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At a Glance
Market Segments
Enterprise (41.1% of reviews)
Mid-Market (62.1% of reviews)
Entry-Level Pricing
Contact Us
No pricing available
Aprimo
Star Rating
(240)4.3 out of 5
Market Segments
Enterprise (41.1% of reviews)
Pros & Cons
Entry-Level Pricing
Contact Us
Free Trial is available
Browse all 6 pricing plansOpenAsset
Star Rating
(198)4.7 out of 5
Market Segments
Mid-Market (62.1% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Free Trial is available
Learn more about OpenAssetSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that OpenAsset excels in Quality of Support with a score of 9.4, while Aprimo, with a score of 8.9, is noted for having slower response times. Reviewers mention that OpenAsset's support team is highly responsive and knowledgeable, making it easier to resolve issues quickly.
- Reviewers mention that OpenAsset's Ease of Use score of 8.9 is significantly higher than Aprimo's 8.3. Users say that OpenAsset's intuitive interface and straightforward navigation make it easier for teams to adopt and utilize the software effectively.
- Users on G2 highlight OpenAsset's superior File Preview capabilities, scoring 9.1 compared to Aprimo's 8.9. Reviewers say that OpenAsset allows for seamless viewing of various file types, enhancing workflow efficiency.
- G2 users report that OpenAsset shines in File Types support with a score of 9.0, while Aprimo scores slightly higher at 9.2. However, users mention that OpenAsset covers a broader range of common file types, making it more versatile for everyday use.
- Reviewers mention that OpenAsset's Workflow Management features, scoring 8.7, are more user-friendly compared to Aprimo's 8.5. Users say that OpenAsset's tools for managing tasks and approvals streamline processes effectively.
- Users report that OpenAsset's Integration with Creative Software is rated at 8.7, outperforming Aprimo's 8.0. Reviewers mention that OpenAsset integrates seamlessly with popular design tools, enhancing collaboration between creative teams.
Pricing
Entry-Level Pricing
Aprimo
Digital Asset Management
Contact Us
SMART Digital Asset Management designed to store, organize, and distribute content efficiently across teams and systems. AI-powered metadata tagging, search, and automated workflows improve asset management while enforcing governance and compliance. Assets can be transformed, versioned, and delivered across channels with built-in rights management and performance tracking. Integrations with CMS, PIM, creative tools, and other platforms ensure seamless content access and reuse.
- Asset Repository & Lifecycle Management
- AI-Powered Asset Enrichment & Metadata
- AI-Based Asset Classification & Smart Tagging
OpenAsset
No pricing availableFree Trial
Aprimo
Free Trial is available
OpenAsset
Free Trial is available
Ratings
Meets Requirements
8.6
178
9.2
182
Ease of Use
8.2
200
8.9
185
Ease of Setup
7.8
138
8.4
130
Ease of Admin
8.0
90
8.7
112
Quality of Support
8.9
170
9.4
164
Has the product been a good partner in doing business?
9.0
96
9.6
112
Product Direction (% positive)
9.0
178
9.4
185
Features by Category
Interface and Performance
8.6
131
8.9
171
|
Verified
8.6
133
8.7
166
|
Verified
8.8
135
8.6
171
|
Verified
8.8
130
9.1
171
|
Verified
8.0
122
Feature Not Available
Asset Management
9.2
129
9.0
167
|
Verified
8.8
130
9.0
159
|
Verified
8.7
122
8.9
150
|
Verified
8.8
128
8.4
104
8.9
124
8.4
96
8.4
117
8.0
90
8.6
117
8.5
136
|
Verified
8.5
123
8.7
106
Media Types
8.6
124
8.2
126
|
Verified
8.4
119
8.1
98
|
Verified
9.2
126
9.5
166
|
Verified
Administration
8.5
122
8.7
147
|
Verified
8.7
128
8.8
162
|
Verified
8.4
110
8.7
136
|
Verified
8.0
112
8.7
159
|
Verified
8.3
107
8.6
132
|
Verified
Agentic AI - Digital Asset Management
8.1
49
Not enough data
Lead Generation
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Visitor Behavior
9.7
6
Not enough data
9.7
6
Not enough data
9.2
6
Not enough data
Templates
8.7
5
Not enough data
8.6
6
Not enough data
8.9
6
Not enough data
Personalization
9.2
6
Not enough data
8.7
5
Not enough data
7.2
6
Not enough data
8.3
6
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Multichannel
8.6
6
Not enough data
8.9
6
Not enough data
6.7
6
Not enough data
Administration
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - E-Commerce Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Content Protection
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
8.1
6
Not enough data
8.3
5
Not enough data
8.3
6
Not enough data
7.2
6
Not enough data
9.3
5
Content Type
Not enough data
9.0
5
Not enough data
9.0
5
Editing
7.2
30
Not enough data
7.9
29
Not enough data
6.7
30
Not enough data
7.0
28
Not enough data
Search
8.7
30
Not enough data
8.4
29
Not enough data
8.3
31
Not enough data
8.5
30
Not enough data
Permissions
8.7
30
Not enough data
8.7
30
Not enough data
8.4
29
Not enough data
Platform
8.2
29
Not enough data
7.6
29
Not enough data
7.4
30
Not enough data
Agentic AI - Brand Asset Management
7.8
12
Not enough data
7.6
11
Not enough data
7.3
11
Not enough data
7.6
12
Not enough data
7.5
12
Not enough data
7.1
12
Not enough data
Agentic AI - Visitor Identification
Not enough data
Not enough data
Agentic AI - Personalization
Feature Not Available
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Marketing Resource Management
7.1
16
Not enough data
7.0
15
Not enough data
7.7
16
Not enough data
Categories
Categories
Shared Categories
Aprimo and OpenAsset are categorized as Digital Asset Management
Unique Categories
Aprimo is categorized as Personalization, Brand Asset Management, E-Commerce Personalization, Marketing Resource Management, and Visitor Identification
OpenAsset is categorized as Digital Rights Management (DRM)
Reviews
Reviewers' Company Size
Aprimo
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
OpenAsset
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.3%
Retail
6.3%
Information Technology and Services
5.9%
Banking
5.0%
Manufacturing
4.1%
Other
67.6%
Architecture & Planning
55.6%
Construction
18.7%
Civil Engineering
13.6%
Mechanical or Industrial Engineering
3.0%
Marketing and Advertising
2.0%
Other
7.1%
Discussions
Is Aprimo cloud based?
2 Comments
PT
Yes - Aprimo Digital Asset Management is a cloud-based platformRead more
What is aprimo used for?
2 Comments
PT
Aprimo is used for Digital Asset Management, Work Management, and Marketing Budget Management and provides a complete customized marketing solution for the...Read more
What is digital asset and media management?
2 Comments
PT
DAM - Digital asset management is comprehensive software that safely stores, organizes and shares digital media files like photos or videos.
MM - Media...Read more
How much does OpenAsset cost?
1 Comment
CC
Depending on the option you want and integration with other software but it can be close to $8-10k per year. It's not cheap but if saves you from hiring...Read more
OpenAsset has no more discussions with answers
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