Compare CDP Agent and Salesforce Data 360 (formerly Data Cloud) 
At a Glance
Market Segments
Enterprise (56.8% of reviews)
Mid-Market (43.0% of reviews)
Entry-Level Pricing
No pricing available
$500.00 100000 Credits
CDP Agent
Star Rating
(45)4.1 out of 5
Market Segments
Enterprise (56.8% of reviews)
Pros & Cons
Not enough data
Entry-Level Pricing
No pricing available
Learn more about CDP AgentSalesforce Data 360 (formerly Data Cloud)
Star Rating
(210)4.3 out of 5
Market Segments
Mid-Market (43.0% of reviews)
Pros & Cons
Entry-Level Pricing
$500.00 100000 Credits
Learn more about Salesforce Data 360 (formerly Data Cloud)Summary
AI Generated Summary
AI-generated. Powered by real user reviews.
- G2 reviewers report that Salesforce Data 360 excels in providing a seamless user experience, with many users appreciating its ability to unify diverse customer data sources into a single, real-time profile. This feature is highlighted as a significant time-saver, making it easier for teams to deliver personalized marketing and service experiences.
- Users say that ActionIQ by Uniphore stands out for its highly refined data modules and composability, allowing for effective data ingestion and analytics. Reviewers have noted the accessibility of subject matter experts, which enhances the overall support experience and helps teams align the platform with their business goals.
- According to verified reviews, Salesforce Data 360 has a smoother setup process compared to ActionIQ, with users mentioning that the transition was not difficult and that the platform keeps everything condensed in one place. This ease of implementation is a crucial factor for teams looking to minimize downtime during onboarding.
- Reviewers mention that while ActionIQ offers strong support and collaboration, it faces challenges in meeting specific workflow needs for some users, particularly regarding configuration. This can lead to a steeper learning curve for teams that require tailored solutions.
- G2 reviewers highlight that both platforms receive positive feedback for their quality of support, but ActionIQ's support team is often praised for their proactive approach in understanding business goals and providing tailored insights, which can be a significant advantage for organizations seeking a collaborative partner.
- Users report that Salesforce Data 360's comprehensive data gathering capabilities, linking information from various sources like CRM, web, and social media, create a robust 360-degree view of customers. This feature is particularly beneficial for mid-market companies looking to enhance their customer engagement strategies.
Pricing
Entry-Level Pricing
CDP Agent
No pricing availableSalesforce Data 360 (formerly Data Cloud)
Consumption Credits
$500.00
100000 Credits
List Price
- Data Services
- Segmentation & Activation
Free Trial
CDP Agent
No trial information availableSalesforce Data 360 (formerly Data Cloud)
No trial information availableRatings
Meets Requirements
8.2
18
9.0
91
Ease of Use
8.1
18
8.0
169
Ease of Setup
6.9
7
7.4
142
Ease of Admin
8.3
7
8.6
43
Quality of Support
8.9
19
8.6
87
Has the product been a good partner in doing business?
9.3
7
9.3
42
Product Direction (% positive)
8.3
14
9.0
89
Features by Category
Data Integration
Not enough data
10.0
6
Not enough data
10.0
6
Not enough data
9.7
6
Not enough data
8.3
6
Not enough data
9.4
6
Not enough data
10.0
6
Agentic AI - Data Management Platform (DMP)
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
9.8
8
Not enough data
9.5
7
Not enough data
9.3
7
Not enough data
8.8
7
Data Analysis & Optimization
Not enough data
10.0
6
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.5
7
Platform
Not enough data
9.0
7
Not enough data
9.8
7
Not enough data
10.0
7
Not enough data
9.5
7
Not enough data
10.0
6
Administration
Not enough data
9.0
7
Not enough data
8.8
7
Not enough data
8.6
6
Not enough data
8.3
7
Management
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
8.3
7
Not enough data
8.3
6
Compliance
Not enough data
9.3
7
Not enough data
9.0
7
Not enough data
9.3
7
Not enough data
10.0
6
Security
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.3
7
Data Quality
Not enough data
9.3
7
Not enough data
8.8
7
Not enough data
9.6
8
Maintainence
Not enough data
9.0
7
Not enough data
9.0
7
Generative AI
Not enough data
8.1
7
Not enough data
8.3
7
Agentic AI - Data Governance
Not enough data
8.3
7
Not enough data
8.3
7
Not enough data
9.0
7
Not enough data
9.0
7
Not enough data
8.6
7
Not enough data
9.4
6
Data Sourcing
7.1
11
8.9
30
8.2
12
9.2
32
Feature Not Available
8.6
30
7.6
9
9.1
30
Intelligence
6.8
11
8.6
29
7.2
6
8.9
29
Feature Not Available
8.6
28
Audiences
Not enough data
10.0
6
Not enough data
9.2
6
Not enough data
9.7
6
Not enough data
10.0
6
Data Analysis
Not enough data
9.2
6
Not enough data
9.4
6
Not enough data
9.7
6
Not enough data
10.0
6
Administration
Not enough data
9.7
6
Not enough data
9.4
6
Not enough data
9.2
6
Agentic AI - Audience Intelligence Platforms
Not enough data
8.9
6
Not enough data
9.2
6
Not enough data
8.9
6
Not enough data
8.9
6
Management
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Functionality
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Not enough data
Security
Not enough data
Not enough data
Not enough data
Not enough data
Agentic AI - Firewall Software
Not enough data
8.3
17
Not enough data
8.7
17
Categories
Categories
Shared Categories
CDP Agent and Salesforce Data 360 (formerly Data Cloud) are categorized as Customer Data Platform (CDP)
Unique Categories
CDP Agent has no unique categories
Salesforce Data 360 (formerly Data Cloud) is categorized as Audience Intelligence Platforms, Identity Resolution, Data Management Platform (DMP), Master Data Management (MDM), Data Governance, and Data Management Software
Reviews
Reviewers' Company Size
CDP Agent
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Salesforce Data 360 (formerly Data Cloud)
Small-Business(50 or fewer emp.)
Mid-Market(51-1000 emp.)
Enterprise(> 1000 emp.)
Small-Business
(50 or fewer emp.)
Mid-Market
(51-1000 emp.)
Enterprise
(> 1000 emp.)
Reviewers' Industry
Retail
31.8%
Publishing
9.1%
Music
6.8%
Media Production
6.8%
Marketing and Advertising
6.8%
Other
38.6%
Information Technology and Services
17.6%
Computer Software
9.8%
Financial Services
7.3%
Consulting
4.7%
Marketing and Advertising
4.1%
Other
56.5%
Alternatives
Discussions
CDP Agent has no discussions with answers
Salesforce Data 360 (formerly Data Cloud) has no discussions with answers
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