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Compare Adobe Target and Unbounce Landing Pages 
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At a Glance
Market Segments
Enterprise (66.7% of reviews)
Small-Business (59.7% of reviews)
Entry-Level Pricing
No pricing available
$74.00 Per Month
Adobe Target
Star Rating
(67)4.1 out of 5
Market Segments
Enterprise (66.7% of reviews)
Pros & Cons
Entry-Level Pricing
No pricing available
Learn more about Adobe TargetUnbounce Landing Pages
Star Rating
(384)4.3 out of 5
Market Segments
Small-Business (59.7% of reviews)
Pros & Cons
Entry-Level Pricing
$74.00 Per Month
Free Trial is available
Browse all 4 pricing plansSummary
AI Generated Summary
AI-generated. Powered by real user reviews.
- Users report that Unbounce excels in ease of use with a score of 8.6, making it a preferred choice for small businesses looking for a straightforward landing page builder. In contrast, Adobe Target has a lower ease of use score at 7.4, which some users find challenging, especially for those new to digital marketing.
- Reviewers mention that Unbounce's drag-and-drop functionality is highly praised, scoring 8.8, allowing users to customize landing pages effortlessly. Adobe Target, while offering advanced customization options, received a lower score of 7.6, indicating that users may find it less intuitive for quick edits.
- G2 users highlight Unbounce's strong A/B testing capabilities with a score of 8.9, which is crucial for optimizing conversion rates. Adobe Target also offers A/B testing but scores slightly lower at 8.7, suggesting that while effective, it may not be as user-friendly for this specific feature.
- Users on G2 report that Unbounce's pre-designed templates score 7.5, providing a solid starting point for users. Adobe Target, however, does not have a comparable score for templates, indicating that users may need to invest more time in creating designs from scratch.
- Reviewers mention that Unbounce's mobile optimization features score 8.0, ensuring that landing pages perform well on mobile devices. Adobe Target, while also mobile-optimized, received a slightly lower score of 8.1, suggesting that Unbounce may have a slight edge in this area.
- Users say that Unbounce's customer support is rated at 8.5, with many reviewers praising the responsiveness and helpfulness of the support team. In contrast, Adobe Target's support score of 7.3 indicates that users may experience longer wait times or less satisfactory assistance.
Pricing
Entry-Level Pricing
Adobe Target
No pricing availableUnbounce Landing Pages
Build
$74.00
Per Month
Easily build and launch high-converting landing pages for any campaign
- Landing page builder
- Unlimited landing pages, popups, and sticky bars
- Form builder
Free Trial
Adobe Target
No trial information availableUnbounce Landing Pages
Free Trial is available
Ratings
Meets Requirements
8.4
46
8.5
325
Ease of Use
7.3
59
8.6
325
Ease of Setup
7.1
32
8.7
186
Ease of Admin
7.3
22
8.6
174
Quality of Support
7.4
46
8.4
287
Has the product been a good partner in doing business?
8.0
22
8.8
171
Product Direction (% positive)
9.0
48
8.4
306
Features by Category
Design and Customization
Not enough data
7.6
21
Not enough data
7.7
24
Not enough data
8.3
24
Not enough data
7.7
25
Campaigns
Not enough data
7.4
16
Not enough data
7.6
13
Not enough data
8.5
21
Not enough data
7.1
21
Integrations
Not enough data
8.0
23
Not enough data
6.7
11
Not enough data
6.9
14
Not enough data
7.2
13
Generative AI
Not enough data
Not enough data
Agentic AI - Vulnerability Scanner
Not enough data
Not enough data
Not enough data
Not enough data
Page Customization
Not enough data
8.8
69
|
Verified
Not enough data
7.7
69
|
Verified
Not enough data
7.4
67
|
Verified
Not enough data
7.7
62
|
Verified
Page Optimization
Not enough data
8.9
66
|
Verified
Not enough data
8.0
70
|
Verified
Not enough data
7.6
62
|
Verified
Not enough data
6.4
57
|
Verified
Integrations
Not enough data
7.1
34
|
Verified
Not enough data
7.9
50
|
Verified
Not enough data
8.6
66
|
Verified
Generative AI
Not enough data
5.8
12
Agentic AI - Landing Page Builders
Not enough data
Not enough data
Computing
8.0
11
7.8
22
7.7
14
6.9
15
7.9
13
8.1
27
Experimental Design
7.9
15
8.0
23
8.1
13
7.8
23
8.2
13
8.1
24
Analytics
7.6
15
7.1
25
6.4
11
5.9
15
Agentic AI - A/B Testing
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Personalization
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Variation Testing
8.7
13
Not enough data
6.8
11
Not enough data
8.2
15
Not enough data
8.1
15
Not enough data
7.8
15
Not enough data
7.4
14
Not enough data
Reporting
7.6
15
Not enough data
7.8
15
Not enough data
Personalization
8.3
14
Not enough data
7.9
14
Not enough data
8.0
5
Not enough data
Administration
7.8
12
Not enough data
8.1
13
Not enough data
7.5
14
Not enough data
7.6
13
Not enough data
Categories
Categories
Shared Categories
Adobe Target and Unbounce Landing Pages are categorized as A/B Testing
Unique Categories
Adobe Target is categorized as Mobile App Optimization and Personalization
Unbounce Landing Pages is categorized as Landing Page Builders and Pop-Up Builder
Reviews
Reviewers' Company Size
Adobe Target
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Unbounce Landing Pages
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Marketing and Advertising
18.8%
Information Technology and Services
18.8%
Financial Services
9.4%
Computer Software
9.4%
Retail
7.8%
Other
35.9%
Marketing and Advertising
29.9%
Computer Software
13.1%
Internet
7.2%
Information Technology and Services
6.7%
Financial Services
4.3%
Other
38.9%
Alternatives
Discussions
Adobe Target has no discussions with answers
What is unbounce used for?
3 Comments
FR
Unbounce is used to build landing pages - these are web pages that can be embedded under an existing domain/website but they serve a single purpose: for the...Read more
What is Unbouncepages?
2 Comments
LF
It is a marketing tool that makes easy create, manage and measure landing pages, and is capable to connect with other tools.Read more
What’s a unique visitor?
1 Comment
NS
This is how Unbounce counts visitors: "Unbounce uses a Page Visitor cookie, named ubvs, to track page traffic. The cookie uniquely (but anonymously)...Read more
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