | 7.7/10 | 20 |

#### Marketing Operations

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **ROI Tracking** | Not enough data | 8.4 (17 reviews) | 
| **Data Collection** | Not enough data | 8.6 (18 reviews) | 
| **Customer Insights** | Not enough data | 8.1 (16 reviews) | 
| **Multi-User Access** | Not enough data | 9.1 (17 reviews) | 
| **Spend Management** | Not enough data | 7.3 (16 reviews) | 
| **White Label** | Not enough data | 5.6 (15 reviews) | 

#### Campaign Activity

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Campaign Insights** | Not enough data | 8.4 (17 reviews) | 
| **Reports and Dashboards** | Not enough data | 8.6 (18 reviews) | 
| **Campaign Stickiness** | Not enough data | 6.4 (16 reviews) | 
| **Multichannel Tracking** | Not enough data | 7.3 (18 reviews) | 
| **Brand Optimization** | Not enough data | 7.9 (17 reviews) | 
| **Predictive Analytics** | Not enough data | 6.1 (15 reviews) | 

#### Agentic AI - Marketing Analytics

| Feature | Awin | Rakuten Advertising | 
|---|---|---|
| **Autonomous Task Execution** | Not enough data | Not enough data | 
| **Cross-system Integration** | Not enough data | Not enough data | 
| **Proactive Assistance** | Not enough data | Not enough data | 

---
## Categories
**Shared Categories (2):** [Affiliate Marketing Software](https://www.g2.com/categories/affiliate-marketing), [Influencer Marketing Platforms](https://www.g2.com/categories/influencer-marketing-platforms)


**Unique to Rakuten Advertising (3):** [Retargeting Software](https://www.g2.com/categories/retargeting), [Marketing Analytics Software](https://www.g2.com/categories/marketing-analytics), [Display Advertising Software](https://www.g2.com/categories/display-advertising)


---
## Reviewer Demographics

### By Company Size

| Segment | Awin | Rakuten Advertising | 
|---|---|---|
| **Small-Business** | 60.3% | 54.8% | 
| **Mid-Market** | 32.0% | 26.2% | 
| **Enterprise** | 7.6% | 19.0% | 

### By Industry

#### Awin

- **Retail:** 18.5%
- **Marketing and Advertising:** 17.7%
- **Health, Wellness and Fitness:** 9.4%
- **Apparel & Fashion:** 5.1%
- **Consumer Goods:** 4.6%
- **Leisure, Travel & Tourism:** 4.3%
- **Consumer Electronics:** 4.1%
- **Automotive:** 2.5%
- **Financial Services:** 2.0%
- **Cosmetics:** 2.0%
- **Other:** 29.9%

#### Rakuten Advertising

- **Marketing and Advertising:** 28.9%
- **Apparel & Fashion:** 15.7%
- **Retail:** 9.6%
- **Consumer Goods:** 4.8%
- **Health, Wellness and Fitness:** 4.8%
- **Leisure, Travel & Tourism:** 3.6%
- **Banking:** 3.6%
- **Cosmetics:** 3.6%
- **Food & Beverages:** 2.4%
- **Entertainment:** 2.4%
- **Other:** 20.5%

---
## Alternatives

### Alternatives to Awin

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (918 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (705 reviews)
- [Influential powered by Captiv8](https://www.g2.com/products/influential-powered-by-captiv8/reviews) — 4.7/5 stars (505 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [Later Influence](https://www.g2.com/products/later-influence/reviews) — 4.5/5 stars (468 reviews)
- [Meltwater](https://www.g2.com/products/meltwater/reviews) — 4.1/5 stars (2645 reviews)

### Alternatives to Rakuten Advertising

- [impact.com](https://www.g2.com/products/impact-com/reviews) — 4.4/5 stars (2216 reviews)
- [CJ Affiliate Marketing Solution](https://www.g2.com/products/cj-affiliate-marketing-solution/reviews) — 3.7/5 stars (48 reviews)
- [PartnerStack](https://www.g2.com/products/partnerstack/reviews) — 4.7/5 stars (918 reviews)
- [Partnerize](https://www.g2.com/products/partnerize/reviews) — 4.3/5 stars (107 reviews)
- [HubSpot Marketing Hub](https://www.g2.com/products/hubspot-marketing-hub/reviews) — 4.4/5 stars (14757 reviews)
- [Intuit Mailchimp All-in-One Marketing Platform](https://www.g2.com/products/intuit-mailchimp-all-in-one-marketing-platform/reviews) — 4.4/5 stars (5421 reviews)
- [ZINFI Unified Partner Management (UPM)](https://www.g2.com/products/zinfi-unified-partner-management-upm/reviews) — 4.9/5 stars (705 reviews)
- [Brave](https://www.g2.com/products/brave/reviews) — 4.6/5 stars (527 reviews)
- [GRIN](https://www.g2.com/products/grin/reviews) — 4.5/5 stars (483 reviews)
- [CreatorIQ](https://www.g2.com/products/creatoriq/reviews) — 4.6/5 stars (568 reviews)

---
## Top Discussions

### Awin

- Title: [What is awin publisher?](https://www.g2.com/discussions/what-is-awin-publisher) — 2 comments
  > **Top comment:** "Publishers are the websites, blogs, editorials, comparison engines, influencers, etc.. that you work with to share your brand to a larger audience...."
- Title: [What is awin used for?](https://www.g2.com/discussions/what-is-awin-used-for) — 2 comments
  > **Top comment:** "Awin is one of the biggest affiliate network in US and you can sell your products through their affiliation with CPS commissions."
- Title: [How do I become an affiliate publisher?](https://www.g2.com/discussions/how-do-i-become-an-affiliate-publisher) — 1 comment *(includes official response)*
  > **Top comment:** "To become a Publisher on the Awin Platform, you need to sign up via this link: https://www.awin.com/gb/publishers - Whether you're a traditional publisher,..."
- Title: [What is awin platform?](https://www.g2.com/discussions/what-is-awin-platform) — 1 comment
  > **Top comment:** "Affiliation platform for marketing acquisition"

### Rakuten Advertising

No discussions available for this product.

---
**Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/awin-com-vs-rakuten-advertising)