# CDP Agent vs Salesforce Data 360 (formerly Data Cloud) Comparison --- ## AI Generated Summary - **G2 reviewers report** that Salesforce Data 360 excels in providing a seamless user experience, with many users appreciating its ability to unify diverse customer data sources into a single, real-time profile. This feature is highlighted as a significant time-saver, making it easier for teams to deliver personalized marketing and service experiences. - **Users say** that ActionIQ by Uniphore stands out for its highly refined data modules and composability, allowing for effective data ingestion and analytics. Reviewers have noted the accessibility of subject matter experts, which enhances the overall support experience and helps teams align the platform with their business goals. - **According to verified reviews** , Salesforce Data 360 has a smoother setup process compared to ActionIQ, with users mentioning that the transition was not difficult and that the platform keeps everything condensed in one place. This ease of implementation is a crucial factor for teams looking to minimize downtime during onboarding. - **Reviewers mention** that while ActionIQ offers strong support and collaboration, it faces challenges in meeting specific workflow needs for some users, particularly regarding configuration. This can lead to a steeper learning curve for teams that require tailored solutions. - **G2 reviewers highlight** that both platforms receive positive feedback for their quality of support, but ActionIQ's support team is often praised for their proactive approach in understanding business goals and providing tailored insights, which can be a significant advantage for organizations seeking a collaborative partner. - **Users report** that Salesforce Data 360's comprehensive data gathering capabilities, linking information from various sources like CRM, web, and social media, create a robust 360-degree view of customers. This feature is particularly beneficial for mid-market companies looking to enhance their customer engagement strategies. | | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Star Rating** | 4.1 out of 5 | 4.3 out of 5 | | **Total Reviews** | 45 | 249 | | **Largest Market Segment** | Enterprise (56.8% of reviews) | Mid-Market (42.8% of reviews) | | **Entry Level Price** | No pricing available | $500.00 100000 Credits | --- ## Top Pros & Cons ### CDP Agent **Not enough data** ### Salesforce Data 360 (formerly Data Cloud) Pros: - Platform Integration (79 reviews) - Ease of Use (56 reviews) Cons: - Learning Curve (53 reviews) - Expensive (44 reviews) --- ## Ratings Comparison | Rating | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Meets Requirements** | 8.2 (18 reviews) | 9.0 (96 reviews) | | **Ease of Use** | 8.1 (18 reviews) | 7.9 (192 reviews) | | **Ease of Setup** | 6.9 (7 reviews) | 7.3 (165 reviews) | | **Ease of Admin** | 8.3 (7 reviews) | 8.5 (46 reviews) | | **Quality of Support** | 8.9 (19 reviews) | 8.6 (91 reviews) | | **Has the product been a good partner in doing business?** | 9.3 (7 reviews) | 9.3 (45 reviews) | | **Product Direction (% positive)** | 8.3 (14 reviews) | 9.0 (93 reviews) | --- ## Pricing ### CDP Agent #### Entry-Level Pricing No pricing available #### Free Trial No information available ### Salesforce Data 360 (formerly Data Cloud) #### Entry-Level Pricing Plan: Consumption Credits Price: $500.00 100000 Credits Description: List Price Key Features: - Data Services - Segmentation & Activation [Learn more about Salesforce Data 360 (formerly Data Cloud)](https://www.g2.com/products/salesforce-data-360-formerly-data-cloud/reviews) #### Free Trial No --- ## Features Comparison By Category ### Data Management Platform (DMP) | Product | Score | Reviews | |---|---|---| | **CDP Agent** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.4/10 | 8 | #### Data Integration | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **1st-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **2nd-Party Data Integration** | Not enough data | 10.0 (5 reviews) | | **3rd-Party Data Integration** | Not enough data | 9.7 (5 reviews) | | **Offline Data Integration** | Not enough data | 8.0 (5 reviews) | | **Mobile Data Integration** | Not enough data | 9.3 (5 reviews) | | **Data Export Tools** | Not enough data | 10.0 (5 reviews) | #### Agentic AI - Data Management Platform (DMP) | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Multi-step Planning** | Not enough data | 9.2 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.8 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.4 (6 reviews) | | **Proactive Assistance** | Not enough data | 9.2 (6 reviews) | | **Decision Making** | Not enough data | 8.6 (6 reviews) | #### Data Analysis & Optimization | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Segmentation** | Not enough data | 10.0 (5 reviews) | | **Recommendations** | Not enough data | 9.2 (6 reviews) | | **Standard Dashboards** | Not enough data | 8.6 (6 reviews) | | **Custom Reports** | Not