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At a Glance
Market Segments
Small-Business (81.5% of reviews)
Mid-Market (47.6% of reviews)
Entry-Level Pricing
Free
$120 Per month
AdOpt
Star Rating
(329)4.9 out of 5
Market Segments
Small-Business (81.5% of reviews)
Pros & Cons
Entry-Level Pricing
Free
Free Trial is available
Browse all 5 pricing plansTwilio Segment
Star Rating
(561)4.5 out of 5
Market Segments
Mid-Market (47.6% of reviews)
Pros & Cons
Entry-Level Pricing
$120 Per month
Browse all 3 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Segment excels in "Data Mapping - survey-based" with a score of 9.0, indicating a strong capability in gathering and organizing data through surveys, while AdOpt, although strong, scores slightly lower at 8.7 in "Data Mapping - automated," suggesting it may not be as efficient in automating data mapping processes.
- Reviewers mention that AdOpt shines in "Ease of Setup" with a score of 9.7, making it particularly appealing for small businesses looking for quick implementation, whereas Segment's score of 8.5 indicates a more complex setup process that may require additional time and resources.
- G2 users highlight Segment's robust "Integrations" feature, scoring 9.1, which allows for seamless connectivity with various platforms, while AdOpt, with a score of 9.6, also offers strong integrations but is noted for its user-friendly API, making it easier for developers to connect with other systems.
- Users on G2 report that AdOpt's "Quality of Support" is exceptional, scoring 9.8, which is crucial for small businesses that may need more assistance, while Segment's score of 8.6 suggests that while support is good, it may not be as responsive or comprehensive as AdOpt's offerings.
- Reviewers mention that Segment's "Data Subject Access Requests" feature scores an impressive 9.1, indicating a strong focus on compliance and user privacy, while AdOpt's score of 8.4 suggests it may not provide the same level of detail or ease in managing these requests.
- Users say that AdOpt's "Customizable design" feature, with a score of 9.7, allows for greater flexibility in tailoring the software to specific business needs, whereas Segment's score of 8.2 indicates that customization options may be more limited, potentially impacting user experience.
Pricing
Entry-Level Pricing
AdOpt
Starter
Free
You website compliance since the free plan!
- One website (domain)
- Website with up to 10.000 unique visitors/month
- Multi-regulation and multi-language banner
Twilio Segment
Team
$120
Per month
- Base includes 10,000 MTU
- Unlimited Sources
- Unlimited Destinations
Free Trial
AdOpt
Free Trial is available
Twilio Segment
Free Trial is available
Ratings
Meets Requirements
9.8
284
8.9
426
Ease of Use
9.7
312
8.7
428
Ease of Setup
9.6
303
8.5
244
Ease of Admin
9.7
195
8.9
237
Quality of Support
9.8
273
8.6
367
Has the product been a good partner in doing business?
9.7
192
8.8
225
Product Direction (% positive)
9.9
286
8.3
386
Features by Category
Administration
Not enough data
8.6
86
Not enough data
8.2
68
Not enough data
8.7
77
Not enough data
8.0
85
Management
Not enough data
8.2
43
Not enough data
8.5
52
Not enough data
8.6
49
Not enough data
8.1
48
Not enough data
8.6
46
Compliance
Not enough data
8.9
96
Not enough data
8.7
80
Not enough data
8.8
85
Not enough data
8.7
83
Security
Not enough data
9.0
56
Not enough data
8.4
54
Not enough data
8.9
50
Data Quality
Not enough data
8.7
99
Not enough data
9.1
98
Not enough data
9.3
98
Maintainence
Not enough data
9.0
53
Not enough data
8.7
46
Generative AI
Not enough data
7.1
7
Not enough data
7.4
7
Agentic AI - Data Governance
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Data Sourcing
Not enough data
8.5
142
|
Verified
Not enough data
8.7
146
|
Verified
Not enough data
Feature Not Available
Not enough data
8.6
138
|
Verified
Intelligence
Not enough data
8.0
122
|
Verified
Not enough data
6.9
85
|
Verified
Not enough data
Feature Not Available
Functionality
Not enough data
9.1
27
9.4
20
8.4
18
Not enough data
8.8
26
Not enough data
9.0
24
Not enough data
8.7
25
Not enough data
9.1
25
Not enough data
9.0
26
Not enough data
8.7
25
Not enough data
8.6
24
Not enough data
8.7
29
Not enough data
9.0
27
Not enough data
9.0
28
Functionality
9.7
228
9.0
21
9.5
226
8.7
21
9.5
225
9.1
24
9.7
225
8.3
21
9.5
221
8.5
18
9.2
218
8.6
23
9.0
213
8.7
20
9.5
223
8.3
15
9.5
217
8.7
18
Functionality
9.6
197
Not enough data
9.4
146
Not enough data
9.8
198
Not enough data
9.7
197
Not enough data
9.5
196
Not enough data
Functionality
9.6
107
Not enough data
9.5
106
Not enough data
9.5
106
Not enough data
9.6
107
Not enough data
9.6
104
Not enough data
9.6
106
Not enough data
Development
Not enough data
8.9
47
Not enough data
8.1
39
Management
Not enough data
8.0
46
Not enough data
8.6
43
Integration Options
Not enough data
8.4
23
Not enough data
8.4
23
Not enough data
8.8
39
Not enough data
8.5
20
Data Management
Not enough data
7.9
7
Not enough data
8.1
7
Not enough data
6.7
7
Not enough data
8.1
6
Not enough data
6.9
6
Functionality
Not enough data
8.3
7
Not enough data
7.6
7
Not enough data
8.7
5
Not enough data
7.8
6
Not enough data
8.7
5
Not enough data
8.3
5
Not enough data
6.9
6
Security
Not enough data
8.3
5
Not enough data
7.7
5
Generative AI
Not enough data
Not enough data
Functionality
9.4
20
8.4
18
9.3
19
8.6
13
9.3
19
8.6
11
9.3
19
8.8
12
Categories
Categories
Shared Categories
AdOpt and Twilio Segment are categorized as Consent Management Platform (CMP) and Data Subject Access Request (DSAR)
Unique Categories
AdOpt is categorized as Privacy Policy Generator and Cookie Tracking
Twilio Segment is categorized as Data Privacy Management, Data Governance, Customer Data Platform (CDP), E-Commerce Data Integration, and Reverse ETL
Reviews
Reviewers' Company Size
AdOpt
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Twilio Segment
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
11.4%
Information Technology and Services
9.5%
Consulting
4.6%
Computer Software
4.6%
Health, Wellness and Fitness
3.7%
Other
66.2%
Computer Software
21.8%
Information Technology and Services
12.9%
Financial Services
8.9%
Internet
7.3%
Marketing and Advertising
5.3%
Other
43.8%
Alternatives
Discussions
AdOpt has no discussions with answers
What is the best way to do QA of tracking implementation?
1 Comment
CR
My experience tells me that I always need to do end-to-end testing, just relying on that whenever an event ends up in segment, it will also end up in the...Read more
I used segment in different organizations as I was the one suggesting it, but then
1 Comment
AB
There is if you become a referral partner, but is an involved process with approval....Read more
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