enough data | 9.4 (6 reviews) | #### Platform | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Permissions** | Not enough data | 8.9 (6 reviews) | | **User, Role, and Access Management** | Not enough data | 9.7 (6 reviews) | | **Performance and Reliability** | Not enough data | 10.0 (6 reviews) | | **Enterprise Scalability** | Not enough data | 9.4 (6 reviews) | | **Internationalization** | Not enough data | 10.0 (5 reviews) | ### Data Governance | Product | Score | Reviews | |---|---|---| | **CDP Agent** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.9/10 | 9 | #### Administration | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Modelling** | Not enough data | 9.0 (7 reviews) | | **Recommendations** | Not enough data | 8.8 (7 reviews) | | **Workflow Management** | Not enough data | 8.6 (6 reviews) | | **Dashboards and Visualizations** | Not enough data | 8.3 (7 reviews) | #### Management | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Business Glossary** | Not enough data | 8.3 (7 reviews) | | **Data Discovery** | Not enough data | 9.0 (7 reviews) | | **Data Profililng** | Not enough data | 8.8 (8 reviews) | | **Reporting and Visualization** | Not enough data | 8.3 (7 reviews) | | **Data Lineage** | Not enough data | 8.3 (6 reviews) | #### Compliance | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Sensitive Data Compliance** | Not enough data | 9.4 (8 reviews) | | **Training and Guidelines** | Not enough data | 9.0 (7 reviews) | | **Policy Enforcement** | Not enough data | 9.3 (7 reviews) | | **Compliance Monitoring** | Not enough data | 10.0 (6 reviews) | #### Security | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Access Control** | Not enough data | 9.3 (7 reviews) | | **Roles Management** | Not enough data | 8.8 (7 reviews) | | **Compliance Management** | Not enough data | 9.3 (7 reviews) | #### Data Quality | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Preparation** | Not enough data | 9.4 (8 reviews) | | **Data Distribution** | Not enough data | 8.8 (7 reviews) | | **Data Unification** | Not enough data | 9.6 (9 reviews) | #### Maintainence | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Quality Management** | Not enough data | 9.0 (7 reviews) | | **Policy Management** | Not enough data | 9.0 (7 reviews) | #### Generative AI | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **AI Text Generation** | Not enough data | 8.1 (7 reviews) | | **AI Text Summarization** | Not enough data | 8.3 (7 reviews) | #### Agentic AI - Data Governance | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.3 (7 reviews) | | **Multi-step Planning** | Not enough data | 8.3 (7 reviews) | | **Cross-system Integration** | Not enough data | 9.0 (7 reviews) | | **Adaptive Learning** | Not enough data | 9.0 (7 reviews) | | **Natural Language Interaction** | Not enough data | 8.6 (7 reviews) | | **Decision Making** | Not enough data | 9.4 (6 reviews) | ### Customer Data Platform (CDP) | Product | Score | Reviews | |---|---|---| | **CDP Agent** | 7.4/10 | 12 | | **Salesforce Data 360 (formerly Data Cloud)** | 8.8/10 | 60 | #### Data Sourcing | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Enrichment** | 7.1 (11 reviews) | 8.9 (34 reviews) | | **Expandability** | 8.2 (12 reviews) | 9.2 (53 reviews) | | **Content Marketing** | Feature Not Available | 8.5 (28 reviews) | | **Multiple Devices** | 7.6 (9 reviews) | 9.1 (29 reviews) | #### Intelligence | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Metrics** | 6.8 (11 reviews) | 8.6 (29 reviews) | | **Predictive Modeling** | 7.2 (6 reviews) | 8.6 (28 reviews) | | **Recommendation Engine** | Feature Not Available | 8.7 (30 reviews) | ### Audience Intelligence Platforms | Product | Score | Reviews | |---|---|---| | **CDP Agent** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 9.7/10 | 8 | #### Audiences | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Audience Insights** | Not enough data | 10.0 (6 reviews) | | **Influencer Identification** | Not enough data | 9.2 (6 reviews) | | **Buyer Personas** | Not enough data | 9.7 (6 reviews) | | **Segmentation** | Not enough data | 10.0 (7 reviews) | #### Data Analysis | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Network Analysis** | Not enough data | 9.2 (6 reviews) | | **Dashboards** | Not enough data | 9.4 (6 reviews) | | **Visualizations** | Not enough data | 9.7 (6 reviews) | | **Advanced Filtering** | Not enough data | 10.0 (6 reviews) | #### Administration | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Marketing Integrations** | Not enough data | 9.8 (7 reviews) | | **Ad Integrations** | Not enough data | 9.4 (6 reviews) | | **Data Exporting** | Not enough data | 9.2 (6 reviews) | #### Agentic AI - Audience Intelligence Platforms | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.9 (6 reviews) | | **Cross-system Integration** | Not enough data | 9.3 (7 reviews) | | **Adaptive Learning** | Not enough data | 8.9 (6 reviews) | | **Proactive Assistance** | Not enough data | 8.9 (6 reviews) | ### Master Data Management (MDM) | Product | Score | Reviews | |---|---|---| | **CDP Agent** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 10.0/10 | 6 | #### Management | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Hierarchy Management** | Not enough data | Not enough data | | **Reference Data Management** | Not enough data | Not enough data | | **Data Lineage** | Not enough data | Not enough data | | **Metadata Management** | Not enough data | Not enough data | #### Functionality | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Multi-Domain** | Not enough data | Not enough data | | **Match & Merge** | Not enough data | Not enough data | | **Relationship Mapping** | Not enough data | Not enough data | | **User Interface** | Not enough data | Not enough data | #### Security | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Data Governance** | Not enough data | 10.0 (5 reviews) | | **Data Masking** | Not enough data | Not enough data | ### Identity Resolution | Product | Score | Reviews | |---|---|---| | **CDP Agent** | N/A | N/A | | **Salesforce Data 360 (formerly Data Cloud)** | 8.5/10 | 17 | #### Agentic AI - Firewall Software | Feature | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Autonomous Task Execution** | Not enough data | 8.2 (16 reviews) | | **Adaptive Learning** | Not enough data | 8.6 (16 reviews) | --- ## Categories **Shared Categories (1):** [Customer Data Platforms (CDP)](https://www.g2.com/categories/customer-data-platform-cdp) **Unique to Salesforce Data 360 (formerly Data Cloud) (6):** [Audience Intelligence Platforms ](https://www.g2.com/categories/audience-intelligence-platforms), [Identity Resolution Software](https://www.g2.com/categories/identity-resolution), [Data Management Platforms (DMP)](https://www.g2.com/categories/data-management-platform-dmp), [Master Data Management (MDM) Tools](https://www.g2.com/categories/master-data-management-mdm), [Data Governance Tools](https://www.g2.com/categories/data-governance-tools), [Data Management Software](https://www.g2.com/categories/data-management-software) --- ## Reviewer Demographics ### By Company Size | Segment | CDP Agent | Salesforce Data 360 (formerly Data Cloud) | |---|---|---| | **Small-Business** | 20.5% | 20.5% | | **Mid-Market** | 22.7% | 42.8% | | **Enterprise** | 56.8% | 36.7% | ### By Industry #### CDP Agent - **Retail:** 31.8% - **Publishing:** 9.1% - **Music:** 6.8% - **Media Production:** 6.8% - **Marketing and Advertising:** 6.8% - **Apparel & Fashion:** 6.8% - **Financial Services:** 4.5% - **Entertainment:** 4.5% - **Computer Software:** 4.5% - **Banking:** 4.5% - **Other:** 13.6% #### Salesforce Data 360 (formerly Data Cloud) - **Information Technology and Services:** 17.1% - **Computer Software:** 8.8% - **Financial Services:** 6.9% - **Consulting:** 6.0% - **Computer & Network Security:** 3.7% - **Marketing and Advertising:** 3.7% - **Manufacturing:** 3.2% - **Education Management:** 2.8% - **Retail:** 2.8% - **Automotive:** 2.3% - **Other:** 42.6% --- ## Alternatives ### Alternatives to CDP Agent - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Treasure Data Customer Data Platform](https://www.g2.com/products/treasure-data-customer-data-platform/reviews) — 4.5/5 stars (164 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [Blueshift](https://www.g2.com/products/blueshift/reviews) — 4.4/5 stars (285 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Simon AI](https://www.g2.com/products/simon-ai/reviews) — 4.2/5 stars (264 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Totango](https://www.g2.com/products/totango/reviews) — 4.3/5 stars (1150 reviews) ### Alternatives to Salesforce Data 360 (formerly Data Cloud) - [Twilio Segment](https://www.g2.com/products/twilio-segment/reviews) — 4.5/5 stars (565 reviews) - [Tealium Customer Data Hub](https://www.g2.com/products/tealium-customer-data-hub/reviews) — 4.3/5 stars (474 reviews) - [Insider One](https://www.g2.com/products/insider-one/reviews) — 4.8/5 stars (1356 reviews) - [Hightouch](https://www.g2.com/products/hightouch/reviews) — 4.6/5 stars (392 reviews) - [Klaviyo](https://www.g2.com/products/klaviyo/reviews) — 4.6/5 stars (1350 reviews) - [Bloomreach](https://www.g2.com/products/bloomreach-bloomreach/reviews) — 4.6/5 stars (765 reviews) - [WebEngage](https://www.g2.com/products/webengage/reviews) — 4.5/5 stars (751 reviews) - [Dotdigital](https://www.g2.com/products/dotdigital/reviews) — 4.4/5 stars (1201 reviews) - [Databricks](https://www.g2.com/products/databricks/reviews) — 4.6/5 stars (769 reviews) - [Planhat](https://www.g2.com/products/planhat/reviews) — 4.5/5 stars (926 reviews) --- ## Top Discussions ### CDP Agent No discussions available for this product. ### Salesforce Data 360 (formerly Data Cloud) No discussions available for this product. --- **Source:** [G2.com](https://www.g2.com) | [Comparison Page](https://www.g2.com/compare/cdp-agent-vs-salesforce-data-360-formerly-data-cloud)